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By Justin Smith [justin at insidefacebook dot com]

  • Current Subscription Edition: February 2010
Purchase this report

The Facebook Global Monitor – Current Edition
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As very close followers of Facebook’s growth and metrics, we at Inside Facebook have been absolutely astounded by Facebook’s international growth in 2009. While Facebook’s international audience totaled 34 million people at the beginning of 2008, on the first day of 2009 that number had increased to 95 million – nearly 70% of the total Facebook audience. Today, it’s over 350 million.

What’s more is that dozens of these markets are still growing at double digit rates every month – and for many, those growth rates are increasing. Facebook’s growth rate accelerated by at least 25% in 47 countries in one recent quarter. Its quarterly growth rate more than doubled in 28 of those countries.

earth1 Now translated into over 100 languages, Facebook has shown that it can penetrate nearly one third of the entire national population in multiple developed markets, and we expect this to be true of many more countries in the near future.

As a result of this explosive growth, Inside Facebook has created a premium service and newsletter called the Facebook Global Monitor. The Global Monitor is designed to provide vital data and insight to media industry executives, global marketing and communications firms, analysts, and developers for whom Facebook’s rapid international expansion poses significant opportunities or threats.

Each month, the Facebook Global Monitor will provide the latest comprehensive data on the expansion of Facebook’s audience in nearly 100 global markets. In addition, the Monitor will provide alerts on breakout and cooling markets, as well as our latest in-house projections on Facebook’s growth in each country 30 days, 90 days, and 12 months into the future.

See the full table of contents of the first newsletter below. All reports are based on primary research by Inside Facebook using data from Facebook, and each section is designed to elucidate key actionable trends.

For those interested in learning more, click the purchase link above. The price is $99 per issue, or $395 for a six month subscription. Future monthly updates will be delivered directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic. (Custom reports are also available.) You can reach us at mail AT insidefacebook DOT com with questions at any time.

We believe big opportunities exist for developers and marketers to reach and engage the Facebook audience in these rapidly emerging and expanding markets. Cheers to continued growth in 2009!


Facebook Global Monitor

Tracking Facebook in Global Markets

February 2010

Contents

I. Introduction: The Year That Facebook Went Global

II. Global Market Report

1. Audience Size Today

2. Fastest Growing Audience

  • Last 12 months
  • Last 90 days
  • Last 30 days

3. Market Penetration Today

4. Largest Market Penetration Increases

  • Last 12 months
  • Last 90 days
  • Last 30 days

III. Emerging Market Analysis

1. Growth Projections

  • Next 30 days
  • Next 90 days
  • Next 12 months

2. Technical Alerts

  • Breakout Markets: Last 90 Days
  • Cooling Markets: Last 90 Days

IV. Regional Summaries

1. Africa
2. Asia / Pacific
3. Europe
4. North America
5. South America

V. Country Updates

1. Argentina
2. Australia
3. Austria
4. Bahamas
5. Bahrain
6. Bangladesh
7. Belgium
8. Bolivia
9. Bosnia & Herzegovina
10. Brazil
11. Bulgaria
12. Canada
13. Chile
14. China
15. Colombia
16. Costa Rica
17. Croatia
18. Cyprus
19. Czech Republic
20. Denmark
21. Dominican Republic
22. Ecuador
23. Egypt
24. El Salvador
25. Finland
26. France
27. Germany
28. Ghana
29. Greece
30. Guatemala
31. Honduras
32. Hong Kong
33. Hungary
34. Iceland
35. India
36. Indonesia
37. Ireland
38. Israel
39. Italy
40. Jamaica
41. Japan
42. Jordan
43. Kenya
44. Kuwait
45. Lebanon
46. Lithuania
47. Luxembourg
48. Macedonia
49. Malaysia
50. Maldives
51. Malta
52. Mauritius
53. Mexico
54. Morocco
55. Netherlands
56. New Zealand
57. Nicaragua
58. Nigeria
59. Norway
60. Oman
61. Pakistan
62. Palestine
63. Panama
64. Paraguay
65. Peru
66. Philippines
67. Poland
68. Portugal
69. Puerto Rico
70. Qatar
71. Romania
72. Russia
73. Saudi Arabia
74. Serbia
75. Singapore
76. Slovakia
77. Slovenia

