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FacebookBy Justin Smith [justin at insidefacebook dot com]
- Current Subscription Edition: March 2010
- Last Public Edition: December 2007
- Also Available: Agency and Brand Edition, French Edition, Spanish Edition, Italian Edition, Paperback Edition
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The newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook – March 2010 Edition is now available!
The Facebook Marketing Bible has been purchased by thousands of agencies, marketers, social application developers, entrepreneurs, and educators, and is the leading resource on Facebook marketing today.
In addition, Inside Facebook is happy to announce that through March 31st all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit (see terms), courtesy of Facebook.
Introduction
A large and growing portion of some of the most valuable demographics are spending more of their time and attention on Facebook and less on other channels and media. Not only are US college students and teenagers fully engaged in Facebook, but adults, professionals, and people from around the world now constitute a substantial portion of the Facebook user base as well. Today, over 400 million people worldwide are active on Facebook each month, including 100 million in the United States, with over 500,000 new people joining each and every day.
However, most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels Facebook offers – many of which have changed with the “new” Facebook designs – and most of which are “viral.” My goal here is to provide an introduction to what’s possible on Facebook to the spectrum of marketers – from brand advertisers to volunteer grassroots evangelists. Tactics are divided into four categories: tools for guerilla marketers, tools for advertisers, tools for application developers, and tools for webmasters. Throughout and after each section, we’ve offered recommendations for your Facebook campaign strategy.
Facebook offers many ways to get the word out and enable engagement with your brand in more compelling ways than were ever before possible on the web. Here’s how to get started.
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Exclusive In Depth Market Research Report on the Future of the Social Gaming Market from Inside Network
Download The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook
Strategic Facebook Platform Ecosystem Overview and Guide For Agencies & Brands
French / Français
Spanish / Español
Italian / Italiano
Exclusive In Depth Market Research Report on the State and Future of Virtual Goods in the US
Track Facebook's International Growth in 95 Global Markets with our Monthly Reports and Analysis
Inside Facebook analyzes 12 major Facebook marketing efforts from leading brands. Who comes out on top?
May 17th, 2008 at 11:53 pm
[...] Facebook Marketing Bible [...]
May 22nd, 2008 at 2:32 pm
Facebook is planning to discontinue the networks feature
June 1st, 2008 at 12:28 pm
Small correction: Events just have a wall, they don’t have a discussion board.
June 10th, 2008 at 2:54 am
Hello,
i would like to creat a Facebook page for my company. I can’t seam to find the way to register. Can u give more information?
June 12th, 2008 at 9:21 am
I ‘ll design and construct a Web for our company Andes R&D , a robot building startup. Would you please give me a hint using your Facebook platform.
Thank a lot,
Dr. Eugenio Bravo
Vice President R&D
July 7th, 2008 at 4:34 pm
hay there iv been tring to find a websit called facebook events so i could get the pictures from the op ball in cambridge
July 29th, 2008 at 7:18 pm
We’re a newly formed recruitment agency specialising in the mining industry. I would like to create a Facebook page for the company. Can you help.
August 9th, 2008 at 3:28 pm
The guide is great but If you are looking for facebook marketing services contact us at http://www.Tradimax.com
August 10th, 2008 at 2:51 pm
Definitely a good read, even with all the changes that have gone on at Facebook changes with the New UI.
http://www.infinitepixelstudios.com
Has helped with the New site and a work in progress on my App for my Project “Battlelords” i’m doing.
September 3rd, 2008 at 7:03 pm
[...] Facebook Marketing Bible [...]
September 15th, 2008 at 12:24 am
[...] Facebook Marketing Bible [...]
September 17th, 2008 at 7:44 pm
[...] Facebook Marketing Bible [...]
October 1st, 2008 at 12:53 am
Anyone who is looking to create a Facebook group for your company, movement etc. please contact me. I will create the group and show you how to update its content for 50 dollars. We can make the transfer via paypal after the group has been published. Email request to bryanchristman1@gmail.com.
Cheers
BRC
October 1st, 2008 at 11:59 am
[...] Facebook Marketing Bible [...]
October 13th, 2008 at 12:01 am
[...] Facebook Marketing Bible [...]
