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FacebookBy Justin Smith [justin at insidefacebook dot com]
- Current Subscription Edition: July 2009
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As very close followers of Facebook’s growth and metrics, we at Inside Facebook have been absolutely astounded by Facebook’s international growth in 2008. While Facebook’s international audience totaled 34 million people at the beginning of 2008, on the first day of 2009 that number had increased to 95 million - nearly 70% of the total Facebook audience.
For example, take a look at how Facebook grew in some countries around the world last year: Italy up 2900%, Spain up 600%, France up 400%, Switzerland up 400%, Argentina up 2000%, and Indonesia up by 600%.
What’s more is that dozens of these markets are still growing at double digit rates every month - and for many, those growth rates are increasing. Facebook’s growth rate accelerated by at least 25% in 47 countries in Q4 2008 over Q3. Its quarterly growth rate more than doubled in 28 of those countries in Q4.
As of 2009, Facebook now reaches over 10% of the national population in 26 countries. And in one recent month alone, there were 20 countries in which at least 1% of the total national population joined Facebook. Now translated into over 100 languages, Facebook has shown that it can penetrate nearly one third of the entire national population in multiple developed markets, and we expect this to be true of many more countries in the near future.
As a result of this explosive growth, Inside Facebook has created a premium service and newsletter called the Facebook Global Monitor. The Global Monitor is designed to provide vital data and insight to media industry executives, global marketing and communications firms, analysts, and developers for whom Facebook’s rapid international expansion poses significant opportunities or threats.
Each month, the Facebook Global Monitor will provide the latest comprehensive data on the expansion of Facebook’s audience in nearly 100 global markets. In addition, the Monitor will provide alerts on breakout and cooling markets, as well as our latest in-house projections on Facebook’s growth in each country 30 days, 90 days, and 12 months into the future.
See the full table of contents of the first newsletter below. All reports are based on primary research by Inside Facebook using data from Facebook, and each section is designed to elucidate key actionable trends.
For those interested in learning more, click the purchase link above. The price is $99 per issue, or $395 for a six month subscription. Future monthly updates will be delivered directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic. (Custom reports are also available.) You can reach us at mail AT insidefacebook DOT com with questions at any time.
We believe big opportunities exist for developers and marketers to reach and engage the Facebook audience in these rapidly emerging and expanding markets. Cheers to continued growth in 2009!
Facebook Global Monitor
Tracking Facebook in Global Markets
July 2009
Contents
I. Introduction: The Year That Facebook Went Global
II. Global Market Report
1. Audience Size Today
2. Fastest Growing Audience
- Last 12 months
- Last 90 days
- Last 30 days
3. Market Penetration Today
4. Largest Market Penetration Increases
- Last 12 months
- Last 90 days
- Last 30 days
III. Emerging Market Analysis
1. Growth Projections
- Next 30 days
- Next 90 days
- Next 12 months
2. Technical Alerts
- Breakout Markets: Last 90 Days
- Cooling Markets: Last 90 Days
IV. Regional Summaries
1. Africa
2. Asia / Pacific
3. Europe
4. North America
5. South America
V. Country Updates
1. Argentina
2. Australia
3. Austria
4. Bahamas
5. Bahrain
6. Bangladesh
7. Belgium
8. Bolivia
9. Bosnia & Herzegovina
10. Brazil
11. Bulgaria
12. Canada
13. Chile
14. China
15. Colombia
16. Costa Rica
17. Croatia
18. Cyprus
19. Czech Republic
20. Denmark
21. Dominican Republic
22. Ecuador
23. Egypt
24. El Salvador
25. Finland
26. France
27. Germany
28. Ghana
29. Greece
30. Guatemala
31. Honduras
32. Hong Kong
33. Hungary
34. Iceland
35. India
36. Indonesia
37. Ireland
38. Israel
39. Italy
40. Jamaica
41. Japan
42. Jordan
43. Kenya
44. Kuwait
45. Lebanon
46. Lithuania
47. Luxembourg
48. Macedonia
49. Malaysia
50. Maldives
51. Malta
52. Mauritius
53. Mexico
54. Morocco
55. Netherlands
56. New Zealand
57. Nicaragua
58. Nigeria
59. Norway
60. Oman
61. Pakistan
62. Palestine
63. Panama
64. Paraguay
65. Peru
66. Philippines
67. Poland
68. Portugal
69. Puerto Rico
70. Qatar
71. Romania
72. Russia
73. Saudi Arabia
74. Serbia
75. Singapore
76. Slovakia
77. Slovenia
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78. South Africa
79. South Korea
80. Spain
81. Sri Lanka
82. Sweden
83. Switzerland
84. Taiwan
85. Thailand
86. Trinidad and Tobago
87. Tunisia
88. Turkey
89. Ukraine
90. United Arab Emirates
91. United Kingdom
92. United States
93. Uruguay
94. Venezuela
95. Vietnam
Footnotes & Methodology
Download The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook
Inside Facebook analyzes 12 major Facebook marketing efforts from leading brands. Who comes out on top?
