Facebook creates new feature to announce weddings and engagements on homepage

Facebook today announced the launch of a new weddings and celebrations feature to make it easier for users to see important events in their friends’ lives and share their congratulations.

When someone changes their Facebook status to engaged or married, it will display to all of their friends in the sidebar next to News Feed. Users can check for birthdays, events, engagements and marriages at the same time. They can then click on the engagement or marriage announcement to write a congratulatory post on the couple’s Timeline. If a user is not already friends with both partners, they can add the other person without being directed to another page. The main benefit to the new feature is that a friend’s big announcement doesn’t get buried in News Feed.

On Wednesday, Facebook updated its event dashboard to include a calendar view for users to see all of their events and friends’ upcoming birthdays. Facebook told TechCrunch that they were holding off adding weddings and celebrations to the calendar. The engagement and wedding announcements are currently limited to the homepage.

The social network often tests new ways to promote activity and help users connect more easily. In 2010, the company introduced a News Feed story for when multiple friends write on a friend’s Wall for their birthday. This helped users remember to send birthday messages to their friends. Last year, Facebook made this even easier with a way for users to write Happy Birthday on a friend’s wall without leaving the homepage.

Also last year, Facebook tested a feature called Big Events, which would update users on a big event happening in their friends’ lives. The module would appear on different pages across the site, not just News Feed, and it prompted users to use Facebook messages rather than Wall posts.

In the future, we might see Facebook expand the weddings and celebrations feature to include when users have a new baby or indicate another important life event on their Timeline.

Facebook adds filters to mobile page walls

Users can now toggle between page posts and fan posts when visiting page walls on mobile devices. This has long been a feature on the web, but mobile displays showed all wall posts in a single stream. The change allows official posts to be surfaced instantly rather than getting buried by fan posts, which was particularly problematic on mobile screens that only have room to show a few posts at a time.

As Facebook is likely to introduce Sponsored Stories into the mobile stream early this year, we expect it to continue to bring mobile page functionality up to par with that on the website. We discovered Facebook testing a recommendations section on the mobile touch site earlier today. Mobile pages, though, still lack the option for page owners to customize a landing tab. This would be an important feature if pages gain the ability to run mobile ad campaigns.

However, as more users access the social network through their phones, Facebook’s product designers have to decide which features to add to mobile without making the experience too complicated.

The addition of filters on mobile pages is unobtrusive and they function easily. Users can filter posts by tapping “All” or the name of the page just above the wall. It appears the default view on mobile is the same as it is for the website. Page owners can set the default by going to “Edit Page,” “Manage Permissions,” then “Wall Tab Shows” on Facebook.com. Admins cannot edit their pages from the mobile site or apps.

TL;DR: Facebook Increases Status Update Character Limit From 5K to 60K+

Facebook said today that it has increased the maximum character count in status updates to over 60,000. This is 12 times the original character count of 5,000. The change was originally spotted by All Facebook on a post on the Facebook+Journalists Page.

The longer status updates appear in the Live Ticker the same as any other status update truncated after a certain character limit is reached (which looks to be about 80), but it truncates in News Feed after 400 characters. As TechCrunch’s Josh Constine points out in our own experimentation with the new character limit, Facebook prompts users to create a Note if the character limit exceeds 63,206:

Longer status updates help differentiate the feature from Tweets and potentially create space for new content types from users. For example, in the announcement post Facebook suggests that a user could share a novel on Facebook in nine status update posts using the new character limit. Users that practice collaborative writing, say for a college essay writing course or something, could now use Facebook as writing workshop space.

A more interesting question is whether or not post length will factor into the GraphRank algorithm that determines post placement in the News Feed. While the character cut off in News Feed will prevent long form posts from pushing other News Feed stories farther down the page, it could be that users are attracted to longer posts that seem to have something important to say.

How did Facebook arrive at the 63,206 character limit? According to Facebook engineer Bob Baldwin, “I set the exact limit to something nerdy. Facebook … Face Boo K … hex(FACE) – K … 64206 – 1000 = 63206 :-)”.

