Email
RSS
Twitter
FacebookBy Justin Smith [justin at insidefacebook dot com]
- Current Subscription Edition: February 2010
|
As very close followers of Facebook’s growth and metrics, we at Inside Facebook have been absolutely astounded by Facebook’s international growth in 2009. While Facebook’s international audience totaled 34 million people at the beginning of 2008, on the first day of 2009 that number had increased to 95 million – nearly 70% of the total Facebook audience. Today, it’s over 350 million.
What’s more is that dozens of these markets are still growing at double digit rates every month – and for many, those growth rates are increasing. Facebook’s growth rate accelerated by at least 25% in 47 countries in one recent quarter. Its quarterly growth rate more than doubled in 28 of those countries.
Now translated into over 100 languages, Facebook has shown that it can penetrate nearly one third of the entire national population in multiple developed markets, and we expect this to be true of many more countries in the near future.
As a result of this explosive growth, Inside Facebook has created a premium service and newsletter called the Facebook Global Monitor. The Global Monitor is designed to provide vital data and insight to media industry executives, global marketing and communications firms, analysts, and developers for whom Facebook’s rapid international expansion poses significant opportunities or threats.
Each month, the Facebook Global Monitor will provide the latest comprehensive data on the expansion of Facebook’s audience in nearly 100 global markets. In addition, the Monitor will provide alerts on breakout and cooling markets, as well as our latest in-house projections on Facebook’s growth in each country 30 days, 90 days, and 12 months into the future.
See the full table of contents of the first newsletter below. All reports are based on primary research by Inside Facebook using data from Facebook, and each section is designed to elucidate key actionable trends.
For those interested in learning more, click the purchase link above. The price is $99 per issue, or $395 for a six month subscription. Future monthly updates will be delivered directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic. (Custom reports are also available.) You can reach us at mail AT insidefacebook DOT com with questions at any time.
We believe big opportunities exist for developers and marketers to reach and engage the Facebook audience in these rapidly emerging and expanding markets. Cheers to continued growth in 2009!
Facebook Global Monitor
Tracking Facebook in Global Markets
February 2010
Contents
I. Introduction: The Year That Facebook Went Global
II. Global Market Report
1. Audience Size Today
2. Fastest Growing Audience
- Last 12 months
- Last 90 days
- Last 30 days
3. Market Penetration Today
4. Largest Market Penetration Increases
- Last 12 months
- Last 90 days
- Last 30 days
III. Emerging Market Analysis
1. Growth Projections
- Next 30 days
- Next 90 days
- Next 12 months
2. Technical Alerts
- Breakout Markets: Last 90 Days
- Cooling Markets: Last 90 Days
IV. Regional Summaries
1. Africa
2. Asia / Pacific
3. Europe
4. North America
5. South America
V. Country Updates
1. Argentina
2. Australia
3. Austria
4. Bahamas
5. Bahrain
6. Bangladesh
7. Belgium
8. Bolivia
9. Bosnia & Herzegovina
10. Brazil
11. Bulgaria
12. Canada
13. Chile
14. China
15. Colombia
16. Costa Rica
17. Croatia
18. Cyprus
19. Czech Republic
20. Denmark
21. Dominican Republic
22. Ecuador
23. Egypt
24. El Salvador
25. Finland
26. France
27. Germany
28. Ghana
29. Greece
30. Guatemala
31. Honduras
32. Hong Kong
33. Hungary
34. Iceland
35. India
36. Indonesia
37. Ireland
38. Israel
39. Italy
40. Jamaica
41. Japan
42. Jordan
43. Kenya
44. Kuwait
45. Lebanon
46. Lithuania
47. Luxembourg
48. Macedonia
49. Malaysia
50. Maldives
51. Malta
52. Mauritius
53. Mexico
54. Morocco
55. Netherlands
56. New Zealand
57. Nicaragua
58. Nigeria
59. Norway
60. Oman
61. Pakistan
62. Palestine
63. Panama
64. Paraguay
65. Peru
66. Philippines
67. Poland
68. Portugal
69. Puerto Rico
70. Qatar
71. Romania
72. Russia
73. Saudi Arabia
74. Serbia
75. Singapore
76. Slovakia
77. Slovenia
|
78. South Africa
79. South Korea
80. Spain
81. Sri Lanka
82. Sweden
83. Switzerland
84. Taiwan
85. Thailand
86. Trinidad and Tobago
87. Tunisia
88. Turkey
89. Ukraine
90. United Arab Emirates
91. United Kingdom
92. United States
93. Uruguay
94. Venezuela
95. Vietnam
Footnotes & Methodology
Exclusive In Depth Market Research Report on the Future of the Social Gaming Market from Inside Network
Download The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook
Strategic Facebook Platform Ecosystem Overview and Guide For Agencies & Brands
French / Français
Spanish / Español
Italian / Italiano
Exclusive In Depth Market Research Report on the State and Future of Virtual Goods in the US
Inside Facebook analyzes 12 major Facebook marketing efforts from leading brands. Who comes out on top?
