While Facebook and Twitter’s IPOs were a nice shot in the arm for the tech industry, especially in Silicon Valley, it also put the heat on them to produce more revenue-generating advertising products on a regular basis. Compared with SEM, social advertising is in its relatively early days, and quickly evolving – which means that the land-grab race is on.
Facebook has a significant head start, and it’s safe to say that they are the ones pushing the envelope with Twitter nipping at their heels. Here are 3 things I feel Facebook can do to maintain their lead.
Beginning February 18th, experts in the social media space will share their insight through a series of webcasts and interactive online sessions. Taking place over the course of six weeks, Social Media 201 will help those who are familiar with social media boost their personal or business-related online presence with easy-to-follow sessions.
Each week registrants will be invited to tune into a live webcast, taught by experienced marketing professionals including Geoffrey Colon, Group Marketing Manager, Social Media at Microsoft/Bing Ads, and Kayla Green, Digital Strategy Director at Saatchi & Saatchi. Webcast topics include “10 Habits of Highly Successful Twitter Users”, “Harnessing the Power of Image Driven Platforms” and “Social Media and Mobile”.
For a limited time, Mediabistro is offering 25% OFF the online event with code LOVEMB. Register before 2/14/14 to redeem this offer!
While many people will watch Sunday’s Super Bowl for the football, others will be more interested in the commercials.
Ampush, a Facebook Strategic Preferred Marketing Developer, recently looked at the effectiveness of Facebook ads compared to television and Twitter, as all three will likely be in full force for the next few days.
Ampush found that Facebook ad campaigns drive more sales than TV and Twitter combined. The average Super Bowl ad is going for $4 million. Wonder what could happen if advertisers used that much money on Facebook or Twitter? Click below.
Facebook has been testing a trending feature similar to Twitter’s trending topics, but the social network announced Thursday that it will start rolling it out for users in the U.S., U.K., Canada, India and Australia. This may not be available immediately and is a roll-out.
On the top right corner of News Feed, Facebook will show trending topics based on popular conversations happening around the social network. Users can then click the topic to see public and friends’ posts about that topic.
Ninety-five percent of the social conversation around TV is taking place on Twitter, Twitter has said.
But Facebook shot off another volley in the battle to own social TV at Mediabistro’s Lost Remote Show in Los Angeles on Friday. Said Kelly Davies Michelena, Strategic Partner Development of Broadcast for Facebook, in her opening remarks: “We have 5 times the social conversation around television than any other platform—combined.”
The world’s second-most popular social network — Twitter — goes public today. For months, experts and investors have been comparing the Twitter IPO with Facebook, using Mark Zuckerberg’s social network as the basis for what Twitter can do for success.
Already, Twitter appears to have had a much more successful first day than Facebook, but how will the first year go?
Kate Jhaveri, formerly Facebook’s head of consumer and mobile marketing, started her new job Tuesday at Twitter, where she is now the senior director of consumer marketing, according to AllThingsD.
Jhaveri spent three years at Facebook, where she led marketing for the company’s preferred marketing developers program, as well as platform and credits. Prior to Facebook, Jhaveri spent seven years doing marketing for Microsoft, and a year with Apple.
Jhaveri was the main person behind the marketing push for Facebook Home, the social network’s Android platform.
Facebook confirmed Jhaveri’s departure to AllThingsD:
Kate was a valuable member of Facebook’s team and we wish her the best of luck in the future.
Image courtesy of AllThingsD.
Facebook’s fastest-growing page in the U.S. (in terms of likes) celebrates Instagram’s biggest competitor. The page Best Vines — which started June 1, 2013 — hit 5 million likes on July 10 and is charging hard toward 6 million likes.
Best Vines, which does not appear to be sponsored or managed by Vine, posts to Facebook the most popular videos from Vine, Twitter’s six-second video sharing network. Instagram announced June 20 that users could start recording video from the popular photo-sharing app. On July 12, Best Vines surpassed Instagram’s Facebook page, in terms of likes.
According to PageData, Best Vines is the fastest-growing page in the U.S. and is growing in popularity internationally. Overall, Best Vines is growing by more than 110,000 likes per day (fourth-fastest of any page on Facebook) and 693,000 likes per week (seventh). 51 percent of its fanbase resides in the U.S., with the U.K. and Canada also being popular countries.
Even more impressive than Best Vines’ like totals is the amount of buzz it has generated. As of Monday, Best Vines is the third-most talked about page on Facebook. Videos from Vine posted directly to Best Vines’ Facebook page regularly gain tens of thousands of shares, as well as scores of likes and comments.
Facebook today announced the launch of verified pages and profiles, which will make it easier for users to find official fan pages and accounts for top brands, celebrities, government officials and other public figures.
Like on Twitter, verified accounts on Facebook will be denoted with a small blue icon with a checkmark in it. It will appear next to the user or page’s name on their Timeline, in search results and elsewhere around Facebook.
For now, users and page owners cannot request to have their accounts verified. Instead, Facebook is proactively verifying the pages and profiles with the largest audiences.
References to hashtags in Facebook’s code suggest the social network could be working on bringing the feature — popular on Twitter, Instagram and Tumblr — to its own platform.