Facebook Reveals Most Shared Articles in 2011

Facebook has posted a Most Shared Articles on Facebook in 2011 Page that links more often to parenting-related topics, human interest pieces and odd trivia stories than it does to the major news stories of the year.

The story type that appears most often on the list of 40 articles is parenting advice and parenting-related stories reported by CNN, The Washington Post, Yahoo News, The Wall Street Journal, and The Huffington Post. Another popular theme is the change in zodiac sings, which first gained media traction in late 2010 before spilling over into early 2011. A slightly less popular theme is the late Steve Jobs — but given that it’s a more recent development in the year, it comes as no surprise that people had less time to circulate the story through Facebook.

The number one most-shared story, however, was a top news item — a New York Times photo gallery of Japan before and after the March 2011 Tohoku earthquake and tsunami. Several other quake news stories and human interest stories about the tragedy also appear on the list.

Facebook itself also gets a bit of attention at No.7 with a CNN story on Timeline, announced at f8.

Stories are shared on Facebook both directly from the story source itself, with the aid of a Facebook button, and from within Facebook’s News Feed and user Walls where a “Share” option will appear if the user posting the link to the story has the option enabled in their privacy settings.

Here’s the full list:

1. Satellite Photos of Japan, Before and After the Quake and Tsunami (New York Times)

2. What teachers really want to tell parents  (CNN)

3.No, your zodiac sign hasn’t changed (CNN)

4. Parents, don’t dress your girls like tramps (CNN)

5. (video) – Father Daughter Dance Medley  (Yahoo)

6. At funeral, dog mourns the death of Navy SEAL killed in Afghanistan  (Yahoo)

7. You’ll freak when you see the new Facebook  (CNN)

8. Dog in Japan stays by the side of ailing friend in the rubble  (Yahoo)

9.  Giant crocodile captured alive in Philippines  (Yahoo)

10. New Zodiac Sign Dates: Ophiuchus The 13th Sign? (The Huffington Post)

11. Parents keep child’s gender under wraps   (Yahoo)

12. How to Talk to Little Girls  (The Huffington Post)

13. Stop Coddling the Super-Rich  (New York Times)

14.Why Chinese Mothers Are Superior  (Wall Street Journal)

15.  (video) – Twin Baby Boys Have A Conversation!   (Yahoo)

16. Man robs bank to get medical care in jail (Yahoo)

17. Why You’re Not Married (The Huffington Post)

18. A Sister’s Eulogy for Steve Jobs (New York Times)

19. Ryan Dunn Dead: ‘Jackass’ Star Dies In Car Crash  (The Huffington Post)

20. Scientists warn California could be struck by winter ‘superstorm’  (Yahoo)

21. Notes From a Dragon Mom (New York Times)

22.  A Message to Women From a Man: You Are Not “Crazy” (The Huffington Post)

23. Obama’s and Bush’s effects on the deficit in one graph  (Washington Post)

24. Penn State, my final loss of faith  (Washington Post)

25.  Golden-Voiced Homeless Man Captivates Internet   (Yahoo)

26. The most typical face on the planet  (Yahoo)

27. Widespread destruction from Japan earthquake, tsunamis   (CNN)

28. Permissive parents: Curb your brats  (CNN)

29. A father’s day wish: Dads, wake the hell up! (CNN)

30. (video) – Laughing Baby Loves Ripping Paper!  (Yahoo)

31. Epic Cover Letter: How To Get Hired For Your Dream Job (PICTURE)  (The Huffington Post)

32. New Zodiac sign dates: Don’t switch horoscopes yet  (Washington Post)

33. Things Babies Born in 2011 Will Never Know (Yahoo)

34.  The Psychology of Revenge: Why We Should Stop Celebrating Osama Bin Laden’s Death  (The Huffington Post)

35. (photo gallery) – ‘Where Children Sleep’ (New York Times)

