There’s a truly diverse spread of Facebook campaigns on our roundup this week. JetBlue uses Facebook’s Places in combination with its frequent flyer program, Coffee-Mate gives away product and coupons, Zynga partners with Kia and SocialVibe in a new branded game and CBS and Ubisoft work together to pair-up the CSI TV show and game during sweeps.

Zynga, SocialVibe and Kia’s Big Game Tournament

Goal: Engagement, Product Purchase, Network Exposure, Game Interaction

Core Mechanic: Kia is partnering with SocialVibe to sponsor Zynga’s new Big Game Tournament by placing content about its new Kia Optima car model in several of Zynga’s games.

Game: Zynga’s Big Game Tournament has partnered with Kia Motors America and SocialVibe from Jan. 24 through March 5 to allow players of Zynga’s games — Farmville, Petville, Mafia Wars, and Café World — to gain access to exclusive Kia content and receive Zynga cash in return.

Method: By clicking on the Kia icon at the bottom of the game page for the aforementioned Zynga games, players will be directed to a virtual football game featuring teams of characters from their favorite Zynga games. During this virtual football game players will be greeted with interactive Kia Optima content, have the chance to share this experience on Facebook or Twitter, and finally receive Zynga cash. Specifically: 4 Pet Cash for PetVille; 2 Farm Cash for Farmville; 1 Café Cash for Café World and 2 Reward Points for Mafia Wars.

Impact: Kia’s Facebook Page is rather small, but the landing tab also promotes the Optima. Gaining access to Zynga’s 200 million monthly active users via its most popular social games is sure to give a boost to Kia, which has actively promoted its models on Facebook with video ads in the past.

[Courtesy Image]

Coffee-Mate’s Free Flavor Friday

Goal: Network Exposure, Engagement, Product Purchase

Core Mechanic: Offering fans a free $1 off coupon for a Coffee-Mate purchase on the Facebook Page via app after an email address is requested.

Method: The Free Flavor Friday started out as a one-time offering of 100,000 free bottles of Coffee-mate, but due to the success of the campaign, the company added another 20,000 bottles. When the demand continued, the company decided to offer more coupons to its Facebook fans for $1 off a bottle of the coffee creamer. Getting a coupon is as simple as entering your email address, users do not have to Like the Page and coupons are printed directly off the Facebook Page.

Impact: The Page currently counts more than 254,200 Likes and at least 120,000 people have used the Facebook Page to receive a free bottle of product. What’s more, the Page’s Wall posts frequent updates of technical difficulties, so it seems there was a lot of enthusiasm from consumers. Thus, the simple campaigns seems to have been rather effective.

What are today’s most effective Facebook marketing best practices, and which campaigns have profited most? Visit the Cases section of Inside Network’s Facebook Marketing Bible for the full summary.

There were interesting tactics in the Facebook campaigns we looked at this week. Dentyne is combining a television ad campaign with its Facebook Page to try to engage fans over a period of a few months, New Belgium Brewing and Outside Magazine are trying to use a love for dogs to gain network exposure and Bud Light is using the promise of its anticipated Super Bowl ads to get people to flock to its Page.

A few of the campaigns are detailed here, the rest are part of our Facebook Marketing Bible.

Dentyne’s Safe Break Alliance Pop N’Play

Goal: Engagement, Page Growth, Network Exposure, Product Purchase

Core Mechanic: The Pop N’Play game which allows users to play a game that revolves around Dentyne gum once a day from Jan. 13 through March 31 to have a chance of winning a Samsung phone with Sprint service (for three months), gift cards and Dentyne merchandise. The game and campaigns maintain strong and consistent branding throughout.

Method: Dentyne’s Safe Breath Alliance campaign is part of a television-Facebook campaign featuring celebrity Marlon Wayans. Part of the campaign is a game, Pop N’Play, that revolves around a virtual pack of Dentyne gum. In order to play the game users must enter their name, address, phone number and email to register, then they choose a piece of gum in a virtual Dentyne pack, and if they choose a winning piece, may win a prize. This is an interesting tactic because it allows for continued engagement during the two months the game runs.

Impact: The Page has 141,400 Likes so far and is growing rapidly.

New Belgium Brewing and Outside Magazine’s Mighty Arrow

Goal: Engagement, Page Growth, Philanthropy, Network Exposure

Core Mechanic: An app located on the Mighty Arrow tab of both New Belgium Brewing’s and Outside Magazine’s Pages asking users to upload photos of their dogs and share them to their stream.