October 15th, 2008 at 7:11 am
[...] the same mistakes, here are two great resources outlining the proper way to market on Facebook: The Facebook Bible by Justin Smith and Facebook Pages: The Insider’s [...]
November 10th, 2008 at 12:11 am
[...] Facebook Marketing Bible [...]
November 18th, 2008 at 11:11 am
[...] Facebook Marketing Bible [...]
November 24th, 2008 at 11:44 am
[...] Facebook Marketing Bible [...]
November 28th, 2008 at 9:23 am
Facebook Marketing Bible Tip of the Decade!!: If you are a Conservative, don’t waste your money. Facebook has a Liberal agenda. they are silencing Conservative voices so therefore you will have no audience!
December 2nd, 2008 at 11:46 am
[...] Facebook Marketing Bible [...]
December 9th, 2008 at 3:33 am
[...] Facebook Marketing Bible [...]
December 9th, 2008 at 9:10 pm
[...] Facebook Marketing Bible [...]
December 11th, 2008 at 3:00 am
[...] SocialBiz vient de publier la bible du marketing sur Facebook : la traduction Française de Inside Facebook . [...]
December 13th, 2008 at 6:38 pm
Will be available an Italian version?
December 16th, 2008 at 8:50 pm
[...] Facebook Marketing Bible [...]
December 18th, 2008 at 9:44 am
What means “3 Months of Free Updates”?
December 21st, 2008 at 2:02 pm
[...] Facebook Marketing Bible [...]
December 22nd, 2008 at 12:28 pm
Hi,
Is there a possibility to view an earlier version of the report as a sample?
Also, is there a Christmas/New Year offer on the report?
December 26th, 2008 at 8:18 am
So have you included with the updates, the changes in “advertising” that Pages get now? has certainly made a difference to mine http://www.facebook.com/pages/Christopher-Bourton/36282389905 afterall it saves on shelling out for myself.
January 3rd, 2009 at 11:35 pm
hiiiiiiiii
January 4th, 2009 at 11:02 pm
[...] Facebook Marketing Bible [...]
January 7th, 2009 at 7:27 am
[...] up 600%, France up 400%, Switzerland up 400%, Argentina up 2000%, and Indonesia up by 600%. The Facebook Marketing Bible shows even more detailed data. In Canada 30% of the population is on Facebook, in Norway 25% and in [...]
January 12th, 2009 at 2:16 am
[...] Facebook Marketing Bible [...]
January 12th, 2009 at 3:02 pm
[...] Facebook Marketing Bible [...]
January 15th, 2009 at 3:18 am
[...] Facebook Marketing Bible [...]
January 17th, 2009 at 10:10 am
good job for developers:))
January 19th, 2009 at 8:47 am
A great set of topics there, it should make for some pretty interesting reading.
January 20th, 2009 at 12:02 am
[...] Facebook Marketing Bible [...]
January 21st, 2009 at 7:47 am
Good information, we’ll use that for our company
http://www.daishocreative.com
February 1st, 2009 at 11:04 am
My only question is it user friendly. Sometimes things sound good but once you purchase it, it ends up in a corner because it is just too hard to comprehend or apply. Do you offer support?
February 9th, 2009 at 4:02 am
[...] Facebook Marketing Bible [...]
February 9th, 2009 at 7:17 am
[...] Facebook Marketing Bible has been purchased by hundreds of agencies, marketers, social application developers, [...]
February 20th, 2009 at 4:22 am
[...] The Facebook Marketing Bible [...]
February 24th, 2009 at 11:01 am
[...] Facebook Marketing Bible [...]
March 2nd, 2009 at 11:01 am
[...] Facebook Marketing Bible [...]
March 3rd, 2009 at 12:25 pm
[...] la lettura di Facebook Marketing Bible, la bibbia (appunto) del marketing su facebook di Justin [...]
March 9th, 2009 at 5:01 am
[...] Facebook Marketing Bible [...]
March 9th, 2009 at 12:07 pm
[...] Facebook Marketing Bible [...]
March 11th, 2009 at 12:43 pm
[...] Facebook Marketing Bible [...]
March 30th, 2009 at 3:38 pm
[...] Facebook Marketing Bible [...]