January 6th, 2009 at 12:05 am
[...] growth, today Inside Facebook is announcing a new premium service and newsletter called the Facebook Global Market Monitor. The Global Market Monitor is designed to provide vital data and insight to media industry [...]
January 8th, 2009 at 6:44 am
Congrats for the new french IF version. All the best x 09!
January 9th, 2009 at 8:18 am
lots of increase for indonesia
January 23rd, 2009 at 1:53 pm
[...] Global Market Monitor [...]
February 2nd, 2009 at 6:01 am
[...] Facebook Global Monitor [...]
February 2nd, 2009 at 11:45 am
[...] Facebook Global Monitor [...]
February 2nd, 2009 at 8:40 pm
http://facebookmania.net/
February 9th, 2009 at 3:41 pm
[...] Facebook Global Monitor [...]
February 11th, 2009 at 12:35 am
[...] sur les évolutions des populations Facebook dans le monde, vous pouvez consulter le Facebook Global Monitor édité par Inside Facebook [...]
February 12th, 2009 at 5:31 am
[...] those tracking Facebook’s international growth, 2009 is continuing where 2008 left off: Facebook is growing quickly in a lot of countries around [...]
February 16th, 2009 at 12:05 pm
We bought this for SocialCash and have been impressed with the depth of data and presentation. Highly recommended.
March 11th, 2009 at 8:41 am
[...] It reaches more than 10 percent of the total national population in 26 countries. [...]
March 11th, 2009 at 10:56 am
[...] It reaches more than 10 percent of the total national population in 26 countries. [...]
March 11th, 2009 at 3:16 pm
[...] castellano deja algo que desear). Globalmente, Facebook llega al 10 por ciento de la población de 26 países diferentes. [Fuente: [...]
March 11th, 2009 at 9:23 pm
[...] castellano deja algo que desear). Globalmente, Facebook llega al 10 por ciento de la población de 26… Seguir leyendo: http://www.microsiervos.com/archivo/curiosidades/facebook-planetario.html Leave a [...]
March 12th, 2009 at 7:05 am
[...] It reaches more than 10 percent of the total national population in 26 countries. [...]
March 26th, 2009 at 3:10 pm
[...] Facebook Global Monitor [...]
March 29th, 2009 at 8:36 am
[...] aujourd’hui à destination des développeurs et des professionnels du marketing un nouveau rapport (doublé d’une newsletter) premium (exclusivement en anglais pour l’instant) traitant de manière extensive des opportunités [...]
March 29th, 2009 at 8:36 am
[...] The Facebook Global Market Monitor: Suivi de l’évolution de facebook sur le marché global (u… [...]
March 29th, 2009 at 8:38 am
[...] nouvelles données de Comscore montre que Facebook a atteint les 220 millions de visiteurs uniques dans le monde en décembre, soit une augmentation de 10% par rapport aux 200 millions de novembre. Pour [...]
March 29th, 2009 at 8:39 am
[...] sur les évolutions des populations Facebook dans le monde, vous pouvez consulter le Facebook Global Monitor édité par Inside Facebook [...]
