Deleting your Facebook page is foolish

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You know the saying, “You get what you pay for.” That’s often true. In the case of businesses with Facebook pages, you’re actually getting more than what you pay for, since – it’s free! So why would you not only look a gift horse in the mouth, but shoot it?

Yet some businesses are doing just that. It’s become the latest brag, trailing closely behind that fantastically annoying “I don’t even have a TV, never mind watch the drivel!”

Let’s lay it out: deleting your Facebook page is foolish.

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Facebook redesigns reviews page

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Facebook has apparently rolled out a new design to its reviews page for place-based businesses.

Now, when people click on the reviews tab, they’ll be able to quickly see the overall rating for the page, as well as reviews from friends.

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Facebook allows page admins to save drafts of posts

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Facebook recently gave many page admins a powerful feature: the ability to save drafts of posts.

Edit: Page admins have had the ability to backdate a post, but the feature of drafting a post is new.

Through this feature, page admins can now compose a draft of a post, save it for later, and post it when it’s ready.

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Facebook tested feature that identified valuable, irrelevant fans

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Recently, Facebook tested a feature that apparently told page admins which fans were valuable or irrelevant.

The test was first spotted by Inside Facebook reader Matteo Gamba. A Facebook spokesperson confirmed that this was something the site was testing, but the test has been called off. When asked if this could identify influencers, in terms of engagement, the Facebook spokesperson said, “Not necessarily.”

Gamba found this feature in the banned users section of his page’s settings menu. He was able to select from a drop down menu valuable or irrelevant, but both options resulted in zero results, Gamba said.

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Infographic: Average Facebook page performance, Sept. 2014

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Is your Facebook page performance up to par?

Every month, Quintly (formerly AllFacebook Stats) compiles the average key performance indicator stats for Facebook pages of all sizes. While this tally doesn’t break down into verticals, it shows how Facebook pages of different sizes are doing in terms of engagement. For instance, in September, 13 percent of engagement for pages with 10,000 to 100,000 fans and 100,000 to 1 million fans were shares. Likes are still the most dominant form of engagement across the board.

The infographic also shows how often pages of different sizes post. Want to see how your page is performing, compared to these averages? Look below.

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Study: Clickthrough rate continues to rise as reach drops on Facebook

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Pages’ posts reach a smaller amount of their Facebook fanbase, but those who do see posts are engaging more and clicking on posts — according to a study by Komfo.

The study took into account 8,000 brand pages internationally from August 2013 to August 2014, finding that overall clickthrough rate is up 48 percent year-over-year, but fan penetration is down 55 percent year-over-year.

Komfo notes that in August 2013, the brand pages monitored were reaching 25.2 of their audience. That was cut to 14.53 percent in November, and now sits at 11.34 percent.

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Facebook adds page admin panel next to News Feed

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Facebook is trying to make things a little easier for page admins by showing a breakdown next to News Feed of post and ad performance.

Several page admins have been seeing a feature that Facebook is apparently rolling out, where information about recent posts and ads shows up to the right of the News Feed. Hat tip to Kevin Mullett, Director of Product Development at Cirrus ABS, for sending this to Inside Facebook.

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Facebook testing clearer post attribution menu for page admins

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Facebook is making it easier for page admins to switch between pages they manage and their personal profile with clearer toggle buttons.

As pointed out to Inside Facebook by reader Alessandra Rossi and The Next Web Social Media Director Matt Navarra, page admins who control several pages can have the ability to easily change between posting as themselves and their pages. On a broader scale, page admins can switch back and forth between pages and personal profiles by choosing the option in the top right corner menu.

This gives admins easier access to changing voice on a post-by-post and comment-by-comment basis.

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Dallas Cowboys, Pittsburgh Steelers among most popular NFL teams on Facebook

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As the National Football League kicks off its season tonight, let’s take a look how well football teams are shaping up on Facebook.

According to PageData, the Dallas Cowboys are the most popular team in Facebook, with more than 7 million fans. The Cowboys have nearly 2 million more fans than the 2nd place Pittsburgh Steelers, and are also currently the most talked-about team page on Facebook.

The defending Super Bowl champion Seattle Seahawks have the 12th most fans of any NFL team on Facebook. Check out the list below to find where your favorite football team ranks, in terms of Facebook fans.

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Top 25 Facebook pages: September 2014 — Facebook for Every Phone nearing 500M likes

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Facebook for Every Phone has been the most popular page on Facebook for quite some time. Now, the hub of Facebook users on feature phones is quickly approaching the 500 million like milestone.

As of Tuesday, Facebook for Every Phone has 492 million fans and is growing at a rate of roughly 3.5 million fans per week.

Want to see the Facebook pages with the most likes? Check out the monthly leaderboard, courtesy of PageData.

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