Facebook roundup: video ads, voice calling, logos and more
Facebook video ad units could come with TV price tags – Facebook is reportedly prepping to sell its new video ads with an “upfront”-type marketplace and TV-like prices. According to AdAge, Facebook will have four daily summer slots — women over 30, women under 30, men over 30 and men over 30 — with an asking price close to $1 million. The exact ad format hasn’t been locked down, but it is believed that the videos will be 15-seconds long and users will see no more than three per day at launch. It is unclear whether the ads will autoplay in the feed or not.
More Messenger for Android users get free calling - Facebook this week released an update for its Messenger app on Android, bringing free VoiP calling to users in the U.S. and 23 other countries. Previously, this was in testing with Android users in Canada and iOS users in several countries. From Messenger, users can tap the “i” button inside a conversation and then select “Free Call.”
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When Facebook CEO Mark Zuckerberg debuted Graph Search 
Facebook is developing a new video ad unit that will autoplay within the mobile and desktop News Feed, according to a source familiar with the social network’s plans.
Advertisers can already pay to promote videos in the Facebook feed and sidebar by creating Page Post Ads and certain types of Sponsored Stories, but users have to click to play them. Facebook hasn’t done much to emphasize this video ad capability to the masses, and it really wasn’t until the second half of this year that advertisers began to take advantage of the unit. With the recent ability to place ads in the feed, videos are more prominent than before, which has encouraged some advertisers to try the format. See an example from McDonald’s Canada to the right.