36. Quake moved Japan coast 8 feet, shifted Earth’s axis (CNN)

37. Steve Jobs, Apple founder, dies (CNN)

38. China’s latest craze: dyeing pets to look like other wild animals  (CNN)

39. Grant Hill’s Response to Jalen Rose (New York Times)

40. Steve Jobs’s Patents  (New York Times)

Featured Facebook Campaigns: Pretzel Crisps, Farmers Insurance, Zynga, 7-Eleven and JVC

Some companies tried new methods, and others relied on tried and true ones in their campaigns on Facebook over the last week. Pretzel Crisps engaged customers over their new product flavors, also giving away copious amounts of it for free, and 7-11 gave away free coffee this week. Farmers Insurance teamed up with Zynga to promote its services while JVC is set to create a network of local Facebook Pages to target its customers.

You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of over 100 other featured campaigns by top-performing brands and other organization on Facebook.

Pretzel Crisps’ Spice Up Your Life Sweepstakes

Goal: Page Growth, Product Purchase, Brand Loyalty, Network Exposure, Engagement

Core Mechanic: A week-long sweepstakes from Pretzel Crisps that both awarded free product to users and asked them to engage with the brand via Facebook app.

Method: The sweepstakes began Monday, September 26, and ran through Friday, September 30 in order to promote the new Pretzel crisps flavors in the Bold & Spicy flavors, specifically Jalapeño Jack and Chipotle Cheddar. Users could enter once an hour to win a case of the new flavors; all told the company would be giving away a case (36 bags) of the new product every hour for 100 hours. Additionally, the grand prize sweepstakes is $5,000 and winners were to be announced on the Sweepstakes tab on the Page.

Once users entered, a feed story was generated. Users could customize each branded entry by selecting a phrase about the product that also described themselves.

We spoke to Pretzel Crisps’ Director of Interactive and Field Marketing Jason Harty, who noted that the two primary goals of the campaign were to build the size of the Page and to engage with customers about the new products. Plus, “I looked at it as a really unique way to seed product to new people in random parts of the country,” he said in reference to the delivery of cases of new product to winners. Harty said he hoped winners would share the new flavors with their family and friends and share their feedback with the company online.

Harty described the role of social media in Pretzel Crisps’ marketing as “very important,” mostly because it’s a two-way dialogue with customers. The company prides itself on its Facebook content that includes more than simply “buy more or eat more,” but suggests different ways for customers to use the product, a dip recipe for example.

Impact: Pretzel Crisps used this campaign, Harty told us, with the goal of reaching the 100,000 Likes milestonefrom 62,000. Ambitious though it may have been, the Page did almost hit this mark, currently standing at 98,700 Likes. The company shared some preliminary results with us, noting that during the sweepstakes the Page received a 57% increase in fans and more than 8,000 Wall posts. PageData showed the Page received about 36,000 new fans during the span of one week.

What Harty highlighted, however, was that the engagement that accompanied the tens of thousands of entries was very high. About 25% of those who entered also posted a branded news story about the product and their entry, which Harty considered high, noting “I view that as genuine, earned media.”

How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of hundreds of Featured Campaigns by top-performing brands and businesses on Facebook.

ZipShare Allows for Sharing of 100MB Worth of Files to Your Facebook Wall, Groups

ZipShare is an application from WinZip that quickly and easily allows users to share up  to 100 megabytes worth of data on Facebook, either to their groups or on their Wall. The app brings you through Facebook Connect, asks you to upload your files and where you want to post  them (group or Wall). The app then converts this data into a zip file and publishes a download link.

In order to retrieve the information users simply click on the link on Facebook, which goes back to the ZipShare website, download and they’re done. While this isn’t the only file sharing service that utilizes Facebook, ZipShare distinguishes itself for being so quick to use,and be being free of ads, delays and pop-ups.

Prescott Lee of ZipShare said this was all intentional. The app was meant to be simple, and to fill a gap that exists on Facebook, which allows for easy sharing of video and photo files but not things like Excel files or PowerPoint presentations. ZipShare even allows for a package of multiple types of files to be bundled into a zip file at once with the app.

