Inside Facebook

It’s been just under 90 days since Facebook announced it has crossed the 200 million active user mark. Today, that number is somewhere around 240 million, perhaps even close to 250 million. If Facebook were a country, it would now have the 4th largest population in the world.

While Facebook has been growing at around 300,00 to 400,000 active users per day for most of the last three quarters, its growth rate seems to have again significantly increased in recent weeks to around 700,000 to 750,000 new users per day based on data we are tracking from Facebook’s advertising tools.

If Facebook continues at this rate, it could reach 300 million active users by November. Keep in mind, however, that as has been the case for most of the last year, about 70% of that growth is happening outside the United States. Nevertheless, Facebook still grew at an 8% monthly clip in the US in May, up to nearly 70 million active users today.

In addition, Facebook has recently released updated engagement stats about the way users interact with different features on the site. Some highlights:

• 30 million users update their statuses at least once each day (13 million did per month at the beginning of the year)
• 8 million users become fans of Pages each day (up from 2.5 million per day at the beginning of the year)
• 10 million videos are uploaded each month (up from 4 million)
• 900 million photos are uploaded to the site each month (up from 700 million)
• 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week (up from 15 million per month)
• 35 million active groups exist on the site (up from 19 million)
• 2.5 million notes created each month
• 30 million users access Facebook each month through a mobile device

In other words, Facebook’s growth does not appear to be slowing down yet, and engagement is still on the rise.

We’ll of course continue tracking all the latest Facebook stats for you here on Inside Facebook. To dive deeper on how you can engage Facebook’s 240 million users through Facebook Pages, Facebook advertising solutions, Facebook Platform applications, or Facebook Connect for your website, check out Inside Facebook’s Facebook Marketing Bible.

Purchase this report The Facebook Global Monitor - Current Edition Buy PDF: $99 USD OR Buy 6 Month Subscription: $395 USD

Today, Inside Facebook has released the July 2009 edition of the Facebook Global Monitor - tracking Facebook’s growth in global markets. The Facebook Global Monitor tracks Facebook’s international growth for marketers, developers, and analysts to spot trends and opportunities. A few highlights from the June report’s findings:

• Facebook’s reach grew by 35% in Brazil during the last 30 days - Orkut’s home turf - to over 1 million monthly active users. Facebook also grew by 37% in India during June - the number of Facebook users in India has doubled in the last 90 days.
• Facebook crossed the 10 million active user mark in Italy last week. Over 17% of all people in Italy are now active on Facebook every month.
• The number of Facebook users in China grew by 60% last month. While the total number of active Facebook users in the country is still miniscule, is this a sign of growth starting to happen?

The Facebook Global Monitor is a premium service and newsletter produced by Inside Facebook that provides vital data and insight to media industry executives, global marketing and communications firms, analysts, and developers for whom Facebook’s rapid international expansion poses significant opportunities or threats.

For those interested in learning more, click the purchase link above. The price is $99 per issue, or $395 for a six month subscription. Future monthly updates will be delivered directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic. (Custom reports are also available.) You can reach us at mail AT insidefacebook DOT com with questions at any time.

Each month, the Facebook Global Monitor provides the latest comprehensive data on the expansion of Facebook’s audience in nearly 100 global markets. In addition, the Monitor provides alerts on breakout and cooling markets, as well as our latest in-house projections on Facebook’s growth in each country 30 days, 90 days, and 12 months into the future.

See the full table of contents of the first newsletter below. All reports are based on primary research by Inside Facebook using data from Facebook, and each section is designed to elucidate key actionable trends.

We believe big opportunities exist for developers and marketers to reach and engage the Facebook audience in these rapidly emerging and expanding markets. Cheers to continued growth in 2009!

