New addition: menus for restaurant Facebook pages

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Facebook has added a cool new feature for restaurant-based Facebook pages: menus. Now, thanks to a partnership between Facebook and SinglePlatform (a Constant Contact branch), restaurants with a page can now have their actual menu right there on their timeline for both mobile and desktop.

Restaurants who have uploaded their menu through SinglePlatform can easily have their menu accessed from the Facebook page in tab form, so users can get a full sense of the eatery before they go. This helps restaurants put their most important information right on their Facebook pages.

Pete Chen, Vice President and General Manager of SinglePlatform, wrote about this new feature:

You probably already know that Facebook is an excellent tool for engaging loyal customers and spreading the word about business activities. Having a menu easily available on Facebook is convenient for those who regularly interact with your brand there. No longer do they have to open a separate browser window or different app; everything they need is right on the local business Page.

SinglePlatform restaurant customers can now insert their menus on their Facebook Page as a new tab right next to their ‘photos’ and ‘likes’ tabs. Any change—from new menu and drink items to weekly specials—can be made directly from their SinglePlatform account, and it will be reflected on their Facebook Page and elsewhere across the SinglePlatform publishing partner network.

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Facebook’s organic reach is declining — what do you need to do?

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One of the biggest topics in the Facebook marketing world right now is the decline of organic reach and the rise of Facebook advertising. Facebook page admins built their fanbases, sometimes through page like ads, and now they feel like they’re being bait-and-switched by being asked to advertise again to reach those same fans.

So, what can a frustrated Facebook marketer or page admin do? That’s what we asked Lance Neuhauser, CEO of Facebook Preferred Marketing Developer 4C (ads and insights). Neuhauser discussed the twilight of pure unpaid reach on Facebook and shows where smart marketers can find opportunity in an increasingly paid media world.

Inside Facebook: What is your reaction to the changes that Facebook has made to the News Feed algorithm and the diminishing organic reach?

Lance Neuhauser: If we realize that social as a whole is the world’s largest collection the least-biased observational data that has ever existed, and we realize the benefits that that has for marketers, then the goal for us as marketers to make sure that data set remains observational and it truly is indicative of user behavior and it really is as least-biased as possible. If we take this long-term view, then I would hope Facebook would continue to advance their algorithm, change what enters their News Feed and the user interface as a whole as much as humanly possible in order to provide the best possible user experience.

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5 things your business needs to consider before starting a Facebook page

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Facebook has 1.15 billion users. Each of these users spends an average of 8.3 hours a month on the site. You don’t have to be a genius at math to work out that this social media giant is a force to be reckoned with.

It’s no wonder that wherever you look, people are telling you to hop on board the Facebook bandwagon. It makes sense to try and connect with this phenomenal audience.

Facebook can be an extremely powerful tool for small businesses. When approached with care, it can grow your business in ways you never thought possible – if, and only if, it’s done properly.

Before you go charging into the world of Facebook with all your barrels blazing, there are a few things that you need to consider. Pay attention, plan carefully, and you’ll soon be ready to get a piece of the Facebook action.

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Top 25 Facebook pages: May 2014 — Real Madrid growing

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One of the world’s most popular soccer teams is also a force against other Facebook pages. According to Mediabistro’s PageData, Real Madrid C.F. has gained more than 1 million fans over the past week and is now the No. 23-most liked page on Facebook. Real Madrid is the second-most-popular soccer team on Facebook, as F.C. Barcelona and its 63.5 million fans rank No. 18.

Want to discover the pages with the most Facebook likes? Look below. All numbers accurate as of May 5, 2014.

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Easter: What are the top 15 candy brands on Facebook?

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As Easter approaches, many kids (and adults) will wake up Sunday morning to baskets waiting to be filled with Easter eggs and chocolate.

So we took a look into PageData’s numbers to find out what candies are most-liked by Facebook users. While Hershey’s, Snickers, Reese’s and M&M’s were near the top of the list, the candy page with the most likes on Facebook doesn’t have any chocolate.

Find out what it is below.

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Facebook battling bug affecting link posts

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Many page admins have been struggling with link posts lately, unable to upload an image to go along with the post. The image that goes along with the link post is just the default one that Facebook pulls from the website.

Facebook confirmed to Inside Facebook that it’s not a change in link posts, but a bug that the company is dealing with.

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Facebook testing ‘Popular Pages in Your Area’ feature

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Wondering what pages people in your area like? Facebook is apparently testing a sidebar feature called Popular Pages in Your Area.

As brought to Inside Facebook’s attention by Samuel Edwards of Tenthwave and Danny Goodwin of Search Engine Watch, some users are seeing a sidebar module that allows users to see popular pages liked by people in their area.

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Study: Brands still overwhelmingly prefer photos on Facebook

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Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages.

A new study by Socialbakers, a Facebook Preferred Marketing Developer, of Facebook posts in a month by more than 30,000 brands shows that 75 percent of the content posted were photos. Links were the next biggest group, with 10 percent. The reason why? 87 percent of the engagement happens on photos, Socialbakers found among the top 10 percent of posts.

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Facebook testing more descriptive review prompts

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In an effort to encourage users to leave better reviews on place-based pages, it appears that Facebook has beefed up the prompt.

As noticed by intrepid Inside Facebook reader Matteo Gamba, the input box for some review prompts offers a much more detailed preview of what a user can write.

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Infographic: New Facebook page layout dimensions

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Most marketers already know that Facebook is, yet again, rolling out another design for Facebook pages.

Fialkov Digital — an Israel-based social advertising agency — studied the changes in Facebook’s latest change and created an infographic for page admins, showing the exact dimensions of the cover photo and profile photo, among other items.

Click below to learn more.

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