March 29th, 2009 at 8:40 am
[...] Facebook étudie de près la croissance intertenationale de Facebook en 2009. Le Facebook Global Monitor de la version US fournit un rapport détaillé des tendances de cette croissance dans les [...]
March 29th, 2009 at 8:41 am
[...] de Facebook est rapide chez les femmes et les personnes de plus de 30 ans, et cette croissance explose tout simplement internationalement (Faits marquants de [...]
March 30th, 2009 at 4:01 am
[...] Facebook Global Monitor [...]
March 31st, 2009 at 2:19 pm
[...] Facebook Global Monitor [...]
March 31st, 2009 at 11:01 pm
[...] Facebook have been absolutely astounded by Facebook’s international growth in 2008,” reports Inside Facebook. “While Facebook’s international audience totaled 34 million people at [...]
April 7th, 2009 at 6:57 pm
Facebook is really cool.
I love it very much.
April 22nd, 2009 at 2:36 pm
[...] médias sociaux font aussi parti de cette évolution Selon, Inside Facebook global monitor le segment d’utilisateur qui s’est le plus rapidement développé depuis le début de [...]
April 26th, 2009 at 12:01 am
[...] Facebook Global Monitor [...]
April 28th, 2009 at 2:58 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic data. CrunchBase Information Facebook Nick [...]
April 28th, 2009 at 3:21 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 28th, 2009 at 3:59 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 28th, 2009 at 4:00 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 28th, 2009 at 4:21 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 28th, 2009 at 5:08 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 28th, 2009 at 5:23 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 28th, 2009 at 9:39 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 29th, 2009 at 2:02 am
[...] もう一つ注目したいのが、Inside Facebookの有料データだ。これもやはり、人口構成などを分析している。 CrunchBase Information Facebook Nick Gonzalez Information provided by CrunchBase [...]
April 29th, 2009 at 2:53 am
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
May 5th, 2009 at 6:00 am
[...] Global Monitor [...]
May 12th, 2009 at 12:29 am
[...] Global Monitor [...]
May 29th, 2009 at 4:17 pm
[...] Since the US Presidential elections, Zuckerberg said Facebook has received an outpouring of interest from candidates around the world interested in “doing an Obama.” Political parties around the world are considering how to apply lessons learned from the United States in 2008 to their upcoming elections. That makes sense, as 70% of Facebook’s user base lives outside the US. [...]
June 3rd, 2009 at 1:32 am
What is the current edition? In the table of contents above it says “April 2009″. But I suppose this Global Monitor is supposed to be updated monthly?
Is there a June edition?
June 3rd, 2009 at 12:27 pm
Jens: Thanks, that should say “May.” The June version will be coming out soon.
June 8th, 2009 at 4:00 am
[...] Inside Facebook has released the June 2009 edition of the Facebook Global Monitor – tracking Facebook’s growth in global markets. The Facebook Global Monitor tracks [...]
June 8th, 2009 at 10:11 am
[...] Facebook’s international growth continues at a torrid pace in many countries around the world. Now, Vincenzo Cosenza – translator of Inside Facebook’s Facebook Marketing Bible in Italian – La Bibbia del Marketing su Facebook – has created a world map visualizing just where Facebook leads, and where it trails other regional networks, based on Alexa and Google Trends data. [...]
July 1st, 2009 at 4:30 am
[...] Inside Facebook has released the July 2009 edition of the Facebook Global Monitor – tracking Facebook’s growth in global markets. The Facebook Global Monitor tracks [...]
July 1st, 2009 at 7:45 am
[...] Facebook has over 230 million active users and has been rapidly growing around the world in the last 24 months, Orkut, the social network run [...]
July 1st, 2009 at 6:57 pm
[...] Source : InsideFacebook [...]
July 2nd, 2009 at 7:39 am
[...] (em inglês) Publicado por Julho 2, 2009 por Nino Carvalho While Facebook has over 230 million active users and has been rapidly growing around the world in the last 24 months, Orkut, the social network run [...]