The Facebook Global Monitor

Tracking Facebook in Global Markets

July 2009

Contents

I. Introduction: The Year That Facebook Went Global

II. Global Market Report

1. Audience Size Today

2. Fastest Growing Audience

• Last 12 months
• Last 90 days
• Last 30 days

3. Market Penetration Today

4. Largest Market Penetration Increases

• Last 12 months
• Last 90 days
• Last 30 days

III. Emerging Market Analysis

1. Growth Projections

• Next 30 days
• Next 90 days
• Next 12 months

2. Technical Alerts

• Breakout Markets: Last 90 Days
• Cooling Markets: Last 90 Days

IV. Regional Summaries

1. Africa

2. Asia / Pacific

3. Europe

4. North America

5. South America

V. Country Updates

1. Argentina

2. Australia

3. Austria

4. Bahamas

5. Bahrain

6. Bangladesh

7. Belgium

8. Bolivia

9. Bosnia & Herzegovina

10. Brazil

11. Bulgaria

12. Canada

13. Chile

14. China

15. Colombia

16. Costa Rica

17. Croatia

18. Cyprus

19. Czech Republic

20. Denmark

21. Dominican Republic

22. Ecuador

23. Egypt

24. El Salvador

25. Finland

26. France

27. Germany

28. Ghana

29. Greece

30. Guatemala

31. Honduras

32. Hong Kong

33. Hungary

34. Iceland

35. India

36. Indonesia

37. Ireland

38. Israel

39. Italy

40. Jamaica

41. Japan

42. Jordan

43. Kenya

44. Kuwait

45. Lebanon

46. Lithuania

47. Luxembourg

48. Macedonia

49. Malaysia

50. Maldives

51. Malta

52. Mauritius

53. Mexico

54. Morocco

55. Netherlands

56. New Zealand

57. Nicaragua

58. Nigeria

59. Norway

60. Oman

61. Pakistan

62. Palestine

63. Panama

64. Paraguay

65. Peru

66. Philippines

67. Poland

68. Portugal

69. Puerto Rico

70. Qatar

71. Romania

72. Russia

73. Saudi Arabia

74. Serbia

75. Singapore

76. Slovakia

77. Slovenia

Purchase this report The Facebook Global Monitor - Current Edition Buy PDF: $99 USD OR Buy 6 Month Subscription: $395 USD

78. South Africa

79. South Korea

80. Spain

81. Sri Lanka

82. Sweden

83. Switzerland

84. Taiwan

85. Thailand

86. Trinidad and Tobago

87. Tunisia

88. Turkey

89. Ukraine

90. United Arab Emirates

91. United Kingdom

92. United States

93. Uruguay

94. Venezuela

95. Vietnam

Footnotes & Methodology

Last week, the “King of Pop,” Michael Jackson, died unexpectedly at age 50. Now, the Michael Jackson Facebook Page is the #1 fastest growing Page on Facebook, according to PageData. Over 1.7 million fans have joined the Page in the last week, bringing the total number of fans to nearly 2.5 million.

Fans from around the world are leaving Wall posts in honor of the legendary music icon and uploading new photos to the page. The page’s new profile picture reads: His music will live forever.

Today alone, the page added over 550,000 fans. Fans have been joining at a rate of several hundred thousand per day since Friday.

Since Michael Jackson’s passing on Thursday, other Facebook Pages have been created to commemorate his life and music, including R.I.P Michael Jackson (We Miss You) (2.1 million fans) and Michael Jackson RIP (577,172 fans), with the former aiming to make itself the biggest page in history - an interesting phenomenon to watch.

While Facebook Pages are effective and attractive tools for big brand and celebrities to reach their audiences, what happens when celebrities pass away, and there are no longer events and promotions to tell fans about? How long into the future will the administrators and fans of these popular public profiles still be generating content?

However, right now, it’s obvious that as much as Facebook Pages have been marketed and positioned as tools for official advertisers, in these last several days at least, they are being used to rally a different kind of support: one that is less commercial and more emotionally expressive.

Since the Facebook Platform launched two years ago, Facebook has taken a relatively open approach to third parties interested in building advertising networks on the Platform. One of the companies that has been active on Facebook ever since the Platform launched is Washington, DC-based SocialCash, which has now entirely focused its efforts on Facebook. We recently spoke with SocialCash CEO Rob Jewell about the current state of the market, the recent Facebook policy enforcement actions that were taken against other Facebook Platform ad networks, and SocialCash’s plans going forward.

Inside Facebook: SocialCash got its start on Facebook building both an advertising network and an offer network, but now you’re focused just on your ad network. Why?

Rob Jewell: When we looked at the macro picture of all social networking inventory and all the available social information, we just saw a bigger opportunity over existing ad networks to use the social information across all inventory. We had to choose - it’s a massive opportunity, but it takes a lot of focus.

What products are working best for you right now?

Our main product is the headliners unit, which can be integrated in any Facebook app. From a technical perspective, it’s built more like a developer tool than an ad. We’re leveraging CPA advertiser relationships that we’ve had for a long time to create innovative ads, using dynamic social information to increase performance.