Currently ZipShare allows for a 20 MB limit per upload, with users capped at a total of 100 MB. The files stay on the servers for 7 days, then expire and the space frees up again. “this is really the first foray into social [for WinZip] but there are other things we are thinking about right now,” Lee said. He added that, in the week prior to its release, hundreds of folks took advantage of an email invite signup to be among the first to use the app.

A week into its release the app already has several thousand users, he added. People today often connect with friends primarily via Facebook rather than email or old instant messaging clients, so there’s a need for socially-focused file sharing services like ZipShare.

How to Use the Facebook Timeline: A Complete Walk-Through of the Redesigned Profile

Timeline, the redesigned version of the profile that Facebook launched yesterday at f8, gives users much more flexibility in how they present themselves. Users can customize their banner image, make certain types of content more prominent, and decide what moments of their life they want to feature. Everything users have ever posted to Facebook is now much more accessible, so most will want to browse through their Timeline and ensure all their content is appropriate and has the right privacy settings.

Here we’ll walk-through all the new features available in Timeline, how to control what’s displayed, and discuss how Timeline will impact users and the rest of the site. Facebook has struck a balance between creating a common structure for all profiles but giving users to ability customize the way they present themselves within those boundaries. In this way, the site has become more personal without following Myspace’s mistake of allowing users so much freedom over arrangement of core features that browsing becomes confusing.

Those who want to early access to Timeline can sign up at its new about page. It’s also possible to get a developer release of the Timeline now. To get access, those who aren’t already developers users must  have a verified account and install the Developer app, then create an application, click “Get Started Using Open Graph”, edit some settings, then wait a few minutes and return to their profile. They should see the Timeline, and can select to make it visible it to their friends immediately or it will be automatically published on September 29th, 2011.


At the top of the Timeline is the Cover, a giant banner image. Users can select any of their their album photos as their Cover, or upload a new image. Once selected, users can click on their Cover to bring up options to reposition it, choose a new image, or remove their current Cover.

With this option, Facebook has given users more control over the look of their profile than ever before. It may also lead to the rise of applications that let users create collages or other special images specifically for use as Covers.


Below the Cover users see the biographical information that previously appeared on their Info tab. This includes their work, education, current city, and hometown. There’s also an “About” link that expands the Info section to reveal work and education details, a “History by the Year” of a user’s employment and schooling, a user’s Relationships and Family connections, their About Me text, favorite quotes, basic info and contact info. Users no longer have the option to “Feature” certain friend lists, family members, or Groups.

To get users to keep their Info up to date, there are edit links in the expanded About section and a big Update Info on the main Timeline view. By getting people to share as much biographical information as possible, Facebook gains valuable data that it can charge advertisers to use for targeting their ads.

Featured Content Categories

Beside the Info section, the Timeline displays four channels of different types of content. By default, these are Friends, Photos, Map, and Likes, but users can click a drop-down to swap in other categories into the featured slots. When viewing a friend’s Timeline, this drop-down reveal the non-featured categories.

The categories users can choose from include:

  • Friends – Displays all of a user’s friends including a overlaid count of their mutual friends. When expanded, friends can be searched through or sorted by characteristic. A privacy control and link to the Find Friends feature appear in a user’s own Friends section.
  • Photos – All of a user’s photo albums and videos, followed by their tagged photos and videos. Each album includes a privacy control. As the old photostrip has been replaced with the Cover this this photos section, users must pick one photo to represent them instead of five.
  • Likes – A user’s Liked Pages sorted by category, with their Favorite Likes shown first followed by links to see all Pages in that category. Below, a user’s Liked Pages are displayed in reverse chronological order. With access from the main profile view, Pages now have a bigger opportunity to gain new Fans from users browsing the Likes of their friends.
  • Map – A Bing map of all of a user’s location-tagged posts and updates.The map can be sorted by categories such as photos, event check-ins, or restaurants. Zooming in and clicking on an individual pushpin displays the original update.