Purchase this report

The Facebook Global Monitor – Current Edition
Buy PDF: $99 USD

OR Buy 6 Month Subscription: $395 USD

78. South Africa
79. South Korea
80. Spain
81. Sri Lanka
82. Sweden
83. Switzerland
84. Taiwan
85. Thailand
86. Trinidad and Tobago
87. Tunisia
88. Turkey
89. Ukraine
90. United Arab Emirates
91. United Kingdom
92. United States
93. Uruguay
94. Venezuela
95. Vietnam

Footnotes & Methodology

80 Responses to “The Facebook Global Monitor: Tracking Facebook in Global Markets”

  1. Introducing the Facebook Global Market Monitor - A New Service from Inside Facebook Says:

    [...] growth, today Inside Facebook is announcing a new premium service and newsletter called the Facebook Global Market Monitor. The Global Market Monitor is designed to provide vital data and insight to media industry [...]

  2. Alex Andrek Says:

    Congrats for the new french IF version. All the best x 09!

  3. Faizal Rahman Says:

    lots of increase for indonesia

  4. Comscore: Facebook Hit 220 Million Worldwide Uniques in December Says:

    [...] Global Market Monitor [...]

  5. The Facebook Global Monitor - February 2009 Edition is Now Available Says:

    [...] Facebook Global Monitor [...]

  6. Fastest Growing Demographic on Facebook: Women Over 55 Says:

    [...] Facebook Global Monitor [...]

  7. Vincenzo Piromalli Says:

    http://facebookmania.net/

  8. Statistical Highlights from Facebook’s International Growth in January Says:

    [...] Facebook Global Monitor [...]

  9. Tranche démographique à la croissance la plus rapide sur Facebook : les femmes de plus de 55 ans | xinformatique Says:

    [...] sur les évolutions des populations Facebook dans le monde, vous  pouvez consulter le Facebook Global Monitor édité par Inside Facebook [...]

  10. Statistical Highlights from Facebook’s « Andy wordpress finne’s Blog Says:

    [...] those tracking Facebook’s international growth, 2009 is continuing where 2008 left off: Facebook is growing quickly in a lot of countries around [...]

  11. Dan Birdwhistell Says:

    We bought this for SocialCash and have been impressed with the depth of data and presentation. Highly recommended.

  12. It Is Truly a Planet Facebook Says:

    [...] It reaches more than 10 percent of the total national population in 26 countries. [...]

  13. » Facebook international. Says:

    [...] It reaches more than 10 percent of the total national population in 26 countries. [...]

  14. InfoChaos Digital » Facebook planetario Says:

    [...] castellano deja algo que desear). Globalmente, Facebook llega al 10 por ciento de la población de 26 países diferentes. [Fuente: [...]

  15. Facebook planetario | Buzzeando Says:

    [...] castellano deja algo que desear). Globalmente, Facebook llega al 10 por ciento de la población de 26… Seguir leyendo: http://www.microsiervos.com/archivo/curiosidades/facebook-planetario.html Leave a [...]

  16. It Is Truly a Planet Facebook | Telecom Update Says:

    [...] It reaches more than 10 percent of the total national population in 26 countries. [...]

  17. Facebook Raising Another $100 Million to Fund Increasing Server Costs Says:

    [...] Facebook Global Monitor [...]

  18. Inside Facebook US vous donne les clefs du “marché global” Says:

    [...] aujourd’hui à destination des développeurs et des professionnels du marketing un nouveau rapport (doublé d’une newsletter) premium (exclusivement en anglais pour l’instant) traitant de manière extensive des opportunités [...]

