Inside Facebook

Company: Mesoft

Category: Product Marketing

Location: Sunnyvale, CA

How to Apply: pburns@mesoft.com

Description:

Mesoft is a digital media workflow company that has a team in Sunnyvale that is working on the development and launch of digital media applications on the social networks. We are looking for an aggressive, talented superstar to join the core management team to build a great company.

The ideal candidate thrives in an Internet startup environment, has a firm grasp of data analytics, and is comfortable working closely with product design. This is a highly visible position. Many significant company-wide initiatives are driven from this role, and you will have considerable resources at your command. We are providing a fabulous opportunity for the right candidate to shine!

Summary:

The Director of Product Marketing and Marketing Analytics will develop a world class product marketing program to increase overall user growth and engagement of the company’s new digital application and services. In addition, this position will be expected to create and own key business relationships that drive user acquisition.

Four Keys:

1. Significant experience in all forms of Internet marketing (Product marketing, advertising, SEO, and community-based marketing specifically)
2. Highly analytical and quantitative approach towards user acquisition and user engagement
3. Experience with Web 2.0 user community product design
4. Team Player

Responsibilities:

•    Overall responsibility for vision, strategy, and execution of user acquisition, engagement and communication programs.
•    Build and optimize “marketing” into the product — constantly test and optimize product marketing, promotions and user engagement across multiple channels
•    Create data warehouses of key user growth and engagement metrics
•    Make product recommendations and work closely with Product Manager and User Experience Designer to optimize user acquisition and user engagement
•    Design, build and manage all user communication channels

Requirements:

•    Personal interest in evolving Web 2.0 online community services
•    2-8 years of professional experience at successful Internet companies in Internet marketing and product roles.
•    ”Gets” working in an early stage startup environment
•    Strong quantitative and data analysis abilities (statistics, engineering, or financial academic background preferred).
•    Highly referenceable background with track record of successes.
•    Academic background from a top-tier university
•    We offer a casual fun environment with competitive salary and benefits.
•    Please send your resume and cover letter to patrick.burns@mesoft.com. Please place “Product Marketing” in the subject of the email.