  • Subscribers – All of a user’s public and friend subscribers, and settings to control notifications and privacy.
  • Subscriptions – The people a user is subscribed to.
  • Notes – One column of the Notes written by users, and another of Notes that tag them. There are also links to write a new Note and view drafts.
  • Apps – Users can add any of their installed apps into the category channels. When clicked on, they display a dedicated timeline of all a user’s activity within the app. Users can also see the most recently used apps of friends. The ability to display Apps more prominently in the profile could lead to a boom of development of utility apps similar to those that appear in the Profile Boxes a few years ago.
  • Certain preferred media partners, such as Spotify and Hulu show a special “All Time” of a user’s most frequently consumed content, such as their one most watched video and a list of their other “Top Videos Watched”. The ability to display Apps more prominently in the profile could lead to a boom of development of utility apps similar to those that appear in the Profile Boxes a few years ago. Facebook also automatically creates categories that aggregate specific types of media activity, such as “Music” category that shows Spotify and Rdio activity together.

Activity Log

Above the featured content categories is a button called View Activity that shows a red counter of posts and info that require approval before appearing on a user’s profile. When clicked, the button reveals the Activity Log, a private log of all of a user’s activity since the joined Facebook. Downward arrow buttons next to each piece of content let users select its privacy and whether its featured on, allowed on, or hidden from a user’s Timeline.

A drop-down in the top right corner lets users filter to only see certain types of activity or content published through specific apps. By visiting the Activity Log after using an app with persistent permission to share a activity, users can hide specific actions such as listening to an embarrassing song or watching a controversial video. As there is no “incognito mode” or way to preemptively prevent certain activity of an approved app from being published, this is the only way to hide specific actions.

Users should considering browsing through all their content in the Activity Log and ensuring they at least know what they’re sharing and with who. As the Timeline makes this content much more accessible to others, users should make sure nothing added to Facebook long ago is visible to the wrong people.

Besides the View Activity button on the Info panel of one’s own Timeline is a settings drop-down that lets users preview their profile from the privacy perspective of a specific friend. There’s also a link to creating an embeddable profile badge for websites.

When viewing another user’s Timeline, this area includes Friend and Subscribe options that let users send someone a friend request, add them to Friend Lists, subscribe to their public updates, and modify the volume and types of that friend’s content that will appear in the news feed. The panel also lets users send a Message to someone, and includes a drop-down menu that reveals See Friendship, poke, unfriend, and report/block options.

Timeline Publisher

A publisher on the left side of the Timeline lets users post new updates. If a user scrolls beneath the publisher, a floating bar appears allowing them to publish without returning to the top of the Timeline. In addition to the standard status update and photo options, a Places button lets users compose an update that includes a tagged location.

There are also five new types of updates that let users share important life events in more detail than a profile info change or status update. When an user indicates they are publishing a life event, Facebook knows to publish this more prominently in news feed, to a wider set of friends, and to those who’ve specifically subscribed to their life events. The types will also give Facebook more data on a user’s identity and behavior that could be used for ad targeting.

The new publishing options are:

  • Work and Education:  Started a new job, graduated from a school, or military service.
  • Family and Relationships: Got engaged, got married, had a child, got a pet
  • Living: Moved, bought a home, got a roommate, bought a car (there’s no options for motorcycles or boats)
  • Health and Wellness: Broke a bone, had surgery, overcame an illness
  • Milestones – Learned a language, got a license, traveled, achievement or award,
  • Other Life Event – A free form story

Recent Activity

At the top right of the Timeline below the Info section is a panel of a user’s “More Recent Activity” such as Liking Pages, new friendships, subscribing to someone’s updates, installing new apps, and more. Individual activity stories can be hidden from the Timeline, or all past and future activity stories of that type can be hidden. An edit icon lets users manage what story types they’ve hidden.

Panels for a user’s recent Music, Video, and other media types appear in this area as well. This lets a user’s friends get a quick snapshot of what they’re listening to, watching, or reading.


