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FacebookBy Justin Smith [justin at insidefacebook dot com]
- Current Subscription Edition: July 2009
- Last Public Edition: December 2007
- Also Available: Agency and Brand Edition, French Edition, Spanish Edition, Italian Edition, Paperback Edition
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The newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 40+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook - June 2009 Edition is now available!
The Facebook Marketing Bible has been purchased by thousands of agencies, marketers, social application developers, entrepreneurs, and educators, and is the leading resource on Facebook marketing today.
In addition, Inside Facebook is happy to announce that through July 31st all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit (see terms), courtesy of Facebook.
Introduction
A large and growing portion of some of the most valuable demographics are spending more of their time and attention on Facebook and less on other channels and media. Not only are US college students and teenagers fully engaged in Facebook, but adults, professionals, and people from around the world now constitute a substantial portion of the Facebook userbase as well.
However, most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels Facebook offers - most of which are viral. My goal here is to provide an introduction to what’s possible on Facebook to the spectrum of marketers from brand advertisers to volunteer grassroots evangelists.
Facebook offers many ways to get the word out and bring the people in. Here’s how to get started.
Contents
Table of Contents
Introduction
I. Tools for Guerilla Marketers
1. Profile Page
2. Pages / Public Profiles
- “Facebook Pages 2.0″
- The New Wall Tab - Making Pages More Dynamic and Viral
- Status Updates - Now for Pages, Too
- Application Boxes - Changing Places
- Tab Management - Choosing a Landing Page
- Conclusion - Facebook Learning from Twitter, Pages Getting Better
- The Future of Sharing on Facebook: A Hybrid Public/Private Model
- Branded Virtual Gifts on Facebook Pages Opening New Doors for Viral Advertising
- Adding Custom Modules to Your Page
- Strategy: 4 Reasons Why Marketers Should Choose Facebook Pages Over Facebook Groups
- Strategy: I’ve just created a Page. How do I promote it?
- Group to Page Migration
- Guidelines for Promoting Pages Outside Facebook
- Official vs Unofficial Pages
- Pages and SEO
- Vanity URLs for Facebook Pages
- Which Celebrities are the Most Engaging on Facebook?
- Ways Page Owners Can Restrict Content for Underage Users
- How to Import Your Blog into Your Public Profile
- Page Invitations
- SMS Subscription Service for Pages
- Updating Facebook Page Status Via Text
- Getting Page Status Updates Via Text
- More Features Coming Soon
- Interesting Conversion Rate Metrics from Adobe Students Facebook Campaign
- Marketers Actively Bidding for Generic Facebook Pages
- Facebook Upgrades “Insights” Metrics Dashboard for Page Managers
- Facebook Disabling Stream Publishing for Generic Pages
3. Groups
- Strategy: What about spamming existing groups?
- SEO
4. Events
- Events API
- Events SEO
5. Notes and Photos
- Events API
- Events SEO
6. Messages
7. Status Updates
- Public Timeline Search
8. Share / Posted Items
9. Mini Feed and News Feed
10. Feed Importing
> Data: Latest US Facebook Age and Gender Demographics
> Recommended Strategies for Guerilla Marketers
II. Tools for Advertisers
11. Social Ads
- How Specialty Brands are Driving Sales on Facebook
12. Engagement Ads
- Summary of ad units available to Facebook advertisers
- Sponsorship Units on the New Facebook Home Page
- Social Video Ads
- Sponsored Virtual Gifts
- Events Ads
- Pages Ads
- Polling Ads
- Advertising in the New Facebook News Feed
- Advertising on the Profile Page (and other pages)
- Sponsorship Units on the New Facebook Home Page
13. Virtual Gifts
- The Future of Virtual Gifts on Facebook
- Scheduled & Holiday Virtual Gifts
- Facebook Testing Virtual Currency Gifting Program with Branded Virtual Gifts
14. Performance Ads
- Radius and Language Targeting
- Multiple Currency Support
15. Localization Opportunities
16. Integrated Opportunities
17. Facebook Platform Ad Networks
- List of Leading Facebook Platform Ad Networks
- What eCPMs do apps charge? Data from Facebook application developers
- Facebook Bans Platform Ad Networks for Deceptive Ads
18. Facebook Platform Application Sponsorships
- List of Leading Facebook Platform Sponsorship Resellers/Rep Firms
- Strategy: Why sponsor applications when I can sponsor Facebook itself?