July 2nd, 2009 at 7:58 am
[...] Facebook announced it has crossed the 200 million active user mark. Today, that number is somewhere around 240 million, perhaps even close to 250 million. If Facebook were a country, it would now have the 4th largest [...]
July 3rd, 2009 at 6:29 pm
[...] đây khoảng gần 3 tháng, Facebook tiết lộ rằng họ đã vượt qua ngưỡng 240 triệu thành viên tích cực và tiến dần tới ngưỡng 250 triệu. Nếu như chúng ta coi [...]
July 7th, 2009 at 3:24 pm
[...] most of this growth – 70 percent – is happening outside of the U.S. In general, for the past three quarters, Facebook grew at 300,000 to 400,000 active users per day. [...]
July 14th, 2009 at 10:48 am
[...] an FYI – 70% (95,000,000) of the users reside outside the United States. The top-10 countries with highest number of Facebook users (2nd July 2009 [...]
August 3rd, 2009 at 5:01 am
[...] Inside Facebook has released the August 2009 edition of the Facebook Global Monitor – tracking Facebook’s growth in global markets. The Facebook Global Monitor tracks [...]
August 4th, 2009 at 6:34 am
[...] é a maior rede social do mundo. Oficialmente, são 250 milhões de usuários cadastrados e ativos. De acordo com o InsideFacebook, mais de 60% desses usuários estão fora da nação-berço do site, os EUA. Em muitos países, a [...]
August 4th, 2009 at 12:43 pm
[...] internet users. However, today, that number has fallen to just over half a million – a drop of nearly 50% in the last 30 days. One likely reason: increased filtering by the Chinese [...]
August 10th, 2009 at 10:49 am
[...] Now, New Zealand has crossed a major milestone: the number of active Facebook users in the country has crossed one million, or nearly 25% of the population. Facebook has grown over 150% in New Zealand over the last year, and the current monthly growth rate is over 31%, according to the Facebook Global Monitor. [...]
August 10th, 2009 at 5:30 pm
[...] 1 million Kiwi’s use FaceBook FaceBook announced that New Zealand users of FaceBook is at the 1 million users mark or 25% of the population. This is a 150% growth increase in the past year. http://www.insidefacebook.com/facebook-global-market-monitor/ [...]
August 11th, 2009 at 6:01 am
[...] While Facebook surpassed the 2 million monthly active user mark in Sweden and Denmark earlier this year, it has just crossed 2 million active users in Norway as well. With nearly 42% of the national population active on Facebook each month, Norway now trails only Iceland in terms of overall Facebook penetration. [...]
September 1st, 2009 at 7:31 am
[...] Inside Facebook has released the September 2009 edition of the Facebook Global Monitor, tracking Facebook’s growth in detail around the world. The Facebook Global Monitor tracks [...]
September 3rd, 2009 at 10:56 am
[...] usage by country currently, we believe that Facebook’s mobile growth is largely tracking with Facebook’s overall international growth. In the last 12 months, over 70% of Facebook’s new users have come from outside the United [...]
September 7th, 2009 at 8:55 am
[...] Vergleich eine Aussage über Facebooks Wachstum von InsideFacebook, einem US-Blog das die Entwicklung von Facebook [...]
September 16th, 2009 at 11:36 am
[...] a reported 70% of Facebook users actually reside outside of the U.S., the imagery is quite poignant. And Facebook’s additional announcement of having become [...]
October 2nd, 2009 at 2:57 am
[...] Inside Facebook has released the October 2009 edition of the Facebook Global Monitor, tracking Facebook’s growth in detail around the world. The Facebook Global Monitor tracks [...]
October 8th, 2009 at 5:34 pm
[...] if you’ve ever doubted whether Facebook and Twitter are competitors, take a look at this Inside Facebook report on that network’s international growth, which has surged to the point that [...]
October 8th, 2009 at 8:51 pm
[...] if you’ve ever doubted whether Facebook and Twitter are competitors, take a look at this Inside Facebook report on that network’s international growth, which has surged to the point that [...]
