TV

All the top television manufacturers and a number of startups are working on “smart” TVs that run apps including Facebook. If consumers follow the plans developers have for them, sharing what shows people are watching will be a big trend in 2012. Several companies showed off products that let people post their viewing habits to Facebook and sort through TV listings based on friends’ activity. DirecTV, for instance, will display what users’ Facebook friends are watching and allow people to view the same shows or record them for later.

Boxee is a streaming device that integrates Open Graph’s “frictionless sharing” capabilities. After two minutes of streaming video through Boxee, a story will be published to users’ Timelines and their friends’ Tickers. Then, similar to what Spotify does, the story could end up in News Feed as its own item or as part of an aggregate story about friends’ similar activity.

Zeebox, which is not a streaming service but an app that turns your mobile device into a new kind of remote, has a similar Timeline integration. Zeebox smartly includes a private viewing mode that lets users continue to see what their friends are watching and chat with people without posting what they are watching to Facebook. Giving users easy-to-use privacy controls is crucial for people to feel comfortable using social TV apps at all.

Yahoo-owned IntoNow is a mobile app that recognizes what show you’re watching by analyzing a sample of the audio, similar to how Shazam can identify songs. People can then choose to make a Facebook post about the show they’re watching. Users can also see synchronized news headlines, sports stats or tweets from people in the show.

In a note on the Facebook + Media page, Facebook also identified Snapstick, Trident and U-verse as partners who are bringing social data to the television experience.

Auto

Mercedes-Benz is bringing Facebook to the car. The company’s upcoming 2013 models will integrate Facebook with the car’s navigation system so drivers can post about where they are going along with an estimated time of arrival based on the current traffic patterns — almost like an advance check-in. Drivers can also discover which of their friends are nearby or whether there are any restaurants in the area that friends have liked or checked into.

The app gives people the option to browse their News Feed when the car is not in motion, but since most people have access to Facebook on their phones and other personal devices, this feature seems superfluous.

Phone

VoIP company Ooma introduced a home phone with photo caller-ID that displays images pulled from the owner’s Facebook, Google and Yahoo friends. Calls between people who are friends on social networking sites are probably more likely to happen on personal mobile devices than home phones, so the integration comes across as gimmicky. Another issue is that users often change their Facebook profile photos, which could confuse someone glancing at the caller-ID, as opposed to on phones where people can choose their own images to associate with a contact.

Photo

Photo sharing from mobile phones is outpacing use of digital point-and-shoots, but camera manufacturers have been fighting the trend by making new cameras that can instantly upload to social sites like Facebook. Kodak introduced two new WiFi-enabled cameras and Samsung announced four of its own. These will be exciting to people who do not have smartphones but otherwise the products seem behind the times.

Kodak also announced two new apps for people to get physical copies their Facebook photos, but neither is innovative. One app lets people design photo books that will be printed and delivered to them. The other makes photo collages people can print at home.

For more about Facebook product integrations at CES, see Facebook Live’s coverage of the conference here.

	Name	Likes	Daily Growth	Weekly Growth
1.	To Kill a Mockingbird	981,496	+818	+590,786
2.	Luciano Huck	3,039,021	+110,149	+579,173
3.	Fast & Furious	10,387,982	+20,981	+557,508
4.	Adele	7,074,380	+75,733	+447,762
5.	Titanic	13,486,119	+57,296	+409,479
6.	The Chronicles of Narnia	466,372	+958	+407,834
7.	LMFAO	6,706,010	+63,343	+372,575
8.	Titanic	8,579,954	+52,395	+360,367
9.	Facebook	54,192,261	+46,375	+354,165
10.	facebook realesed the new Dislike Button™! Add it Now!! not a fake!	445,351	0	+333,025
11.	Jesus Daily	9,210,413	+52,597	+328,993
12.	Angry Birds	8,781,264	+46,286	+325,850
13.	YouTube	46,205,001	+41,141	+320,495
14.	The Walking Dead	3,098,095	+86,686	+320,390
15.	Chicago	329,857	+685	+318,962
16.	Pitbull	11,792,725	+45,672	+292,915
17.	Canal Fox	1,245,921	+25,605	+288,246
18.	EDEBİYAT	645,327	+220,503	+284,928
19.	V Energy Drink Australia	309,324	+292	+275,212
20.	Harry Potter	35,797,314	+39,445	+272,174

Movies on our list this week came as the result of popularity, as well as Page consolidations. “To Kill a Mockingbird” grew 590,800 Likes to 981,500 in what appeared to be a consolidation. “Fast & Furious” grew seemingly as the result of the promotion of its most recent home release, by 557,500 Likes to 10.3 million. “Titanic” the Community Page grew by 409,500 Likes to 13.4 million and “Titanic” the Page grew by 360,400 Likes to 8.5 million by promoting a forthcoming 3D version of the film. “Chicago” grew by 319,000 Likes to 329,900, apparently a consolidation. “Harry Potter” grew by 272,200 Likes to 35.7 million, promoting a related sweepstakes.