19. Specialized Facebook Platform Advertising Service Providers
> Recommended Strategies for Advertisers
III. Tools for Application Developers
- Strategy: What is the Right Way to Market Through Facebook Applications?
- Strategy: Where do most new application users come from?
20. Profile Box
- 5 Things Developers May Not Know About the Facebook Redesign
- Profile Integration: Tour of New Facebook App Settings
21. Application Tabs
22. Application Info Sections
23. Designing Feed Stories
- Strategy: Designing High Performance Feed Items
- News Feed Optimization: Strategies and Techniques
24. Feeds 2.0
- Feed Forms
- Feed Clustering
- Action Links
- Policy Update: All Feed Story Calls to Action Must Now be Action Links
25. Feed Publisher
- Publishing in the Feed with Feed Comments
26. Requests / Invitations
- Policy Updates: Requiring Invites to Access Hidden Features, Offering Incentives for Invites, Ads on Profile Page Prohibited
- Strategy: Facebook’s Evolving Approach to Platform Governance
- Sending Application Invitations to Non-Facebook-Members
27. Chat Invitations
28. Facebook Notifications
- Chat Integration: Facebook Wants More Synchronous Notifications
- Policy Update: Bulk Pre-Selection Prohibited
- Facebook Turns On Instant Notifcation Popup Alerts
- Spammy Affiliate Marketers Sure to be Shut Down
29. Email Notifications
- Updates: Email’s Status as Core Application Marketing Channel in Doubt
30. Application Bookmarks
31. Application Directory & About Pages
- The Publisher Comes to Application About Pages
32. Status Updates & Donations
33. Demographic Restrictions
34. Verification and Certification
- Great Apps Program
- Application Verification
35. Translations
- Data: Stats on Facebook Apps Built for International Markets
- Tutorial: Translating Your Applications Using Facebook’s Crowd-sourced Translation Service
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36. Analytics Tools
- List of Leading Third-Party Facebook Platform Analytics Providers
- New Metrics for Developers with Facebook Profile Redesign
37. Search Engine Optimization
38. Mobile
- Facebook for iPhone and Connect for iPhone
39. Customer Service
40. Custom Tags
41. Open Stream
- What Does Facebook’s “Open Stream” Mean for Marketers?
42. Pay with Facebook
> Poll: Which viral channels do Facebook users hate most about apps?
> Recommended Strategies for Application Developers
IV. Tools for Webmasters
43. Facebook Connect
- Overview: Integrating Facebook Connect with Your Website
- Related: Google Friend Connect
- Examples: 40 Sites Live with Facebook Connect Today
- Variety of Facebook Connect Plugins Now Available for Blogs and Wikis
- Citysearch: Each Item Shared Through Facebook Connect Generates 30 Clicks
44. Comments Box Widget
45. Live Feed Widget
46. Facebook Share
Conclusion
Recommended Partners
Download The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook
Inside Facebook analyzes 12 major Facebook marketing efforts from leading brands. Who comes out on top?
Italian / Italiano
Strategic Facebook Platform Ecosystem Overview and Guide For Agencies & Brands
Track Facebook's International Growth in 95 Global Markets with our Monthly Reports
May 17th, 2008 at 11:53 pm
[...] Facebook Marketing Bible [...]
May 22nd, 2008 at 2:32 pm
Facebook is planning to discontinue the networks feature
June 1st, 2008 at 12:28 pm
Small correction: Events just have a wall, they don’t have a discussion board.
June 10th, 2008 at 2:54 am
Hello,
i would like to creat a Facebook page for my company. I can’t seam to find the way to register. Can u give more information?
June 12th, 2008 at 9:21 am
I ‘ll design and construct a Web for our company Andes R&D , a robot building startup. Would you please give me a hint using your Facebook platform.
Thank a lot,
Dr. Eugenio Bravo
Vice President R&D
July 7th, 2008 at 4:34 pm
hay there iv been tring to find a websit called facebook events so i could get the pictures from the op ball in cambridge
July 29th, 2008 at 7:18 pm
We’re a newly formed recruitment agency specialising in the mining industry. I would like to create a Facebook page for the company. Can you help.
August 9th, 2008 at 3:28 pm
The guide is great but If you are looking for facebook marketing services contact us at http://www.Tradimax.com
August 10th, 2008 at 2:51 pm
Definitely a good read, even with all the changes that have gone on at Facebook changes with the New UI.
http://www.infinitepixelstudios.com
Has helped with the New site and a work in progress on my App for my Project “Battlelords” i’m doing.
September 3rd, 2008 at 7:03 pm
[...] Facebook Marketing Bible [...]