Italian / Italiano
Strategic Facebook Platform Ecosystem Overview and Guide For Agencies & Brands
January 6th, 2009 at 12:05 am
[...] growth, today Inside Facebook is announcing a new premium service and newsletter called the Facebook Global Market Monitor. The Global Market Monitor is designed to provide vital data and insight to media industry [...]
January 8th, 2009 at 6:44 am
Congrats for the new french IF version. All the best x 09!
January 9th, 2009 at 8:18 am
lots of increase for indonesia
January 23rd, 2009 at 1:53 pm
[...] Global Market Monitor [...]
February 2nd, 2009 at 6:01 am
[...] Facebook Global Monitor [...]
February 2nd, 2009 at 11:45 am
[...] Facebook Global Monitor [...]
February 2nd, 2009 at 8:40 pm
http://facebookmania.net/
February 9th, 2009 at 3:41 pm
[...] Facebook Global Monitor [...]
February 11th, 2009 at 12:35 am
[...] sur les évolutions des populations Facebook dans le monde, vous pouvez consulter le Facebook Global Monitor édité par Inside Facebook [...]
February 12th, 2009 at 5:31 am
[...] those tracking Facebook’s international growth, 2009 is continuing where 2008 left off: Facebook is growing quickly in a lot of countries around [...]
February 16th, 2009 at 12:05 pm
We bought this for SocialCash and have been impressed with the depth of data and presentation. Highly recommended.
March 11th, 2009 at 8:41 am
[...] It reaches more than 10 percent of the total national population in 26 countries. [...]
March 11th, 2009 at 10:56 am
[...] It reaches more than 10 percent of the total national population in 26 countries. [...]
March 11th, 2009 at 3:16 pm
[...] castellano deja algo que desear). Globalmente, Facebook llega al 10 por ciento de la población de 26 países diferentes. [Fuente: [...]
March 11th, 2009 at 9:23 pm
[...] castellano deja algo que desear). Globalmente, Facebook llega al 10 por ciento de la población de 26… Seguir leyendo: http://www.microsiervos.com/archivo/curiosidades/facebook-planetario.html Leave a [...]
March 12th, 2009 at 7:05 am
[...] It reaches more than 10 percent of the total national population in 26 countries. [...]
March 26th, 2009 at 3:10 pm
[...] Facebook Global Monitor [...]
March 29th, 2009 at 8:36 am
[...] aujourd’hui à destination des développeurs et des professionnels du marketing un nouveau rapport (doublé d’une newsletter) premium (exclusivement en anglais pour l’instant) traitant de manière extensive des opportunités [...]
March 29th, 2009 at 8:36 am
[...] The Facebook Global Market Monitor: Suivi de l’évolution de facebook sur le marché global (u… [...]
March 29th, 2009 at 8:38 am
[...] nouvelles données de Comscore montre que Facebook a atteint les 220 millions de visiteurs uniques dans le monde en décembre, soit une augmentation de 10% par rapport aux 200 millions de novembre. Pour [...]
March 29th, 2009 at 8:39 am
[...] sur les évolutions des populations Facebook dans le monde, vous pouvez consulter le Facebook Global Monitor édité par Inside Facebook [...]
March 29th, 2009 at 8:40 am
[...] Facebook étudie de près la croissance intertenationale de Facebook en 2009. Le Facebook Global Monitor de la version US fournit un rapport détaillé des tendances de cette croissance dans les [...]
