Facebook appears to be testing a new way to alert users that they have a notification, giving them more information. Some users are seeing a box right below the notification alert, showing who performed the action.
Facebook still has the more detailed notification in the bottom left portion of the screen, telling users exactly what happened, such as a response to a comment or a timeline post.
With this notification box, users can see which friends have engaged with their posts or timeline. This pops up if the user does not immediately check their notifications, prompting them to click on the icon.
Readers: Have you seen this?
Facebook constantly wants to know how users feel about features. AllFacebook recently noticed that Facebook is polling users on their News Feed experience, while an Inside Facebook reader saw that Facebook was asking people about the fun On This Day feature within News Feed.
In March, Facebook introduced a new News feed layout to optimize the users’ experience on desktop and mobile devices. While not everyone has the new News Feed layout, it is slowly rolling out to more and more users. Here’s a look at the new Facebook in pictures.
With each picture, we’ll also cover what these changes would mean to social media marketers and they can make the most of the new Facebook.
Your News Feed will now be categorized so you can choose what types of updates to see. You can see all of them or filter just the photos or games.
For social media marketers, this means that specific post types will appear together. If you share a photo, it will appear next to other photos. This brings a new challenge. It also means that your posts will be seen by the user when he is feeling most receptive to your category. He will ‘choose’ to see the type of updates and will already be willing to explore. You’ll have a better chance of grabbing his attention. Furthermore, this means that you should diversify the content on your Facebook page so that it can prop up under different filters.
Last month, Facebook ran a test of embedded posts with CNN, Huffington Post, Bleacher Report, PEOPLE and Mashable. The company announced Wednesday that they’re fully rolling out this feature for everyone. Now any public post can be embedded anywhere on the Internet.
To embed a post, click the arrow in the top right corner of the post, then click “embed post.” Facebook will then generate the code to be copied and pasted.
Facebook also enhanced this capability, adding in-line video (see above post) and the ability to directly get the embed code from the embedded post. Facebook also made embedded posts a better fit for the mobile experience.
Readers: How often do you use embedded posts?
Facebook recently added two components to its News Feed algorithm: Story Bumping and Last Actor. Although some greeted the system—which ascertains what unread posts are most important to each user and bumps them to the top of the feed—with indifference, many marketers and site stakeholders laud the new system as a way to keep the site relevant.
Betsy Smith, Senior Social Media Strategist for Flightpath, a creative digital agency, talked with Inside Facebook about the changes:
If Facebook was totally linear, it would (be in danger of becoming) the next MySpace. You probably care more about a friend’s baby announcement than someone you last saw in second grade. From a brand point of view…this allows you to see how consumers used your products by providing real feedback. It’s a great place to launch word-of-mouth marketing and measure how people see it and use the product.
Facebook recently revealed that readers can see a potential of 1,500 posts from friends, pages and people they’re following in News Feed, and prior to changes in the News Feed algorithm, people only saw about 57 percent of possible stories. With these kinds of numbers, it’s evident that posts don’t really last too long. Wisemetrics recently published a study on SocialMediaToday.com, illustrating the lifespan of a Facebook post.
Wisemetrics found that in 2 hours, 30 minutes, a Facebook post usually hit 75 percent of its maximum, with reach hitting 75 percent of maximum in 1 hour, 50 minutes. It takes takes just 30 minutes for a post to get 50 percent of its global reach.
On Tuesday, Facebook announced it has rolled out changes to the site’s News Feed algorithm.
If you’re serious about increasing engagement with Facebook, these are 2 concepts you need to learn now. With all of the push for individualized experiences online, Facebook is now providing new strategies to determine which stories appear in one’s News Feed.
The two new plot twists include:
- Story Bumping – This shows older stories that the user might have missed the last time they perused their News Feed. In other words, the stories are new to the user, although possibly older than the current time they’re viewed. Facebook saw:
- a 5 percent increase on interaction with stories from Friends
- an 8 percent increase in interaction on stories from Pages
- an overall increase in stories read from 57 percent to 70 percent
- Last Actor – This involves real time “signaling,” where Facebook tracks the last 50 interactions a user has done within the social network on a rolling basis, and uses that to rank which stories to show in a feed.
Facebook has announced that as of September 30, they will no longer enable Adobe Flash directly in the desktop news feed and will focus on optimizing the mobile rich media experience. This is great news and something I’ve been expecting. Here are the main reasons I think this is a step in the right direction and how this change will impact your social rich media campaigns.
1. Two Thirds Mobile and Growing
Today, 71 percent of all activity on Facebook is on a mobile device. In Q2 2013, Facebook shared that over 219M people are mobile-only users and it’s growing by ~30 million a quarter. At this rate there will be more mobile-only Facebook users at the end of 2013 than total users of Twitter. Social is mobile.
Facebook is constantly tweaking its News Feed algorithm, taking into account publishers’ desires to have more fans and users see posts and balancing that with users’ desire for their best experience. Facebook announced in a media session Tuesday two changes to News Feed that they feel will enhance the user experience and create a more engaging News Feed:
- Story Bumping: Stories you haven’t seen yet because they were “below the fold,” on News Feed are eligible to be bumped up further in News Feed the next time you check Facebook.
- Last Actor: Facebook will take into account the last 50 engagements of a user, giving more weight to people and pages the user has recently interacted with.
These changes, mainly Last Actor, give users more of what they crave: control over their News Feed.
In order to create a more frictionless experience on desktop, Facebook will stop supporting inline rich media such as Adobe Flash on Sept. 30 in desktop ad campaigns. A Facebook spokesperson told Inside Facebook that this decision is more about simplifying its ad offerings and tailoring campaigns directly to brands’ needs.
This is also a move to create better experiences on mobile, the CEO of a Facebook PMD told Inside Facebook.
Facebook told Inside Facebook that previously, ad campaigns involving inline rich media had been more of a “catch-all,” and that users respond better to content that appears to come from friends. Doing this allows Facebook to work closer with these companies to create video or photo ads that resonate better with their audiences.