What are some good examples where you’ve seen performance increases?

Zoosk is a good example - it’s the biggest dating app on Facebook. We can do things like, “Tired of being a bridesmaid?” in ads, and show the person all their friends who are married, and that creates a pretty relevant and eganging ad that gets them thinking they should add Zoosk. We can also choose the best same-sex friends and put them in the ad. It really brings it home that it’s relevant and higher engagement.

We can also do stuff with education - for example, we can show you any of your friends that have jobs listed, show you what they are doing, and ask you if you want to advance in your career. We do this with the University of Phoenix. We can also see what students’ concentrations are, so for example if you recently changed your degree, we can show you what your friends are studying. It creates that sense of engagement around, “Why am I going down the path of being a lawyer?” As we get the targeting down, we can do more things like pulling in your favorite movies, and giving you the opportunity to stream now with Netflix. Some of these are in production now.

How many publishers are in your network?

We’ve got about 100 active ones across a variety of types of applications - gaming, gifting, quizzes, dating. Some of the largest are LivingSocial, FamilyLink, and Zwigglers.

How do things split out internationally?

70% of our impressions and 50% of our revenues are international. A lot of the efforts in the space now are focused on agencies and brands, but typically those dollars trickle in on a massive amount of inventory, and our efforts are to take the rest of that inventory and maximize it. We have infrastructure in all countries.

Is most banner advertising inventory CPA at this point?

I think CPA is majority of the banner advertising on the platform, but I think overall it’s probably less than the total virtual currency market. There’s still a lot of innovation happening, and things change significantly every month, especially due to regulations Facebook could put in as well.

How have Facebook’s recent suspensions of SocialReach and SocialHour affected you?

It really clears the path for innovation and for new advertisers. We’ve always been inside Facebook’s terms, and they’re really just enforcing the terms that have been around for a while.

We wanted to align the company with Facebook from the start. It’s no surprise that they enforced what they set out to do at some point. We think it will be good both for us and the platform in the long run, by keeping the playing field equal.

Do you think Facebook has successfully enforced Platform policies?

Yes, they have done a good job. However, it can’t be a one time thing - it has to be consistent to make sure everyone is playing by the rules. They have to be committed to doing that.

I don’t want to speak for them, but I think they also see the opportunity to increase the innovation that goes into the space by doing that. They’re very clear that a good user experience is their top priority.

Did you learn anything from your recent conversations with Facebook regarding the policy enforcements?

That they meant what they said. It’s as simple as that. Some people tried to call their bluff and others actually reacted to it and made the changes that they wanted to make.

Facebook has also started testing its in-house ad network this year. What have they told you about it?

I think that Facebook will always want to have third parties innovating social advertising on Facebook. They’ve told me that they encourage third parties to help innovate on the platform. It would be a massive shift from their overall philosophy if they were to say you have to use our ad network. It would put too much burden and risk on them to deliver what developers need and would stifle innovation, and it doesn’t seem like they’d want to do that.

What’s coming up next for SocialCash?

More diverse ads, higher CPMs, improved relevancy, more and deeper social content, more ad unit sizes. We feel like we’re still pretty early on in the process.

Thanks Rob. Any final thoughts?

I think it’s interesting that there haven’t been any of the larger ad networks like Advertising.com, Specific Media, or Right Media making a play inside Facebook. It’s obviously a large opportunity, I think it makes sense that they aren’t doing it because it’s a totally unique kind of creative and set of data you’re working with.

As the inventory grows and the open movement gets bigger and bigger and Facebook Connect takes off, I would think there’s going to be a big play there at some point for one of the bigger ad networks. But even Google hasn’t cracked the code on how to monetize social network traffic - it’s a paradigm shift for almost any ad network, and that puts us and any other ad network working on this at an advantage. Besides, they’ve got hugely successful business already, and they can probably barely keep up with growth on the rest of the internet.

Purchase this report The Facebook Marketing Bible - Current Edition Buy PDF: $49 USD OR Buy PDF + 1 Year of Free Monthly Updates: $149 USD

The newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 40+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook - July 2009 Edition is now available!

The Facebook Marketing Bible has been purchased by thousands of agencies, marketers, social application developers, entrepreneurs, and educators, and is the leading resource on Facebook marketing today. It is also available in French, Spanish, and Italian. (A special edition for agencies and big brands is also available.)