Below all these other features is the Timeline itself, a reel of all of a user’s important updates from their time on Facebook. A set of links in the top right corner of the profile lets users skip to a specific month, year, or the beginning of the timeline. By scrolling to the bottom of the Timeline, older updates are displayed. Previously, users had to scroll to the bottom of a wall to view older content, and couldn’t navigate to different time periods on the profile. Timeline makes content posted even years ago accessible with a few clicks, meaning the history of a user’s time on Facebook factors much more heavily into how they’re perceived.

Hovering over an update on one’s own Timeline reveals options to hide, feature or change its date. By clicking on the center line running down the middle of the Timeline, users can insert new content at specific dates in the past.

In some cases when users scroll to the start of a month or year on the Timeline, they’ll see summaries of all their activity in that time period, such as friendships, wall posts from friends, Event RSVPs, Likes, Places tags, photos. There’s also a special panel that displays all of wall posts a user got on their birthday. At the very bottom of the Timeline, users can edit the story about their own birth.


Facebook preserves the privacy settings Timeline users had previously set for the profile walls. The relatively new “Limit the Audience for Past Posts” privacy control lets users apply the “friends only” visibility setting to anything they’ve published publicly or to more than just their friends. Before the launch of Timeline this wasn’t as necessary, as it was so difficult to get to old content. With the Timeline’s navigation bar making older content more accessible, users may want to use this privacy control to limit the visibility of posts they published to “everyone” years ago.

Users can now grant applications persistent permission to share their activity to the Ticker and Timeline. Therefore, users should occasionally check their Activity Log to make sure they’re comfortable sharing all the things they’ve listened to or watched.

The Facebook user base’s reaction to forthcoming rollout of the Timeline is likely to be mixed. Some will enjoy the customization features and ability to use Facebook as digital scrapbook they can share with friends. Others might feel the Timeline violates their privacy by making their older content so visible. In reality, this content was already available, it was just harder to get to.

It may take some time for users to clean up their Timeline, but once they’re comfortable sharing everything on it, we think it will become popular and make the profile a much more accurate and vivid representation of people’s identities. When users want to get to know a new friend they won’t just browse all their photos, they’ll be able to scan everything they’ve ever shared, which could significantly increase the amount of time people spend on Facebook.

Facebook Allows Users to Comment on Pages Without Liking Them, Adds Friend Activity Tab to Pages

Facebook has made two significant changes to how users interact with Pages. Now, users don’t need to have Liked a Page to be able to post on a Page’s wall or comment on its updates. This allows more users to join conversations, which could add more perspectives to discussions but also dilute them with unrelated comments, or drown them with complaints.

Facebook also reached out to us today to announce that users will now see a Friend Activity tab on Pages. This shows users the Likes and comments on the Page’s posts and any mentions of the Page by friends, even if a mention is just text and not a tag. The tab creates a more personalized, relevant view of a Page that might be more engaging than seeing activity from strangers, especially for Pages that receive thousands of comments per post.

Page Walls Now Open to the Public

By previously reserving the right to comment to those who had Liked a Page, participation in a conversation was a value exchange. Users got to share their opinions, and Pages got to reach those users through the news feed and appear on their profile. This made it easier for Page admins to predict the volume of user posts they’d receive and need to moderate.

Now, any user can post or comment on a Page. This may be related to Facebook’s change to privacy around public posts and the new Subscribe feature. Users can Like and comment any public post, and all Page posts are public. This means if a user discovers a conversation or wants to post on the wall of brand’s Page they discovered through a friend or heard about in the news, they don’t have endorse the Page with a Like to join the conversation.

This could help Page’s get more people talking about them, but it could also lead them to have to moderate more negative feedback. A brand experiencing a public relations crisis could see thousands or even millions of users descend on its Page to leave complaints or insults without gaining any new fans.

