The Boston Red Sox claimed the World Series title over the St. Louis Cardinals, but Boston’s team also got the win on Facebook. According to Facebook, there were more than 32 million interactions about the Red Sox by more than 11 million people during the World Series. The most popular athlete? Boston Red Sox designated hitter David Ortiz, who was named World Series MVP.
With a 3-2 lead over the St. Louis Cardinals in the World Series, it looks like the Boston Red Sox are primed to win baseball’s highest title, thanks to their fans — not the ones at the games, but the ones on Facebook. Stats from Expion, a Facebook Preferred Marketing Developer in pages, apps and insights, show that the most active fanbases in the Major League Baseball playoffs were the ones that advanced to the next round.
The Boston Red Sox took Game 1 of the World Series over the visiting St. Louis Cardinals on Wednesday, but the Red Sox have also been winning the battle on Facebook. New numbers from the social network show that the Red Sox out-buzzed the Cardinals 62 percent to 38 percent in terms of Facebook interactions.
PageData shows that as of 10:45 a.m. PST, the Red Sox official Facebook page has added more than 12,500 fans today.
Facebook appears to be testing some new buttons on pages, allowing users to follow a page (without liking) or review it with one click. The “Follow” button appears to work similar to the function for profiles, which would put page updates in News Feed, but not show up as a public like.
The Detroit Red Wings and Toronto Maple Leafs are sitting atop the Eastern Conference — and are also the most talked about National Hockey League teams on Facebook right now, according to PageData.
While the Chicago Blackhawks and Boston Bruins are the most-liked hockey teams on Facebook, more users are buzzing about the Red Wings and Maple Leafs. See below to check how your favorite team is doing on Facebook.
Want to know more about how the NHL game plans on social media? Caty Marzi, the NHL’s Manager of Social Media Business Development, will speak at the Inside Social Marketing conference — Dec. 3-4 in New York City. Check out the roster of speakers and register today!
Chances are you’ve been on Facebook for years as a “profile.” You keep track of your kids, friends, kids’ friends, and you get it. Facebook is awesome for connecting. Then you try it for your business and things don’t go so smoothly.
Maybe you have only 50 fans and you’ve been beating your head on a wall to figure out what it is you’re doing wrong, if anything. Pages can be the bane to your existence, but it doesn’t have to be. Many things can be implemented when starting your Facebook business page or if your page had been in a lag. The first thing you need: A plan.
Once you leave high school, it’s believed that the popularity contest is over, right? It no longer matters what brand of jeans you wear, if you’re a jock or a nerd or what kind of car you drive. Well, it matters again, especially if you’re trying to build your brand on Facebook.
Facebook is a tricky nut to crack, especially with all the talk of algorithms and things that, on a basic level, you probably don’t really understand. If you post something on your Facebook page, your fans should be able to see it and then “like” it. Unfortunately, Facebook is a little more complicated than that, but they’re working on it.
The new and improved Page Insights, which have been rolling out slowly to Facebook page admins, are coming to all page owners soon. Facebook announced that all page admins should have the new insights soon, showing data such as performance by post type and deeper demographic data about the fanbase.
As the National Basketball Association prepares for opening tipoff, it’s time to look at who is leading the pack on Facebook. Though the Los Angeles Lakers are by far the most-liked basketball team, right now, nearly 400,000 people are buzzing on Facebook about the Chicago Bulls, according to PageData.
The least popular team is the Charlotte Bobcats, while the least talked about team is the Washington Wizards.
Look below to find out where your favorite NBA team ranks, in terms of Facebook popularity.
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