Report: Teens on Facebook love Eminem, seniors prefer Taylor Swift

TaylorSwift650

You may not be able to afford to hire household name musicians as spokespeople for your Facebook page, but you can definitely tap into customers’ interest in certain performers for your marketing strategy.

A report just released by ePrize, a digital engagement agency, gives marketers and company decision makers plenty of fodder to establish commonality with their clients. Some of the Facebook-relevant data includes:

  • Those under 18 who liked an artist preferred Eminem (35.5%), followed by Katy Perry (34.9%) and Taylor Swift (33.9%).
  • Taylor Swift was liked by 18.7% of those ages 33-44 who preferred an artist, followed by Maroon 5 (15.5%) and Adele (14.9%)
  • The 55 and over crowd also preferred Swift (17%) followed by Lady Antebellum (11.7%) and Maroon 5 (11.3%).

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Top 25 Facebook pages: October 2013 — Rihanna is Facebook’s most popular person

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Rihanna is shooting up the charts and up the Top 25 Facebook page list. The page for the singer has grown substantially, rising from the No. 5-most liked Facebook page in September to No. 3 in October, according to PageData. Over the past week, more than 2.5 million Facebook users have clicked “like,” for her page.

Rihanna is now the most popular person on Facebook, passing up rapper Eminem. She still has roughly 20 million likes between her and the official page for Facebook. Below is the full top 25 list of the most-liked Facebook pages.

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PageData: Bruno Mars, Blake Shelton among most talked about top Billboard artists on Facebook

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J. Cole, Daft Punk and Blake Shelton have composed three of the top 10 music albums right now, according to Billboard. But how are they doing on Facebook?

Using PageData statistics, Inside Facebook compared the Facebook page performance of the musicians who have the top 10 albums in the U.S.

Here’s the Billboard top 10 list:

  1. J. Cole (Born Sinner)
  2. Wale (The Gifted)
  3. Kanye West (Yeezus)
  4. Imagine Dragons (Night Visions)
  5. Florida-Georgia Line (Here’s To The Good Times)
  6. Joe (Doubleback: Evolution of R&B)
  7. Daft Punk (Random Access Memories)
  8. Macklemore & Ryan Lewis (The Heist)
  9. Bruno Mars (Unorthodox Jukebox)
  10. Blake Shelton (Based On A True Story)

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Top 25 Facebook pages: July 2013

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To see the most updated list, click here.

Once again, Facebook for Every Phone is the most liked Facebook page — and by a wide margin, according to PageData. The page, which helps Facebook’s feature phone users, has more than 263 million fans on Facebook, dwarfing the company’s own Facebook page.

Singer Rihanna is the most popular person on Facebook, trailed closely by rapper Eminem. The most popular game Facebook page isn’t Words With Friends or Candy Crush Saga, but Zynga’s Texas HoldEm Poker — also the one page on the list to lose fans.

Since InsideFacebook.com last tracked the top 25 pages on Facebook in April, Disney fell from No. 25, with Adele taking that spot. The top 10 has stayed largely the same, with Coca-Cola moving from No. 8 to No. 7, Shakira advancing one spot to No. 8 and The Simpsons falling two slots, to No. 9.

Among the top 25 and aside from Facebook for Every Phone, Rihanna is growing the fastest this week, with Eminem and Adele also fast risers.

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Q&A with Facebook Strategic Partnerships Manager Ime Archibong

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In the first half of 2013, Facebook has made a number of moves to improve its platform for entertainment and lifestyle applications.

New Timeline sections give users a place to save and display their favorite books, movies, TV shows and music. Developers can use new common Open Graph actions like “want to watch” and “want to read.” Users can share what they’re listening to, eating, feeling and more through structured status updates. Graph Search lets them find content and recommendations through friends and others. And a deal with Rovi gives Facebook a detailed database of information about movies, TV shows and celebrities

We spoke to Facebook Manager, Strategic Partnerships Ime Archibong about the new opportunities for entertainment apps on the platform, Facebook’s expanding role in content discovery, and how Open Graph can represent our offline activities and memories. The following is an edited transcript from that interview.

Inside Facebook: So it seems like a good time to talk to you now with the the new Timeline sections, News Feed and Graph Search all launched. Let’s start by talking about the state of Facebook’s entertainment platform.

Ime Archibong: I’m really excited about the suite of assets that are available for apps right now, in the entertainment space particularly and in the music space, which is one of the things I’m most excited about. You have things that are great for users. Take sections in the Timeline redesign that came out. Users now have a home for where their music consumption goes, and I’m pretty excited about that.

News Feed continues to be an important piece of distribution property for apps. With the redesign and the prominence of the music section coming out, that’s another huge asset. Graph Search. I think we’re still a ways away from where we’re going to go with Graph Search, but there’s no mystery that Open Graph actions will be showing up in Graph Search at some point, and that’s going to be a good source of traffic for these entertainment apps.

