Earlier this year, news broke that Facebook was testing a mobile payments platform that would allow users to log in for e-commerce transactions using the social network. If you had purchased an in-game credit or a Facebook Gift, your credit card information is already stored with Facebook. The company has been working on a way for Facebook users to utilize Facebook as a one-tap login mechanism, making it so users don’t have to get out their credit cards if they want to purchase something via mobile.
Many apps and websites have found success using Facebook as a login platform. A recent study and infographic by Gigya, a Facebook Preferred Marketing Developer in apps, examines just how prevalent Facebook login is across the internet.
Facebook is far and away the most popular social login mode for e-commerce sites and apps, taking 79 percent of the pie. However, when people want to share from an e-commerce site, they choose Pinterest (41 percent) over Facebook (37 percent).
Through Facebook’s social plugins, businesses are finding new and innovative ways to attract readers and customers.
At the recent AllFacebook Marketing Conference in San Francisco, Jason Jedlinski, the Vice President of Digital Products & Platforms at Tribune Broadcasting, and Jay Budzik, the Chief Technology Officer at Perfect Market, Inc., showed attendees how a Los Angeles TV station found viewers through creatively using Facebook’s data.
Tribune partnered with Perfect Market for ads as well as unique Facebook integration techniques via Perfect Social on KTLA.com, such as making it easy to share a story to Facebook directly from the site, while tagging friends and adding custom context.
Nasdaq fined for Facebook IPO - Nasdaq has been fined $10 million by the Securities Exchange Commission for alleged securities laws violations related to its mishandling of the Facebook IPO. The $10 million fine is the largest ever imposed against a stock exchange and comes into addition to the $62 million Nasdaq owes trading firms due to sustained losses during the botched IPO. Facebook’s IPO took place on May 18th, 2012 and was overrun with glitches preventing trades and orders from going through. Nasdaq has agreed to pay both fines without admitting or denying the accusations.
Waze integrates Facebook Events - Waze announced integration with Facebook Events. If a user has connected to the app with their Facebook account, the app will now provide directions to the event with a single click. Users do not need to know the address before hand to be directed there. The crowd-sourced traffic and navigation app also provides users with the ability to see the location and ETA of friends who have RSVP’d to the event. Facebook has been in talks of purchasing the app, but has talks have since broken down.
Sandberg speaks at D11 - Facebook COO, Sheryl Sandberg spoke at AllThingsD conference, D11, this past Wednesday. Her first return to the conference since 2008, Sandberg discussed Facebook Home, dropoffs in teen demographic, search and ad placement. She also discussed temporary sharing apps like Snapchat and the lack of trust in Facebook. Sandberg explained, “We need to be transparent about what’s happening on the site. We have always given you lots of options, when it comes to sharing, but it was too confusing. We are trying to simplify that, and make it more visual.” She added, “We don’t need you to share more to make our ad model work better.”
Today marks the six-year anniversary of the Facebook Platform, something that has been defining for Facebook as a company and already influenced a number of industries.
Now, Facebook is making its next big moves for the platform by introducing app services — new tools for developers that make it easier to build applications that span different devices and put users at the forefront. This is seen most clearly with the acquisition of Parse, a mobile backend as a service company, which will continue as a separate brand with a freemium services model for the time being. Facebook also recently hired the team behind Spaceport, a cross-platform development framework, and stealth software startup Osmeta, which was reportedly working on something related to enabling simpler development across devices.
“We’ve been thinking about how we can provide tools to developers to enable a more cross-platform world,” Facebook Director of Developer Products Doug Purdy said at a media “whiteboard” session Thursday. “We’re trying to create a platform that developers can build something that spans over devices and makes people the center. Regardless of the device that you or your friends are on, everyone can have a rich experience.”
Facebook breaks into Fortune 500 – Facebook has made its first appearance on the Fortune 500 list at No. 482 this year. The Fortune 500 is a yearly list of top U.S. companies. Facebook ranks sixth out of the seven companies in the category of Internet services and retailing, joining Amazon (No. 49), Google (55), eBay (196), Liberty Interactive (270), Priceline (473), and Yahoo (494). Last year, Facebook was outside of the list at No. 598. CEO Mark Zuckerberg is the youngest CEO of companies on the list, and he’s one of only two CEOs under 40.
