Facebook is proposing changes to its documents that govern privacy and how data is used in ads and elsewhere throughout the site. In light of the sponsored stories lawsuit, Facebook wants it to be clear that users are granting permission for their likenesses to be used in conjunction with advertising. The updates are scheduled to take effect Sept. 5.
An important change in the statement of rights and responsibilities notes that users would be granting Facebook permission to use their information in ads.
For a redline document showing proposed changes to the statement of rights and responsibilities, click here.
For a similar document showing proposed changes to the data use policy, click here.
Under the current statement of rights and responsibilities, Facebook notes that users can tweak their privacy settings to decide if they want their likeness to be attached to ads:
You can use your privacy settings to limit how your name and profile picture may be associated with commercial, sponsored, or related content (such as a brand you like) served or enhanced by us.
Here is the proposed rewording to this statement (though Facebook claims that the site will not give away information to companies without a user’s consent):
You give us permission to use your name, and profile picture, content, and information in connection with commercial, sponsored, or related that content (such as a brand you like) served or enhanced by us, subject to the limits you place. This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you. If you have selected a specific audience for your content or information, we will respect your choice when we use it.