As Facebook reportedly drops the search results on its site from Microsoft’s Bing, it’s a little easy to see why: not many people went from Facebook to Bing results.
New figures from SimilarWeb show that Bing is No. 19 on top referral destinations from Facebook, with a paltry 0.52 percent of traffic share. YouTube draws the most traffic from Facebook of any site, at 16.62 percent of traffic share.
SimilarWeb’s Sr. Director of Corporate Marketing, Ariel Rosenstein, explained how not many people were clicking on Bing links from Facebook:
SimilarWeb data show that Facebook traffic to Bing was quite minimal. While Mark Zuckerberg talks about 1 billion searches on Facebook a day, few people were clicking on the Bing results. With the reported disconnect happening over the weekend, there was little, if no drop in traffic for Bing.com’s global traffic.
Overall Bing wasn’t even one of the top ten sites that Facebook sent traffic to. Google.com earned almost 4x more traffic from Facebook than did Bing even with the partnership. YouTube, a Google company, received the most outgoing traffic from Facebook, which would explain why Facebook is looking to build their own video platform.
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Facebook is going after YouTube with a robust video platform, but according to reports, the social network could be going after Google with an aggressive move. Reuters reports that Facebook has changed its relationship with Microsoft’s Bing, no longer supporting the site’s results.
A Facebook spokesperson explained the search moves to Reuters:
We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook. We continue to have a great partnership with Microsoft in lots of different areas.
Facebook this week introduced some new tools for publishers, including the ability to target posts by interest and have posts disappear after a certain date.
Interest targeting is currently available on all pages that have enabled the targeting and privacy setting, but is only available on desktop currently. This feature is helpful if you’re publishing a post that is most relevant to only a portion of your page’s audience.
The adoption of Facebook login among some of the top websites, as ranked by Alexa, has been growing gradually, according to Datanyze.
Datanyze, which tracks activity for roughly 25 million websites, finds that there has been a slow and steady increase in Facebook login adoption among the top 1 million websites. Datanyze has figures as far back as August, when 24,770 of the top 1 million websites had Facebook login. Now, more than 25,500 sites have it.
Among the top 100 sites, five have direct Facebook login as an option: Pinterest, Stackoverflow, ESPN, Netflix, and BuzzFeed.
For the second time, Facebook CEO Mark Zuckerberg answered questions from users and audience members about whatever was on their mind. The second Q&A with Mark event, held at Facebook HQ in Menlo Park, Calif., was held Thursday. Zuckerberg answered questions from the audience in attendance, as well as questions from people who commented on the page.
One of the most popular questions was about the dislike button, something that many users have talked about for years.
So, why doesn’t Facebook have a dislike button to go with its like button? Zuck answered:
We’re thinking about it, on the dislike button. The like button is very valuable because it’s a way for you to quickly express a positive sentiment or emotion when someone puts themselves out there or shares something. There are more sentiments that people want to express than that they like something. A lot of times people share things on Facebook that are sad moments in their lives, or are tough cultural or social things. Often, people will tell us that they don’t feel comfortable pressing “like” because “like” isn’t the appropriate sentiment when someone lost a loved one or is talking about a very difficult issue. I think giving people the power to do that in more ways with more emotions would be powerful, but we need to figure out the right way to do that so it’s a force for good and not a force for bad and demeaning the post they’re putting out there.
What do Purina Veterinary Exchange, Courvoisier, Waggin’ Train Dog Treats and Philadelphia Cream Cheese have in common? According to Facebook Marketing Partner Socialbakers, they were among the most engaged Facebook pages of November.
Purina Veterinary Exchange had an outstanding engagement rate of 42.56 percent.
Want to know which other brands led the pack on Facebook in November? Check out Socialbakers’ infographic below.
Call-to-action buttons have been very effective for advertisers, so now Facebook is expanding the capability. Now page owners can select from seven call to action buttons atop their timeline. The new call-to-action button is placed to the left of the like button.
Here are the options:
This will roll out in the U.S. over the next few weeks, and worldwide next year.
The most talked about topic on Facebook in 2014? The World Cup, which was also a major success for advertisers. The Ebola virus, which Facebook CEO Mark Zuckerberg and wife Priscilla Chan donated to fight, was the second-most popular topic on Facebook this year.
Here’s a look at the most talked about topics around the world on Facebook in 2014:
- World Cup
- Ebola virus outbreak
- Elections in Brazil
- Robin Williams
- Ice Bucket Challenge
- Conflict in Gaza
- Malaysia Airlines
- Super Bowl
- Michael Brown/Ferguson
- Sochi Winter Olympics
Wondering what the top games of 2014 were? We’ve got you covered.
Facebook just gave a major facelift to its Trending feature. Now for U.S. users on Android and the web, Facebook users can go much deeper into trending topics.
Trending topics can be explored in five categories, Facebook explains:
- Articles shows you how news organizations are covering the story.
- In the Story shows you posts from people who are part of the story.
- Friends and Groups shows you what people in your network are saying.
- Near the Scene shows you posts from people near where the story is unfolding.
- Live Feed shows you a real-time stream of reactions from people around the world.
Prepare to hear that term a lot more as Facebook develops ad targeting and measurement platforms like Atlas, LiveRail and the Audience Network. Facebook has shifted its focus from providing advertising at scale to providing an an ad solution where companies can target the right consumers.
In a whiteboard session Wednesday, Facebook explained to reporters the history and future of their advertising platform. With Atlas, large-scale advertisers can measure deeper and weigh effectiveness of Facebook ads against other types of messaging. With the Audience Network, advertisers can target their customers on external sites, using the same information they have on Facebook. With LiveRail, publishers have been able to more effectively leverage video as an ad option.
It all leads to Facebook aiming for a bite of the television ad apple.