March 31st, 2009 at 12:51 am
[...] Grazie ad una collaborazione con Justin Smith, curatore di Inside Facebook, il blog più autorevole sul social network di Zuckerberg, è da oggi disponibile la versione italiana di “The Facebook Marketing Bible“. [...]
April 1st, 2009 at 11:53 am
[...] Facebook Marketing Bible [...]
April 7th, 2009 at 7:01 am
[...] Facebook Marketing Bible [...]
April 15th, 2009 at 11:34 am
[...] Facebook Marketing Bible [...]
April 17th, 2009 at 1:06 am
I have been fascinated by Facebook and done quite a lot of work with my two companies to build our brands using Facebook. I have a couple of people helping with marketing, and unfortunately, one of them decided to do a bit of spring cleaning on his “Page adn Ads admin” and deleted our Facebook page.. and just like that – two clicks and everything is gone forever… no back up, no recovery tool, no email confirming that you really wanted this, no email to the admin even telling that your page is gone, no “please enter password” – just “DELETE” and “are your sure DELETE”………. five emails to Facebook… no reply… no help and no recovery
With this in mind.. is Facebook more than a toy tool?…a social phenomenon
April 20th, 2009 at 9:43 am
[...] Facebook Marketing Bible [...]
April 21st, 2009 at 5:31 am
[...] Facebook Marketing Bible [...]
April 22nd, 2009 at 10:29 am
[...] Facebook Marketing Bible [...]
May 4th, 2009 at 6:00 am
[...] Facebook Marketing Bible [...]
May 5th, 2009 at 5:48 pm
[...] Facebook Marketing Bible [...]
May 18th, 2009 at 9:47 pm
[...] Download The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook [...]
May 26th, 2009 at 12:59 am
As I’m in this trend.. I’m gonna take it.
I hope it worth.
June 1st, 2009 at 4:00 am
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
June 4th, 2009 at 1:34 pm
Very helpful!
June 8th, 2009 at 7:30 am
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
June 8th, 2009 at 12:10 pm
A wealth of great information to digest. I’m looking forward digging into the Facebook Marketing Bible. Especially now that the new June 2009 revision is available.
June 9th, 2009 at 7:21 pm
[...] If you really want to know how to use Facebook the right way for marketing than this is your guide: Facebook Marketing Bible Cheers, [...]
June 12th, 2009 at 10:12 am
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
June 13th, 2009 at 7:45 am
[...] Now that there are over 150 million active users on Facebook, more businesses large and small are actively reaching and engaging customers through Facebook and the Facebook Platform. Global chains all the way down to the local pub are building social marketing strategies that leverage the strengths of Facebook to drive traffic to their pages and feet to their premises. However, many business owners are daunted by Facebook’s sheer scale, and simply don’t know where to start. Inside Facebook is here to help guide business owners and marketers through that process. Here are Inside Facebook’s top 10 ways business owners can more effectively leverage Facebook to reach their target audience and drive more business. To dive deeper on the ways you can leverage Facebook for your marketing goals – including each of the tactics listed below – check out the Facebook Marketing Bible: The Guide to Marketing Your Brand, Company, Product, or Service Inside Fac…. [...]
June 17th, 2009 at 4:16 pm
[...] Zuckerberg, mi ha contattato dopo aver visto le mie analisi e mi ha offerto di tradurre il suo “The Facebook Marketing Bible“. Ho accettato con enorme piacere ed oggi posso annunciare il primo segnale di questa partnership [...]
June 23rd, 2009 at 4:56 am
[...] Now that there are over 150 million active users on Facebook, more businesses large and small are actively reaching and engaging customers through Facebook and the Facebook Platform. Global chains all the way down to the local pub are building social marketing strategies that leverage the strengths of Facebook to drive traffic to their pages and feet to their premises. [...]
June 23rd, 2009 at 11:08 pm
its excelent information are giving nice ideas to improve the business
June 29th, 2009 at 4:30 am
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
June 29th, 2009 at 11:00 am
[...] newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 40+ Ways to Market Your Brand, Company, Product, or Service Inside Faceboo… – July 2009 Edition is now [...]