Method: To promote the release of New Belgium Brewing’s spring seasonal beer, Mighty Arrow Pale Ale, the company partnered with Outside Magazine with the launch of the Mighty Arrow Facebook app. The Friend2Friend -powered app is the landing tab for both Pages and is being promoted on the Wall. Users click on the app, install it and upload a photo of their dog, adding a caption, publishing it to their stream and inviting friends if they choose, for the chance to win dog-related prizes like Frisbees, dog collars and subscriptions to Outside Magazine. Additionally, for every participant the companies will donate $1 (up to $10,000) to the Humane Society of the U.S. So, the app is a philanthropic effort to attract dog/nature lovers who like beer.

Impact: So far more than 3,140 users have used the app, according to the count on the app itself. Outside Magazine’s Likes went up about 1,000 since Mighty Arrow’s debut on January 28.

To see the rest of campaigns, check the Cases section of Inside Facebook’s Facebook Marketing Bible.

Musicians made up half of our of Top 20 Fastest Growing Pages this week, although we had some games, movies, TV shows and football/soccer-related Pages. We compile this list with our PageData tool, which counts the number of Likes added to Pages over time. To make the list this week Pages needed to add between 310,500 and 689,700 Likes.

Top Gainers This Week

	Name	Fans	Gain	Gain, %
1.	Texas Hold’em Poker	33,436,681	+689,705	+2.11
2.	Black Eyed Peas	10,275,432	+632,909	+6.56
3.	Call of Duty: Black Ops	4,366,123	+603,152	+16.03
4.	Rihanna	21,690,031	+534,174	+2.52
5.	Shrek	7,041,975	+503,448	+7.70
6.	Harry Potter	15,539,033	+472,728	+3.14
7.	Shakira	18,805,599	+465,796	+2.54
8.	Eminem	25,971,539	+417,487	+1.63
9.	Linkin Park	21,053,546	+390,391	+1.89
10.	The Simpsons	18,749,803	+370,084	+2.01
11.	Avatar	5,993,571	+365,407	+6.49
12.	Cristiano Ronaldo	18,264,852	+364,379	+2.04
13.	AKON	15,287,058	+363,886	+2.44
14.	Michael Jackson	27,143,864	+358,531	+1.34
15.	Justin Bieber	18,692,469	+349,568	+1.91
16.	Katy Perry	17,023,227	+328,688	+1.97
17.	Lady Gaga	26,634,627	+324,369	+1.23
18.	MTV	14,256,481	+324,266	+2.33
19.	Manchester United	7,870,948	+321,745	+4.26
20.	Enrique Iglesias	11,232,031	+310,522	+2.84

Zynga’s Texas Hold’em Poker was in first place, having added 689,700 Likes since last week, bringing the Page’s total to 33.4 million mostly by promoting the game. Another game took third place on the list, Call of Duty: Black Ops. This Page added 603,200 Likes to grow to 4.3 million; the Page promoted content availability on Facebook.

Some movie Pages made the list this week, too. “Shrek” was in fifth place with 503,400 new Likes, pushing the Page over 7 million. The “Harry Potter” Page was next at number 6, having acquired 472,700 Likes to create a 15.5 total; the Page has been promoting movie awards and the film’s stars. In eleventh place was “Avatar,” with added 365,400 Likes to push the Page just under 6 million total.

On TV this week “The Simpsons” made tenth place with 370,000 new Likes to move to 18.7 million by promoting the show’s content on Facebook. Then, MTV took eighteenth place with 324,300 new Likes, 14.2 million total, after the premiere of their new show “Skins.”

Then there was football/soccer. Celebrity athlete Cristiano Ronaldo took twelfth place with 364,400 new Likes, 18.2 million total, by promoting his team’s social media, himself, game information and soliciting fan input. At number 19 was Manchester United, with 321,700 new Likes to bring it to 7.8 million total, and the Page shared team-related news.

Musicians made up the rest of the list.

The Black Eyed Peas added 632,900 Likes to reach 10.2 million in all and recently announced the name and cover art of their new single. Rihanna’s Page was fourth after adding 534,200 Likes to reach almost 21.7 million; her singles are currently very popular. Shakira’s Page was at number 7 after adding 465,800 Likes to her 18.8 million; she won some French music awards recently. Eminem’s Page was eighth with 417,500 new Likes to almost get to 26 million. Linkin Park followed, adding 390,400 Likes to surpass 21 million; the band is promoting their tour, new app and downloads on their Facebook landing tab.