TV-related Pages include Brazilian TV personality Luciano Huck with 579,200 Likes to pass 3 million fans. The show “The Walking Dead” with 320,400 Likes to grow to 3.1 million with the recent premiere of the show’s season. Finally, Canal Fox is promoting programming in Spanish, including popular TV shows like “The Walking Dead.”

Music on the list included singer Adele whose Page grew by 447,800 Likes to pass 7 million, LMFAO which is promoting its music appearances and grew by 372,600 to reach 6.7 million and finally Pitbull’s Page grew by 292,900 to reach 11.7 million by promoting his media appearances and other activities. Books, meanwhile, made the list, too. “The Chronicles of Narnia” grew by 407,800 to 466,400 Likes while the Turkish literature Page EDEBİYAT grew by 284,900 to 645,300 Likes.

The rest of the list included Facebook with 354,200 Likes to each 54.1 million and facebook realesed the new Dislike Button™! Add it Now!! not a fake! with 333,000 Likes to 445,400. Jesus Daily grew by 329,000 Likes to 9.2 million; the Page publishes daily religious posts. The Angry Birds Page grew by 325,900 Likes to 8.7 million. YouTube’s Page grew by 320,500 Likes to 46.2 million. Finally,  V Energy Drink Australia grew seeming in a consolidation by 275,200 to 309,300 Likes.

Based on several trends and the company’s principles we believe the new team could be working to develop software that reports media usage, such as music listening or video watching habits, so that users could easily share this info with friends. It could also be working on a photo uploader, or less probably, a Facebook internet browser.

Turning Media Consumption Into Facebook Content

The social network is becoming an increasingly important part of entertainment consumption. There are reports that Facebook is working on a deep integration with music streaming service Spotify that could allow users to share music with friends, and even listen to the same song at the same time. Meanwhile, some third-party developers are experimenting with offering film rentals in exchange for Facebook Credits.

With a nearly half of the most popular Facebook Pages belonging to musicians and television shows, the service is already a key source of entertainment news. Since the entertainment people consume is a way they define their identity, desktop software that helps users publish this information could populate Facebook with compelling content without burdening users. The software could turn users into authors of entertainment content, allowing them to easily post what DVDs or video files they watch, or what songs and artists they’re listening to most.

It could function similarly to Last.fm’s scrobbler which reports listening habits from iTunes, iPods, Spotify, Winamp, VLC media player and many web music services. Desktop software could prompt users to Like the Pages of the content they consume, or persistently display there latest consumption habits on their profile. These types of posts or information could also help a user’s friends discover entertainment Pages to Like, which might help draw support for Facebook desktop software from content creators.

Other Potential Desktop Software Projects

The desktop software team could also build a photo uploader that could reduce drop off in the upload process, or allow users to automatically upload photos when they import them from their cameras.

Some third-parties have attempted to build Facebook-centric internet browsers such as Rockmelt and Wowd, but neither have managed to attain significant traction, which may indicate users aren’t in dire need of this type of solution. A browser project could require a lot of engineering resources, and with Facebook’s focus on HTML5, we don’t see this as a probable direction for the desktop software team.

Media usage scrobbling desktop software would align well with Facebook Pages for content creators, and turn entertainment into more of a two-way conversation. With users learning about music, TV, film and other content verticals from both official outlets and their friends, desktop software could make media consumption more social, and make Facebook an even more attractive place for media advertisers.

Chatter’s synced web and Facebook apps provides a destination for real-time conversation and auxiliary content consumption around TV shows that can increase participation and live viewership.

USA Digital first launched the HTML5 web version of Chatter in October for its shows Burn Notice and Psych. Chatter features three streams: a feed of “All” user and official content; a “Curated” feed of just content from official accounts, writers, actors, and producers; and a “Live” feed which displays uStream question and answer sessions with talent from the shows when available. Chatter posts from users may also be shown on a ticker during the broadcast of TV shows, adding an extra incentive to participate.