July 6th, 2009 at 1:09 pm
[...] netbook from Intel. We also gave away some trial accounts from Albert Lai at Kontagent and a some Faceboook Marketing Bibles courtesy of Justin Smith at [...]
July 6th, 2009 at 5:14 pm
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
July 8th, 2009 at 9:00 am
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
July 9th, 2009 at 1:41 am
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
July 13th, 2009 at 9:45 am
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
July 13th, 2009 at 12:45 pm
[...] becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the [...]
July 15th, 2009 at 2:17 am
awesome listing…
July 15th, 2009 at 2:18 pm
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
July 21st, 2009 at 8:16 am
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
July 24th, 2009 at 12:51 pm
Interesting stuff. This integrates well into other aspects of b2b marketing. http://www.knowledgebanks.co.uk.
See how social media fits into the mix.
July 27th, 2009 at 5:00 am
[...] Facebook and the Facebook Platform for Developers and Marketers Home Facebook Marketing Bible Agencies & Brands Contact About Advertise [...]
August 4th, 2009 at 1:27 pm
[...] Facebook and the Facebook Platform for Developers and Marketers Facebook Marketing Bible App Stats Page Stats Contact About Advertise [...]
August 12th, 2009 at 8:00 am
I am working with marketing in Denmark and is searching for inspiration in the digital world. Thanks for inspiration
August 21st, 2009 at 6:59 am
[...] Of course, there are many other Facebook marketing tips available, so check them out. [...]
August 21st, 2009 at 9:46 am
[...] Of course, there are many other Facebook marketing tips available, so check them out. [...]
August 21st, 2009 at 10:01 am
[...] Of course, there are many other Facebook marketing tips available, so check them out. [...]
August 22nd, 2009 at 6:55 pm
[...] Of course, there are many other Facebook marketing tips available, so check them out. [...]
August 22nd, 2009 at 8:27 pm
[...] Of course, there are many other Facebook marketing tips available, so check them out. [...]
August 23rd, 2009 at 8:44 am
[...] Of course, there are many other Facebook marketing tips available, so check them out. [...]
August 24th, 2009 at 5:01 am
[...] Facebook and the Facebook Platform for Developers and Marketers Facebook Marketing Bible App Stats Page Stats Contact About Advertise [...]
August 24th, 2009 at 11:43 am
[...] The Facebook Marketing Bible is the single best resource available for any organization looking to understand how to use [...]
August 24th, 2009 at 12:23 pm
[...] Facebook and the Facebook Platform for Developers and Marketers Facebook Marketing Bible App Stats Page Stats Contact About Advertise [...]
August 26th, 2009 at 11:42 pm
[...] Of course, there are many other Facebook marketing tips available, so check them out. [...]
August 27th, 2009 at 4:06 am
we are just starting our facebook ads can any one track and suggest the Possible ROI
September 2nd, 2009 at 1:36 pm
Thanks, this Facebook is great to use, but I believe LinkedIn is a better social tool to use if you are tyring to get sell products and services as a business.
September 15th, 2009 at 5:04 am
[...] Enlace: Ver libro [...]
September 15th, 2009 at 10:57 am
[...] Facebook Marketing Bible [...]
September 23rd, 2009 at 5:02 am
[...] Facebook and the Facebook Platform for Developers and Marketers Facebook Marketing Bible App Stats Page Stats Contact About Advertise [...]
October 3rd, 2009 at 5:24 pm
I want to complain about a trial offer posted by Green Tea Fit. They were advertised on Farmville for extra FV money. I agreed to try their product on 8/28/09, I then called my so-called “membership” via email on 9/9/09. I later (on 9/12/09) received a charge to my bank accout for $59.41 (membership fee) and $4.95 shipping fee for the product I paid $$3.41 for on 8/28/09. When I called Green Tea Fit they told me I not only had to cancel my membership but also return the product to avoid the membership fee. This is ridiculous and a very costly mistake. I believe it was a subliminal deceit by the company and am very unhappy they charged my account $67.77 for a product I didn’t even like. When I called they stuck to their guns saying I didn’t follow proper protocol to avoid these excessive fees.
I wanted you at Facebook to know about this and to put a stop to false advertising on your website. I also never received the extra coins to my Facebook Farmville account and am also unhappy about that.