Akon’s Page was at number 13 since adding 363,900 Likes to his 15.2 million-strong Page; the landing tab on the Page is still promoting his new phone app. Michael Jackson’s Page rode the wave of his reverence to number 14 with 358,500 new Likes and just over 27 million total. Justin Bieber’s Page was fifteenth after adding 349,600 Likes to get to 18.6 million; he’s been promoting a documentary about himself on the Page.

Closing out the list was Katy Perry at number 16 with 328,700 Likes to pass 17 million; she visited Facebook headquarters recently, is touring and promoting her album’s sale on iTunes. Next was Lady Gaga, who was promoting her upcoming single and album and so added 324,400 Likes to grow to 26.6 million. Finally was Enrique Iglesias, who added 310,500 Likes to grow to 11. 2 million; he’s also promoting a tour and album.

Pages related to games and football appeared on our list of Top 20 Growing Facebook Pages again this week. Our list is compiled by our PageData tool, which counts the number of Likes added to a Page each day. Additionally there were music, TV and movie Pages, as well as the Chuck Worldwide Page, which is the fan Page for Chupa Chups lollipops. Pages needed between 330,600 and 777,700 Likes to make the list this week.

Top Gainers This Week

First on the list was the Chuck Worldwide Page, which as mentioned, is a Page for Chupa Chups lollipops. It appears the Page’s presence on the list this week is mostly due to an official Page consolidation, as on Tuesday there was a spike of more than 770,000 Likes and the Page’s 777,700 Likes added last week pushed the Page past 1 million total fans.

Games’ Pages were also popular on the list this week. Zynga’s Texas Hold’em Poker made number two on the list with 707,500 new Likes in its 33.2 million arsenal of fans by promoting the game with specials. Number 5 on the list was the Call of Duty: Black Ops Facebook Page, which added 582,100 Likes to pass 4.1 million. This Page has been doing all sorts of promotion, including a landing Page urging visitors to Like the Page, view a video or receive exclusive information by following the game on Facebook. The game is even offering a 20% discount coupon on Facebook and made an event out of the release of additional game-related items.

As mentioned, football (soccer) was also on our list again this week. Real Madrid C.F.’s Page made fourth place after adding 584,400 Likes to its 7.5 million total; although the Page experienced a huge potential Page consolidation on Wednesday, adding 553,600 Likes in one day. The team’s star football player Cristiano Ronaldo also made the list at number 14 with 369,000 new Likes to pass 18 million. Ronaldo’s Page has become increasingly good at fan engagement, for example this week he asked fans to share photos and videos of his most recent game.

Most of the rest of the list consisted of musicians.

The Black Eyed Peas were in third place after gaining 602,000 new fans to pass 10 million; the Page promoted recent award nominations. Rihanna’s Page took sixth place with 530,800 new Likes and a 21.5 million total; she appeared in Vanity Fair magazine this week and was nominated for several awards. Shakira’s Page was number 8 on the list with 472,200 new Likes to total 18.6 million; she’s touring and has been nominated for music awards as well.

Eminem’s Page took tenth place after adding 433,300 new Likes to add to 25.8 million. Linkin Park added 401,500 to take eleventh place and come in just under 21 million total fans. The band has been doing interesting promotions for its new tour, including a landing page advertising free downloads, tour tickets and their latest single. Michael Jackson’s Page was next at 12 with 371,800 new Likes to move past 27 million fans. Akon’s Page was at number 15 after the addition of 362,400 new Likes; the Page now sports 15.1 million Likes after he launched an iPhone app and a Lamborghini giveaway.

Pop star Justin Bieber’s Page was at number 16 after adding 358,100 Likes to bring his new total to 18.5 million; he was in Vanity Fair magazine recently and is always good about engaging fans on Facebook to promote his music. Lady Gaga was eighteenth with 345,600 new Likes and 26.5 million total; she announced a new line of products with Polaroid, was nominated for awards and has been promoting her upcoming album. Finally, Katy Perry was nineteenth with 331,600 Likes to get to just about 17 million fans; she’s been nominated for awards and just wrapped a video fan contest, announcing the winner on Facebook.

Movies and TV otherwise occupied the list.