It launched the iframe Facebook Page tab app version at the beginning of May for the pro wrestling show Tough Enough and it inspired a 10% increase in user wall posts to the show’s Page. Users can invite their friends using an invite button (which actually produces a share dialog).  As the web and Facebook versions of the app are synced versions of the app are hosted on the show’s site and Facebook Page, there are multiple access points for the aggregated content.

Without Chatter, fans would have to bounce between bounce between all of a show’s different branded content channels. This friction leads to drop-off, and prevents cross-channel conversation where users might read a tweet or a view a YouTube video but could reply through Facebook. It also limits the reach of content posted to any one channel.

Jesse Redniss, vice president of digital for USA Network, tells us that giving added exposure to user generated content through Chatter “makes the fan environment more inviting because it’s not a blackhole.” Early response to the Chatter has been positive. It has reached a peak of 25,000 concurrent users and 250,000 unique users to date, with an average of 20% of users actively submitting content.

Redniss explained that it was essential for the app to live on Facebook and pull in data from the social network because Facebook is more conversational, whereas it wasn’t seeing as high a rate of replies to its Twitter accounts. On Twitter there is “less of an overall community response. On Facebook a piece of content might get 600 Likes. That has a large impact that we haven’t seen from Twitter.”

In June, Chatter will be rolled out on Pages for all of USA’s shows. The development team hopes to add private fan-to-fan chat, and it is working with Facebook to offer exclusive content to those that invite their friends in a manner that doesn’t violate policy. The team should also consider allowing users to opt to cross-post what they write in Chatter to Facebook and Twitter to increase virality.

Chatter centralizes conversations and auxiliary official content to create a real-time secondary form of entertainment that encourages users to post show-related content to their networks by giving it additional visibility to other serious fans.

The conversation also incentivizes users to experience live television broadcasts. This should make the Chatter concept appeal to all TV studios and networks as they see their audiences drift towards piracy, watching through a DVR where they can skip commercials, or through an online streaming service which generate fewer ad dollars and cross-promotion opportunities.

These statistics indicate that TV studios should consider increasing their marketing efforts on Facebook to take advantage of the organic interest in Liking Pages of TV shows. Through Pages, they can strengthen fan loyalty, increase viewership, and sell merchandise.

With DVD sales slipping and more viewers moving towards online streaming services such as Netflix and Hulu that earn less for content producers and studios, the TV industry needs to keep fan loyalty high. Liking a TV show has become a common practice — not one reserved for just a show’s biggest fans, causing Facebook Pages to emerge as a powerful medium for increasing this loyalty.

Pages for shows such as Family Guy (30.2 million Likes), South Park (26.7 million), Two and a Half Men (18.8 million), and Glee (13.7 million) have converted their strong brands into huge followings without relying on advertising. This is because years of great content have led users to actually feel the shows help define their identity, so they’re happy to share their affinity with friends.

These Pages use their updates to announce air-times of episodes, offer video clips, direct user to studio websites where they can stream shows, and encourage fans to buy t-shirts and DVDs. Some shows post exclusive content, such as interviews with actors and directors, so Liking their Pages becomes essential to getting the full experience.

Pages for characters from shows offer additional opportunities for communication. For instance Sheldon Cooper, a character played by Jim Parsons on the show The Big Bang Theory has 4.9 million fans, and posts in character to deepen the connection between fans and the program.

Some shows with popular Pages aren’t utilizing their enormous fan bases, though. For example, the Page for character Dr. House of the Fox show House has 19.9 million Likes and is growing at nearly a million Likes a month, but hasn’t posted any content since April 2010

Similar to music which claims 44 of the top 100 Pages as of May, the potential ROI for Facebook marketing of television is high because Liking Pages for shows feel natural, dissimilar to Liking Pages of brands. By creating Pages for their shows and characters, and updating them frequently with relevant news and exclusive content, TV studios can capitalize on the inherent interest of users.