Lana Verbon lahana29@att.net
707/523-2654
If this is not the correct venue for this report please advise where I can send my complaint to. I would appreciate your help and intervention if possible. Thank you.
October 12th, 2009 at 3:15 pm
[...] Facebook and the Facebook Platform for Developers and Marketers Facebook Marketing Bible App Stats Page Stats Contact About Advertise [...]
October 13th, 2009 at 8:54 am
Hi i have created many Face Book pages for my own and other organization
Like Visit Singapore, Visit Ireland
Will charge only 30$ for making and promotion of page
http://www.facebook.com/visitsingapore?ref=search&sid=1079440092.2841264092..1
http://www.facebook.com/pages/VisitIreland/103407402437?ref=search&sid=1079440092.3738012621..1
For more details contact me at jacobtaylor84@gmail.com
October 14th, 2009 at 7:47 am
Hi, Asking for help^^
Anybody know about what is facebook marketing??
Is It related with facebook?
October 16th, 2009 at 10:38 am
[...] Inside Facebook (a site dedicated to tracking Facebook trends for developers which also offers the Facebook Marketing Bible), Facebook is adding new users in nearly every country in the world at a pretty steady [...]
October 22nd, 2009 at 2:17 pm
[...] Facebook and the Facebook Platform for Developers and Marketers Facebook Marketing Bible App Stats Page Stats Contact About Advertise [...]
October 27th, 2009 at 10:02 am
[...] Facebook and the Facebook Platform for Developers and Marketers Facebook Marketing Bible App Stats Page Stats Contact About Advertise [...]
October 28th, 2009 at 1:12 pm
This is a great source for any organization. Great website. Give us more info.
October 31st, 2009 at 5:30 pm
[...] becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the [...]
November 1st, 2009 at 6:24 am
this is the most important book on using Facebook Marketing for business.
November 4th, 2009 at 5:52 am
This an education on Facebook like never seen before. The real identity of being inside facts about the progress of Facebook is really impressive. Excellent resource….
November 17th, 2009 at 1:12 pm
Does this report reflect the most recent changes Facebook is making as outlined in their product roadmap?
November 17th, 2009 at 1:56 pm
Hi Jim,
Yes, it absolutely does! We address all the changes in depth with each monthly update.
Best,
Justin
November 30th, 2009 at 9:34 pm
[...] information trades! Still psyched about Facebook and all it has to offer? Then, check “Facebook Marketing Bible” by Justin Smith or a comprehensive list of “300 Social Media Marketing Case [...]
December 3rd, 2009 at 8:47 am
Hi
I am from Bangladesh. How can I use this. As per govt policy here in Bangladesh no govt policy for Facebook. Can you help me to use this guide that might be benefited me. Thanks
December 7th, 2009 at 6:16 pm
I will sure give this Ebook a shot!
December 14th, 2009 at 10:59 am
Great resource. I am a fanpage custom designer and I’d love to help anyone that is interested. check out http://www.facebook.com/ProMomBlogger.
Tell me what you biggest Marketing Business Frustration is and I’ll be sure to answer you and assist you in any way I can.
Plan on purchasing this book too. I am always trying to learn and grow my business as well as assisting others in theres.
December 25th, 2009 at 11:47 am
This is a waste of money. You can find out all this information FREE on the Dell Fanpage on Facebook, plus Mashable.com and several others.
January 30th, 2010 at 8:05 am
[...] a must have for understanding how Facebook works, especially from the perspective of marketing. “Facebook Marketing Bible” comes in PDF format. As Facebook is continually evolving, I recommend getting the version that [...]
February 2nd, 2010 at 4:57 pm
Hey guys. I just bought it, made the payment but still don’t know how am I gonna get the PDF file.
Could you please leave a support e-mail, phone number or tell me how do I download the book after I’ve completed the payment??
Thanks a lot.
February 3rd, 2010 at 8:37 am
[...] newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 50+ Ways to Market Your Brand, Company, Product, or Service Inside Faceboo… – February 2010 Edition is now [...]
February 18th, 2010 at 11:36 pm
Will this book help me make Facebook campaigns for my estore?
March 5th, 2010 at 2:44 am
This book will Teach Entire Facebook marketing tactics ?