The “Harry Potter” Page took seventh place with 489,000 new Likes, 15.4 million total and a promotion for its merchandise. The “Shrek” Page took ninth place with 470,300 new Likes, 6.8 million total and a $5 coupon promotion for fans for the latest film release to celebrate the 6 millionth fan mark. “The Simpsons” took thirteenth place after adding 369,800 Likes to get to 18.6 million by promoting its guest stars and upcoming episodes. The “Avatar” Page made number 17 with 348,000 new Likes to reach 5.8 million. Finally, MTV’s Page made it to 20 with 330,600 Likes added, taking the Page to 14.1 million total. MTV usually promotes its own content, this week the network’s new show, “Skins,” is especially prominent.

Redbox, a company that has just under 25,000 automated movie rental locations across the country, has launched an interesting application allowing Facebook users to interact with movies. The Movie Awards Facebook App located on the Award Show tab on the Page allows users to make their own movie award picks, invite friends to play and “compete” with movie critics to receive a “score” once the shows air.

The app is sponsored by Orville Redenbacher’s Gourmet Popping Corn and people who win through the app may be eligible for a free year of movie rentals, in addition to the app’s badges that are awarded through different app actions. For example, locking in your selections garners you the “Golden Lock” badge, which then posts to your news stream.

The Movie Awards app runs from the Critics’ Choice Movie Awards on January 14 to the Golden Globes on January 16 and then the Oscars on February 27.

Using the app is pretty self-explanatory. There are three tabs for each of the awards shows, a user clicks on one tab, and then makes selections from a list of films for Best Picture or Best Actress, for example. Once these selections are made you may “lock” your choices, post to your Wall, invite friends to play and then Redbox asks you if you’d like to rent some of their movies. Later you can come back to see how your choices fared compared to critics’ choices.

What’s really interesting about this application is the idea that Facebook and these types of apps can act as an accompaniment to television content. What’s more, the countdown feature on the Movie Awards app adds urgency to the game, suggesting to users that they will want to check in regularly to see their scores, as they are competing against “expert” film critics.

Another example of this type of TV content accompaniment is Hitpost, which is a mobile app set to launch later this month that will allow users to take pictures of the sports game you’re watching with your iPhone or Android and share them.

For more information about the innovative ways marketers are using Facebook to reach their target audiences please see our premium service, the Facebook Marketing Bible.

We had a good mix of different Pages on our list of the Top 20 fastest growing Facebook Pages this week — everything from football (soccer) to games to TV and movies to National Geographic. Growth on our list is measured by the number of Likes added since last week using our PageData tool, which counts the number of Likes added to a Page daily. It took between 374,000 and 734,500 new Likes to make the list this week.

Top Gainers This Week

	Name	Fans	Gain	Gain, %
1.	Texas Hold’em Poker	32,533,978	+734,541	+2.31
2.	Harry Potter	14,910,288	+579,861	+4.05
3.	Rihanna	20,992,197	+568,448	+2.78
4.	Black Eyed Peas	9,486,139	+563,940	+6.32
5.	Shakira	18,200,532	+496,424	+2.80
6.	Shrek	6,418,858	+495,384	+8.36
7.	Justin Bieber	18,236,230	+444,099	+2.50
8.	Eminem	25,422,168	+443,451	+1.78
9.	Linkin Park	20,532,960	+441,483	+2.20
10.	Lady Gaga	26,198,738	+421,424	+1.63
11.	Call of Duty: Black Ops	3,606,915	+421,359	+13.23
12.	The Simpsons	18,264,856	+412,566	+2.31
13.	MTV	13,828,854	+409,999	+3.06
14.	Ricardo Kakà	4,525,550	+401,131	+9.73
15.	Michael Jackson	26,668,824	+400,343	+1.52
16.	Cristiano Ronaldo	17,780,471	+400,307	+2.30
17.	National Geographic	4,372,936	+394,899	+9.93
18.	Manchester United	7,441,549	+385,563	+5.46
19.	AKON	14,815,554	+378,759	+2.62
20.	Facebook	31,790,949	+374,063	+1.19

First on our list was Zynga’s Texas Hold’em Poker which added 734,500 Likes to land at 32.5 million by the end of the week after steady growth. Another game’s Facebook Page, Call of Duty: Black Ops, took the number 11 spot on our list this week after adding 421,400 Likes to land at 3.6 million, also with steady growth.

A few movies’ Pages were also on the list. “Harry Potter” took second place with 579,900 new Likes, coming in just under 15 million. “Shrek” added 495,400 Likes to reach 6.4 million; the Page has been promoting the buy for the DVD/Blu Ray set of films.