Friend Activity Tab

Facebook has been showing a Friend Activity tab on Places Pages for a while, allowing users to see the check-ins to that Place by friends. Now Facebook has expanded the Friend Activity tab to all Pages. The tab’s name shows a counter of new activity from friends. Once clicked in a Page’s navigation menu, users see a list of all the Page’s posts that have been engaged with by friends, and all posts by friends that mention or tag the Page.

Popular Pages can often receive thousands of comments on their posts, or wall posts every few minutes — too much for most users to wade through to find posts or comments that interest them such as those by friends. The Friend Activity tab filters out strangers, providing a personalized view of how a user’s network has been interacting with the Page. This could help them find discussions to join, or inspire them to leave their own post because friends are more likely to see it.

By altering the way the site works, Facebook is inviting users to develop new behavior patterns. Similar to how the increase of the post character limit from 500 to 5,000 encourages deeper discussion, opening Page walls and the Friend Activity tab could make interacting with Pages more accessible and inviting. At the same time, changes to the social norms of Facebook could force users to reassess why the site is valuable to them.

“Titanic,” Rihanna, Real Madrid, YouTube and More on This Week’s Top 20 Growing Facebook Pages

Film and musician Pages practically ruled our list of the top 20 growing Facebook Pages by the number of Likes. Although there did appear to be some Page consolidation coloring the numbers this week — some unknown musicians’ Pages and older films’ Page grew by millions of Likes — many among our list regulars continued their march towards growth. Pages on our list this week required 413,800 and 3.7 million Likes to make the top 20 this week. We compile these lists with our PageData tool, which tracks Page growth across Facebook.

Name Likes Daily Growth Weekly Growth
1.  Titanic 6,345,569 +36,492 +3,772,321
2.  Friendship 3,036,282 +2,074 +2,951,165
3.  Braveheart 2,747,307 +686,355 +2,402,274
4.  Hockey 1,470,703 +342 +1,394,512
5.  maNga 2,761,032 -2,518 +772,632
6.  Fast & Furious 8,876,659 +21,909 +684,299
7.  Black Entertainment Television (BET) 1,105,258 +870 +670,950
8.  2pac 3,520,205 +5,700 +587,174
9.  Real Madrid C.F. 18,742,876 +34,989 +574,336
10.  The Smurfs 2,882,519 +89,012 +560,203
11.  Facebook 51,389,718 +66,864 +532,147
12.  Harry Potter 33,282,663 +66,786 +507,178
13.  Music 26,457,139 +63,511 +471,527
14.  I Love My Daughter 720,098 +12,640 +464,394
15.  Eminem 45,979,177 +48,055 +462,644
16.  Rihanna 44,063,065 +54,165 +440,797
17.  YouTube 44,151,742 +51,073 +437,332
18.  dubstep 1,924,705 +5,589 +433,608
19.  FC Barcelona 19,401,890 +49,999 +432,621
20.  Shakira 39,525,456 +44,621 +413,756

Starting out with the movie Pages, “Titanic” took the number one spot this week; previously we had see a Community Page for this film on this list, but this week it was the actual film’s Page. Growing by 3.7 million Likes to 6.3 million total, mostly between Tuesday and Thursday of last week hints that this was a Page consolidation. “Braveheart” is a Page that was only recently created, but also grew most of its 2.4 million Likes in a few days last week, to 2.7 million.

Then there was “Fast & Furious” with a huge jump last week, growing by 684,300 Likes in the past week to 8.8 million; the film is working on a promotion with NASCAR. “The Smurfs” grew by 560,200 Likes to 2.8 million while “Harry Potter” grew by 507,200 Likes to 33.2 million; both films seemed to ride their current popularity to this growth.

Music was also very popular this week, as mentioned.

