Facebook tests more iOS-like design of Android app


Facebook appears to be testing a new design for the Android app that is somewhat similar to the iOS version.

This new version — first noticed by Blink Vice President of Planning and Media Eti Suruzon on AllFacebook — has the status update, photo & check-in buttons at the bottom of the screen with a new organization for News Feed, messages and notifications.

Click below to see the design Facebook is testing for Android.


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Infographic: Accelerating native advertising using rich media on Facebook


As organic reach becomes harder to come by, with more and more competition for News Feed space, many brands know that native posts need to be combined with advertising.

Moontoast, a Facebook Preferred Marketing Developer, published an infographic showing how rich media on Facebook can drive awareness, voting and lead generation. The infographic notes that for roughly every $1 spent on Facebook ads, a company receives 4,000 impressions on an ad. While Facebook might be better for conversions than Twitter, the 140-character service is much better for clickthrough rate.

Learn more by clicking below.


DataPoint: Clash of Clans tops Candy Crush in revenue on iOS


Ever since March of 2013, King’s Candy Crush Saga enjoyed a consistent spot as the top-grossing app on iOS. However, the game’s reign seems to have ended. Supercell’s Clash of Clans has been the top-grossing app on iOS since February. In the past week, Clash of Clans — which has an estimated Facebook monthly active userbase of 7 million — has raked in more than$7 million in revenue, according to AppData. Candy Crush earned about $6.1 million in the same time period.


How is the Facebook ad landscape evolving?


As smart marketers know, the Facebook ad ecosystem is constantly changing and evolving.

Kevin Bobowski, the VP of Marketing at Facebook Preferred Marketing Developer Offerpop, recently discussed with Inside Facebook how advertisers and marketers are grasping that organic reach on Facebook is diminishing, and how Google’s cessation of Wildfire signaled that the social ad landscape has changed drastically.

Inside Facebook: What does the news of Google and Wildfire mean for Facebook marketers?

Kevin Bobowski: I think for the Facebook ecosystem, with this news around Wildfire, one of the interesting data points that has come up since the Wildfire news, is the diminishing reach of Facebook. Brands are more and more reliant on paid advertising to reach fans and acquire audiences on Facebook. I think because that’s happening, it’s just really clear to us, when we talk to our customers and major brands, that they’re diversifying from Facebook as they think about a social media presence.


Infographic: What do Final Four fans like on Facebook?


College basketball’s 2013-14 season is down to its Final Four: Wisconsin, Florida, Kentucky and UConn. The four schools will battle it out Saturday in Arlington, Tex. with a chance to go to the championship game and cut down the nets.

Gigya, a Facebook Preferred Marketing Developer, examined the Facebook fanbases of the four teams and discovered their likes. For instance, of the Final Four teams, Kentucky has the highest percentage of women (55 percent), while Wisconsin has the highest concentration of male fans (77 percent). Kentucky fans are more likely to enjoy The Notebook, while Wisconsin and Florida fans love The Hangover.

Find out more by clicking below.


Shorty Awards: Which Facebook ad campaign was the best in 2013?


As the Shorty Awards (Monday, April 7), draw closer, one of the most competitive categories is the race for the best Facebook ad campaign of the year. Among the nominees are Pepsi, the University of Phoenix, Game of Thrones and Nissan.

Greg Galant, Co-Founder and Executive Producer of the Shorty Awards, described to Inside Facebook the importance of Facebook in today’s marketing ecosystem:

Brands are embracing new platforms such as Vine and Instagram video at a rate that’d put even a tech-savvy teenager to shame. We’re excited to honor the best in the industry and to have Unmetric return as our partner recognizing the top Facebook campaigns from 2013. Facebook has become a vital part in every marketing strategy and this year’s finalists showed that innovation and originality still exist on the decade-old platform.


Bug bounty: Facebook paid $1.5M to white hat researchers in 2013


Facebook rewards white hat researchers who find errors and holes in the social network’s code, but don’t exploit them. In a look ahead at Facebook’s bug bounty program in 2014, Security Engineer Collin Greene examined what the program did in 2013.

Last year, Facebook received 14,763 submissions from researchers — a 246 percent increase from 2012. Of those submissions, 687 were valid and eligible to receive a reward. 6 percent of the eligible bugs were categorized as high severity, prompting a median response time from Facebook in about 6 hours.

Facebook paid out $1.5 million to 330 researchers around the world, with the average reward being $2,204. Most bugs were discovered in non-core properties, such as websites operated by companies acquired by Facebook.


Infographic: New Facebook page layout dimensions


Most marketers already know that Facebook is, yet again, rolling out another design for Facebook pages.

Fialkov Digital — an Israel-based social advertising agency — studied the changes in Facebook’s latest change and created an infographic for page admins, showing the exact dimensions of the cover photo and profile photo, among other items.

Click below to learn more.


DataPoint: A fake YouTube app has 53 million MAUs… and growing


When it comes to the top developers on Facebook, there are a handful that are consistently topping AppData’s developer leaderboard: King, Zynga, Microsoft and YouTube. Here are today’s top developers, according to monthly active users (MAUs).

At first glance, nothing on this list seems unreasonable. King has been dominating the Facebook app market for a while now. Zynga, Microsoft and YouTube have consistently ranked as top developers for the past month. However, the developer that calls itself YouTube is not YouTube at all, and Google seems to have finally caught on.


Facebook updates schedule for F8 conference


Facebook is gearing up for its F8 conference on April 30, which will feature discussions from CEO Mark Zuckerberg, as well as developers from Instagram and Parse.

Facebook recently posted a partial schedule for F8, kicked off by a keynote speech from Zuckerberg.

Click below to see the future highlights of the conference, which will be held in San Francisco.


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