The densely-packed Facebook Marketing Bible contains four detailed sections: Tools for Guerilla Marketers, Tools for Advertisers, Tools for Application Developers, and Tools for Webmasters. Each part outlines the best available channels and strategies for reaching your audience inside Facebook. Please see the full table of contents below.

In addition, Inside Facebook is happy to announce that through July 31st all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit, courtesy of Facebook (see terms).

The July 2009 edition includes updates on the following topics:

• The latest updates on Facebook Pages (public profiles), including the vanity URL landrush and rule changes for generic Facebook Pages. We’ve broken down all the new elements piece by piece and offered detailed and specific advice for marketers hoping to reach more users inside Facebook than ever before - including details on why marketers should choose Facebook Pages over Facebook Groups, new updates to Facebook’s new Insights dashboard, and new rules for administrators of generic Facebook Pages. See the table of contents below for more details.
• The latest details on Facebook’s new “Pay with Facebook” virtual currency payment program for application developers. Find out the latest on what Facebook’s new payment program means for the future of virtual currency payments on Facebook (and Facebook revenues) - including Facebook’s latest international currency efforts.
• The latest details on Facebook’s new “Open Stream” API and what it means for marketers, publishers, and developers. With the new Open Stream API, Facebook has released the power of the Facebook stream to live anywhere developers can put it - including publisher websites, desktop applications, and mobile phones. Find out exactly what you can do with the new Open Stream, and what it means for the future of the Facebook Platform.
• The latest tools for webmasters to drive more traffic to their site and build more social context through Facebook Connect and Facebook Share. With Facebook Connect and Facebook Share, publishers have new opportunities for both enriching their sites with deeply social features and leveraging Facebook’s powerful feed system for driving traffic to their site. Get new details on metrics early Facebook Connect partners are seeing, and learn how to optimize your Facebook Share integration.
• New tools for advertisers to target their Facebook Ads better than ever before. With enhanced Facebook  targeting tools, advertisers now have the ability to reach their target audiences in much more powerful ways. Learn how to use these new tools to get the most out of your performance marketing dollars. Plus, check out ways Facebook is experimenting with virtual currency gifting and branded virtual gifts.
• Plus, more updates on Facebook’s “Live Stream” widget for live events on your website or Facebook Page, recent rule changes for Facebook Platform ad networks, and more.

Purchase this report The Facebook Marketing Bible - Current Edition Buy PDF: $49 USD OR Buy PDF + 1 Year of Free Monthly Updates: $149 USD

For those interested in learning more, click the purchase link above. The price is $49, or $149 with 12 months of free updates emailed directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic!

Table of Contents

Introduction

I. Tools for Guerilla Marketers

1. Profile Page

2. Pages / Public Profiles

• “Facebook Pages 2.0″
  • The New Wall Tab - Making Pages More Dynamic and Viral
  • Status Updates - Now for Pages, Too
  • Application Boxes - Changing Places
  • Tab Management - Choosing a Landing Page
  • Conclusion - Facebook Learning from Twitter, Pages Getting Better
• The Future of Sharing on Facebook: A Hybrid Public/Private Model
• Branded Virtual Gifts on Facebook Pages Opening New Doors for Viral Advertising
  
• Adding Custom Modules to Your Page
• Strategy: 4 Reasons Why Marketers Should Choose Facebook Pages Over Facebook Groups
• Strategy: I’ve just created a Page. How do I promote it?
• Group to Page Migration
• Guidelines for Promoting Pages Outside Facebook
• Official vs Unofficial Pages
• Pages and SEO
• Vanity URLs for Facebook Pages
• Which Celebrities are the Most Engaging on Facebook?
  
• Ways Page Owners Can Restrict Content for Underage Users
• How to Import Your Blog into Your Public Profile
• Page Invitations
• SMS Subscription Service for Pages
• Updating Facebook Page Status Via Text
• Getting Page Status Updates Via Text
  
• More Features Coming Soon
• Interesting Conversion Rate Metrics from Adobe Students Facebook Campaign
• Marketers Actively Bidding for Generic Facebook Pages
• Facebook Upgrades “Insights” Metrics Dashboard for Page Managers
• Facebook Disabling Stream Publishing for Generic Pages

