Facebook now placing related stories under personal posts

unnamedMany users are accustomed to seeing related posts when they click on a link post within Facebook News Feed.

However, it appears that Facebook is now showing users similar content when they interact with a friend’s post.

Aidas Dalikas, Creative Director of Lithuanian social media firm Socialus Marketingas, noticed on both desktop and mobile that Facebook is showing related stories under posts from friends.

On mobile, Dalikas was able to scroll through photos of people tagged in the post.

On desktop, Facebook prompted Dalikas to see photos of people tagged in the post.

We’ve reached out to Facebook for more information and will update when we hear back.

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Q3 2014: Facebook grows dominance in social logins

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Facebook continues to grow as the dominant social login mechanism around the web, Janrain reports. In Q3 2014, the social network put 2 percent more ground between itself and Google as the main way people log into apps.

46 percent of the social logins around the web happen via Facebook, with Google a strong No. 2 at 34 percent.

Janrain Senior Product Marketing Manager Michael Olson wrote about the current social login landscape:

Despite reports of privacy concerns and young people abandoning the network, Facebook’s value to consumers as a social login provider shows no signs of declining. Facebook increased its lead over Google during the past quarter, marking its second consecutive quarter of growth. Yahoo slipped to its lowest share ever, with Twitter picking up momentum in third place.

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Infographic: Which Facebook brands were most engaging in September?

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Telecommunication brands continue to lead the pack in terms of responding to customers and fans on Facebook. According to Facebook Preferred Marketing Developer Socialbakers, Sprint was the most socially devoted major brand on Facebook in September, responding to 90 percent of comments and questions from fans.

Waggin Train Dog Treats was the leader in terms of post engagement rate, coming in at 15.92 percent.

Want to see what other brands performed well on Facebook engagement? Check out the infographic below from Socialbakers.

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How did engineers make Facebook Messenger more efficient?

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As Facebook unbundled messaging from the main mobile app, the company started making major improvements to its standalone Facebook Messenger app. A blog post by Facebook engineers Jeremy Fein and Jason Jenks shows how the social network made Messenger more efficient.

Fein and Jenks wrote that Messenger has decreased non-media data usage by 40 percent (developing a new service called Iris to power it). Users have taken note of improvements to Messenger, as there has been a 20 percent dip in the number of people who experience errors when trying to send a message.

Fein and Jenks wrote of what it took to revamp the Facebook Messenger app:

Messaging data has traditionally been stored on spinning disks. In the pull-based model, we’d write to disk before sending a trigger to Messenger to read from disk. Thus, this giant storage tier would serve real-time message data as well as the full conversation history. One large storage tier doesn’t scale well to synchronize recent messages to the app in real time. So in order to support this new, faster sync protocol and maintain consistency between the Messenger app and long-term storage, we need to be able to stream the same sequence of updates in real time to Messenger and to the storage tier in parallel on a per user basis.

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Video: Mark Zuckerberg addresses future of Internet.org at summit in India

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Mark Zuckerberg has often stated that the goal of Facebook is to make the world more open and connected. The most global way the company is trying to do this is through Internet.org — a foundation aimed at bringing internet access to more people around the world.

Zuckerberg, Facebook’s CEO and Co-Founder, addressed the future and goals of Internet.org at its first summit, in New Delhi, India:

So connecting the world is not something that any one company can do by itself. We have to work together with developers and entrepreneurs and businesses and leaders and governments to deliver all of these services and the content that people need. …

Connecting the world, we really believe, is one of the fundamental challenges of our generation. And, you know, progress is going to be difficult here, and it’s not guaranteed. But, I think if we work together, we can really make a big impact on knocking down some of these barriers to connectivity both here in India and all over the world.

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Infographic: 3 reasons why SMBs need a custom Facebook cover photo

Wondering what could take your small business Facebook page to the next level? According to stats compiled among small business owners by 99designs, many SMB pages on Facebook could use a refresh of the cover photo.

99designs notes that 82 percent of small business pages polled saw an increase in likes after redesigning their cover photos.

Learn more about the importance of a quality cover photo in the infographic below.

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Facebook, Box, Pinterest partner to form WEST: Women Entering and Staying in Tech

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Facebook today announced a partnership with Box and Pinterest, creating WEST — Women Entering and Staying in Tech.

Facebook discussed the new program in a blog post:

Today, Box, Facebook, and Pinterest are announcing that we have come together to create WEST (Women Entering and Staying in Tech), a one-on-one mentorship program to help more women enter and flourish in these increasingly important technical roles. By bringing experienced women from top technology companies across the industry together, we hope to build and maintain a new kind of mentorship program informed by the kind of work women are doing day-to-day and the most exciting opportunities becoming available in tech.

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What can a $1 Facebook ad budget do?

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My colleague Christine Brewer wrote a quick article for our friends over at Canada Adopts. I quickly made an ad with just a $1 lifetime budget and some light targeting to people who like adoption, foster care, and are standing for other similar causes.

I didn’t think much would come of it with such a large audience and such a small budget.

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Facebook testing Trending on iOS app search page

mobiletrendingFacebook has been tinkering with search on mobile, testing variations similar to Graph Search, currently available on desktop.

But it appears that the Trending module has found another home on mobile.

Facebook is testing the Trending topic list on the iOS search page, as discovered by Inside Facebook reader Kristy Stevenson, Manager of Social Content & Community Development at Rockfish Interactive.

When an iPhone user goes to search for a page or a friend, below a list of recent searches is a list of trending topics currently popular on Facebook.

Facebook confirmed to Inside Facebook that it’s a test among certain mobile users, not a feature:

We’re testing improvements to search on mobile.

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New Facebook ad objective: Local awareness

LocalAwareness

Small businesses wanting to target Facebook users closer to them have a new advertising objective: Local awareness.

Facebook announced this feature today, giving marketers the ability to target users who are within a certain radius of the business’ address:

For many local business owners, marketing is just one of the many duties they must tackle every day. That’s why we built a new feature to make advertising for local businesses easier and more effective — local awareness ads.

With local awareness ads, businesses can quickly and easily find new customers by showing ads to groups of people who are near that business’s neighborhood. Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach. We think they’re the best way for local businesses to reach people near them, and the best way for people who use Facebook to discover more useful things in their area.

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