Looking for insider advice on social app development, marketing, and monetization? Discover how to take your app to the next level at the Inside Social Apps Conference & Expo, happening June 6-7 in San Francisco.
This event will showcase the industry’s most forward-thinking minds in panels, presentations, and fireside chats. You’ll also have ample opportunity to network with developers, marketers, investors, and managers in the app community.
Early bird rates end on 4/25; register by Wednesday and save $300 off onsite pricing.
Featured sessions include:
- Platform Opportunities for Social Apps: This keynote panel will feature developers from KIXEYE, HitFox Group, Glu Mobile, and DeNA. You’ll learn about which devices and platforms offer the most opportunity for growth and revenue.
- Maximizing Audience Engagement with Real-World Incentives: This session will focus on strategies to drive engagement by offering users real-world incentives earned through in-app activity. Panelists include professionals at AppGlu, Relevvant, Urban Airship, and Atomic Axis.
Featured speakers include:
- Deb Liu, Product Manager, Facebook
- Gabriel Leydon, Chief Executive Officer & Co-Founder, Machine Zone
- Wilson Kriegel, President and COO, Paltalk
- Josh Williams, President and Chief Science Officer, Kontagent
Check out the full program and speaker list for more details, and don’t forget to register soon.
Facebook has established new restrictions for how many event invites a user can send at one time and how many pending invites an event can have, according to users who are seeing a notification preventing them from inviting more friends.
The Facebook Help Center confirms that users cannot send more than 100 event invites at a time and an event can only have 300 pending invites at once. This could hinder the efforts of some event planners or promoters, but also help users avoid getting too many invitations they aren’t relevant to them. As a result, event organizers might experiment with Facebook’s paid options for promoting events to users who are most likely to be interested in them.
The social network has long had different mechanisms in place to limit spam and unwanted invitations, but this latest cap seems to be a development from some time in March or before. Social media author Mari Smith pointed out these rules last week, and user Cory Wijnhamer provided a screenshot of the notification he saw to AllFacebook:
As Facebook rolls out its new Timeline design, some users have noticed that there’s no longer a way to display events they’re attending or view the events their friends have RSVP’d to. A Facebook engineer says this is a bug and the company is working on a fix.
In the old layout, users could access an events tab similar to what is currently available on business and fan pages. With the redesign, which only applies to user profiles, tabs have a new look and several new ones have been added for movies, books, fitness and apps. Events were part of this when the company initially launched the new design, but at some point in the past two weeks it stopped working.
Facebook product engineer Bob Baldwin answered a question on Reddit today about the issue. He said there is a bug that events lead Ed Maia is working to fix before re-enabling the module.
[Update: Privacy advocacy group Europe-v-Facebook.org explains that when the events module first rolled out, it revealed a user's past public events, which had not been previously available to a user's friends or other users from Timeline. The group says it notified Facebook of this issue. It is unclear whether the events bug Baldwin mentioned is related.]
Screenshot from Matt Navarra.
We’re gearing up for the biggest social app event of the year: Inside Social Apps Conference & Expo, happening June 6-7 in San Francisco. Expert developers, marketers, analysts, consultants, and venture capitalists will lead sessions on key social app development, advertising, and investment opportunities.
You’ll also have plenty of opportunities to network with social app professionals during and after the event.
Featured sessions include:
- Going Social with Entertainment and E-Commerce Apps: This session will highlight social features that drive engagement in entertainment and shopping apps. You’ll hear from Ari Brandt of MediaBrix, Jeremy Toeman of Dijit Media, and Damon Brown of Quote Unquote App.
- Gambling Games: The Promise of Real Money: This newly-added session cover conversion and revenue opportunities for social gambling apps in light of recent legislation changes. Bret Terrill, founder of 12 Gigs, will moderate.
Explore the full program and speaker list.
Don’t miss out on this great event. You’ll save $300 off onsite pricing when you register before April 25. We hope to see you in San Francisco!
Inside Social Apps 2013 is happening June 6-7, 2013 in San Francisco. If you’re a manager, developer, marketer, or investor in the social and mobile app industry, you won’t want to miss this event. Early bird rates end this week, so register today.
Explore key trends and issues in the social and mobile app space, including:
- Cross-Platform Development
- Understanding Analytics: Platforms, Services, and Stats
- Going Social with Entertainment and E-Commerce Apps
- Monetization and Payments in Apps
- Investing in Social Apps
- Gambling Games: The Promise of Real Money
Check out the full program.
Newly-added speakers include:
- Jan Beckers, CEO of HitFox Group
- Chris Cunningham, CEO of appsavvy
- John Dobrowski, Games GM of Nanigans
- Emily Greer, Co-Founder of Kongregate
- David Kim, CEO of Animoca
- Erik Lundberg, VP and GM of W3i
View our full speaker list.
Early bird rates end Wednesday at midnight EST. You’ll save more than $400 off onsite prices, so get your pass soon.
We look forward to seeing you in San Francisco in June!
Facebook continues to implement tests that seek to make its events product more useful for event organizers and increase attendance. The latest test involves changing the RSVP option “maybe” to “interested.” There are also larger “join” buttons on some mobile stories about events.
Users in the test group can indicate that they are interested in an event or select existing options of “join” and “decline.” It’s likely that many users do not respond to event invitations at all. This change could increase response rates and encourage more users to connect to an event, even if they don’t commit to attend right away. This would allow event promoters to reach more people with details ahead of an event.
Want to network with like-minded peers while learning about key market trends and best practices from leading industry professionals? Join us at the Inside Social Apps Conference & Expo, June 6-7 in San Francisco. Register early and save.
The two-day event will consist of panels, presentations, and workshops led by the brightest minds in the social and mobile app arena.
- The Challenge of Mobile App Discovery
- Maximizing Audience Engagement with Real World Incentives
- Monetization and Payments in Games
- Trends in Social and Mobile Advertising
- International Opportunities: Asia, Europe, and the Middle East
View the full agenda.
We’re bringing together an incredible lineup of speakers, including: Brandon Barber of KIXEYE, Giordano Contestabile of PopCap, Jussi Laakkonen of Applifier, Tommy Palm of King.com, Josh Williams of Kontagent, and Andy Yang of PlayHaven. Check out our full list of speakers.
Want to know more about Inside Social Apps? Take an inside look at our recent New York City event on YouTube.
Save more than $400 off onsite pricing when you register before March 14.
Facebook event pages now have the option for admins to add custom cover photos. These banner photos replace the small thumbnail photos that event pages had previously.
The change, which was first written about by AllFacebook, brings the design of event pages more in line with business pages, profiles and groups. It also gives event promoters more options for getting people interested in their events through an eye-catching photo or an image that shares more information about the event.
Facebook is testing new “buy tickets” buttons on events, but these buttons send users to other sites around the web and do not allow users to conduct transactions directly from an event page.
Previously, event organizers could list a site for users to buy tickets from, but that site would appear on an event page as a small bit.ly link. Facebook tells us that now it is trying more prominent buttons that direct users to wherever event tickets are being sold. These buttons appear in the info section of an event, in a user’s upcoming events section and in News Feed stories about the event, as seen in the screenshots below.
Facebook is testing different ways to encourage users to share events with their friends, including suggested invites and prompts to post about the event.
“Events are more fun with your friends,” says a dialog that appears after users click the “join” button to RSVP. In this dialog, some users are seeing an option to invite specific friends, whereas others get a share module to post the event to their Timeline and friends’ News Feeds. These features could lead more users to engage with Facebook Events and discover things to do.