When Facebook CEO Mark Zuckerberg debuted Graph Search in January, he explained it as being one of the three pillars of the social network. He sees Timeline, News Feed and Search as the primary ways users experience the Facebook graph and build new connections.
Timeline is the company’s reinvented approach to the profile, and Graph Search is a new take on how to navigate Facebook and discover things about your friends and the world. But News Feed, despite its many redesigns over the years, hasn’t had the sort of transformation that the other two pillars have seen in the past 18 months. That’s bound to change, perhaps even this year.
Not only is News Feed due for an overhaul, reports from Business Insider and TechCrunch support this notion. Business Insider heard from someone close to Facebook VP of Product Chris Cox, who is reportedly tasked with evolving the feed. TechCrunch got a peek at an unlaunched version of the Facebook mobile app that puts content into more immersive feeds organized by category.
As Zuckerberg often explains, the amount that people share on Facebook doubles each year, whether because of new features like location tagging, third-party apps like Spotify or the proliferation of connected devices. Combine that with the explosion of Facebook page marketing and advertising, and it’s clear that News Feed will have to evolve. At Facebook’s current state, more sharing either means a more crowded feed or a lot of information left out. Neither is ideal, so we could see the company address this by giving users more options to see what they want when they want it.