Pages’ posts reach a smaller amount of their Facebook fanbase, but those who do see posts are engaging more and clicking on posts — according to a study by Komfo.
The study took into account 8,000 brand pages internationally from August 2013 to August 2014, finding that overall clickthrough rate is up 48 percent year-over-year, but fan penetration is down 55 percent year-over-year.
Komfo notes that in August 2013, the brand pages monitored were reaching 25.2 of their audience. That was cut to 14.53 percent in November, and now sits at 11.34 percent.
Facebook is trying to make things a little easier for page admins by showing a breakdown next to News Feed of post and ad performance.
Several page admins have been seeing a feature that Facebook is apparently rolling out, where information about recent posts and ads shows up to the right of the News Feed. Hat tip to Kevin Mullett, Director of Product Development at Cirrus ABS, for sending this to Inside Facebook.
Facebook is making it easier for page admins to switch between pages they manage and their personal profile with clearer toggle buttons.
As pointed out to Inside Facebook by reader Alessandra Rossi and The Next Web Social Media Director Matt Navarra, page admins who control several pages can have the ability to easily change between posting as themselves and their pages. On a broader scale, page admins can switch back and forth between pages and personal profiles by choosing the option in the top right corner menu.
This gives admins easier access to changing voice on a post-by-post and comment-by-comment basis.
As the National Football League kicks off its season tonight, let’s take a look how well football teams are shaping up on Facebook.
According to PageData, the Dallas Cowboys are the most popular team in Facebook, with more than 7 million fans. The Cowboys have nearly 2 million more fans than the 2nd place Pittsburgh Steelers, and are also currently the most talked-about team page on Facebook.
The defending Super Bowl champion Seattle Seahawks have the 12th most fans of any NFL team on Facebook. Check out the list below to find where your favorite football team ranks, in terms of Facebook fans.
Facebook for Every Phone has been the most popular page on Facebook for quite some time. Now, the hub of Facebook users on feature phones is quickly approaching the 500 million like milestone.
As of Tuesday, Facebook for Every Phone has 492 million fans and is growing at a rate of roughly 3.5 million fans per week.
Want to see the Facebook pages with the most likes? Check out the monthly leaderboard, courtesy of PageData.
As organic reach continues to decline, Facebook page admins are looking for any way to get their messages read by more of their fans. Some companies are experiencing success by operating two pages: one for the business, and one for the CEO or popular employee. SumAll, a marketing analytics firm, has found that the employee page (not a profile) has in many cases outperformed the business page for engagement.
SumAll CEO Dane Atkinson described this approach to Inside Facebook:
Even before the great mess of the algorithm, it was a good point to have your major personalities driving attention to your overall brand. It could be a chef for a restaurant, or for a bigger company, there’s a thought leader or a CEO or a great engineer. There’s things out there that help bring attention. … There’s a lot of content that you don’t want to put money around, and you’ll find that the personal page still has a multiple of how much its content gets used.
Atkinson noted that brand pages usually get 5 percent reach nowadays. He’s seeing double that on personal pages.
There’s a group of pages that achieve loads of organic reach, with little Facebook advertising involved. How are they doing it? Through passion.
Passion pages — like “Architecture & Engineering,” or “Welcome to the Internet,” — aren’t so much selling a service or a product, or acting as the public face of a company. They’re meant to be a gathering place for people who love something. But what goes into a passion page’s content strategy and what are the major goals?
Inside Facebook talked with Saul Leal and Saborn Va of Salt Lake City-based Deseret Digital Media, the minds behind popular passion pages such as “I Love My Family” (8.8 million fans), “Yo Amo a Mi Familia” (5.6 million) and “I Love the Bible” (5.3 million). Deseret has more than 100 passion pages across Facebook. Last month alone, they drove 3.3 billion impressions to the company’s FamilyShare Network websites.
Deseret’s Facebook ad budget to acquire new fans? $0.
If you’ve got a product-based page on Facebook (but haven’t entered your physical address), you might have noticed recently that your page ratings are no longer showing. It’s not a bug, it’s a feature.
Facebook confirmed to Inside Facebook on Thursday that only Facebook pages with a defined location will have the star ratings, not pages in the product/service category. A Facebook spokesperson said that they’re focused on the page ratings relating to businesses with a physical place:
We’re focused on ratings and reviews for places right now.
This was first pointed out to Inside Facebook by reader Matteo Gamba.
Long after Germany claimed the World Cup title, soccer players and teams are rapidly growing their Facebook pages. Cristiano Ronaldo of Portugal is now the 2nd-most popular person on Facebook, trailing Shakira by roughly 8 million likes.
F.C. Barcelona, Real Madrid F.C. and Leo Messi have also seen significant gains on the PageData leaderboard. Every month, we track the top 25 pages on Facebook, in terms of the number of page likes.
Want to find out which Facebook pages have the most likes? Look below.
Jesse Stay is a long-time friend of ours at BlitzMetrics, and an accomplished author. We caught up with him for an interview on the strategy behind Familyshare.com’s Facebook presence.
I’ll speak today in a perspective of the news industry and pull in the Deseret News experience. There, we were building a new presence called Familyshare.com, which is a family-based news website targeting a non-denominational audience.
Instead of creating and promoting one main-brand Facebook page, we figured out who our audience is and what areas we want to target, what areas we want to move into, and we built Facebook pages around each of those, focused on the passions of those audiences for each page — passion pages.