Those vacation photos you can’t help but post to your Facebook News Feed to prove how awesome your life is might make people unfriend you.
New data from CyberLink Corp. suggests that you might want to think twice before flooding your News Feed with those vacation photos. Your friends don’t like it and 34 percent of Americans polled in the survey would consider unfollowing or blocking friends on Facebook for posting too many holiday photos.
In an effort to uncover how crucial smartphones and technology have become to the American vacation experience, CyberLink commissioned research firm YouGov to study how enjoyment of a vacation is affected by the positive responses elicited by others on social media platforms – and influenced by the quality of the content being posted.
Alice H. Chang, CEO of CyberLink, said in a press release:
Our social news feeds are dominated by ‘gloating’ photos of friends and colleagues on holiday, and while capturing photos and sharing them on social media has become an integral part of the vacation experience – there is a way of doing so without annoying friends and family. They are a great source of enjoyment for the individual taking the photo, but are sometimes a point of irritation for friends back home and at work.
With nine in 10 (90 percent) Americans polled sharing vacation photos on Facebook, it is overwhelmingly the number one social platform where travelers share their holiday snapshots, more than three times than that of Instagram (28 percent), and more than four times that of Twitter (18 percent).
It appears that Facebook is adding some options on tagged photos.
As pointed out to Inside Facebook by Lithuanian reader Aidis Dalikas of Socialus Marketingas, when a user sees a photo where a person is tagged, they can mouse over to reveal a menu, accessing more photos of that person, as well as friends of that person.
Facebook announced to advertisers that it has gotten better at measuring its own 20 percent rule — the guideline that an image advertisement can contain no more than 20 percent text. This has no bearing on organic or unpaid posts from a page or profile.
Facebook put a banner atop the News Feed of recent advertisers, saying that the company has improved the accuracy of the way it measures the 20 percent maximum. The site encouraged users who have boosted images to try again, saying that pictures that may have failed the test before might pass now.
So what changed?
Facebook has been trying to make it easier for users to tag friends in photos, with innovations such as prompts within photos in News Feed. Inside Facebook reader Kevin Mullett, Director of Visibility and Social Media, MarketSnare, noticed that Facebook asked him to tag a photo he uploaded within a status update.
With a 3-2 lead over the St. Louis Cardinals in the World Series, it looks like the Boston Red Sox are primed to win baseball’s highest title, thanks to their fans — not the ones at the games, but the ones on Facebook. Stats from Expion, a Facebook Preferred Marketing Developer in pages, apps and insights, show that the most active fanbases in the Major League Baseball playoffs were the ones that advanced to the next round.
Photos and images posted on social media websites attract more attention from viewers than anything else. And these images tend to encourage more likes, more comments and more shares than a basic text update or announcement.
Facebook’s newly released shared photo album feature has been catching many users off guard over the last month.
For those not in the loop: Facebook recently made photo album sharing even easier for its users. The popular social media platform rolled out a new option that allows for up to 50 people to collaborate on a single Facebook album. Each of the 50 users can now upload a maximum of 200 photos, meaning the shared album photo limit is 10,000, versus the usual 1,000 allowed by individual albums. Privacy settings can be limited to contributors-only, friends of contributors or public.
For instance, page post link ads on desktop will now feature a 3.5-times larger image than before. Clicks on that image will lead users directly to the website.
A Facebook spokesperson announced the news to Inside Facebook:
Making ad specs consistent across placements means advertisers no longer need multiple image sizes for different ad placements. These updates also give advertisers a bigger canvas to display their brand or product (we’ve seen that larger images help drive engagement and performance).
Below the jump, see examples of the new ad formats.
Facebook appears to be testing a new way to tag friends in photos. Whenever a friend posts a photo of themselves, users see a prompt over the photo in News Feed asking if they’d like to tag.
Previously, a user could tag a friend in a photo after they’ve already clicked on it. This way, users can tag friends easily without leaving News Feed.
Naturally, the person in the photo can remove the tag or accept it. While the prompt to tag does not show up for every facial photo, it seems to usually show up whenever the user uploads a public picture featuring themselves to either Facebook or Instagram.
Readers: Have you seen this?
Ever since Facebook purchased Instagram, Facebook Co-Founder and CEO Mark Zuckerberg hinted that advertising will come to the photo sharing service.
During Wednesday’s second quarter earnings call, Zuckerberg pretty much confirmed that someday, Instagram will have ads:
(Instagram Co-Founder Kevin Systrom) has always been clear that we’re building Instagram to be a business, and that’s – we expect that over time, we’re going to generate a lot of profit from it and probably through advertising. Now, that all said, right now, it’s just growing so quickly. I mean, the number that we’ve just said was 130 million monthly actives, video product is growing really quickly. There are so many directions to expand this in, that we think that the right focus for now, is to continue just focusing on increasing the footprint of Instagram and when the right time comes and we’ll think about doing advertising as well, and I think that’s going to be a really big opportunity.
Advertising could be huge on Instagram, as brands are increasingly flocking to it. According to Simply Measured, 67 of the Interbrand 100 companies are on the site already, engaging with users and sharing highly visual content. Among these 67 brands on Instagram, there’s an audience of 7 million users, and growing.
Several brands — such as MTV and Mercedes-Benz — have seen loads of engagement through Instagram, showing that people do comment and like Instagram photos from companies. Furthermore, Starbucks and Nike have not been afraid to utilize Instagram video for success.
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