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Facebook has been testing tweaks to the desktop version of chat, and many users are seeing the latest test right now — bubbles. Facebook has tested bubbles before, and we’ve reached out to Facebook to see if this is another test or something that the site is working on rolling out.
Update: A Facebook spokesperson responded, saying that it is a test that was rolled out to all users.
As 2013 comes to a close, PR and marketing pros are getting geared up for 2014, and according to a recently released infographic, social media, in particular Facebook, should be on the top of their strategic planning goals.
WebDAM, a digital asset management firm, provided 20 marketing trends for the coming year, including:
- Social marketing budgets will double over the next five years.
- 52 percent of marketers have found a customer via Facebook.
- B2B companies that blog generate 67 percent more leads than those that don’t.
So let’s take a closer look at each one of these trends and how they will benefit your B2B Facebook page.
The social network claims that this new flow will make it easier for advertisers to organize, optimize and measure the ads’ performance by adding a third level to the campaign structure. In 2014, the structure will have levels for campaign, ad set and ad.
As director of social advertising at Matomy Media Group, a global performance marketing company, David Serfaty oversees the company’s agency-based social media marketing practice. He advises clients on best practices and strategies for ensuring performance across all of their social advertising campaigns and works with the company’s social media strategists and technology teams to deliver performance-based solutions to the company’s clients.
Serfaty will speak Dec. 4 at the Inside Social Marketing conference in New York, leading the session, “Don’t get left behind. How to get the most out of Facebook Mobile.” Passes are still available, so you should register now. Inside Social Marketing has brought together speakers from Poo-pourri, the NHL and Virgin America, among many others.
Serfaty — previously COO of Facebook PMD Adquant — spoke with Inside Facebook recently, offering tips for marketers looking for more success through Facebook’s mobile platform.
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