Top Gainers This Week

Name Likes Gain Gain,% 1. عمر ابن الخطاب 727,702 +727,702 +0.0% 2. Facebook 40,333,199 +473,997 +1% 3. Shakira 29,012,149 +448,334 +2% 4. Disney 22,856,949 +445,125 +2% 5. Harry Potter 23,221,309 +435,504 +2% 6. Rihanna 32,633,191 +433,660 +1% 7. Texas Hold’em Poker 42,631,144 +416,427 +0.99% 8. Eminem 35,875,795 +416,084 +1% 9. MTV 21,434,720 +385,417 +2% 10. YouTube 33,232,646 +371,453 +1% 11. Vin Diesel 23,464,376 +370,363 +2% 12. Cristiano Ronaldo 25,778,171 +367,262 +1% 13. Bob Marley 24,324,471 +366,354 +2% 14. Will Smith 17,827,214 +361,399 +2% 15. Manchester United 13,637,254 +356,622 +3% 16. Lady Gaga 34,007,858 +347,162 +1% 17. The Simpsons 26,193,383 +345,593 +1% 18. BeÅŸiktaÅŸ 341,384 +341,384 +0.0% 19. Converse 16,373,766 +338,393 +2% 20. AKON 22,192,621 +330,396 +2%

The Omar ibn al-Khattab Page topped our list this week with 727,700 new Likes, another sign of Facebook’s ongoing growth in Muslim countries; the landing Page asks users to Like the Page and other Islam-related Pages. There were no other religion-oriented Pages on our list this week, but there were a pair of tech companies. Facebook’s Page followed with a drastically smaller 474,000 Likes and its total tops 40 million and YouTube with 371,500 with a total of 33 million.

Musicians came next. Shakira’s Page with a total of 29 million is currently promoting her tour with video blogs, and added 448,300 Likes this week. Rihanna’s Page, with a BandPage by RootMusic landing tab, is promoting her new album and singles, as well as releasing album art, fan promotions and videos on her Facebook Wall. The total on her Page is 32.6 million, she added 433,700 Likes this week. Eminem’s 416,100 new Likes to his 35.8 million total came without any Page updates, although his Page’s landing tab is now a Vevo music video tab.

Bob Marley’s Page added 366,400 Likes to his 24.3 million total; the Page has evolved considerably since it sprang up last year and now includes a landing tab that details the singer’s life. The Wall features related information, videos and photos. Lady Gaga was on the list with 347,200 new Likes to pass 34 million; she also has a Vevo music landing tab, and has been promoting her new single. Rounding out the musicians this week was singer Akon, who added 330,400 Likes to his 22.1 million total fans. His Page is promoting his latest single with a RootMusic landing tab that also promotes his tour.

Entertainment-related Pages made up a big chunk of the rest of the list.

There’s “Harry Potter” with 435,500 new Likes and a 23.2 million total; the Page has been promoting its stars and press coverage. Disney, with 22.8 million total Likes and 445,100 new Likes this week, promotes its related Pages on a landing tab and has been publishing photos related to its films. Zynga’s Texas Hold’em Poker added 416,400 Likes to its 42.6 million total. MTV added 385,400 Likes to its 21.4 million by promoting its content and programming. Celebrities Vin Diesel (370,400 new Likes and 23.4 million total) and Will Smith (361,400 new Likes and 17.8 million total) were on the list and seem to just spontaneously grow their fan bases. Then there was “The Simpsons” with 345,600 new Likes to its 26.1 million fan base.

Sports Pages were on the list, too. Cristiano Ronaldo’s 25.7 million fans grew by 367,300 Likes this week; he mostly just shares basic comments about his game playing. Then Manchester United’s Page grew by 356,600 Likes to grow to 13.6 million; the Page has a landing tab urging users to invite their friends. Then the Beşiktaş1903 Page, a Turkish football (soccer) club, added 341,400 Likes. The last Page on the list, Converse, grew by 338,400 Likes to reach 16.3 million, in part by offering 15 free iTunes downloads for users and promoting sales specials on the Page.

We’ve excerpted two of the campaigns below. You can see the full week’s coverage in the Facebook Marketing Bible, which also includes detailed breakdowns of dozens of other featured campaigns by top-performing brands and businesses on Facebook.

Expedia’s FriendTrips

Goal: Engagement, Product Purchase, Network Exposure, Page Growth

Core Mechanic: An interactive application allowing users to enter to win one of 13 paid vacations around the world.

Game: The game consists of users selecting from thirteen “FriendTrips” once they’ve Liked the Expedia Page. Users have to enter their contact information and then may invite 5 friends to join them on the trip. The app publishes feed stories to each friend invited, and also publishes a story when you finish inviting your friends on the trip.