Making up almost half of our list were musicians.

Rihanna took third place with 568,400 new Likes and about 21 million total. The Black Eyed Peas follwed in fourth with 563,900 new Likes to reach 9.4 million; the Page advertised the band’s upcoming appearances. Shakira took fifth place with 496,400 new Likes, 18.2 million total, and promotions on the Page for her new single and accompanying artwork. Justin Bieber took the number 7 spot, mostly tweeting and updating as he usually does, especially contests and a recent Vanity Fair magazine cover. His Page added 444,000 Likes to climb to 18.2 million.

Eminem’s Page took eighth place after adding 443,500 Likes to reach 25.4 million; the Page posted his promotion for the Grammy awards recently. Linkin Park’s Page added 441,500 Likes to climb to 20.5 million; the band has been promoting its current tour. Lady Gaga’s Page took tenth place with 421,400 new Likes and 26.1 million total. Michael Jackson’s Page was next on the list at number 15, with 400,300 new Likes and 26.6 million total; holiday merchandising reportedly sold well, too. Finally, Akon took the number 19 spot, adding 378,800 LIkes to reach 14.8 million. The singer has a new phone app and is running a contest to give away a Lamborghini.

Elsewhere on the list were television shows. “The Simpsons” came in at number 12 with 412,600 new Likes, 18.2 million total and news of recent awards wins. MTV’s Page was next at number 13 with 410,000 new Likes, 13.8 million total and a pretty regular promotion of its programming.

Football (soccer) also was popular on our list this week. Perhaps this was partially due to some recent awards given by the governing body, FIFA. Two players were on the list, as well as a recently popular team, Manchester United. Ricardo Kaká took number 14 with 401,100 new Likes, 4.5 million total. Next was Cristiano Ronaldo at 16, who added 400,300 new Likes to reach 17.7 million. Finally Manchester United added 385,600 Likes to climb to 7.4 million; the Page has begun to tie in much more with its web site on the Wall.

A few outliers on the list were National Geographic at number 17, which added 394,900 Likes to grow to 4.3 million this week. The Page promotes stories and photos from the organization and added 336,400 Likes on January 6, probably a likely Page consolidation. Last but not least was Facebook’s own Page, which added 374,000 Likes to grow to 31.7 million and take the number 20 spot on our list.

The 2011 Consumer Electronics Show in Las Vegas featured the launch of many new products that include Facebook integrations. The emerging trend is the inclusion of either Facebook social sharing features, or device-specific Facebook apps on devices that don’t require a connection to a computer. Most of these products don’t focus on comprehensive interactivity or simulating the Facebook web experience, but instead offer access to core features like photos and the news feed in different shapes and sizes of devices.

Facebook’s Randi Zuckerberg has conducted interviews with many of these companies, which you can watch on Facebook Live. Here are our picks for the best new integrations:

Barnes & Noble NOOKcolor with NOOKfriends

The new color version of Barnes & Noble’s ereader includes new social features which allow users to share quotes and recommend books with their Facebook friends. When users highlight a piece of text while reading, users can instantly quote the text and post it as a status update. Users can also select a passage, add their own context, and post it their own wall or the wall of a friend. By removing the manual text entry, Barnes & Noble makes sharing a much quicker and more natural part of the book reading experience, while simultaneously gaining exposure for the NOOKcolor in the news feed.

HP ePrintCenter with the Facebook Photos App

Debuted at CES, the new HP Photosmart eStation includes a detachable 7-inch Android display which includes full-featured Facebook app. HP also recently released a line of printers which connect directly to the internet and allow users to download apps which can be used on printer touch screens. The Facebook Photos app lets users print photos from their profile and those of friends without connecting a computer to the printer. Since many Facebook photos aren’t high enough resolution to print as full-pages, the app makes it simple to print multiple photos on the same page. In-store kiosks at Target also allow users to print from Facebook, but now users can print from home without having the manually save photos from Facebook to their hard drive.

Chumby 8 with the Facebook App

Chumby released its new eight-inch screen Chumby 8 tablet device at CES this year. Both Chumby 8 and the original Chumby 1 allow users to browse photos and their news feed through its Facebook app. Users can set up different accounts and custom feeds within the Facebook app, or download one of the 1500 other apps. While the Chumbys offer significantly less functionality than Facebook’s mobile apps for phones, the unique alarm clock form of the Chumby 1 and digital picture frame form of Chumby 8 offer a more whimsical social media experience.

