Facebook announced to advertisers that it has gotten better at measuring its own 20 percent rule — the guideline that an image advertisement can contain no more than 20 percent text. This has no bearing on organic or unpaid posts from a page or profile.
Facebook put a banner atop the News Feed of recent advertisers, saying that the company has improved the accuracy of the way it measures the 20 percent maximum. The site encouraged users who have boosted images to try again, saying that pictures that may have failed the test before might pass now.
So what changed?
Facebook has been trying to make it easier for users to tag friends in photos, with innovations such as prompts within photos in News Feed. Inside Facebook reader Kevin Mullett, Director of Visibility and Social Media, MarketSnare, noticed that Facebook asked him to tag a photo he uploaded within a status update.
With a 3-2 lead over the St. Louis Cardinals in the World Series, it looks like the Boston Red Sox are primed to win baseball’s highest title, thanks to their fans — not the ones at the games, but the ones on Facebook. Stats from Expion, a Facebook Preferred Marketing Developer in pages, apps and insights, show that the most active fanbases in the Major League Baseball playoffs were the ones that advanced to the next round.
Photos and images posted on social media websites attract more attention from viewers than anything else. And these images tend to encourage more likes, more comments and more shares than a basic text update or announcement.
Facebook’s newly released shared photo album feature has been catching many users off guard over the last month.
For those not in the loop: Facebook recently made photo album sharing even easier for its users. The popular social media platform rolled out a new option that allows for up to 50 people to collaborate on a single Facebook album. Each of the 50 users can now upload a maximum of 200 photos, meaning the shared album photo limit is 10,000, versus the usual 1,000 allowed by individual albums. Privacy settings can be limited to contributors-only, friends of contributors or public.
Facebook announced Tuesday more changes to its ad formats, making the visuals pop a little bit more. Starting today, the company is streamlining the image sizes for its ads and making them bigger.
For instance, page post link ads on desktop will now feature a 3.5-times larger image than before. Clicks on that image will lead users directly to the website.
A Facebook spokesperson announced the news to Inside Facebook:
Making ad specs consistent across placements means advertisers no longer need multiple image sizes for different ad placements. These updates also give advertisers a bigger canvas to display their brand or product (we’ve seen that larger images help drive engagement and performance).
Below the jump, see examples of the new ad formats.
Facebook appears to be testing a new way to tag friends in photos. Whenever a friend posts a photo of themselves, users see a prompt over the photo in News Feed asking if they’d like to tag.
Previously, a user could tag a friend in a photo after they’ve already clicked on it. This way, users can tag friends easily without leaving News Feed.
Naturally, the person in the photo can remove the tag or accept it. While the prompt to tag does not show up for every facial photo, it seems to usually show up whenever the user uploads a public picture featuring themselves to either Facebook or Instagram.
Readers: Have you seen this?
Ever since Facebook purchased Instagram, Facebook Co-Founder and CEO Mark Zuckerberg hinted that advertising will come to the photo sharing service.
During Wednesday’s second quarter earnings call, Zuckerberg pretty much confirmed that someday, Instagram will have ads:
(Instagram Co-Founder Kevin Systrom) has always been clear that we’re building Instagram to be a business, and that’s – we expect that over time, we’re going to generate a lot of profit from it and probably through advertising. Now, that all said, right now, it’s just growing so quickly. I mean, the number that we’ve just said was 130 million monthly actives, video product is growing really quickly. There are so many directions to expand this in, that we think that the right focus for now, is to continue just focusing on increasing the footprint of Instagram and when the right time comes and we’ll think about doing advertising as well, and I think that’s going to be a really big opportunity.
Advertising could be huge on Instagram, as brands are increasingly flocking to it. According to Simply Measured, 67 of the Interbrand 100 companies are on the site already, engaging with users and sharing highly visual content. Among these 67 brands on Instagram, there’s an audience of 7 million users, and growing.
Several brands — such as MTV and Mercedes-Benz — have seen loads of engagement through Instagram, showing that people do comment and like Instagram photos from companies. Furthermore, Starbucks and Nike have not been afraid to utilize Instagram video for success.
A month after Facebook introduced photo comments for users, the site is implementing this technology for pages. Now people can leave photo comments on page posts. Page admins can also respond to comments with a photo. This is rolling out gradually and globally starting today.
A Facebook spokesperson announced this capability to Inside Facebook:
For businesses, enabling photos in comments, both on Pages and elsewhere on the site, allows for conversations with customers to be more expressive and engaging than ever.
Readers: How often do you leave a photo comment?
Facebook updated its Android application for members of its beta testing group Monday, giving a sneak peek at features that could be made for all Android users in the future. One of the more notable features of this update is the ability to save photos directly from the Facebook mobile photo viewer.
Additionally, it has updated Facebook Home (for members of the test group) to make the status bar denoting notifications and battery life a permanent fixture atop the lock screen.
Millions of photos are posted to Facebook every day — some of which are widely shared and become viral. A recent comprehensive study by Facebook shows that roughly 5 percent of photos uploaded to the site are then reshared.
While that might not seem like much, Facebook Vice President of Infrastructure Jay Parikh noted in January that there are more than 240 billion photos on Facebook’s servers right now, with 350 million more added to the site each day. Facebook’s photo storage grows by 7 petabytes per month.
It’s the viral photos that account for most of the share activity. Facebook Data Scientists Alex Dow, Lada Adamic and Adrien Friggeri recently published a paper, presented at the International AAAI Conference on Weblogs and Social Media, about the anatomy of a highly-shared photo. They discovered that photos that are shared at least once are shared an average of 14.8 times. The top 0.5 percent of shared photos (those with more than 500 shares over the span of two weeks) account for 50 percent of all reshare activity on the site.
The team examined two pictures: one posted by President Barack Obama of himself hugging First Lady Michelle Obama shortly after Obama’s re-election, and a photo posted by Petter Kverneng, a young Norwegian man hoping to get 1 million likes so his friend would have sex with him.