March 29th, 2009 at 8:41 am
[...] de Facebook est rapide chez les femmes et les personnes de plus de 30 ans, et cette croissance explose tout simplement internationalement (Faits marquants de [...]
March 30th, 2009 at 4:01 am
[...] Facebook Global Monitor [...]
March 31st, 2009 at 2:19 pm
[...] Facebook Global Monitor [...]
March 31st, 2009 at 11:01 pm
[...] Facebook have been absolutely astounded by Facebook’s international growth in 2008,” reports Inside Facebook. “While Facebook’s international audience totaled 34 million people at [...]
April 7th, 2009 at 6:57 pm
Facebook is really cool.
I love it very much.
April 22nd, 2009 at 2:36 pm
[...] médias sociaux font aussi parti de cette évolution Selon, Inside Facebook global monitor le segment d’utilisateur qui s’est le plus rapidement développé depuis le début de [...]
April 26th, 2009 at 12:01 am
[...] Facebook Global Monitor [...]
April 28th, 2009 at 2:58 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic data. CrunchBase Information Facebook Nick [...]
April 28th, 2009 at 3:21 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 28th, 2009 at 3:59 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 28th, 2009 at 4:00 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 28th, 2009 at 4:21 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 28th, 2009 at 5:08 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 28th, 2009 at 5:23 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 28th, 2009 at 9:39 pm
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
April 29th, 2009 at 2:02 am
[...] もう一つ注目したいのが、Inside Facebookの有料データだ。これもやはり、人口構成などを分析している。 CrunchBase Information Facebook Nick Gonzalez Information provided by CrunchBase [...]
April 29th, 2009 at 2:53 am
[...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]
May 5th, 2009 at 6:00 am
[...] Global Monitor [...]
May 12th, 2009 at 12:29 am
[...] Global Monitor [...]
May 29th, 2009 at 4:17 pm
[...] Since the US Presidential elections, Zuckerberg said Facebook has received an outpouring of interest from candidates around the world interested in “doing an Obama.” Political parties around the world are considering how to apply lessons learned from the United States in 2008 to their upcoming elections. That makes sense, as 70% of Facebook’s user base lives outside the US. [...]
June 3rd, 2009 at 1:32 am
What is the current edition? In the table of contents above it says “April 2009″. But I suppose this Global Monitor is supposed to be updated monthly?
Is there a June edition?
June 3rd, 2009 at 12:27 pm
Jens: Thanks, that should say “May.” The June version will be coming out soon.
June 8th, 2009 at 4:00 am
[...] Inside Facebook has released the June 2009 edition of the Facebook Global Monitor - tracking Facebook’s growth in global markets. The Facebook Global Monitor tracks [...]
June 8th, 2009 at 10:11 am
[...] Facebook’s international growth continues at a torrid pace in many countries around the world. Now, Vincenzo Cosenza - translator of Inside Facebook’s Facebook Marketing Bible in Italian - La Bibbia del Marketing su Facebook - has created a world map visualizing just where Facebook leads, and where it trails other regional networks, based on Alexa and Google Trends data. [...]
July 1st, 2009 at 4:30 am
[...] Inside Facebook has released the July 2009 edition of the Facebook Global Monitor - tracking Facebook’s growth in global markets. The Facebook Global Monitor tracks [...]
July 1st, 2009 at 7:45 am
[...] Facebook has over 230 million active users and has been rapidly growing around the world in the last 24 months, Orkut, the social network run [...]
July 1st, 2009 at 6:57 pm
[...] Source : InsideFacebook [...]
July 2nd, 2009 at 7:39 am
[...] (em inglês) Publicado por Julho 2, 2009 por Nino Carvalho While Facebook has over 230 million active users and has been rapidly growing around the world in the last 24 months, Orkut, the social network run [...]
July 2nd, 2009 at 7:58 am
[...] Facebook announced it has crossed the 200 million active user mark. Today, that number is somewhere around 240 million, perhaps even close to 250 million. If Facebook were a country, it would now have the 4th largest [...]
July 3rd, 2009 at 6:29 pm
[...] đây khoảng gần 3 tháng, Facebook tiết lộ rằng họ đã vượt qua ngưỡng 240 triệu thành viên tích cực và tiến dần tới ngưỡng 250 triệu. Nếu như chúng ta coi [...]