Facebook testing ‘Satire’ tag

SatireTag

You might have at least one Facebook friend who thinks that Morgan Freeman is really dead, or some satirical Onion headline is the truth. Facebook wants to stop the sharing of satire as fact, as the site is testing a Satire tag on posts from The Onion and other similar sites, according to Ars Technica and sister site AllFacebook.

The tag only appears on the Related Articles module that appears after a user clicks on a link within News Feed.

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Inspiration is the new currency for Facebook likes

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The Facebook marketing free ride is over (in case you haven’t heard), and brands are scrambling to find a free way to interact with potential clients. So what is the new currency for Facebook likes?

When thinking of an insurance company, a college or a temp agency, most people don’t look to be inspired. And yet, on Facebook, that is what many companies are doing to reach their customers and continue to thrive as the social media giant continues to evolve.

Does it work? Will it continue to? Yes and not for long.

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Facebook’s notification icon spins to global location

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Facebook’s notification icon is one of the most clicked-on parts of the screen — and now it has a new little aesthetic twist.

As first pointed out to Inside Facebook by Matteo Gamba and Ugur Samut, CMO of Medigo, the location of the globe logo is now localized to the user’s location. U.S. users see North and South Americas in the logo, while users in other parts of the world will see their area.

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The Brave New World of Facebook mind control?

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Some folks are complaining Facebook could affect how you feel via manipulating your News Feed.

Facebook released research on 689,003 users that had their levels of positive or negative News Feed content adjusted. Not surprisingly, their moods and words they used changed correspondingly with what they were exposed to.

But consider this: If your sports team wins, you’ll be more likely to make a celebratory remark.

If a friend is having a bad day, you’re likely to provide sympathetic encouragement.

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Facebook pushes for use of conversion pixel

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Facebook’s conversion pixel is a key way for savvy advertisers to figure out how a Facebook ad can lead to a purchase.

Now it seems like Facebook is trying to make a bigger push for adoption. As noticed by Inside Facebook reader Matteo Gamba, Facebook is promoting the usage of the conversion pixel in the sidebar of News Feed.

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Facebook starting rollout of image-focused sidebar ads

NewSidebarAds

In April, Facebook announced that it is making the images in sidebar ads much bigger. The company recently notified Preferred Marketing Developers and ads partners that the ads will start rolling out today.

Facebook gave advertisers a timeline of the redesigned sidebar ads and warned that there will be a “moderate increase” in CPMs as more advertisers take advantage of the more visual sidebar ad format. These ads will also be subject to Facebook’s 20 percent text rule later this summer.

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Facebook will now wish you a happy anniversary

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If you’ve shared your dating anniversary or wedding anniversary on Facebook, the social network will now wish you, “Happy Anniversary!”

The well-wishes will only be sent if users log in on the day of their anniversary. Users will also have the option to share a photo collection of up to five photos where the couple is tagged.

According to a Facebook FAQ, unless you choose to share the announcement more broadly, only you can see your anniversary story. It will appear in your News Feed if you sign into Facebook on the day of your anniversary, and you will have the option of sharing.

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Facebook ads to become more relevant, say why they’re being shown

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Have you ever looked at some Facebook ads and wondered why they’re showing up in your News Feed or on your sidebar? Now, you can find out.

Facebook announced Thursday morning that the company is making advertisements more relevant, but also allowing the user to see the science behind the ad placement. The social network will make the ads more relevant by using data from page posts you like, posts you click on and Facebook advertisers’ apps you use. If you don’t want to be targeted in this manner, you can opt out.

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Facebook comes clean about organic reach; why don’t you see every story?

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The biggest axe today’s marketers have to grind with Facebook is the decline of organic reach. As the percentage of a fan base reached through free posts dwindles into the single dights, many business owners are wondering if Facebook is even worth the effort. More people feel that this is just a cash grab by Facebook.

Brian Boland, the head of the Ads Product Marketing team at Facebook, addressed these concerns in a blog post.

Boland explained that organic reach is down significantly because more pages and people are competing for the same amount of real estate:

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Facebook notifies advertisers of high-performance ad sets

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Earlier this year, Facebook informed advertisers that the company is tweaking and adding levels to the campaign structure — going from campaign to ad sets down to individual ads.

Now, for advertisers who go beyond ads and into ad sets and campaigns, Facebook is posting a notice on the News Feed of ad sets that are performing well.

Inside Facebook reader Matteo Gamba noticed this notification on the right hand sidebar of his News Feed.

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