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With well over 200 million people around the world and 60 million Americans active on Facebook every month, big brands are beginning to market on Facebook. But how effective are they?
Inside Facebook is excited to announce the release of our most comprehensive review of the state of the industry to date: Inside Facebook’s Best & Worst Facebook Marketing 2009 Report.
We set out to find and evaluate the best and most innovative Facebook marketing efforts 
over the last twelve months across a variety of industries.
We’ve spent hours reviewing hundreds of campaigns and speaking with dozens of brands, agencies, and service providers. Inside, you’ll find our detailed analysis of what worked and what didn’t – as well as best practices and our expert suggestions for improvement. Each review also details the key metrics achieved.
Each of the twelve brands we selected are innovators in their respective spaces. While their efforts weren’t always perfect, they are certainly instructive for online marketers, who should use our report as a benchmark for future Facebook Pages, Facebook application sponsorships, or custom Facebook applications.
Campaigns Reviewed:
- Adidas
- Barack Obama
- Ben & Jerry’s (Application Publisher: Causes)
- BMW (Application Publisher: Graffiti)
- Burger King (Application Developer: Refresh Partners)
- Coca Cola
- Coldplay
- New York Times
- Papa John’s Pizza
- St. Martin’s Press (Application Publisher: Living Social)
- Travel Channel (Application Developer: Context Optional)
- U2 (Application Publisher: iLike)
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While the majority of this report focuses on brands that have leveraged Pages/public profiles, applications, and virtual gifts on Facebook to drive their advertising campaigns, Facebook Connect is important emerging part of the Facebook ecosystem that should not be left out of the picture.
Inside, we also review four early Facebook Connect implementations that illustrate how brands can make the most of Connect:
- Netflix
- Citysearch
- TechCrunch
- Xbox Live
For those interested in learning more, click the purchase link above. The price is $149. As always, please make suggestions if you’d like to see more attention paid to any topic – or to nominate campaigns for future editions of the report.
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Inside Facebook analyzes 12 major Facebook marketing efforts from leading brands. Who comes out on top?
June 15th, 2009 at 4:00 am
[...] Today, Inside Facebook is excited to announce the release of our most comprehensive review of the state of the industry to date: Inside Facebook’s Best & Worst Facebook Marketing 2009 Report. [...]
June 15th, 2009 at 6:15 pm
[...] Today, Inside Facebook is excited to announce the release of our most comprehensive review of the state of the industry to date: Inside Facebook’s Best & Worst Facebook Marketing 2009 Report. [...]
June 15th, 2009 at 8:18 pm
How successful are even the best campaigns? Facebook users just don’t click on or even view ads in anywhere near the numbers of other major sites: http://domusinc.blogspot.com/2009/06/problem-with-facebook-advertising.html
June 17th, 2009 at 4:00 am
[...] we were selecting the 12 winning campaigns and organizations for our just-released Best & Worst of Facebook Marketing 2009 report, we came across dozens of Facebook Pages that made us think: “These guys should have more [...]
June 25th, 2009 at 9:22 pm
Can we get discount?
July 10th, 2009 at 9:00 am
[...] Inside Facebook’s Best and Worst Facebook Marketing 2009 [...]
July 28th, 2009 at 8:30 am
[...] Best & Worst Facebook Marketing, 2009 [...]
August 4th, 2009 at 8:02 am
[...] Best & Worst Facebook Marketing 2009 Add Comment » [...]
September 9th, 2009 at 1:01 am
[...] We set out to find and evaluate the best and most innovative Facebook marketing efforts over the last twelve months across a variety of industries, and recently launched of our most comprehensive review of the state of the industry to date: Inside Facebook’s Best & Worst Facebook Marketing 2009 Report. [...]
November 1st, 2009 at 11:04 am
Here’s a question for every facebook marketer — do you really sell ten times as many of these reports than you would if it were 14.95? This is not tongue in cheek, it’s really an intriguing question. Is this based on testing, or just a gut sense that perceived value is more important.
November 27th, 2009 at 7:25 am
베키의 생각…
이런걸 만들어서 팔다니.. 기록정신에 존경을 Best and Worst Facebook Marketing 2009 149$…
December 28th, 2009 at 7:32 am
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