Inside Facebook

Company: Watercooler, Inc.

Category: Product Marketing

Location: Mountain View, CA

How to Apply: jobs@watercooler-inc.com

Description:

Watercooler is a Mountain View based Internet startup that has quickly grown to become one of the top online communities for Sports and TV entertainment. Our company has signed up millions of users since launch. Backed by a world class VC, we are looking for an aggressive, talented superstar to join the core management team to build a great company. Watercooler was an early developer on Facebook and is working aggressively to extend our industry leadership.

The ideal candidate thrives in an Internet startup environment, has a firm grasp of data analytics, and is comfortable working closely with product design. This is a highly visible position. Many significant company-wide initiatives are driven from this role, and you will have considerable resources at your command. We’re providing a fabulous opportunity for the right candidate to shine!

Summary:

The Director of Product Marketing and Marketing Analytics will develop a world class product marketing program to increase overall user growth and engagement of the company’s services. In addition, this position will be expected to create and own key business relationships that drive user acquisition.

Three Keys:

1. Significant experience in all forms of Internet marketing (Product marketing, SEO, and community-based marketing specifically)
2. Highly analytical and quantitative approach towards user acquisition and user engagement
3. Experience with Web 2.0 user community product design

Responsibilities:

1. Overall responsibility for vision, strategy, and execution of user acquisition, engagement and communication programs
2. Build and optimize “marketing” into the product — constantly test and optimize product marketing, promotions and user engagement across multiple channels
3. Create data warehouses of key user growth and engagement metrics
4. Make product recommendations and work closely with Product Manager and User Experience Designer to optimize user acquisition and user engagement
5. Manage major SEO initiatives across multiple platforms
6. Design, build and manage all user communication channels

Requirements:

1. Personal interest in evolving Web 2.0 online community services
2. 3-7 years of professional experience at successful Internet companies in Internet marketing and product roles
3. “Gets” working in an early stage startup environment
4. Strong quantitative and data analysis abilities (statistics, engineering, or financial academic background preferred)
5. Highly referenceable background with track record of impressive successes
6. Academic background from a top-tier university

We offer a casual fun environment with competitive salary and great benefits.

Please send your resume and cover letter to jobs@watercooler-inc.com. Please place “Product Marketing” in the subject of the email.