  19. Facebook continue de grandir, et dépasse les 150 millions d’utilisateurs Says:

    [...] The Facebook Global Market Monitor: Suivi de l’évolution de facebook sur le marché global (u… [...]

  20. Comscore : 220 millions de visiteurs uniques pour Facebook en décembre Says:

    [...] nouvelles données de Comscore montre que Facebook a atteint les 220 millions de visiteurs uniques dans le monde en décembre, soit une augmentation de 10% par rapport aux 200 millions de novembre. Pour [...]

  21. Tranche démographique à la croissance la plus rapide sur Facebook : les femmes de plus de 55 ans Says:

    [...] sur les évolutions des populations Facebook dans le monde, vous  pouvez consulter le Facebook Global Monitor édité par Inside Facebook [...]

  22. Statistiques intéressantes de la croissance internationale de Facebook en janvier Says:

    [...] Facebook étudie de près la croissance intertenationale de Facebook en 2009. Le Facebook Global Monitor de la version US fournit un rapport détaillé des tendances de cette croissance dans les [...]

  23. Facebook passe la barre des 175 millions d’utilisateurs : + 600 000 utilisateurs par jour Says:

    [...] de Facebook est rapide chez les femmes et les personnes de plus de 30 ans, et cette croissance explose tout simplement internationalement (Faits marquants de [...]

  24. ¡Hola! Inside Facebook en Español Launches Today in Spanish Says:

    [...] Facebook Global Monitor [...]

  25. Facebook CFO Gideon Yu Leaving, Facebook Says Financials “Strong” Says:

    [...] Facebook Global Monitor [...]

  26. Merlin: Translation News, Services & Directory » Blog Archive » Language Translation, Inc - Facebook now translated into 43 languages Says:

    [...] Facebook have been absolutely astounded by Facebook’s international growth in 2008,” reports Inside Facebook. “While Facebook’s international audience totaled 34 million people at [...]

  27. Orville Nim Rosillo Says:

    Facebook is really cool.

    I love it very much.

  28. Les "Digital Migrants" rattrapent leur retard dans l'adoption des nouvelles technologies | Generation Y 2.0 Says:

    [...] médias sociaux font aussi parti de cette évolution Selon, Inside Facebook global monitor le segment d’utilisateur qui s’est le plus rapidement développé depuis le début de [...]

  29. Famiglia Cristiana Launches App to Reach Facebook Users in Italy Says:

    [...] Facebook Global Monitor [...]

  30. Mapping Facebook’s Popularity Around The World Says:

    [...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic data. CrunchBase Information Facebook Nick [...]

  31. Trade Jim News » Mapping Facebook’s Popularity Around The World Says:

    [...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]

  32. Mapping Facebook’s Popularity Around The World | Says:

    [...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]

  33. Mapping Facebook’s Popularity Around The World | Stoth Says:

    [...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]

  34. Techeroid » Mapping Facebook’s Popularity Around The World Says:

    [...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]

  35. The Far Edge » Blog Archive » Mapping Facebook’s Popularity Around The World Says:

    [...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]

  36. Mapping Facebook’s Popularity Around The World Says:

    [...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]

  37. The iMagazine Says:

    [...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]

  38. Facebookの人気度で世界各国を色分けすると… Says:

    [...] もう一つ注目したいのが、Inside Facebookの有料データだ。これもやはり、人口構成などを分析している。 CrunchBase Information Facebook Nick Gonzalez Information provided by CrunchBase [...]

  39. Mapping Facebook’s Popularity Around The World « shankarsoma; Change the View Says:

    [...] worth noting are Inside Facebook’s premium reports, which analyze similar demographic [...]

  40. The Facebook Global Monitor - May 2009 Edition is Now Available Says:

    [...] Global Monitor [...]

