Facebook will now wish you a happy anniversary

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If you’ve shared your dating anniversary or wedding anniversary on Facebook, the social network will now wish you, “Happy Anniversary!”

The well-wishes will only be sent if users log in on the day of their anniversary. Users will also have the option to share a photo collection of up to five photos where the couple is tagged.

According to a Facebook FAQ, unless you choose to share the announcement more broadly, only you can see your anniversary story. It will appear in your News Feed if you sign into Facebook on the day of your anniversary, and you will have the option of sharing.

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Facebook ads to become more relevant, say why they’re being shown

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Have you ever looked at some Facebook ads and wondered why they’re showing up in your News Feed or on your sidebar? Now, you can find out.

Facebook announced Thursday morning that the company is making advertisements more relevant, but also allowing the user to see the science behind the ad placement. The social network will make the ads more relevant by using data from page posts you like, posts you click on and Facebook advertisers’ apps you use. If you don’t want to be targeted in this manner, you can opt out.

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Facebook comes clean about organic reach; why don’t you see every story?

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The biggest axe today’s marketers have to grind with Facebook is the decline of organic reach. As the percentage of a fan base reached through free posts dwindles into the single dights, many business owners are wondering if Facebook is even worth the effort. More people feel that this is just a cash grab by Facebook.

Brian Boland, the head of the Ads Product Marketing team at Facebook, addressed these concerns in a blog post.

Boland explained that organic reach is down significantly because more pages and people are competing for the same amount of real estate:

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Facebook notifies advertisers of high-performance ad sets

AdSets

Earlier this year, Facebook informed advertisers that the company is tweaking and adding levels to the campaign structure — going from campaign to ad sets down to individual ads.

Now, for advertisers who go beyond ads and into ad sets and campaigns, Facebook is posting a notice on the News Feed of ad sets that are performing well.

Inside Facebook reader Matteo Gamba noticed this notification on the right hand sidebar of his News Feed.

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Facebook: News Feed algorithm change only affects Open Graph actions

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Many social marketers were a little confused this week when Facebook announced a change to its News Feed algorithm. Stories where users explicitly shared a post from a third-party app will have more weight within the algorithm, while the frictionless sharing that helped many apps such as Spotify find success will be ranked lower.

A Facebook spokesperson explained to Inside Facebook that this does not effect scheduling and post management apps, such as Hootsuite.

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Latest News Feed algorithm change: third party implicit posts punished

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Facebook’s News Feed algorithm is tweaked constantly to ensure a better experience for users (and a more profitable experience for advertisers). The company announced the latest major change today, as stories shared automatically from third parties will receive a lower ranking in News Feed.

Facebook found that when a user posts content to News Feed through a third party or an app, that generally gets more activity than a post automatically generated via a third party. For instance, the News Feed post generated by automatically listening to a Spotify playlist or artist will move down in the algorithm, while an album or song manually shared via Spotify to Facebook will receive a better ranking.

According to Facebook’s Peter Yang, many times, automatically generated posts from a third party were marked as spam. Additionally, the users didn’t like how stories were being shared implicitly.

What does this mean for app developers and marketers? Facebook explained in a Newsroom post.

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How does Facebook determine related articles?

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Go back to your News Feed after clicking a link to an article, video or news story.

Below the post, you’ll see that Facebook has generated some related links for you to click on and share.

But how did Facebook pick those specific links? A company spokesperson, via BlitzMetrics’ Dennis Yu, explained the site’s methodology.

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Facebook introduces a new way to share structured status updates

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Facebook on Wednesday announced an innovative way to share what you’re listening to or watching in a status update. Soon, iOS and Android users will be able to use their phone’s microphone — similar to Shazam — to get the app to hear a song or hear a show or movie and post that the user is doing that.

For instance, if you’re watching The Simpsons, you can turn on this feature as you’re composing a status update and Facebook’s app will recognize the sounds. This is an optional feature that users can turn on if they wish.

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Facebook testing ads shortcuts on News Feed

AdsShortcutsFacebook is apparently making it easier for advertisers to monitor their ads by putting an ads shortcut link in the right side of News Feed.

As pointed out to Inside Facebook by Teddy Quinn of Facebook Preferred Marketing Developer Tenthwave, some page managers who advertise on Facebook are seeing a link titled “Ads Shortcuts,” at the top right corner of News Feed.

Options in the menu:

  • Create Ads
  • Create Post
  • Manage Ads
  • Billing
  • Help Center
  • Send Feedback

There’s also a toggle between “Today’s Results,” and “Lifetime Results,” so advertisers can monitor performance on a granular or long-term basis

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Facebook’s organic reach is declining — what do you need to do?

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One of the biggest topics in the Facebook marketing world right now is the decline of organic reach and the rise of Facebook advertising. Facebook page admins built their fanbases, sometimes through page like ads, and now they feel like they’re being bait-and-switched by being asked to advertise again to reach those same fans.

So, what can a frustrated Facebook marketer or page admin do? That’s what we asked Lance Neuhauser, CEO of Facebook Preferred Marketing Developer 4C (ads and insights). Neuhauser discussed the twilight of pure unpaid reach on Facebook and shows where smart marketers can find opportunity in an increasingly paid media world.

Inside Facebook: What is your reaction to the changes that Facebook has made to the News Feed algorithm and the diminishing organic reach?

Lance Neuhauser: If we realize that social as a whole is the world’s largest collection the least-biased observational data that has ever existed, and we realize the benefits that that has for marketers, then the goal for us as marketers to make sure that data set remains observational and it truly is indicative of user behavior and it really is as least-biased as possible. If we take this long-term view, then I would hope Facebook would continue to advance their algorithm, change what enters their News Feed and the user interface as a whole as much as humanly possible in order to provide the best possible user experience.

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