And I like what we’re doing in mobile right now. The new pages redesign is slick, it’s user-centric. If you think of that as a music artist’s home base in the Facebook ecosystem, and as we make it more engaging for users, it’s a good piece of real estate for artists themselves. I look at all these assets starting to stack up and how they come together and make us a meaningful distribution platform for these apps.
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Facebook gives users new ways to add movies, books and more to Timeline

open graph actionsAs the new Timeline and News Feed rolls out to more users, Facebook is providing more ways for users to share stories about the books, movies, TV shows and music in their lives. This week we found ways for users to add movies to their “watched” or “want to watch” lists directly from News Feed. Users can also do the same for other content they find on friends’ profiles.

For example, when users see stories in News Feed about items friends have added to their Timeline, they can click a plus button in the corner of the item and select a list to add it to and who to share it with. This became available for music stories last week, and this week we saw it become part of movie-related stories, such as the one below.

These features encourage users to connect with more pages, which ultimately improves the social network’s ad targeting, search results, News Feed relevance and recommendations.

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Facebook adds ‘listen later’ button to music stories in the feed

musicFacebook has added a “Listen Later” button to Open Graph music stories in the feed, allowing users to fill out a new section of their About page.

The feature becomes available when users hover over a story about friend’s listening activity on Facebook-connected services like Spotify or Rdio. Users can click the small plus sign, which will bring up the “Listen Later” option and a way to adjust the privacy settings of the story. We have not seen examples of “Read Later” or “Watch Later” buttons in the feed, but these could be coming or already in testing, considering that the new About page also includes “Want to Watch” and “Want to Read” sections.

listen-later-new-news-feed
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News Feed is the next Facebook pillar in need of an overhaul

zuck-pillarsWhen Facebook CEO Mark Zuckerberg debuted Graph Search in January, he explained it as being one of the three pillars of the social network. He sees Timeline, News Feed and Search as the primary ways users experience the Facebook graph and build new connections.

Timeline is the company’s reinvented approach to the profile, and Graph Search is a new take on how to navigate Facebook and discover things about your friends and the world. But News Feed, despite its many redesigns over the years, hasn’t had the sort of transformation that the other two pillars have seen in the past 18 months. That’s bound to change, perhaps even this year.

Not only is News Feed due for an overhaul, reports from Business Insider and TechCrunch support this notion. Business Insider heard from someone close to Facebook VP of Product Chris Cox, who is reportedly tasked with evolving the feed. TechCrunch got a peek at an unlaunched version of the Facebook mobile app that puts content into more immersive feeds organized by category.

As Zuckerberg often explains, the amount that people share on Facebook doubles each year, whether because of new features like location tagging, third-party apps like Spotify or the proliferation of connected devices. Combine that with the explosion of Facebook page marketing and advertising, and it’s clear that News Feed will have to evolve. At Facebook’s current state, more sharing either means a more crowded feed or a lot of information left out. Neither is ideal, so we could see the company address this by giving users more options to see what they want when they want it.
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Page posts and new recommendation modules appear in Facebook’s Music Feed

Posts from music-related pages and new modules that recommend albums and concerts based on what users have listened to now appear in Facebook’s Music Feed.

The social networked launched a music dashboard at f8 last year. This section of the site offers users a feed of their friends’ listening activity, along with songs and albums that are trending among friends. Sometime this month Facebook started showing page posts and other modules in the feed. For example, if a user Likes an artist or a music venue, posts from those pages may be included among stories about what friends have listened to. Users may also see stories about the music pages their friends Like.


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Facebook suggests upcoming events and recently released albums in News Feed

Some Facebook users are seeing stories about upcoming events and recently released albums in their News Feeds, we’ve found.

The new stories are similar to the “upcoming concerts” module that some users began to see last month. Now, Facebook is suggesting some non-music events, as well, based on their location, pages they Like and friends’ plans. Previously these suggestions appeared on users’ event calendars but not in the feed. Users don’t typically visit their events page very often so they were less likely to discover these options. As long as the recommendations are relevant, users may welcome seeing suggested events in News Feed.

A new music-related module highlights a recently released album by an artist that a user has listened to on Spotify. Users can click to begin streaming the album through Spotify. It is unclear whether Facebook is offering the same feature for Rdio users.

[Update 12/6/12 -  We've now seen the recently released albums feature directing users to Myspace. The module now also includes a link to Like the artist's page on Facebook.]

News Feed has always been a place to see stories and activities from friends and pages users have explicitly connected to, but these modules show how Facebook can use Open Graph data and other cues to generate new types of stories. We may begin to see more News Feed items like this, which do not come directly from a user’s friend but might be interesting to users. Trending articles and trending videos were an early example that seemed less personalized, but for example, Facebook could let users know about a new movie opening this weekend if the user watched a trailer for the new release or likes a similar film.

Another benefit of these types of stories that don’t come directly as the result of a user’s friend taking an action or making a post is that they lend themselves well to sponsorship. Upcoming events, recently released albums, the hypothetical movie module or other similar features could easily be options for ads in the future. If Facebook moves toward a feed with these algorithmically generated stories — as opposed to straight friend activity and page posts — new ad units will feel more native. For instance, there could be a “Happy Hour” module for bars and restaurants or “Ongoing Sales” for retailers or online stores. Businesses could pay to be featured among other organic recommendations.

For now, the upcoming events and recently released albums modules are not sponsored. Facebook is likely gauging how interested users are in seeing these types of stories by how frequently they click through. There is not a way for users to provide direct negative feedback on the units, such as hiding them or marking them as spam.

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