Wondering what pages people in your area like? Facebook is apparently testing a sidebar feature called Popular Pages in Your Area.
As brought to Inside Facebook’s attention by Samuel Edwards of Tenthwave and Danny Goodwin of Search Engine Watch, some users are seeing a sidebar module that allows users to see popular pages liked by people in their area.
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Facebook’s News Feed algorithm has been the bane of many a marketer’s existence for months, but Copenhagen-based Komfo released a study last week with tips on how to make the changes work for Pages.
The bottom line of the study is that businesses must create Facebook relevant and engaging content, and move away from the idea that a large fan base will make a brand exceptional. This might seem like a no-brainer, but Komfo says its more important to have a smaller fan base that truly loves a brand and wants to engage with it.
Hans Tosti, Komfo’s Customer Development Specialist, said in a blog post:
Brands should focus on having smaller fan bases, create some local pages and actually ensure that the users who like their page really love the brand and want to engage with it. Fan engagement is a crucial factor on Facebook, and as long as you prove to Facebook that your fans really are willing to engage with you, no matter the size of your fanbase, the algorithms will automatically ensure that your brand shines through in the newsfeed.
As Facebook’s F8 conference — a developer’s haven — approaches, the social network recently identified 10 high-performing apps to Inside Facebook that are either seeing stellar return on investment through ads or are growing through Open Graph and Facebook Login.
Some, like Hotels.com and Top Eleven: Be a Football Manager, may not be new to Facebook users, but the Facebook platform has helped emerging apps such as YPlan, Cooliris and Swell Radio, as well.
The F8 conference has been a major boon to apps such as Spotify … could the 10 apps listed below be the next to make it big?
Facebook tracked check-ins at Major League Baseball stadiums in the first week of games, with a couple of surprising venues leading the list.
Baseball fans checked into Globe Life Park/Rangers Ballpark, home stadium of the Texas Rangers, most often, followed by Miller Park, where the Milwaukee Brewers call home.
Find out where else baseball fans checked in during MLB’s first few days.
Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages.
A new study by Socialbakers, a Facebook Preferred Marketing Developer, of Facebook posts in a month by more than 30,000 brands shows that 75 percent of the content posted were photos. Links were the next biggest group, with 10 percent. The reason why? 87 percent of the engagement happens on photos, Socialbakers found among the top 10 percent of posts.
In an effort to encourage users to leave better reviews on place-based pages, it appears that Facebook has beefed up the prompt.
As noticed by intrepid Inside Facebook reader Matteo Gamba, the input box for some review prompts offers a much more detailed preview of what a user can write.
The Federal Trade Commission approved Facebook’s $19 billion acquisition of WhatsApp on Thursday, but issued a warning to the messaging app that it needs to keep its pre-Facebook level of privacy in place.
Bureau Director Jessica Rich wrote a letter to both companies’ legal counsel, noting that before making any changes to how Facebook uses data already collected from WhatsApp users, both companies must get affirmative consent. Facebook/WhatsApp also must not misrepresent their efforts in maintaining the privacy and security of data. Rich also recommends that WhatsApp users be able to opt out of any future changes to how newly-collected data is used.
Facebook vowed Thursday to keep the News Feed cleaner of spam, calling out pages that use like-baiting and other shady techniques to game the algorithm and receive outstanding organic reach.
Many times, passion pages or other types non-business affiliated pages will share an image while begging for likes, comments, and shares — launching the content into more News Feeds. However, Facebook says that this content is, on average, 15 percent less relevant than content with similar vital stats.
So Facebook is taking action against like-baiting posts, as well as content that is repeatedly shown in News Feed and spammy links.
Facebook has been facing a problem: as the company made News Feed advertising more attractive, brands shifted more of their focus and money to Facebook’s most-visited product. Studies showed that the ROI for sidebar ads just wasn’t enough, as engagement is much higher on News Feed.
As a result, prices went up, reach took a dive and advertisers started to gripe or diversify their spending.
So now, in an attempt to maybe lighten the load a bit on News Feed, Facebook announced Wednesday that advertisers will be allowed to showcase bigger pictures in sidebar ads. This will be tested with select brands later this month, with a wider rollout later this year. Facebook hasn’t disclosed the exact dimensions of these images, but notes that they will be proportional to News Feed ad images.
Facebook has been prompting mobile users to invite their friends to download Messenger, but now it appears that soon there won’t be a choice.
Facebook has confirmed to Inside Facebook that Facebook has plans to remove the messaging feature from its flagship mobile app and force the use of Messenger if users want to send messages from their phone or tablet:
Today we are starting to notify people that messages are moving out of the Facebook app and over to the Messenger app. To continue sending messages on mobile, people will need to install the Messenger app.