  41. Facebook Audience in Germany Reaches 2 Million Users Says:

    [...] Global Monitor [...]

  42. Why Isn’t the Republican Party More Interested in Facebook? Says:

    [...] Since the US Presidential elections, Zuckerberg said Facebook has received an outpouring of interest from candidates around the world interested in “doing an Obama.” Political parties around the world are considering how to apply lessons learned from the United States in 2008 to their upcoming elections. That makes sense, as 70% of Facebook’s user base lives outside the US. [...]

  43. Jens Begemann Says:

    What is the current edition? In the table of contents above it says “April 2009″. But I suppose this Global Monitor is supposed to be updated monthly?
    Is there a June edition?

  44. Justin Smith Says:

    Jens: Thanks, that should say “May.” The June version will be coming out soon.

  45. The Facebook Global Monitor - June 2009 Edition is Now Available Says:

    [...] Inside Facebook has released the June 2009 edition of the Facebook Global Monitor – tracking Facebook’s growth in global markets. The Facebook Global Monitor tracks [...]

  46. A World Map of Leading Social Networks Says:

    [...] Facebook’s international growth continues at a torrid pace in many countries around the world. Now, Vincenzo Cosenza – translator of Inside Facebook’s Facebook Marketing Bible in Italian – La Bibbia del Marketing su Facebook – has created a world map visualizing just where Facebook leads, and where it trails other regional networks, based on Alexa and Google Trends data. [...]

  47. The Facebook Global Monitor - July 2009 Edition is Now Available Says:

    [...] Inside Facebook has released the July 2009 edition of the Facebook Global Monitor – tracking Facebook’s growth in global markets. The Facebook Global Monitor tracks [...]

  48. Is Orkut in Trouble? Facebook Just Doubled in Brazil and India Says:

    [...] Facebook has over 230 million active users and has been rapidly growing around the world in the last 24 months, Orkut, the social network run [...]

  49. Facebook & Markets Says:

    [...] Source : InsideFacebook [...]

  50. Orkut ou Facebook? (em inglês) « Godfather :: Inteligência e Estratégia em Marketing Digital Says:

    [...] (em inglês) Publicado por Julho 2, 2009 por Nino Carvalho While Facebook has over 230 million active users and has been rapidly growing around the world in the last 24 months, Orkut, the social network run [...]

  51. Facebook Now Growing by Over 700,000 Users a Day, and Updated Engagement Stats Says:

    [...] Facebook announced it has crossed the 200 million active user mark. Today, that number is somewhere around 240 million, perhaps even close to 250 million. If Facebook were a country, it would now have the 4th largest [...]

  52. Facebook Có Thêm Trên 700,000 Người Dùng Mỗi Ngày | Blog Kiếm Tiền Says:

    [...] đây khoảng gần 3 tháng, Facebook tiết lộ rằng họ đã vượt qua ngưỡng 240 triệu thành viên tích cực và tiến dần tới ngưỡng 250 triệu. Nếu như chúng ta coi [...]

  53. Facebook’s Strong 2009 International Growth Continues Says:

    [...] most of this growth – 70 percent – is happening outside of the U.S. In general, for the past three quarters, Facebook grew at 300,000 to 400,000 active users per day. [...]

  54. The State of Facebook: Is Older Better? | Digital Pivot Says:

    [...] an FYI – 70% (95,000,000) of the users reside outside the United States. The top-10 countries with highest number of Facebook users (2nd July 2009 [...]

  55. The Facebook Global Monitor – August 2009 Edition is Now Available Says:

    [...] Inside Facebook has released the August 2009 edition of the Facebook Global Monitor – tracking Facebook’s growth in global markets. The Facebook Global Monitor tracks [...]

  56. Mark Zuckerberg e as chances do Facebook no Brasil | Sana inside Says:

    [...] é a maior rede social do mundo. Oficialmente, são 250 milhões de usuários cadastrados e ativos. De acordo com o InsideFacebook, mais de 60% desses usuários estão fora da nação-berço do site, os EUA. Em muitos países, a [...]

