Millennials love fashion, but they aren’t getting their fix (or inspiration) from Facebook, according to a new study by social intelligence company NetBase & Edison Research.
The survey sampled 1,005 women who were social media users, 17 percent of which were between the ages of 18 and 24, the core of the millennial generation. Millenials are “social shoppers.” They talk to their friends about their fashion purchases and are influenced by the input they receive. The percentage of social shoppers in the Millennial age group —28 percent — is almost double the percentage of social shoppers among female social media users of all ages.
You may not be able to afford to hire household name musicians as spokespeople for your Facebook page, but you can definitely tap into customers’ interest in certain performers for your marketing strategy.
A report just released by ePrize, a digital engagement agency, gives marketers and company decision makers plenty of fodder to establish commonality with their clients. Some of the Facebook-relevant data includes:
- Those under 18 who liked an artist preferred Eminem (35.5%), followed by Katy Perry (34.9%) and Taylor Swift (33.9%).
- Taylor Swift was liked by 18.7% of those ages 33-44 who preferred an artist, followed by Maroon 5 (15.5%) and Adele (14.9%)
- The 55 and over crowd also preferred Swift (17%) followed by Lady Antebellum (11.7%) and Maroon 5 (11.3%).
Chances are you’ve been on Facebook for years as a “profile.” You keep track of your kids, friends, kids’ friends, and you get it. Facebook is awesome for connecting. Then you try it for your business and things don’t go so smoothly.
Maybe you have only 50 fans and you’ve been beating your head on a wall to figure out what it is you’re doing wrong, if anything. Pages can be the bane to your existence, but it doesn’t have to be. Many things can be implemented when starting your Facebook business page or if your page had been in a lag. The first thing you need: A plan.
Once you leave high school, it’s believed that the popularity contest is over, right? It no longer matters what brand of jeans you wear, if you’re a jock or a nerd or what kind of car you drive. Well, it matters again, especially if you’re trying to build your brand on Facebook.
Facebook is a tricky nut to crack, especially with all the talk of algorithms and things that, on a basic level, you probably don’t really understand. If you post something on your Facebook page, your fans should be able to see it and then “like” it. Unfortunately, Facebook is a little more complicated than that, but they’re working on it.
They’re coming. All 5 billion of them. Are you ready? Facebook and six other companies — Ericsson, MediaTek, Nokia, Opera, Qualcomm, and Samsung — just announced that they are looking to connect 5 billion more mobile-phone users to the Internet.
Facebook Co-Founder and CEO Mark Zuckerberg’s new endeavor is hosted at Internet.org, where he states:
Today, the Internet isn’t accessible for two-thirds of the world. Imagine a world where it connects us all.
This year has been slow going for for some of the biggest brands on Facebook, with top retailers experiencing a drop in engagement and volume despite ramping up the number of posts and luxury brands emerging as marketing leaders on the site.
That’s according to the Fan, Actions, Volume and Engagement Retail Index Data Report from social media management firm Expion, which analyzed the Facebook activity of the top 50 U.S. retailers during the first half of 2013. Expion CEO Peter Heffring says the findings demonstrate the value of quality over quantity:
Key findings showcase that compelling content is still king, and brands that organically are tied to style and pop culture, like luxury brands, tend to benefit from the strongest engagement with their fans.
The report released recently examined the top 50 retail brands and their performance, naming luxury brands Tiffany & Co. and Victoria’s Secret the retail industry leaders in Facebook engagement. With their content-is-king style, luxury brands edge out the quantity approach employed by Walmart, the report says.
Through Facebook’s social plugins, businesses are finding new and innovative ways to attract readers and customers.
At the recent AllFacebook Marketing Conference in San Francisco, Jason Jedlinski, the Vice President of Digital Products & Platforms at Tribune Broadcasting, and Jay Budzik, the Chief Technology Officer at Perfect Market, Inc., showed attendees how a Los Angeles TV station found viewers through creatively using Facebook’s data.
Tribune partnered with Perfect Market for ads as well as unique Facebook integration techniques via Perfect Social on KTLA.com, such as making it easy to share a story to Facebook directly from the site, while tagging friends and adding custom context.
As part of its recent advertising simplification push, Facebook is eliminating its sponsored search results ad unit. A Facebook spokesperson told Inside Facebook that the reason why the sponsored results will be nixed is because the most common marketers for them were app and game developers, and Facebook feels that the mobile app install ads and page post link ads are more efficient ways to reach this goal.
A Facebook spokesperson announced the news to Inside Facebook:
In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results. We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
Facebook noted that this won’t happen immediately. Starting in July, Facebook will no longer offer sponsored search results as an ad unit and by mid to late July, users will stop seeing sponsored search results.
Parse, which Facebook acquired in April to boost its mobile development, announced a major milestone Thursday: 100,000 apps built on the platform. Parse CEO Ilya Sukhar announced this on the company blog:
We’re really proud to announce today that we’ve had over 100,000 apps built on the Parse platform, up from 80,000 apps at the end of April. We grew more in the last month than we did in our entire first year of existence!
It’s never been a more exciting time to work on Parse. We recently joined forces with Facebook and have accelerated on all fronts.
Parse has integrated with Facebook but still works independently. It is a cloud-based platform that provides tools for mobile app developers. Facebook purchased the company outright in April, in order to strengthen its mobile side. Parse offers backend services, data storage, social integration tools and other services so developers can build mobile apps on different platforms. Facebook’s mobile aim, after all, is to create the best experience, regardless of what kind of phone is in hand.