September 15th, 2008 at 12:24 am
[...] Facebook Marketing Bible [...]
September 17th, 2008 at 7:44 pm
[...] Facebook Marketing Bible [...]
October 1st, 2008 at 12:53 am
Anyone who is looking to create a Facebook group for your company, movement etc. please contact me. I will create the group and show you how to update its content for 50 dollars. We can make the transfer via paypal after the group has been published. Email request to bryanchristman1@gmail.com.
Cheers
BRC
October 1st, 2008 at 11:59 am
[...] Facebook Marketing Bible [...]
October 13th, 2008 at 12:01 am
[...] Facebook Marketing Bible [...]
October 15th, 2008 at 7:11 am
[...] the same mistakes, here are two great resources outlining the proper way to market on Facebook: The Facebook Bible by Justin Smith and Facebook Pages: The Insider’s [...]
November 10th, 2008 at 12:11 am
[...] Facebook Marketing Bible [...]
November 18th, 2008 at 11:11 am
[...] Facebook Marketing Bible [...]
November 24th, 2008 at 11:44 am
[...] Facebook Marketing Bible [...]
November 28th, 2008 at 9:23 am
Facebook Marketing Bible Tip of the Decade!!: If you are a Conservative, don’t waste your money. Facebook has a Liberal agenda. they are silencing Conservative voices so therefore you will have no audience!
December 2nd, 2008 at 11:46 am
[...] Facebook Marketing Bible [...]
December 9th, 2008 at 3:33 am
[...] Facebook Marketing Bible [...]
December 9th, 2008 at 9:10 pm
[...] Facebook Marketing Bible [...]
December 11th, 2008 at 3:00 am
[...] SocialBiz vient de publier la bible du marketing sur Facebook : la traduction Française de Inside Facebook . [...]
December 13th, 2008 at 6:38 pm
Will be available an Italian version?
December 16th, 2008 at 8:50 pm
[...] Facebook Marketing Bible [...]
December 18th, 2008 at 9:44 am
What means “3 Months of Free Updates”?
December 21st, 2008 at 2:02 pm
[...] Facebook Marketing Bible [...]
December 22nd, 2008 at 12:28 pm
Hi,
Is there a possibility to view an earlier version of the report as a sample?
Also, is there a Christmas/New Year offer on the report?
December 26th, 2008 at 8:18 am
So have you included with the updates, the changes in “advertising” that Pages get now? has certainly made a difference to mine http://www.facebook.com/pages/Christopher-Bourton/36282389905 afterall it saves on shelling out for myself.
January 3rd, 2009 at 11:35 pm
hiiiiiiiii
January 4th, 2009 at 11:02 pm
[...] Facebook Marketing Bible [...]
January 7th, 2009 at 7:27 am
[...] up 600%, France up 400%, Switzerland up 400%, Argentina up 2000%, and Indonesia up by 600%. The Facebook Marketing Bible shows even more detailed data. In Canada 30% of the population is on Facebook, in Norway 25% and in [...]
January 12th, 2009 at 2:16 am
[...] Facebook Marketing Bible [...]
January 12th, 2009 at 3:02 pm
[...] Facebook Marketing Bible [...]
January 15th, 2009 at 3:18 am
[...] Facebook Marketing Bible [...]
January 17th, 2009 at 10:10 am
good job for developers:))
January 19th, 2009 at 8:47 am
A great set of topics there, it should make for some pretty interesting reading.
January 20th, 2009 at 12:02 am
[...] Facebook Marketing Bible [...]
January 21st, 2009 at 7:47 am
Good information, we’ll use that for our company
http://www.daishocreative.com
February 1st, 2009 at 11:04 am
My only question is it user friendly. Sometimes things sound good but once you purchase it, it ends up in a corner because it is just too hard to comprehend or apply. Do you offer support?
February 9th, 2009 at 4:02 am
[...] Facebook Marketing Bible [...]
February 9th, 2009 at 7:17 am
[...] Facebook Marketing Bible has been purchased by hundreds of agencies, marketers, social application developers, [...]
February 20th, 2009 at 4:22 am
[...] The Facebook Marketing Bible [...]
February 24th, 2009 at 11:01 am
[...] Facebook Marketing Bible [...]
March 2nd, 2009 at 11:01 am
[...] Facebook Marketing Bible [...]
March 3rd, 2009 at 12:25 pm
[...] la lettura di Facebook Marketing Bible, la bibbia (appunto) del marketing su facebook di Justin [...]
