Job seekers: 3 simple ways to make recruiters love your Facebook profile

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According to the latest Jobvite survey, released Wednesday, 66 percent of job recruiters polled use Facebook when evaluating a candidate. Additionally, 73 percent of recruiters polled said they’ve hired a candidate through social media — 26 percent of that group said they hired someone via Facebook.

Though LinkedIn remains the dominant social network for recruiting, the study shows that a growing number of recruiters are at least checking a candidate’s Facebook profile before making a hiring decision.

How can you make sure you’ve got all the information a recruiter wants to see? We talked with Jobvite Chief Marketing Officer Kimberley Kasper to find out.

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Infographic: 3 reasons why SMBs need a custom Facebook cover photo

Wondering what could take your small business Facebook page to the next level? According to stats compiled among small business owners by 99designs, many SMB pages on Facebook could use a refresh of the cover photo.

99designs notes that 82 percent of small business pages polled saw an increase in likes after redesigning their cover photos.

Learn more about the importance of a quality cover photo in the infographic below.

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Facebook and death: Using social media to grieve and memorialize

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For many of Facebook’s estimated 1.3 billion active users, the social media platform has become an extension of their lives. Nearly every event is shared out with friends near and far. But what happens after that life has come to an end? Facebook has cornered the market on death too.

In yet another indication of how social media continues to take over our lives, over the last few years Facebook has become a place where users can process death. We come here to grieve for those we’ve lost, connect with family to celebrate and toast the lives of loved ones and even join the larger online community in remembering those who have passed on.

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Facebook pages redesign puts focus back on News Feed content

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Facebook on Monday introduced a new design for Facebook pages, making things such as key performance indicators more easily visible for managers, and location info easier to find for fans.

However, this move also signals that Facebook is moving away from tabs — which have been a popular tool for many Facebook marketers to draw attention to contests as well as get users to visit other entities such as an Instagram feed or website. Page admins can still draw users to the company website, a contest, or anything else, but it’s becoming clear that this will have to be done through News Feed posts and not direct visits to a page’s timeline.

When many page admins and marketers saw the new design, they wondered, “Where did the tabs go?”

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Facebook prompts users to ask friends for key timeline data

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Haven’t filled out all of your timeline information? Your Facebook friends can ask you to do so. Some users are seeing prompts on mobile and desktop to ask their friends for information that isn’t present on timeline, such as phone number or address.

When a user visits the “About” section of the desktop or mobile timeline, they’ll see a prompt that will allow them to ask their friend (this only works for users with whom people are connected) for information.

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Facebook memorial accounts: privacy settings will be left as-is

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Facebook announced recently that the company has made a change in the way that legacy or memorialized accounts of deceased Facebook users are viewed. Previously, when an account was being memorialized, the privacy setting of the account was set to friends-only, regardless of how the person had their profile viewable in the past.

Now, the privacy settings on memorialized Facebook accounts will be left as-is, reflecting the person’s comfort with privacy.

Additionally, those with loved ones who have passed away can request that a Look Back video can be made from their Facebook profile.

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Facebook allows users to enter a custom gender

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Facebook announced Thursday that it will allow its users to customize their gender on their timeline. Previously, the only options available were female and male, but now there’s a custom option for users to identify as their preferred pronoun.

Currently, this is only available to users who view Facebook in U.S. English, but the site hopes to expand this internationally.

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Facebook page template & tips for 2014

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As Facebook page admins get started with 2014, the social marketing experts at ShortStack created a detailed template, including image sizes, for page admins looking to get ahead.

ShortStack also released some tips for Facebook marketers looking to take their page to the next level.

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Facebook timeline prompt allows users to share if they’re looking for work

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Facebook lately has loved borrowing and adapting from other social networks. While hashtags are a Twitter original, it looks like Facebook is trying to get users to share more information about their employment status — similar to LinkedIn.

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5 steps to protect your Facebook privacy in lieu of upcoming Graph Search changes

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Facebook is in the process of a privacy shift that would let all users be discovered via Graph Search.

The company reminded users earlier this month that it is phasing out the “Who can look up your timeline by name,” Facebook privacy feature that allowed people to essentially opt-out of being discoverable within Graph Search.

Here’s how you can make sure that you don’t get unwanted attention or unfamilar friend requests as a result of this Facebook privacy change.

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