3. Groups

• Strategy: What about spamming existing groups?
• SEO
  

4. Events

• Events API
• Events SEO
  

5. Notes and Photos

• Events API
• Events SEO
  

6. Messages

7. Status Updates

• Public Timeline Search

8. Share / Posted Items

9. Mini Feed and News Feed

10. Feed Importing

> Data: Latest US Facebook Age and Gender Demographics

> Recommended Strategies for Guerilla Marketers

II. Tools for Advertisers

11. Social Ads

• How Specialty Brands are Driving Sales on Facebook
  

12. Engagement Ads

• Summary of ad units available to Facebook advertisers
  1. Sponsorship Units on the New Facebook Home Page
     • Social Video Ads
     • Sponsored Virtual Gifts
     • Events Ads
     • Pages Ads
     • Polling Ads

  2. Advertising in the New Facebook News Feed
  3. Advertising on the Profile Page (and other pages)
     

13. Virtual Gifts

• The Future of Virtual Gifts on Facebook
• Scheduled & Holiday Virtual Gifts
• Facebook Testing Virtual Currency Gifting Program with Branded Virtual Gifts
  

14. Performance Ads

• Radius and Language Targeting
• Multiple Currency Support

15. Localization Opportunities

16. Integrated Opportunities

17. Facebook Platform Ad Networks

• List of Leading Facebook Platform Ad Networks
• What eCPMs do apps charge? Data from Facebook application developers
• Facebook Bans Platform Ad Networks for Deceptive Ads

18. Facebook Platform Application Sponsorships

• List of Leading Facebook Platform Sponsorship Resellers/Rep Firms
• Strategy: Why sponsor applications when I can sponsor Facebook itself?

19. Specialized Facebook Platform Advertising Service Providers

> Recommended Strategies for Advertisers

III. Tools for Application Developers

• Strategy: What is the Right Way to Market Through Facebook Applications?
• Strategy: Where do most new application users come from?

20. Profile Box

• 5 Things Developers May Not Know About the Facebook Redesign
• Profile Integration: Tour of New Facebook App Settings

21. Application Tabs

22. Application Info Sections

23. Designing Feed Stories

• Strategy: Designing High Performance Feed Items
• News Feed Optimization: Strategies and Techniques

24. Feeds 2.0

• Feed Forms
• Feed Clustering
• Action Links
• Policy Update: All Feed Story Calls to Action Must Now be Action Links
  

25. Feed Publisher

• Publishing in the Feed with Feed Comments

26. Requests / Invitations

• Policy Updates: Requiring Invites to Access Hidden Features, Offering Incentives for Invites, Ads on Profile Page Prohibited
• Strategy: Facebook’s Evolving Approach to Platform Governance
• Sending Application Invitations to Non-Facebook-Members

27. Chat Invitations

28. Facebook Notifications

• Chat Integration: Facebook Wants More Synchronous Notifications
• Policy Update: Bulk Pre-Selection Prohibited
• Facebook Turns On Instant Notifcation Popup Alerts
  
• Spammy Affiliate Marketers Sure to be Shut Down
  

29. Email Notifications

• Updates: Email’s Status as Core Application Marketing Channel in Doubt

30. Application Bookmarks

31. Application Directory & About Pages

• The Publisher Comes to Application About Pages
  

32. Status Updates & Donations

33. Demographic Restrictions

34. Verification and Certification

• Great Apps Program
• Application Verification

35. Translations

• Data: Stats on Facebook Apps Built for International Markets
• Tutorial: Translating Your Applications Using Facebook’s Crowd-sourced Translation Service

Purchase this report The Facebook Marketing Bible - Current Edition Buy PDF: $49 USD OR Buy PDF + 1 Year of Free Monthly Updates: $149 USD

36. Analytics Tools

• List of Leading Third-Party Facebook Platform Analytics Providers
• New Metrics for Developers with Facebook Profile Redesign

37. Search Engine Optimization

38. Mobile

• Facebook for iPhone and Connect for iPhone

39. Customer Service

40. Custom Tags

41. Open Stream

• What Does Facebook’s “Open Stream” Mean for Marketers?
  

42. Pay with Facebook

> Poll: Which viral channels do Facebook users hate most about apps?

