Facebook’s News Feed algorithm has been the bane of many a marketer’s existence for months, but Copenhagen-based Komfo released a study last week with tips on how to make the changes work for Pages.
The bottom line of the study is that businesses must create Facebook relevant and engaging content, and move away from the idea that a large fan base will make a brand exceptional. This might seem like a no-brainer, but Komfo says its more important to have a smaller fan base that truly loves a brand and wants to engage with it.
Hans Tosti, Komfo’s Customer Development Specialist, said in a blog post:
Brands should focus on having smaller fan bases, create some local pages and actually ensure that the users who like their page really love the brand and want to engage with it. Fan engagement is a crucial factor on Facebook, and as long as you prove to Facebook that your fans really are willing to engage with you, no matter the size of your fanbase, the algorithms will automatically ensure that your brand shines through in the newsfeed.
Facebook vowed Thursday to keep the News Feed cleaner of spam, calling out pages that use like-baiting and other shady techniques to game the algorithm and receive outstanding organic reach.
Many times, passion pages or other types non-business affiliated pages will share an image while begging for likes, comments, and shares — launching the content into more News Feeds. However, Facebook says that this content is, on average, 15 percent less relevant than content with similar vital stats.
So Facebook is taking action against like-baiting posts, as well as content that is repeatedly shown in News Feed and spammy links.
As advertisers flock to the News Feed and often eschew the right sidebar, the value has declined for many cases. Facebook looks to rectify that by making images in the sidebar ads bigger, the company announced Wednesday.
According to Facebook, these sidebar ad images will use the same proportions as desktop News Feed ads, they will be larger than past sidebar ads, and there will be fewer of them.
One of the biggest points of confusion among Facebook users comes with privacy settings. It’s something that Facebook as a company takes seriously, engineers and managers told reporters Tuesday.
Every day, Facebook performs 80 trillion checks to ensure that users’ content is shown only to the audiences they intended. User input is also valued highly, as Facebook runs 4,000 surveys per day in 27 languages, gauging opinion on privacy settings and changes.
But soon, users on both desktop and mobile will see clearer calls to action and options to let them know just who they’re sharing content with. One of the chief complaints the Facebook privacy team has received is when unintended recipients see content, most likely because the user has privacy set incongruently.
So what’s going to happen?
One of the most popular ad formats on Facebook right now involves the call to action button, prompting a user to sign up or buy now, among other commands. Rob Kischuk of PerfectPost noticed that Listen Now, previously available only for mobile, has been added to the API for desktop ads. He notes this could mean Facebook is preparing to have the Listen Now button be available as a desktop ad option.
Kischuk described to Inside Facebook what he’s been seeing, in terms of calls to action:
“CALL” is still present but still doesn’t work. They have also added MISSED_CALL and CALL_NOW to the API, which is curious. I speculated before that they were working on click-to-call like Twitter, but it almost seems like they might be building more phone capabilities into the feed.
As Facebook rolls out a redesigned News Feed to more and more users, page admins are trying to stay a step ahead in planning visual content that will fit the mold.
Gain — an app for managing Facebook marketing within teams — has studied the changes in News Feed and developed a clear infographic, showing the image sizes page admins need to know.
Click below to learn more.
Facebook is giving users’ posts another chance to be seen in a feature called Unread Stories. Some users are seeing News Feed posts like the one above, prompting them to check out stories they haven’t seen yet.
This leads users to a page called Unread Stories, which shows a sampling of friend posts they haven’t previously seen in News Feed.
Bored and looking for something to do with your Facebook friends? Now (for some users, at least) the site suggests games to play within the Facebook chat module.
As noticed by Inside Facebook reader Matteo Gamba, users who have the chat bar can click “Show Games,” when they click the settings button. This will then show games the user plays, as well as suggested games.
In the coming weeks, Facebook will roll out an update to the News Feed design it introduced last year. More users will be switched from the old News Feed design, with a white background, to a mobile-inspired News Feed with bigger images and a darker background. There is no change to the News Feed algorithm; this is just for aesthetics.
In a similar move to trending posts, Facebook will bring more posts related to pages users have liked into the News Feed. For instance, if a page you haven’t like tags a page you have, that post could appear in your News Feed.