October 10th, 2009 at 12:24 am
[...] in India — up 220,000 to 4.23 million monthly actives last month, according to our latest Global Monitor report — the country is an increasingly important market for developers to accommodate. And anyway, [...]
October 18th, 2009 at 9:54 pm
[...] early in July this year, only 14 000 out of the 1 million monthly active users remain according to Facebook Global Monitor. The report does not mention the impact this has on us, survivors : x We can’t randomly [...]
October 22nd, 2009 at 12:24 pm
[...] the Caribbean in September to reach 35.4 million monthly active users, according to our most recent Global Monitor report. While Colombia is still the largest Facebook country in the region, with 6.51 million users, [...]
October 24th, 2009 at 6:18 pm
and where’s Georgia?
October 26th, 2009 at 3:44 am
[...] by, hoping the Web site would be unblocked quickly (no luck yet). Meanwhile, according to Inside Facebook, the Web site’s latest statistics showed only 14,000 active users in China as of the beginning of [...]
October 29th, 2009 at 7:29 pm
TOP URGENT PLEASE!!!!
I LIVE IN EGYPT AND MY COUNTRY IS NOT INCLUDED IN PAYPAL PLAN. I NEED THIS PUBLICATION URGENTLY AS AM CURRENTLY WORKING ON MY THESIS FOR MASTERS DEGREE AND IT’S ABOUT FACE BOOK AND THE EGYPTIAN USER PROFILE. THE LATEST STATISTICS AND DEMOGRAPHICS ARE OF CRUCIAL IMPORTANCE TO MY WORK.
PLEASE ADVISE URGENTLY HOW TO PURCHASE.
THANKS AND BEST REGARDS,
RANIA
The Facebook Global Monitor: Tracking Facebook in Global Markets
By Justin Smith [justin at insidefacebook dot com]
•Current Subscription Edition: October 2009
November 3rd, 2009 at 6:01 am
[...] Inside Facebook has released the November 2009 edition of the Facebook Global Monitor, tracking Facebook’s growth in detail around the world. The Facebook Global Monitor tracks [...]
November 11th, 2009 at 4:56 am
[...] quien haya dudado alguna vez de la competencia entre Facebook y Twitter, existe este informe de Inside Facebook (en inglés) sobre el crecimiento internacional de esta red social, que ha aumentado hasta el punto [...]
December 8th, 2009 at 1:03 am
[...] dit is wel apart nieuws. Volgens de Facebook Global Monitor van december 2009 is het aantal actieve Nederlandse Facebook gebruikers in november gedaald met [...]
January 18th, 2010 at 4:12 pm
tags facebooks friend
January 22nd, 2010 at 7:27 pm
[...] and many others stood by, hoping the Web site would be unblocked quickly (no luck yet). Meanwhile, according to Inside Facebook, the Web site’s latest statistics showed only 14,000 active users in China as of the beginning of [...]
January 24th, 2010 at 9:33 am
POR FAVOR URGENTE
NECESITO SOLUCIONAR UN GRAN PROBLEMA
MI HIJA ME HA BORRADO FOTOGRAFIAS QUE ESTABAN
ETIQUETADAS EN MI MURO Y AHORA UNA GRAN
MAYORIA DE LAS FOTOS EN MI PAGINA NO SE VEN
PERO ESTAN, (SI LAS VUELGO A CARGAR SIGUEN
SIN VERSE) MIS AMIGOS TAMPOCO LAS VEN
NECESITO POR FAVOR QUE ALGUIEN ME AYUDE A
DESBLOQUEARLAS YO RELIZO UNA TAREA SOCIAL
INFOEMATIVA CON MI PAGINA POR FAVOR QUE ALGUIEN
ME AYUDE. GRACIAS MUCHAS GRACIAS.
February 5th, 2010 at 1:47 am
[...] por Internet circulan varias publicaciones acerca de estadísticas de Facebook ( Facebook Global Market Monitor – CheckFacebook.com ), no hay que olvidar que la red social es una de las que más crece día [...]