The Facebook Marketing Bible – Agency & Brand Edition

By Justin Smith [justin at insidefacebook dot com]

Current Subscription Edition: Fall 2009

Purchase this report

Buy PDF: $495 USD

Since we published the first version of the Facebook Marketing Bible in 2007, it’s become clear that the spectrum of Facebook marketing opportunities has increased dramatically. Brands and agencies responsible for deploying large chunks of client dollars need a more strategic overview of Facebook and the Facebook Platform ecosystem as well as deeper independent directional guidance on Facebook and Facebook advertising products.

That’s exactly why we’ve produced the Facebook Marketing Bible – Agency & Brand Edition, a new version of the Facebook Marketing Bible specifically designed for large brands and agencies. The Facebook Marketing Bible – Agency & Brand Edition contains both high-level analytical overviews of the Facebook platform and advertising ecosystems for agencies and brands and detailed guides on how to design and optimize advertising products.

fmbabelogo This 130-page report contains the following sections (a full table of contents is listed below):

I. Understanding Facebook and the Facebook Platform Ecosystem: A Strategic Overview for Agencies and Brands

Facebook’s Vision and Future Product Directions
Key Elements of the Facebook Ecosystem & Their Intended Uses for Brands
Applications & Public Profiles: Framing the Comparison for Agencies and Brand Managers

II. Advertising Options in the Facebook Ecosystem

Facebook Advertising Products
Facebook Platform Advertising Opportunities

III. Crash Course: Building & Running Facebook Pages/Public Profiles

IV. Crash Course: Designing & Building High Performance Facebook Applications

V. Using Facebook Connect to Make Websites More Social

Recommended Partners

In addition, every customer who purchases a copy of the Facebook Marketing Bible – Agency & Brand Edition will receive a free copy of the latest Facebook Global Monitor – Tracking Facebook in Global Markets report. The Facebook Global Monitor provides marketers with an up to date and comprehensive view of Facebook’s international growth in nearly 100 global markets across North and South America, Europe, Asia Pacific, and Africa.

The Facebook Marketing Bible – Agency & Brand Edition is available for purchase today for $495, or $995 for an annual subscription that includes three future quarterly updates. And as always, we’re available to customers for further questions and help as you craft your Facebook marketing strategy.

Table of Contents

justinsmith About the Author

Justin Smith founded Inside Facebook, the first service dedicated to providing information and research about Facebook to businesses, marketers, and researchers, in April 2006. In 2007, he wrote the Facebook Marketing Bible, the most widely referenced book on Facebook marketing today. The Facebook Marketing Bible has been used by thousands of brands, agencies, businesses, universities, and non-profit organizations to craft their Facebook marketing strategy.

From 2007 to 2009, Justin served as Head of Product for Watercooler, a venture-backed startup based in Mountain View, California, and one of the leading developers of applications on Facebook and other major social platforms. Under Justin’s leadership, Watercooler’s Facebook applications reached well over 30 million Facebook users, and Watercooler established itself as the leading network of sports and television entertainment applications by a large margin. Justin remains an advisor to Watercooler today.

Prior to Inside Facebook, Justin was an early employee at Xfire, the largest social utility for gamers, which was sold to Viacom for $102 million in 2006. Prior to Xfire, Justin earned a degree in Computer Systems Engineering from Stanford University, where he was a Mayfield Fellow and a recipient of the Terman Award in Engineering.

Prior to Stanford, Justin co-founded the MyDesktop Network, an early internet media company, in 1996. MyDesktop was later acquired by Jupitermedia/Internet.com in 1999. Justin grew up in South Carolina and currently lives in Palo Alto, California.