Method: The app encourages virality by incentivizing people to invite Facebook friends or get their friends to participate in the app, as well as by giving out 4 $250 cash prizes a day for users who interact with the app, either by rating/adding photos or stories.

Impact: Since up to six feed stories are generated per user, and the promotion is Like-gated, the Expedia Page has grown significantly in recent days. A New York Times story from March 31 showed the Page’s Likes at just under 130,000; today that number was at 153,300 and growing.

IKEA UK’s Peace, Love and Storage

Goal: Product Purchase, Engagement, Page Growth, Network Exposure

Core Mechanic: Through a Facebook-centric campaign, IKEA in the UK is trying to get consumers to talk about whether men or women are “messier,” and then suggest which of their products can help these consumers remedy that problem.

Method: A Facebook application asks users to vote whether men or women are messier. After giving permission, the app publishes the vote to the user’s wall, shows an interactive media interface displaying what other Facebook users are saying about who is messier, and a gallery of IKEA products to help alleviate that messiness. According to a company press release, the campaign allows users to join a debate on Facebook or Mumsnet, and the TV ad for IKEA points back to the Facebook application.

Impact: The IKEA UK Page currently has just under 1,000 Likes, so there’s potential for lots of growth. Because the “battle of the sexes” topic is an engaging theme that people are likely to talk about anyway — especially when it comes to domestic cleanliness — the campaign effectively draws engagement.

How are top brands in the industry designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of dozens of Featured Campaigns by top-performing brands and businesses on Facebook.

Top Gainers This Week

	Name	MAU	Gain	Gain,%
1.	Badoo	55,498,100	+7,202,708	+15%
2.	Daily Horoscope	7,326,153	+3,788,002	+107%
3.	Mafia Wars Game	15,510,227	+3,005,199	+24%
4.	Monopoly Millionaires	4,040,547	+1,093,529	+37%
5.	BandPage by RootMusic	20,205,086	+938,320	+5%
6.	Monster Galaxy	7,359,419	+842,501	+13%
7.	VidyoTV Video	1,158,151	+786,279	+211%
8.	Zuma Blitz	6,297,022	+560,071	+10%
9.	Cupid	3,248,027	+559,813	+21%
10.	開心探寶	878,233	+541,327	+161%
11.	Birthday Cards	8,356,930	+487,335	+6%
12.	德州撲克(中文版)	4,458,765	+449,579	+11%
13.	CBSSports.com Brackets	472,789	+447,491	+1,769%
14.	Videoloji	1,413,208	+442,206	+46%
15.	Gourmet Ranch	2,253,406	+429,135	+24%
16.	Daily Horoscope	3,084,324	+425,721	+16%
17.	Bracket Challenge by Citizen Sports	465,880	+330,697	+245%
18.	Games	7,814,738	+325,283	+4%
19.	Intelligent Elite	3,377,460	+315,698	+10%
20.	ESPN	535,186	+313,200	+141%

Badoo topped the list this week, continuing its viral growth by with 7.2 million MAU. The app’s growth has been phenomenal in the past few months, partly due to the Q&A feature users encounter of their friends, which sends a notification to friends every time they answer a question. Another dating app, Cupid, grew by 559,800 MAU this week, this app also asks users strange and raunchy questions of their friends, generating news feed stories in the process.

Daily Horoscope came in second on the list with 3.8 million MAU this week; the app automatically generates daily Wall posts of your horoscope. Another Daily Horoscope app grew by 425,700 MAU and asks the user whether they want their horoscope delivered daily.

Three basketball-related apps were on the list almost definitely due to March Madness, the college basketball tournament. CBSSports.com Brackets is an app that grew by 447,500 MAU, Bracket Challenge by Citizen Sports grew by 330,700 and ESPN’s Connect app grew by 313,200 MAU. The two former apps allow users to create their own tournament brackets on Facebook and share them, Like them, and generally participate in lots of activity to generate feed stories. For more details, see our story last week.

Two video apps, VidyoTV Video with 786,300 new MAU and Videoloji with 442,200 MAU were also on the list. These two generate virality by posting stories to the stream by using the app, viewing videos and also giving options to share them to the stream. BandPage by RootMusic was on the list with 938,300 MAU.

Rock You’s Birthday Cards saw 487,300 MAU; the app allows users to send potentially dozens of birthday cards at once by displaying the users’ friends with birthdays on a given day. Finally, Intelligent Elite, an IQ app, saw 315,700 MAU this week. The app has an especially viral feature that forces the user to answer questions of about 20 friends (generating feed stories) before finishing up their “IQ test,” which only displays results off the Facebook platform.