Kodak Pulse Digital Photo Frame with Facebook Integration

Users can view their Facebook photos and those of friends as soon as they’re posted using Kodak’s recently released Pulse wireless digital photo frame. New photos from friends are automatically synced to frame over a Wi-Fi connection. When friends upload new photos, the frame shows an alert with an option to immediately view them. Kodak Pulses also have unique email addresses to which photos can be sent for display, making them a great gift for the less technologically savvy. Unfortunately, those trying to send photos to the Pulse frames of friends or parents have been thwarted by problems on the Kodak Pulse servers, causing photos to not be delivered.

Western Digital WD TV Live Hub

The new WD TV Live Hub set top box by Western Digital allows users to access Facebook through their television. Photo albums, status updating, the news feed, notifications, and more are available for browsing in a laid-back experience. The beta version of Google TV included a Facebook app with similar functionality, but the app was pulled from the currently shipped product. The release of the WD product which includes Facebook could put Google TV at a disadvantage, since those eager to interact with friends from their couch won’t have to wait for Google and Facebook to come to an agreement.

There was the usual set of Pages on our list of Top 20 Growing Facebook Pages this week. The list is compiled using our PageData tool, which counts the number of Likes added to a Page each week. Most of the Pages are list regulars in categories like music and media, requiring between 362,200 and 644,100 Likes to make the list this week.

Top Gainers This Week

	Name	Fans	Gain	Gain, %
1.	Harry Potter	14,330,427	+644,139	+4.71
2.	Shrek	5,923,474	+628,112	+11.86
3.	Texas Hold’em Poker	31,799,437	+617,113	+1.98
4.	Rihanna	20,423,749	+546,119	+2.75
5.	Black Eyed Peas	8,922,199	+513,395	+6.11
6.	Shakira	17,704,108	+446,752	+2.59
7.	Eminem	24,978,717	+440,473	+1.80
8.	Linkin Park	20,091,477	+430,279	+2.19
9.	Facebook	31,416,886	+424,138	+1.37
10.	MTV	13,418,855	+418,118	+3.22
11.	Manchester United	7,055,986	+414,207	+6.24
12.	Cristiano Ronaldo	17,380,164	+406,771	+2.40
13.	Michael Jackson	26,268,481	+406,010	+1.57
14.	The Simpsons	17,852,290	+405,111	+2.32
15.	Lady Gaga	25,777,314	+403,691	+1.59
16.	Justin Bieber	17,792,131	+394,574	+2.27
17.	Katy Perry	16,225,721	+393,425	+2.48
18.	Toy Story	12,375,954	+376,021	+3.13
19.	AKON	14,436,795	+362,657	+2.58
20.	Avril Lavigne	11,585,992	+362,153	+3.23

The first Page on the list was “Harry Potter,” which added 644,100 to its 14.3 million Likes. Then there was “Shrek” at number 2, adding 628,100 new Likes to come in just under 6 million. Finally, “Toy Story” added 376,000 Likes to reach 12.3 million total and take eighteenth place. The Pages had holiday promotions that suggested movie packages as gifts.

Overall there seemed to be a big spike on Christmas day in new Likes for these Pages, probably because people had more leisure time. Unlike other weeks, the number of television shows was sparse.

Zynga’s Texas Hold’em Poker took third place with 617,100 new Likes during the holiday week; the Page promoted all types of poker-related specials. Facebook’s own Page added 424,100 Likes to take ninth places; the Page has a total of 31.4 million Likes. MTV’s Page promoted its programming over the week, resulting in 418,100 new Likes to its 13.4 million total to take tenth place. Finally, “The Simpsons” Page was at number 14 with 405,100 new Likes and 17.8 million total.

More than half of the list — 11 Pages total — belonged to musicians.

Rihanna took fourth place with 546,100 new Likes to pass 20 million total fans and the Black Eyed Peas followed in fifth with 513,400 new Likes and 8.9 million total. Musicians on the list seemed to take a holiday from Facebook, only updating occasionally about media appearances, such as New Year’s-related events. Shakira’s Page took sixth place after adding 446,800 Likes to her 17.7 million total and Eminem grew his Page by 440,500 Likes to just barely miss the 25 million mark this week.