Friendship grew by 2.9 million to just over 3 million this week, a huge jump last week. Hockey showed a similar pattern, growing 1.3 million of its 1.4 million last week. Then maNga, a Turkish metal band, grew about 772,600 Likes to 2.7 million, also with a huge jump. 2pac, dead for many years, saw his Page grow 587,200 Likes to 3.5 million, again seeing a big jump last week. Community Page Music grew by 471,500 Likes to 26.5 million. Eminem’s Page grew by 462,700 Likes and the updates to his Page included a music video and charity update; his total is 45.9 million. Rihanna’s Page grew by 440,800 Likes to just over 44 million Likes. The dubstep Page grew by 433,600 Likes to 1.9 million and finally Shakira grew by 413,800 Likes to 39.5 million by posting vlogs from her tour.

Other Pages included Black Entertainment Television (BET), which seems to have been consolidated by 671,000 Likes to 1.1 million. Two football (soccer) Pages were on the list, Real Madrid C.F. with 574,300 Likes to grow to 18.7 million with lots of photos, polls, videos and other updates; then there was FC Barcelona grew by 432,600 Likes to 19.4 million Likes by updating games and photos.

Facebook’s Page grew by 532,100 Likes to 51.4 million and YouTube grew by 437,300 Likes to 44.1 million. Then there was an odd Page,  I Love My Daughter, which grew most of its 464,400 Likes to 720,100; the comments on the Page seemed to indicate that its spammy, sending “work at home” messages and not allowing users to unlike the Page, a trend we reported previously.

Facebook Adds 14 Day Restoration Window to the Page Deletion Process

If an administrator selects to delete one of their Facebook Pages, it will now remain visible to the public for a 14 day restoration period in which the admin can cancel the deletion before it becomes permanent. Admins can also opt to “unpublish” their Page if they want it immediately removed from public view. Previously, admins could instantly delete their Pages permanently.

The change to the Page deletion process is likely designed to give admins a second chance if they impulsively decide to delete their Page but soon reconsider. It should also help prevent Pages from unauthorized deletion by a malicious admin or hacker, and reduce the number of customer service inquiries Facebook receives about unwanted Page deletions.

The Page deletion flow is now as follows:

  1. An admin selects “Delete Page” from the Manage Permissions tab of the Edit Page interface
  2. They see a prompt informing them they’ll have 14 days to cancel the deletion before it becomes permanent
  3. They can select to unpublish the Page immediately to hide it from public view, which automatically sets their “Page Visibility” to “
  4. Their Manage Permissions tab shows the number of days until the scheduled deletion and the option to cancel the deletion
  5. After 14 days, Facebook asks the admin to confirm they want to delete the Page
  6. If the admin accepts, the Page is permanently deleted and all its content and fans are removed

The Likes and content a Page accumulates over time are valuable. Facebook doesn’t want users to throw it all away only to regret their decision later and have to go through the negative user experience of having to rebuild their Page from scratch. Promotion of Pages through Facebook Ads is a key source of revenue for the site, so keeping more Pages active is in the interest of the social network’s bottom line as well. The change should help Facebook protect itself from customer service inquiries asking for permanently deleted Page to be reinstated.

The option improves security for Pages, as one admin getting their account hacked or one disgruntled admin can’t unilaterally delete a Page without fellow admins having the chance to avert the deletion. This should make admins more comfortable granting additional team members admin privileges because no one person can instantly the Page.

Page Deletion and the Pharmaceutical Industry

Page deletion has become a serious issue for the pharma industry lately. Previously, Facebook allowed Pages for pharmaceutical companies and communities for specific diseases run by these companies to keep their walls closed to comments. Typically Pages can close their wall to posts by users but not prevent them from commenting on the Page’s posts.

These Pages are now losing this privilege, leading some pharmaceutical companies to delete these Pages rather than risk inflammatory comments about side effects or objectionable content be posted to their walls, which could in turn incite regulatory scrutiny. Pages that represent specific medications may still keep block all user generated content from their walls.

By surfacing the unpublish option in the deletion flow, Facebook may be able to convince admins of these Pages to hide them from the public until a later date once they’ve developed a moderation strategy or struck a new deal with Facebook. Note that the Manage Permissions also includes permits admins to unpublish their Page without initiating the deletion process.

[Thanks to Kevin Evanetski for the tip]

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