Inside Facebook

By Justin Smith [justin at insidefacebook dot com]

• Last Public Edition: December 2007
• Current Subscription Edition: July 2008

Purchase this report The Facebook Marketing Bible - Current Edition Buy PDF: $29 USD OR Buy PDF + 3 Months of Free Updates: $39 USD

Introduction

A large and growing portion of some of the most valuable demographics are spending more of their time and attention on Facebook and less on other channels and media. Not only are US college students and teenagers fully engaged in Facebook, but adults, professionals, and people from around the world now constitute a substantial portion of the Facebook userbase as well.

However, most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels Facebook offers - most of which are viral. My goal here is to provide an introduction to what’s possible on Facebook to the spectrum of marketers from brand advertisers to volunteer grassroots evangelists.

Facebook offers many ways to get the word out and bring the people in. Here’s how to get started.

Contents

I. Tools for Guerilla Marketers

1. Profile Page
2. Groups
3. Pages
4. Events
5. Notes and Photos
6. Messages
7. Marketplace
8. Share / Posted Items
9. Mini Feed and News Feed
10. Feed Importing

II. Tools for Advertisers

11. Social Ads
12. Localization Opportunities
13. Integrated Opportunities
14. Beacon
15. Polls
16. Facebook Platform Ad Networks
17. Facebook Platform Application Sponsorships
18. Sponsored Facebook Groups

III. Tools for Application Developers

19. Profile Box
20. Application Tabs
21. Application Info Sections
22. Designing Feed Stories
23. Feeds 2.0
24. Feed Publisher
25. Requests/ Invitations
26. Facebook Notifications
27. Email Notifications
28. Application Directory
29. JavaScript API
30. Translations
31. Coming Soon: Facebook Connect
32. Analytics Tools
33. Search Engine Optimization
34. Mobile
35. Customer Service