Facebook launches verified pages and profiles to help users identify authentic accounts

celebrityFacebook today announced the launch of verified pages and profiles, which will make it easier for users to find official fan pages and accounts for top brands, celebrities, government officials and other public figures.

Like on Twitter, verified accounts on Facebook will be denoted with a small blue icon with a checkmark in it. It will appear next to the user or page’s name on their Timeline, in search results and elsewhere around Facebook.

For now, users and page owners cannot request to have their accounts verified. Instead, Facebook is proactively verifying the pages and profiles with the largest audiences.

verified-account
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Facebook careers: public content analysis, mobile operator partnerships, creative strategy and more

hiresFacebook is looking for a Public Content Partnerships Analyst, which could be related to a new push for more public content from users and popular figures.

The job description says, “The Public Content Partnerships team is looking for a business and data analyst with a passion for media, popular culture and social technology to help drive informed business decisions for Facebook.” Responsibilities include, “Apply your expertise in quantitative analysis, data mining, and the presentation of data to communicate how our partners engage with our product.” An ”understanding of public figure use of social media” is  a preferred requirement.

Facebook added a subscribe — now called “follow” — option in September 2011, and there have been reports that Facebook could introduce hashtags into its service as well. The company has recently added a number of job listings related to strategic partner development, such as roles focused on entertainment companies and public figures in Brazil and Asia, as well as musicians and athletes in the U.S. Facebook also seems to have hired a data editor to help visualize and share “the many exciting ways people are using Facebook and connecting with others during global events, holidays and other significant moments in time,” according to a job post added in March and removed last week.
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Facebook careers: strategic partnership development, agency relations, infrastructure, more

hiresFacebook added 25 new positions to its careers page this week, including a number of openings on the infrastructure, human resources, marketing and sales teams.

The company seems to be trying to improve its relationships with major partners across a range of industries with several strategic partnership development positions added over the past few weeks. This week came new roles focused on  entertainment companies and public figures in Brazil and Asia, as well as musicians and athletes in the U.S.

New listings added to Facebook’s careers page:

  • Partner Engineer Games (Tokyo)
  • Payroll Manager (Menlo Park)
  • Payroll Specialist (Menlo Park)
  • Equity Programs Manager (Menlo Park)
  • Global Manager, People Growth (Menlo Park)
  • HR Business Partner, Seattle (Seattle)
  • Sourcer, Diversity (Menlo Park)
  • Creative Producer (Menlo Park)
  • Data Center Technician (Forest City)
  • Operational Program Manager (Menlo Park)
  • Technical Writer, Site Operations (Menlo Park)
  • System Validation Engineer (Menlo Park)
  • Partner Manager, Network and Hardware Services (Menlo Park)
  • Supply Chain Procurement Coordinator (Menlo Park)
  • Creative Strategist (Hamburg) (Hamburg)
  • Head of Mobile & Telco, Vertical Marketing (Menlo Park)
  • Strategic Partner Development – Entertainment/Music (Mexico City – Miami)
  • Strategic Partner Development – Music (Los Angeles)
  • Strategic Partner Development – Athletes (Los Angeles – Menlo Park)
  • Partner Development Manager (Tokyo)
  • Strategic Partner Manager Games (Tokyo)
  • User and Client Support Analyst, Latin America – Spanish Speaker (São Paulo)
  • Client Partner, Russian (Dublin)
  • Administrative Assistant – Sydney (Contract) (Sydney)
  • Agency Development Lead (New York)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook responds to New York Times writer’s claims about News Feed

news feedFacebook today issued a response to a recent article by a New York Times writer who claimed that the lower amount of engagement he’s seeing on personal posts is the result of the social network suppressing organic content in order to earn more revenue from Promoted Posts.