Facebook, Skype Rumored to be in Talks

Al Jazeera Show Will Script From Facebook – A new show on the Al Jazeera English network, “The Stream,” is set to take its content cues from Facebook, Twitter and YouTube streams, rather than its own script.

Justin.tv’s Socialcam Mobile App Shares Video – Justin.tv launched a mobile app called Socialcam to allow users to share videos from their iPhones and Android devices. Users will be able to log into Facebook and share videos via Facebook, as well as other social networks.

Fusion-io’s IPO Helped by Facebook – Fusion-io, a company that uses flash memory to speed up data storage has filed by an IPO, helped in part by the fact that Facebook is a big customer. According to AllThingsD, 80% of Facebook’s Prineville, Ore. data center hardware runs Fusion-io technology, the same will be true of the Rutherford facility in North Carolina.

RootMusic Raises $800K – RootMusic raised $800,000 this week, taking total funding to $3.1 million. Now the company is set to further develop its app to make RootMusic synonymous with music on the Facebook platform.

A Quarter of LinkedIn Friends are on Facebook – A study by MyWebCareer found that 23% of LinkedIn connections are also on Facebook, making it difficult to keep professional and personal lives separate.

BackType Raises $1M - BackType, which offers a free social media analytics dashboard, raises more than $1 million from True Ventures, K9 Ventures, Freestyle Capital, Lowercase Capital, 500 Startups, Founder Collective, Raymond Tonsing and more, according to TechCrunch. The company previously raised $315,000.

Path Photo App Integrates Facebook – Path, an iPhone photo app, has integrated Facebook sharing, along with other features.

PunchTab Releases Mobile App, SolidPunch – PunchTab released an iPhone app, SolidPunch, which allows users to reward Facebook friends for the favors they do for you. The app uses Facebook Connect and allows users to “punch” a virtual ticket of sorts, once the friend does 6 favors, users may send friends a free PunchTab coupon. [Image via TechCrunch]

Context Optional, Websense Partner for Security – Context Optional and Websense have partnered to provide security services for Context Optional’s Social Marketing Suite. Websense’s Defensio product can help guard against socially engineered attacks.

Vain Women Have Bigger Facebook Networks – A study by Michael A. Stefanone in the journal of Cyberpsychology, Behavior and Social Networking found that women who base a lot of self-worth on their appearance share more photos online and have larger social networks. Facebook, then, becomes a platform for them to compete with other women for attention. There’s a video in which he explains.

Live On Facebook After You Die - An app from Israeli startup Willook, If I Die, allows users to create a video or text message to be published to your Wall after you die. The app works by asking users to select three friends from Facebook to confirm your death, if they all do, the message will publish.

Taco Bell’s Free Crunch Taco Coupon Giveaway

Goal: Engagement, Product Purchase, Network Exposure, Page Growth

Core Mechanic: Free crunchy taco coupon after a user Likes the Taco Bell Facebook Page.

Method: The landing tab for the Taco Bell Facebook Page is a screen asking the user to click Like to gain access to a coupon for a free crunchy taco. The Page advertised the coupons before the launch and, after clicking Like, the process is fast and self-explanatory for the user to print the coupon from Facebook. This promotion likely comes in part from a recent lawsuit filed against the company claiming that its meat filling isn’t really 100% meat.

Impact: Response on the company’s Page has been tremendous, as updates pertaining to the free taco coupons number in the thousands.

The Boeing Store

Goal: Engagement, Network Exposure

Core Mechanic: Interacting with fans who share on Boeing’s Facebook Page by reaching out to them about the material posted to the Page.

Method: Boeing invites its Facebook fans to check out new merchandise and explore aerospace on its Page and ask fans to share photos, information and other feedback. One such fan, Dr. Jeremy Hampton, recently was invited to be a guest at the debut of the company’s latest 747 passenger plane after submitting photos to the Page, for example.

Impact: For a company that doesn’t offer any consumer products or services, Boeing’s near 75,000 Facebook Likes is pretty impressive. More than a dozen fans have also shared photos to the Boeing Page.

What are today’s most effective Facebook marketing best practices, and which campaigns have profited most? Visit the Cases section of Inside Network’s Facebook Marketing Bible for the full summary of brand campaigns on Facebook from the past week.