As director of social advertising at Matomy Media Group, a global performance marketing company, David Serfaty oversees the company’s agency-based social media marketing practice. He advises clients on best practices and strategies for ensuring performance across all of their social advertising campaigns and works with the company’s social media strategists and technology teams to deliver performance-based solutions to the company’s clients.
Serfaty will speak Dec. 4 at the Inside Social Marketing conference in New York, leading the session, “Don’t get left behind. How to get the most out of Facebook Mobile.” Passes are still available, so you should register now. Inside Social Marketing has brought together speakers from Poo-pourri, the NHL and Virgin America, among many others.
Serfaty — previously COO of Facebook PMD Adquant — spoke with Inside Facebook recently, offering tips for marketers looking for more success through Facebook’s mobile platform.
Facebook’s Q3 was its most successful quarter to date, according to documents posted Wednesday. The social network took in $2.016 billion dollars in the most recent quarter and mobile advertising revenue accounted for 49 percent of all accounting intake.
Facebook now has 1.19 billion monthly active users (MAUs), 728 million daily active users (DAUs), 874 million mobile MAUs and 507 million mobile DAUs.
Now, less than half of social logins in North America happen via Facebook, with Google+ and Yahoo emerging as options. Though Facebook has a prominent foothold worldwide, Gigya told Inside Facebook that other continents will likely follow suit.
Facebook on Monday announced that video is coming to its mobile app ad products. Advertisers can now also bid on ads by cost per acquisition (CPA).
More video is slowly seeping its way into Facebook’s mobile News Feed. Last month, Facebook announced the test of auto-play video for musicians and celebrities (that cannot be boosted via advertising), and more advertisers are getting on board with video. Now developers can allow users to tap on the ad to play a video showcasing app usage or gameplay.
Mark Zuckerberg’s goal to make the world more open and connected got a bit of a boost when Facebook on Sunday acquired Onavo, a mobile application data startup based in Tel Aviv, Israel and Palo Alto, Calif.
Terms of the deal were not discussed. Facebook will move into Onavo’s Tel Aviv office, becoming the social network’s Israel headquarters. It appears that the Onavo team will be integral in the major goal of Internet.org — providing Internet access to those around the world not connected.
Facebook recently launched a guide to help companies optimize their app’s login conversion rates – ideally pushing them above 70 percent.
Following the best practices spelled out in the Login checklist published in August has helped high-profile companies, including FourSquare and Lyft, consistently reach login conversion rates higher than 90 percent.
Facebook is reportedly planning on bringing Graph Search to mobile, starting with iOS, according to 9to5Mac.com. The site reported Wednesday that Facebook will soon release a major update to both its native iOS app and Messenger.
The report suggests that Facebook is testing two versions of Messenger for iOS — one which looks similar to Apple’s native messages feature and another one (which will more likely be released) heavy on white space and fitting with the iOS 7 design.
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