Linkin Park’s Page was number 8 with 430,300 more Likes than last week, just enough to pass the 20 million fan mark. Michael Jackson’s Page landed at number 13 after adding 406,000 Likes to pass 26.2 million; there was merchandising and project-related news on that Page. Lady Gaga was at number 15, adding 403,700 Likes to her 25.7 million after promoting her tour and upcoming album. Justin Bieber took sixteenth place with 394,600 new Likes, about 17.8 million total, after extensively updating his Page with media appearances, but much more personal information such as his own videos, stories and interests.

Katy Perry’s Page was at number 17, even though it was barely updated, adding 393,400 new Likes to her 16.2 million. Akon’s Page was updated with information about his tour, resulting in 362,700 new Likes at 14.4 million total fans. Finally, Avril Lavigne’s Page added 362,100 Likes to her 11.5 million after she took to the Page to promote the release and initial performance of her new single on New Year’s Eve.

Finally, a few sports-related Pages made the list. Manchester United has been aggressively recruiting new fans on Facebook with a special landing tab on the Page. Perhaps for this reason the Page added 414,200 Likes to grow past 7 million fans with simple updates about team-related news. And football/soccer superstar Cristiano Ronaldo’s Page added 406,800 Likes to reach 17.3 million mostly by self- and team- promotion there.

A somewhat eclectic list of companies made our Top 20 List of Growing Facebook Pages this week, in which we count the number of Likes added to each page using our PageData tool. Several movie and media Pages, along with musicians, sports and various tech companies made the cut. Pages needed between 398,900 and 955,200 new Likes to make our list this week.

Top Gainers This Week

	Name	Fans	Gain	Gain, %
1.	Shrek	4,541,026	+955,185	+26.64
2.	Harry Potter	12,816,185	+785,459	+6.53
3.	Rihanna	19,147,197	+653,993	+3.54
4.	Texas Hold’em Poker	30,229,024	+604,311	+2.04
5.	Facebook	30,372,142	+565,431	+1.90
6.	Toy Story	11,493,904	+540,165	+4.93
7.	Eminem	23,942,185	+531,037	+2.27
8.	Google Chrome	4,921,102	+525,696	+11.96
9.	Avatar – Le Film	559,467	+517,408	+1,230.20
10.	The Simpsons	16,839,901	+506,166	+3.10
11.	Shakira	16,688,564	+501,782	+3.10
12.	Sprite	1,862,695	+455,014	+32.32
13.	MTV	12,496,328	+440,997	+3.66
14.	Black Eyed Peas	7,847,364	+440,757	+5.95
15.	Official Blink-182	2,772,616	+440,648	+18.90
16.	Disney	15,132,431	+437,798	+2.98
17.	YouTube	24,913,379	+424,576	+1.73
18.	Manchester United	6,105,195	+414,181	+7.28
19.	Cristiano Ronaldo	16,458,381	+402,604	+2.51
20.	Linkin Park	19,113,386	+398,913	+2.13

Movies and media were a big chunk of the list this week.

The “Shrek” Page made first place after adding 955,200 Likes to its 4.5 million, mostly by promoting special merchandise packages as holiday gifts. The “Harry Potter” Page came in second by adding 785,400 new Likes, mostly by posting movie-related news and coming out with 12.8 million total. “Toy Story” was sixth with 540,200 new Likes after promoting merchandise packages, ending the week with 11.4 million Likes.

The French “Avatar” Page added 517,400 Likes to take ninth place by promoting a collector’s edition of the movie; the Page ended with just over 1.2 million Likes. In tenth place was “The Simpsons” TV shows, which added 506,200 Likes to reach about 16.8 million; the show’s been promoting its programming on Facebook. The MTV Page came in at number 13 with 441,000 new Likes to come in at just about 12.5 million by providing programming-related news in its feed.

Finally, there was Disney with 437,800 new Likes, passing 15.1 million fans, by promoting its latest movie, “Tron: Legacy.”

Musicians also did well on the list this week.

Rihanna came in third with 654,000 new Likes, 19.1 million total, and promoting her new album by making a promotional tab the landing Page. Eminem added 531,000 new Likes to come in just under 24 million by not updating his Page at all. Shakira’s 501,800 new Likes added to her 16.6 million as she continues a world tour.

The Black Eyed Peas were at number 14 with 440,800 new Likes, 7.8 million total, a Wall filled with band news and a landing Page promoting the band’s presence on MySpace. Next at number 15 was Blink 182, which added 440,600 new Likes to its 2.7 million; the band is promoting its tour with a promotional tab set as the landing page. Finally, Linkin Park was number 20 with 398,900 new Likes, pushing the group over 19 million, and an interesting promotion. The band created a temporary app on Facebook allowing fans to print a coupon and receive $5 off their latest album when purchased at Best Buy.