  57. Facebook Traffic from China Drops by Half in the Last Month Says:

    [...] internet users. However, today, that number has fallen to just over half a million – a drop of nearly 50% in the last 30 days. One likely reason: increased filtering by the Chinese [...]

  58. One Million Kiwis are Now Actively Using Facebook Says:

    [...] Now, New Zealand has crossed a major milestone: the number of active Facebook users in the country has crossed one million, or nearly 25% of the population. Facebook has grown over 150% in New Zealand over the last year, and the current monthly growth rate is over 31%, according to the Facebook Global Monitor. [...]

  59. 1 million Kiwi's use FaceBook | Net Mania Says:

    [...] 1 million Kiwi’s use FaceBook FaceBook announced that New Zealand users of FaceBook is at the 1 million users mark or 25% of the population. This is a 150% growth increase in the past year. http://www.insidefacebook.com/facebook-global-market-monitor/ [...]

  60. 40% of All Norwegians are Active on Facebook Every Month Says:

    [...] While Facebook surpassed the 2 million monthly active user mark in Sweden and Denmark earlier this year, it has just crossed 2 million active users in Norway as well. With nearly 42% of the national population active on Facebook each month, Norway now trails only Iceland in terms of overall Facebook penetration. [...]

  61. The Facebook Global Monitor – September 2009 Edition is Now Available Says:

    [...] Inside Facebook has released the September 2009 edition of the Facebook Global Monitor, tracking Facebook’s growth in detail around the world. The Facebook Global Monitor tracks [...]

  62. Worldwide Facebook Mobile Usage Up 300% in Last 12 Months Says:

    [...] usage by country currently, we believe that Facebook’s mobile growth is largely tracking with Facebook’s overall international growth. In the last 12 months, over 70% of Facebook’s new users have come from outside the United [...]

  63. neunetz.com » Schlechter Journalismus und Facebook Says:

    [...] Vergleich eine Aussage über Facebooks Wachstum von InsideFacebook, einem US-Blog das die Entwicklung von Facebook [...]

  64. The SiliconANGLE Says:

    [...] a reported 70% of Facebook users actually reside outside of the U.S., the imagery is quite poignant.  And Facebook’s additional announcement of having become [...]

  65. The Facebook Global Monitor – October 2009 Edition is Now Available | GoSocial.dk - Social Media Marketing Says:

    [...] Inside Facebook has released the October 2009 edition of the Facebook Global Monitor, tracking Facebook’s growth in detail around the world. The Facebook Global Monitor tracks [...]

  66. Twitter Stretches Its Wings: International Versions Take Flight | google android os blog Says:

    [...] if you’ve ever doubted whether Facebook and Twitter are competitors, take a look at this Inside Facebook report on that network’s international growth, which has surged to the point that [...]

  67. Ajex Script » Twitter Stretches Its Wings: International Versions Take Flight Says:

    [...] if you’ve ever doubted whether Facebook and Twitter are competitors, take a look at this Inside Facebook report on that network’s international growth, which has surged to the point that [...]

  68. Social Gaming Roundup: OpenFeint+Digital Chocolate, iPhone Gaming, FarmVille Protest, ljji Growth Says:

    [...] in India — up 220,000 to 4.23 million monthly actives last month, according to our latest Global Monitor report — the country is an increasingly important market for developers to accommodate. And anyway, [...]

  69. Why Facebook is banned in China | Buzz and the City Says:

    [...] early in July this year, only 14 000 out of the 1 million monthly active users remain according to Facebook Global Monitor. The report does not mention the impact this has on us, survivors :   x We can’t randomly [...]