Facebook says the writer’s claims are false and that the article is based on limited anecdotal evidence that is not representative of the platform as a whole. The company noted that overall, engagement has improved for most people who have turned on the Follow feature, which allows Facebook users to have public followers like on Twitter. New York Times writer Nick Bilton this weekend wrote that despite an increase in his number of followers, the number of Likes and comments he generally receives has decreased. Facebook says overall engagement on posts from people with more than 10,000 followers has increased 34 percent year over year.

The company says, “A few data points should not be taken as representative of what actually is happening overall. There are numerous factors that may affect distribution, including quality and number of posts.”
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Graph Search gives users insights about their followers

friendsFacebook’s new Graph Search tool gives users who allow followers — formerly called subscribers — a way to learn about their audience.

Facebook launched asymmetrical following in September 2011. Users can allow followers to see their public updates in News Feed, similar to Twitter. The feature is commonly used by public figures and people who use Facebook to connect with people in their industry or who share similar interests. However, unlike with Facebook pages, users do not get any analytics about the audience that follows them.

Now with Graph Search, users can uncover some information about these followers. For instance, someone might want to know the countries or cities where their followers live. The most popular pages, movies, music and other interests of their followers might be relevant. Users might want know where their followers work or what schools they went to. They also might want to get an idea of the age, gender or education level of their followers. All of these insights are now accessible using Graph Search.

followers-employers

pages-followers-like

Users can look for overlap in people who follow them who also follow another user, or people who follow them who are interested in a topic. Of if a user wants to host a meet-up, they can search for followers who live nearby or in a particular city.

followers-nearby

See also: How marketers can use Facebook’s Graph Search to understand consumers and Graph Search: a recommendation engine only Facebook could power

Facebook to change ‘subscribe’ to ‘follow’

Facebook says it plans to change the wording of its “subscribe” feature to “follow,” according to an email from a company spokesperson.

Starting today, the subscribe button on the profiles of users who have enabled the option will change to “follow.” This will also apply to the subscribe button on interest lists. Facebook says all functionality will stay the same. The rewording is simply to make the feature more recognizable to users. Twitter of course popularized the use of “follow,” with many other services like Quora and Instagram also using the term.

The social network introduced subscribe for personal accounts in September 2011 to allow for asymmetric relationships between users. Similar to Twitter, people can view content in News Feed from people they don’t know but are interested in. For example, a user can subscribe to public updates from a celebrity without the celebrity needing to approve a friend request. Starting today, people will enable “followers” rather than “subscribers.”

In June, Facebook introduced an Open Graph “follow” action for developers to implement in their apps. With the feature, users can get updates about other users’ app activity within the Facebook News Feed, rather than needing to visit the app to find out about it. It makes sense for Facebook to unify its wording for apps and on-Facebook activity.

The social network has also tested a subscribe button for pages as a way for users to see content from a page within their feed without publicly “liking” it. Facebook tells us the test period of this is over and results are being evaluated. This means there isn’t currently a “follow” button on any pages, just user profiles and interest lists.

Facebook adds ‘subscribe to page’ button to News Feed stories

Facebook appears to be testing a “subscribe to page” button on page-Like stories in News Feed.

With subscribe, users can receive News Feed updates from a page without indicating that they “Like” it. They can also add pages to interest lists to get a separate feed of posts on a particular topic. It is unclear how pages that a user subscribes to are factored into ad targeting or whether subscribers are more likely to see page posts than fans who Like the page are. Facebook could be planning future changes to distinguish Like from Subscribe.

As we covered previously, page-Like stories also include the “Find More Pages” link, which leads users to the page discovery browser.

Facebook introduced subscribe for personal accounts in September 2011 to allow for asymmetric relationships between users. Last month, some Facebook users began to see a subscribe button on business pages. That hasn’t rolled out to all users, but now some users who can’t see the subscribe button on pages are seeing the option below News Feed stories.

A week ago, Facebook added subscribers to insights so page owners can see how many people are following their page this way. It seems that only users who clicked the subscribe button are counted in this metric, not users who follow the page via an interest list. There still isn’t a way for admins to see which interest lists their pages are included on, though Facebook gave this option to personal profiles in June.