Tech companies made the list this week, too, as per usual.

Zynga’s Texas Hold’em Poker came in fourth after adding 604,300 new Likes to surpass 30 million total fans. Facebook followed in fifth place with 565,400 new Likes to pass 30 million, also. Google Chrome’s Page was eighth and added 525,700 Likes to come in just under 5 million, partly by promoting Google Chrome apps and a charity campaign based on the number of tabs Chrome users opened during a certain time span. Finally, another Google property, YouTube, was at number 17. The Page added 424,600 Likes, falling just short of 25 million total, with a top videos landing tab.

Sprite made the Page this week after adding 455,000 Likes, passing 1.8 million and standing out in twelfth place as the only beverage on the list.

Sports also appeared briefly on the list. Manchester United’s Page was number 18 with 414,200 new Likes to pass 6.1 million by promoting the team’s recent news. Portuguese football (soccer) star Cristiano Ronaldo also made the list after adding 402,600 new Likes to his Page by promoting his team’s recent wins to finish with 16.4 million total.

Today, Facebook unveils instant personalization for online television recommendations engine Clicker. When you visit the site while logged in to Facebook, you’ll see suggestions of things to watch based on your Likes and the Likes of friends. The instant personalization pulls relatively benign data, namely your publicly available basic information, as well as your friend list, the interests of friends, and any info you make available to everyone, such as your own interests. All sharing options default to opt-in, preventing surprise wall posts.

The integration successfully removes the obstacle between users and significantly improved recommendations by automatically providing information users probably would have authorized access to anyways.

Facebook has slowed down the roll out of instant personalization which began at f8 but encountered some initial backlash and minor security issues. It’s only offering the integration to “great websites that offer naturally social experiences”, most recently Microsoft’s Bing search engine, Scribd and Flixster’s Rotten Tomatoes film reviews site. At the Bing instant personalization launch, Facebook CEO Mark Zuckerberg defended the program, explaining that only what you share with everyone is available to partner sites. He asked “Anyone can go to your profile and view your public information, why shouldn’t applications be able to do that to give you an awesome experience?”

Clicker makes a sensible choice for instant personalization, because since it indexes so much content — 1 million TV episodes, 30,000 movies, and 90,000 music videos — information about user preferences is necessary for it to provide accurate recommendations. Clicker was founded in 2009 and has taken $19 million in funding from investors including Jafco Ventures, Benchmark Capital, and Redpoint Ventures. It released social features including asynchronous friend following as well as a mobile app in July.

As with all instant personalization integrations, Clicker displays a notification of its data access near the top of the home page the first few times you visit, offering options to learn more or disable instant personalization. This notification isn’t at the very top , and instead blends into the site’s design, so you could miss it. However, Clicker always shows whether you’re connected through your Facebook account and provides the option to log out in a prominent blue box in the top right corner.

The main area of the home page is filled with video recommendations displaying the pictures of friends who Like that content, or your Likes of similar content. Clicker suggests music videos by artists many of your friends Like, which is an easy way to discover content you might not have explicitly searched for on a TV content site. When I visited Clicker, I saw recommendations of new episodes of my favorite cartoons on Hulu and Amazon VOD, while without instant personalization, I was suggested episodes of reality TV shows which are generally popular but which my friends and I hate.

Within the profile page, you’ll see that your Likes have been imported and mapped to shows, movies, and musicians on Clicker. You’ll have also automatically followed any of your Facebook friends, populating your Recent History feed with their added interests, dislikes, playlist additions, and more which you can comment on or respond to with predefined buttons including “Awesome!”, and “Meh”. This relieves you from having to use the Facebook contact importer to start discussions.

The Sharing tab of the profile settings lets you opt into posting Clicker activity to Facebook and Twitter, while the Privacy tab lets you make your Clicker account private. To disable instant personalization from within Facebook, you have to go to your Privacy Settings and either change what you share with everyone, or go to Applications and Settings and opt out of instant personalization entirely.

Overall, instant personalization works well with Clicker. The experience is much better, privacy implications are low, and the partnership brings exposure to a quality website. While critics will look for something to harp on, when used in a controlled manner with reliable partners, instant personalization helps users by following Facebook’s stated goal — making the default social.