Reports: Facebook could be looking to buy Waze – A number of outlets with anonymous sources say Facebook is considering an acquisition of Waze, the crowd-sourced traffic and navigation app. The news was first reported by Israeli business publication Calcalist. TechCrunch and AllThingsD say they have sources corroborating the story. Earlier this year, there were rumors that Apple was looking to acquire the company, but it turned out Waze was simply a partner for its Maps app. Waze has more than 40 million users and has raised $67 million from investors including Kleiner Perkins Caufield & Byer.
Facebook speeds up Recommendations Bar – Facebook engineer Stoyan Stefanov this week detailed his efforts to improve the Recommendations Bar plugin. The plugin, which shows personalized recommendations to web visitors, now starts to render in half the time as before and is twice as fast overall. Stefanov also improved the payload 7x and reduced the number of requests by one-third. This follows other recent improvements to the Like button, Send button, Facepile and Likebox. By improving the speed and performance of its plugins, Facebook improves the millions of websites that incorporate them. Details about the improvements, along with before and after comparisons are available on Stefanov’s blog here.
Facebook today announced a new version of its Like Box plugin that has been rewritten to load two to four times faster than the previous implementation.
The Like Box is a plugin that anyone can add to their website to attract and gain Likes for their Facebook page. Visitors can see how many users are connected to the page and which of their friends Like it. They can read recent posts from the page and Like the page with one click, without needing to leave the site they’re on.
A bug temporarily led all third-party websites that use Facebook login or social plugins to redirect users to Facebook.com where an error message displayed earlier today.
A spokesperson for the social network said in a statement:
“For a short period of time, there was a bug that redirected people logging in with Facebook from third-party sites to Facebook.com. The issue was quickly resolved, and Login with Facebook is now working as usual.”
Facebook updated its WordPress plugin this week to offer more stability and options for customization.
The Facebook for WordPress plugin lets users cross-post WordPress content to their Timeline and to Facebook pages they manage, streamlining the process of sharing new blog posts or articles on Facebook while still offering publishers ways to customize what they post. For example, some sites publish through WordPress, but then manually copy-paste their links into Facebook or another social publishing platform. Others automate sharing to Facebook, but eliminate the option to share a custom message along with the link. The plugin makes it so that publishers don’t have to choose between two unideal options.
With the latest update, Facebook for WordPress supports custom post types and statuses, creating a cleaner interface for content management uses beyond blogs and news sites, for instance, an artist portfolio, retailer store location or musical artist listing. With custom status support, the plugin can recognize the publicness of a post status beyond just “publish.”
The update also aims to improve the settings page by moving them into individual submenus by feature and introducing contextual help.
Publishers can continue to use the plugin to mention the names of pages and friends in a post and further distribute their content. Also, if users authorize the plugin to post to their personal Timelines, stories will appear as Open Graph actions, for example, “published an article,” as seen below.
The plugin can be downloaded here.
The company clarified that the Like count of an article or webpage will increase when users share the link via direct messages, however no private information is shared. URLs sent through private messages are not shown publicly on user profiles and users will not see a friend’s name or photo next to a Like button if the person shared the article privately.
When publishers implement social plugins such as the Like, Recommend, Share or Send buttons, they and site visitors can see a counter of how many actions have been made related to that link. It isn’t completely clear to outsiders that the total includes actions that were made by clicking the button directly, as well as the number of times the link was copy-pasted into a Facebook post or message, which is why some users thought the social network had a security flaw. However, Facebook explains this in the FAQ about the Like button plugin.
Facebook notes that no human is reading users’ private messages. Its systems parse the URL being shared in order to render the appropriate preview and to ensure that the message is not spam. In the process, it also adds to the link’s share total. The company admitted that the feature recently had a bug that led the count for the Share or Like plugin to occasionally increase by two instead of one, but it is working on a fix so that publishers have accurate metrics for their sites. This does not apply to Facebook pages, only to third-party sites that have implemented social plugins.
Some people taken issue with Facebook adding private shares to the public total for a link, though we see this as similar to site visitor widgets, which increase whenever a user visits a webpage but do not reveal who visited. Even if the privacy implications are minimal, there is the matter of all these actions being combined under the “Like” or “Recommend” wording, which suggests positive feelings, even though some users might have shared a link that they disagreed with wanted to talk about for reasons besides recommending it. This might look good for publishers but doesn’t necessarily reflect the true sentiment about a post.
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