Who subscribes to page updates without Liking? Facebook gives admins a list

Facebook page owners who want to know how many subscribers they have following their posts without Liking the page can see a list through a little known feature on Timeline.

From the “admin panel” at the top of a page, page owners can see who has recently Liked their page. Clicking “see all” brings up a window that allows admins to also see their subscribers. This is also accessible from the “See Likes” link on the Likes section of page insights. Page owners can tally their subscribers and click on profiles to see more information about who’s following them. It’s unclear when Facebook added this option, but there is no documentation of it in Help Center.

[Update 8/15/12 4:58 p.m. PT - Page owners can also now see their total number of subscribers in the "Overview" section of page insights, next to Total Likes, Friends of Fans, People Talking About This and Weekly Total Reach. They do not have to manually count them in the module described above.]

After rolling out Timeline for pages, Facebook began giving users the option to add pages to an interest list to subscribe to content without Liking the page. This feature was hidden in a drop-down menu until last month when some users began seeing a “subscribe” button next to the Like button. However, Facebook did not make it clear to page owners how they could track how many subscribers they have. There still isn’t a way for admins to see which interest lists they are included on, though Facebook gave this option to personal profiles in June.

There is also no data about page subscribers available through the Insights API, though this might be because the percentage of people who subscribe to a page without Liking it is still quite low.

Facebook tests subscribe button for pages to make it easier for users to receive updates without clicking Like

Some Facebook users are seeing a subscribe button on business pages that allows them to receive News Feed updates from a page without indicating that they “Like” it.

Facebook confirmed that it was testing the feature, which was first reported by Marketing Land. This seems to be an extension of the interest lists feature the social network launched in March. After rolling out Timeline for pages, Facebook began giving users the option to add pages to an interest list to subscribe to content without Liking the page. However, the feature is hidden in a drop down menu so it is unlikely that many users knew about it. If Facebook expands its test with the subscribe button, more users might be more likely to connect with pages this way and perhaps organize them into lists. Users can view interest lists as a separate feed or see summaries of content in News Feed.

Here is a screenshot of the new feature from Marketing Land reader Craig Smith:

We do not have the button on our own accounts, but here is the way to connect with a page without clicking Like:

We’ve previously questioned how ads will be targeted depending whether a user Likes a page or subscribes to it. We’ve also pointed out the problem that Facebook pages don’t get any information about how many users subscribe to their content through this button or interest lists.

Facebook introduced subscribe for personal accounts in September 2011 to allow users to allow for asymmetric relationships between users.

Facebook lets users know how many interest lists they’re featured on, but still no info for pages

Facebook users who allow public subscribers can now see which interest lists they have been added to by visiting the subscribers tab on Timeline.

The change gives public figures a more complete understanding of their reach on Facebook. Previously, users could see the number of users directly subscribed to their public updates, but they could not see whether users were following interest lists that they appeared on. Facebook pages, however, still don’t get any information about how many users see their content through interest lists.

Facebook introduced interest lists in March as a way to let users organize their News Feed by topic. Users can add pages and users to lists without Liking pages or subscribing to users directly. This is similar to Twitter’s list feature, but with Twitter, any account can see which public lists it appears on and how many subscribers that list has.

Interest list numbers are useful for users who have enabled subscribe since they do not otherwise get any analytics about the reach or audience for their public posts. Pages can track reach and demographics through the insights tool, but it’s unclear whether the “Reach” metric tracks users who don’t Like the page, but who see its updates through an interest list.

Like brands can do on Twitter, Facebook page owners should be able to get a full picture of how users are following their accounts. Now that the social network has made this information available to individual users, perhaps it will release it for pages soon.

Users who allow public subscribers can see whether they appear on any lists and how many people they reach through those lists by visiting the subscribers tab on Timeline. This information is also available to the public, which could help more users discover interest lists to follow.

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