The Miami Heat are tied with the San Antonio Spurs in the best-of-seven NBA Finals at two games each, but the Heat are crushing the Spurs on Facebook, according to PageData.
The Heat, who are led by the 9th-most popular athlete on Facebook (LeBron James), have nearly 7 million more Facebook fans than the Spurs. They’re also the most-talked about team of the NBA Finals and are gaining the most fans.
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Facebook went old school in announcing the launch event for its newest product, sending invitations out to the media through snail mail.
The company told members of the media that it will introduce something new at its Menlo Park, Calif. office on Thursday, June 20. Reporters received an invitation from Facebook, with the words, “A small team has been working on a big idea. Join us for coffee and to learn about a new product.”
It’ll be interesting to see what Facebook introduces. The company has been aggressively launching new products and rebuilding old ones in the past few months. As Mark Zuckerberg, the company’s Co-Founder and CEO, previously explained, there are three pillars of Facebook: timeline, News Feed and Graph Search.
While both timeline and News Feed have undergone heavy renovations and redesigns, this could be a chance to introduce something new with regard to Graph Search, which has largely been unchanged since its introduction.
Quick, which website gets the most traffic? If you said Facebook, you’re caught up with the times! We spend about 6 hours per month on Facebook, and with over 1 billion people on Facebook, that’s a lot of time. What it means for advertisers though is a large and captive market for their message. However, it takes clear goals, creative content, and solid analytics and tracking to create a successful ad campaign. Without a successful ad campaign, you won’t be able to create a successful Facebook presence.
Facebook has officially decided its eight members of the company’s board of directors, a vote that was taken earlier this week at the company’s inaugural shareholders meeting. It has been a busy week for Facebook executives, some of whom also sold stock this week.
Facebook confirmed, in a recent Securities and Exchange Commission filing, the company’s board of directors:
Through Facebook’s social plugins, businesses are finding new and innovative ways to attract readers and customers.
At the recent AllFacebook Marketing Conference in San Francisco, Jason Jedlinski, the Vice President of Digital Products & Platforms at Tribune Broadcasting, and Jay Budzik, the Chief Technology Officer at Perfect Market, Inc., showed attendees how a Los Angeles TV station found viewers through creatively using Facebook’s data.
Tribune partnered with Perfect Market for ads as well as unique Facebook integration techniques via Perfect Social on KTLA.com, such as making it easy to share a story to Facebook directly from the site, while tagging friends and adding custom context.
Facebook has removed 25 job listings from its careers pages. It looks to have made hires in technical recruiting as well finding a Director of Financial Operations.
Facebook has added 28 new jobs to its careers page including a number of positions in developer relations and strategic development.
After listing the position of strategic partner development for influencers, Facebook has added more positions specific to an industry. For example, it has added Strategic Partner Development for photographers, politics and journalists.
As part of its recent advertising simplification push, Facebook is eliminating its sponsored search results ad unit. A Facebook spokesperson told Inside Facebook that the reason why the sponsored results will be nixed is because the most common marketers for them were app and game developers, and Facebook feels that the mobile app install ads and page post link ads are more efficient ways to reach this goal.
A Facebook spokesperson announced the news to Inside Facebook:
In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results. We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
Facebook noted that this won’t happen immediately. Starting in July, Facebook will no longer offer sponsored search results as an ad unit and by mid to late July, users will stop seeing sponsored search results.
Parse, which Facebook acquired in April to boost its mobile development, announced a major milestone Thursday: 100,000 apps built on the platform. Parse CEO Ilya Sukhar announced this on the company blog:
We’re really proud to announce today that we’ve had over 100,000 apps built on the Parse platform, up from 80,000 apps at the end of April. We grew more in the last month than we did in our entire first year of existence!
It’s never been a more exciting time to work on Parse. We recently joined forces with Facebook and have accelerated on all fronts.
Parse has integrated with Facebook but still works independently. It is a cloud-based platform that provides tools for mobile app developers. Facebook purchased the company outright in April, in order to strengthen its mobile side. Parse offers backend services, data storage, social integration tools and other services so developers can build mobile apps on different platforms. Facebook’s mobile aim, after all, is to create the best experience, regardless of what kind of phone is in hand.
Fitness applications are growing in popularity — largely because they work well, especially when a user connects the app to their Facebook account. While it’s difficult to measure Facebook-connected fitness apps’ success in terms of pounds lost, developers are claiming that users who sign into the app through Facebook tend to keep using it.
For instance, on RunKeeper, when users share their fitness activities on Facebook, there is a 40 percent chance that they will continue to use the app. Whether it’s peer pressure or the positive engagement from friends, users of Facebook-connected fitness apps tend to keep going on runs, walks, and bike excursions when they sign in through the social network.
Jackie Chang, a partner manager for fitness apps at Facebook, recently spoke with Inside Facebook about how people use fitness apps such as Endomondo and Nike, as well as what’s ahead for the platform — including improvements in timeline and Graph Search.
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