> Recommended Strategies for Application Developers

IV. Tools for Webmasters

43. Facebook Connect

• Overview: Integrating Facebook Connect with Your Website
• Related: Google Friend Connect
• Examples: 40 Sites Live with Facebook Connect Today
• Variety of Facebook Connect Plugins Now Available for Blogs and Wikis
• Citysearch: Each Item Shared Through Facebook Connect Generates 30 Clicks
  

44. Comments Box Widget

45. Live Feed Widget

46. Facebook Share

Conclusion

Recommended Partners

This morning I gave the opening presentation at the Social Gaming Summit, discussing an overview of the major platforms, players, and monetization stats in the social gaming industry. For those interested in checking out the slides, they are embedded below.

Topics covered: Facebook, Facebook Connect, iPhone, MySpace, Hi5, Twitter, Monetization, ARPUs on Facebook and MySpace, IP, copycats.

Facebook doesn’t let users skin their profile pages, but a browser plugin for Internet Explorer and Firefox called PageRage Super Profile by Yontoo Technology allows users to create the appearance of doing just that. In fact, the app is currently the fastest growing application in the 100,000 to 1 million monthly active users (MAU) category, according to AppData, with nearly 1 million monthly active users and a gain of 200,000 MAU in the last week.

With PageRage, you can customize your Facebook profile with a full profile layout. Your friends who are also users of the app can then see this layout when they are viewing your profile. So far Facebook has kept the profile page layout the same for everyone - simple white and blue - but users are showing interest in customizing their profiles like they are able to on other sites (MySpace, Twitter, etc.)

In the past 90 days, the app has experienced a decline in users, until about mid-May when user growth began to rise.

Accompanying PageRage Super Profile in the Top 5 fastest growing apps this week are My Best Girls! at #2, SpeedDate at #3, People I Love! at #4, and Which Car suits your Personality? at #5, which have made weekly gains ranging from over 100,000 to almost 200,000 MAU, representing MAU growth between 20 and 30 percent.

SpeedDate appears on the leaderboard many times, at #3, #9 to #10, #14 to #16, #18, and #20. SpeedDate has apparently been aggressively buying out apps and completing reskinning them with its own app again - which got the app into trouble with Facebook last summer.

In the Top 20, you’ll also find that games by popular developers Zynga and RockYou! are doing well such as Special Forces and Speed Racing. Those simple quiz apps are still growing too.

As one might expect, compared to the 1 million to 10 million MAU category, the 100,000 to 1 million MAU category features a lot more individual developers who are making their way to the top of the leaderboard. As the virtual goods economy and payments space takes off continues to grow, individual developers are still building substantial businesses without incredibly large audiences.

The dust has settled from the initial Facebook username land rush, and according to PageData metrics, about 8,000 Page owners have claimed their vanity URLs thus far. When the gates open to Pages with under 1,000 fans this Sunday, we’re sure to see another rush to grab good names.

Taking a look at the Facebook Page landscape this week, which Pages are growing fastest right now? Here are the current fastest growing Facebook Pages in the 1 million to 10 million fan range:

	Name	Fans	Gain	Gain, %
1.	Starbucks Coffee Company	3,117,072	+656,102	+26.66
2.	Victoria’s Secret	1,422,418	+524,999	+58.50
3.	Flipping the Pillow Over to Get to the Cold Side	2,559,359	+471,618	+22.59
4.	Being barefoot	1,827,032	+416,374	+29.52
5.	Vin Diesel	4,892,331	+253,807	+5.47
6.	Fresh Prince	1,535,239	+222,746	+16.97
7.	Laughing when someone falls	2,106,519	+217,756	+11.53
8.	David Beckham	1,664,510	+216,978	+14.99
9.	Selena Gomez	1,676,313	+198,851	+13.46
10.	I Hate One Word Text Messages!	1,284,294	+188,923	+17.25
11.	Laughing	2,040,233	+168,158	+8.98
12.	Eminem	1,360,317	+163,504	+13.66
13.	Facebook	3,652,444	+163,261	+4.68
14.	Ashton Kutcher	2,338,209	+160,415	+7.37
15.	I Love my Family	1,248,514	+158,021	+14.49
16.	Mafia Wars	2,361,146	+128,826	+5.77
17.	李连杰 Jet Li	1,023,409	+124,248	+13.82
18.	Rafael Nadal	1,609,162	+117,310	+7.86
19.	Michael Jordan	1,005,471	+111,853	+12.52
20.	Roger Federer	1,952,996	+105,149	+5.69

Starbucks and Victoria’s Secret’s Facebook pages have seen some pretty notable weekly gains. At #1 for top gainers this week, Starbucks gained over 600,000 MAU, putting it over the three million fans mark, and Victoria’s Secret’s MAU grew by over 50 percent.

