Facebook brings call-to-action buttons to pages

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Call-to-action buttons have been very effective for advertisers, so now Facebook is expanding the capability. Now page owners can select from seven call to action buttons atop their timeline. The new call-to-action button is placed to the left of the like button.

Here are the options:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

This will roll out in the U.S. over the next few weeks, and worldwide next year.


Top 25 Facebook pages: December 2014 — Could Cristiano Ronaldo be Facebook’s most-liked person?


Just because the World Cup is over doesn’t mean the world lost interest in soccer. Every month, we examine the trends in Facebook page fanbases. This month, we find that Cristiano Ronaldo and Leo Messi (along with FC Barcelona and Real Madrid) have some of the most rapidly-growing Facebook pages in the world.

While Facebook for Every Phone and Facebook remain the most-liked pages, Ronaldo is closing in on singer Shakira for the title of most-liked person on Facebook, according to Facebook Marketing Partner Socialbakers.

Take a look at our monthly leaderboard of the Facebook pages with most likes for December, with figures from Socialbakers. The fan growth statistics account for Nov. 21 through Nov. 27.


Black Friday: Walmart, Target are top retail pages on Facebook


Walmart and Target aren’t just among the most popular Black Friday retail destinations, they’re the most popular retail pages on Facebook. According to Facebook Marketing Partner Socialbakers, 34.8 million people worldwide like the page for Walmart. Target also has 23.5 million Facebook fans.

But what other pages are vying for News Feed space on Black Friday? Below is a list of the top 50 retail Facebook pages in the U.S., based on fan count.

Socialbakers is also tracking the social hashtag activity around Black Friday in cities such as San Francisco, Los Angeles and New York. Find out the biggest trends in your area by clicking here.


Facebook puts more emphasis on local page review scores

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Facebook, in recent months, has been building up its local page review interface. Now, review scores are highlighted in bright blue in more places and people can click through and sort reviews based on star rating, most helpful and most recent.

According to Inside Facebook reader Matteo Gamba, there are now four CTA for users to place a review or see reviews.


Facebook adds structured status update feature to pages

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Now your business on Facebook can talk about how the office is eating tacos or feeling hopeful. Facebook introduced the structured status update feature to pages today, as many pages have the ability to share a more descriptive update.


Study: Local pages outperforming global pages for organic, paid interactions


For brands representing themselves on Facebook with both global and local pages, a recent study reveals that fans of a given local page are far more engaged than fans of the corresponding global page, and this extends to promoted posts as well.

Facebook Marketing Partner Socialbakers cross-analyzed 800 global pages and their accompanying 5,000 local pages and found that while global pages may have more total interactions than local pages, the interactions per 1,000 fans on local pages are significantly higher.

Furthermore, the results showed that as page size increased, so did the interaction gap between global and local pages. Socialbakers Chief Editor Zachary Peterson wrote about the study in a blog post:

The value of posting on Local Pages increased as the Fan base grew. The smallest Local Pages took on 107% more Interactions than Global Pages in the same size range. Middle-sized Local Pages outperformed their Global equivalents by 169%. For the largest Pages, Local Pages gained 346% more Interactions than Global Pages did.


Deleting your Facebook page is foolish


You know the saying, “You get what you pay for.” That’s often true. In the case of businesses with Facebook pages, you’re actually getting more than what you pay for, since – it’s free! So why would you not only look a gift horse in the mouth, but shoot it?

Yet some businesses are doing just that. It’s become the latest brag, trailing closely behind that fantastically annoying “I don’t even have a TV, never mind watch the drivel!”

Let’s lay it out: deleting your Facebook page is foolish.


Facebook redesigns reviews page


Facebook has apparently rolled out a new design to its reviews page for place-based businesses.

Now, when people click on the reviews tab, they’ll be able to quickly see the overall rating for the page, as well as reviews from friends.


Facebook allows page admins to save drafts of posts


Facebook recently gave many page admins a powerful feature: the ability to save drafts of posts.

Edit: Page admins have had the ability to backdate a post, but the feature of drafting a post is new.

Through this feature, page admins can now compose a draft of a post, save it for later, and post it when it’s ready.


Facebook tested feature that identified valuable, irrelevant fans


Recently, Facebook tested a feature that apparently told page admins which fans were valuable or irrelevant.

The test was first spotted by Inside Facebook reader Matteo Gamba. A Facebook spokesperson confirmed that this was something the site was testing, but the test has been called off. When asked if this could identify influencers, in terms of engagement, the Facebook spokesperson said, “Not necessarily.”

Gamba found this feature in the banned users section of his page’s settings menu. He was able to select from a drop down menu valuable or irrelevant, but both options resulted in zero results, Gamba said.


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