March 9th, 2009 at 5:01 am
[...] Facebook Marketing Bible [...]
March 9th, 2009 at 12:07 pm
[...] Facebook Marketing Bible [...]
March 11th, 2009 at 12:43 pm
[...] Facebook Marketing Bible [...]
March 30th, 2009 at 3:38 pm
[...] Facebook Marketing Bible [...]
March 31st, 2009 at 12:51 am
[...] Grazie ad una collaborazione con Justin Smith, curatore di Inside Facebook, il blog più autorevole sul social network di Zuckerberg, è da oggi disponibile la versione italiana di “The Facebook Marketing Bible“. [...]
April 1st, 2009 at 11:53 am
[...] Facebook Marketing Bible [...]
April 7th, 2009 at 7:01 am
[...] Facebook Marketing Bible [...]
April 15th, 2009 at 11:34 am
[...] Facebook Marketing Bible [...]
April 17th, 2009 at 1:06 am
I have been fascinated by Facebook and done quite a lot of work with my two companies to build our brands using Facebook. I have a couple of people helping with marketing, and unfortunately, one of them decided to do a bit of spring cleaning on his “Page adn Ads admin” and deleted our Facebook page.. and just like that - two clicks and everything is gone forever… no back up, no recovery tool, no email confirming that you really wanted this, no email to the admin even telling that your page is gone, no “please enter password” - just “DELETE” and “are your sure DELETE”………. five emails to Facebook… no reply… no help and no recovery
With this in mind.. is Facebook more than a toy tool?…a social phenomenon
April 20th, 2009 at 9:43 am
[...] Facebook Marketing Bible [...]
April 21st, 2009 at 5:31 am
[...] Facebook Marketing Bible [...]
April 22nd, 2009 at 10:29 am
[...] Facebook Marketing Bible [...]
May 4th, 2009 at 6:00 am
[...] Facebook Marketing Bible [...]
May 5th, 2009 at 5:48 pm
[...] Facebook Marketing Bible [...]
May 18th, 2009 at 9:47 pm
[...] Download The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook [...]
May 26th, 2009 at 12:59 am
As I’m in this trend.. I’m gonna take it.
I hope it worth.
June 1st, 2009 at 4:00 am
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
June 4th, 2009 at 1:34 pm
Very helpful!
June 8th, 2009 at 7:30 am
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
June 8th, 2009 at 12:10 pm
A wealth of great information to digest. I’m looking forward digging into the Facebook Marketing Bible. Especially now that the new June 2009 revision is available.
June 9th, 2009 at 7:21 pm
[...] If you really want to know how to use Facebook the right way for marketing than this is your guide: Facebook Marketing Bible Cheers, [...]
June 12th, 2009 at 10:12 am
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
June 13th, 2009 at 7:45 am
[...] Now that there are over 150 million active users on Facebook, more businesses large and small are actively reaching and engaging customers through Facebook and the Facebook Platform. Global chains all the way down to the local pub are building social marketing strategies that leverage the strengths of Facebook to drive traffic to their pages and feet to their premises. However, many business owners are daunted by Facebook’s sheer scale, and simply don’t know where to start. Inside Facebook is here to help guide business owners and marketers through that process. Here are Inside Facebook’s top 10 ways business owners can more effectively leverage Facebook to reach their target audience and drive more business. To dive deeper on the ways you can leverage Facebook for your marketing goals – including each of the tactics listed below – check out the Facebook Marketing Bible: The Guide to Marketing Your Brand, Company, Product, or Service Inside Fac…. [...]
June 17th, 2009 at 4:16 pm
[...] Zuckerberg, mi ha contattato dopo aver visto le mie analisi e mi ha offerto di tradurre il suo “The Facebook Marketing Bible“. Ho accettato con enorme piacere ed oggi posso annunciare il primo segnale di questa partnership [...]
June 23rd, 2009 at 4:56 am
[...] Now that there are over 150 million active users on Facebook, more businesses large and small are actively reaching and engaging customers through Facebook and the Facebook Platform. Global chains all the way down to the local pub are building social marketing strategies that leverage the strengths of Facebook to drive traffic to their pages and feet to their premises. [...]
June 23rd, 2009 at 11:08 pm
its excelent information are giving nice ideas to improve the business
June 29th, 2009 at 4:30 am
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
June 29th, 2009 at 11:00 am
[...] newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 40+ Ways to Market Your Brand, Company, Product, or Service Inside Faceboo… - July 2009 Edition is now [...]