With a weekly gain of over 600,000 fans, Starbucks’s page now has over three million fans:

Victoria’s Secret’s page grew by over 50 percent:

Out of these 20 fastest growing public profiles, it’s significant to note that nine of them, or almost 50 percent, are the official pages of individuals - with Vin Diesel still in the lead. Four of them are brands, including Starbucks and Victoria’s Secret; and six of them are generic unofficial pages, from Flipping the Pillow Over to Get to the Cold Side to I Hate One Word Text Messages!

As brands launch more engaging marketing programs on Facebook, we expect these proportions to change - with the pages of brands and individual celebrities to go up relative to general interest pages. In fact, just as Facebook turned off publishing privileges for several top generic pages two weeks ago, we wouldn’t be surprised to see the trend continue in the weeks ahead. The Facebook Page marketing team is working hard to protect the integrity and authenticity of Facebook Pages, and will be continually developing ways for legitimate Pages to grow.

Related Resources:

• The Best and Worst Facebook Marketing 2009 Report

Check out the top headlines and insights this week from Inside Social Games - tracking all the latest developments at the intersection of games and social platforms.

Monday, June 15

• 3 Social Games Startups Receive 2009 fbFunding
• Hover Kart is A New Racer from OMGPOP

Tuesday, June 16

• Making Music on the iPhone: Q&A with Jeff Smith of Smule
• Raptr Integrates Facebook Connect to Let Players Share More Gaming Info with Friends

Wednesday, June 17

• GameGround Raises $4.1 Million from Sequoia to Build Social Gaming Services
• PayByCash Introduces PayByCash Codes

Thursday, June 18

• Playdom Hires John Pleasants as New CEO, Expands with New Hires
• TweetMyGaming Compiles Video Game Conversations from Twitter in Real-Time

Friday, June 19

• Rumor: Electronic Arts Acquires Social Gaming Startup J2Play
• Offerpal Adds Customizable Virtual Currency Analytics Tools
• Spell Souls is a New Social Game from Simple Lifeforms - Step Aside Potter

Thanks to everyone who attended this morning’s Facebook Marketing Breakfast in San Francisco! It was great getting to meet many of you and to see several familiar faces.

The Facebook Marketing Breakfast is Inside Facebook’s half-day event series geared toward bringing together leading brands, Facebook’s own brand market solutions team, and experts from the space for an intimate conversation on best practices and realities of the Facebook marketing landscape.

Today’s event, hosted by Razorfish, included presentations by Trista Handisides, Manager of Brand Market Solutions at Facebook, Jeremiah Owyang, Senior Analyst: Social Computing, Forrester, Michael Brito, Social Media Strategist, Intel, Kevin Barenblat, CEO, Context Optional, and Garrick Schmitt, Group Vice President of Experience Planning at Razorfish.

After the presentations, we concluded with a panel discussion including Betsy Burkett, Senior Manager of Digital Media at Mattel, Karl Long, Social Media Strategist at Nokia, Alyson Hyder, VP Digital Media, Razorfish, Keith Rabois, VP Strategy & Business Development, Slide, Katherine Bateman, VP Marketing, Buddy Media, and Justin Smith, Editor, Inside Facebook, followed by drinks on the Razorfish patio.

Below, check out some photos from this morning’s talks and great San Francisco weather (or view photos on Facebook). Video and presentations from this morning are also coming soon. You can also find tweets from the event at #fmbsf (thanks to @coryobrien for live tweeting many highlights from this morning). We look forward to seeing you at our next event!

Facebook Marketing Breakfast San Francisco - June 18, 2009

Garrick Schmitt, Group Vice President, Razorfish

Trista Handisides, Manager of Brand Market Solutions, Facebook

Kevin Barenblat, CEO, Context Optional

Jeremiah Owyang, Senior Analyst: Social Computing, Forrester

Justin Smith, Editor, Inside Facebook
Keith Rabois, VP Business Development & Strategy, Slide
Jeremiah Owyang, Senior Analyst: Social Computing, Forrester
Karl Long, Social Media Strategist, Nokia
Betsy Burkett, Senior Manager, Digital Media, Mattel
Alyson Hyder, VP Digital Media, Razorfish
Katherine Bateman, VP Marketing, Buddy Media