  70. Mexico, Argentina, Venezuela Led Facebook’s Latin American Growth Last Month Says:

    [...] the Caribbean in September to reach 35.4 million monthly active users, according to our most recent Global Monitor report. While Colombia is still the largest Facebook country in the region, with 6.51 million users, [...]

  71. ლიშთოთა Says:

    and where’s Georgia?

  72. The Facebook Few — 14,000 and Falling - China Real Time Report - WSJ Says:

    [...] by, hoping the Web site would be unblocked quickly (no luck yet). Meanwhile, according to Inside Facebook, the Web site’s latest statistics showed only 14,000 active users in China as of the beginning of [...]

  73. Rania Says:

    TOP URGENT PLEASE!!!!

    I LIVE IN EGYPT AND MY COUNTRY IS NOT INCLUDED IN PAYPAL PLAN. I NEED THIS PUBLICATION URGENTLY AS AM CURRENTLY WORKING ON MY THESIS FOR MASTERS DEGREE AND IT’S ABOUT FACE BOOK AND THE EGYPTIAN USER PROFILE. THE LATEST STATISTICS AND DEMOGRAPHICS ARE OF CRUCIAL IMPORTANCE TO MY WORK.
    PLEASE ADVISE URGENTLY HOW TO PURCHASE.
    THANKS AND BEST REGARDS,
    RANIA

    The Facebook Global Monitor: Tracking Facebook in Global Markets
    By Justin Smith [justin at insidefacebook dot com]

    •Current Subscription Edition: October 2009

  74. The Facebook Global Monitor – November 2009 Edition is Now Available Says:

    [...] Inside Facebook has released the November 2009 edition of the Facebook Global Monitor, tracking Facebook’s growth in detail around the world. The Facebook Global Monitor tracks [...]

  75. Twitter extiende sus alas: sus versiones internacionales emprenden el vuelo | ReadWriteWeb España Says:

    [...] quien haya dudado alguna vez de la competencia entre Facebook y Twitter, existe este informe de Inside Facebook (en inglés) sobre el crecimiento internacional de esta red social, que ha aumentado hasta el punto [...]

  76. Ymerce » Aantal actieve Nederlandse Facebook gebruikers is gedaald in november 2009? Says:

    [...] dit is wel apart nieuws. Volgens de Facebook Global Monitor van december 2009 is het aantal actieve Nederlandse Facebook gebruikers in november gedaald met [...]

  77. Katelyn Butt Says:

    tags facebooks friend

  78. China’s Facebook Few — 14,000 and Falling | Finley & Cook, PLLC Says:

    [...] and many others stood by, hoping the Web site would be unblocked quickly (no luck yet). Meanwhile, according to Inside Facebook, the Web site’s latest statistics showed only 14,000 active users in China as of the beginning of [...]

  79. NESTOR Says:

    POR FAVOR URGENTE
    NECESITO SOLUCIONAR UN GRAN PROBLEMA
    MI HIJA ME HA BORRADO FOTOGRAFIAS QUE ESTABAN
    ETIQUETADAS EN MI MURO Y AHORA UNA GRAN
    MAYORIA DE LAS FOTOS EN MI PAGINA NO SE VEN
    PERO ESTAN, (SI LAS VUELGO A CARGAR SIGUEN
    SIN VERSE) MIS AMIGOS TAMPOCO LAS VEN
    NECESITO POR FAVOR QUE ALGUIEN ME AYUDE A
    DESBLOQUEARLAS YO RELIZO UNA TAREA SOCIAL
    INFOEMATIVA CON MI PAGINA POR FAVOR QUE ALGUIEN
    ME AYUDE. GRACIAS MUCHAS GRACIAS.

  80. Número de usuarios de Facebook por país ¿cómo saberlo? | Luis Arroyo González Says:

    [...] por Internet circulan varias publicaciones acerca de estadísticas de Facebook ( Facebook Global Market Monitor – CheckFacebook.com ), no hay que olvidar que la red social es una de las que más crece día [...]

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