Facebook adds Pages to Watch to insights

unnamed-1

Facebook is allowing page admins to keep deeper tabs on their competition by integrating Pages to Watch data into its page insights.

Previously, page admins could choose up to 5 pages to see updates about page popularity and activity, so marketers can easily check how competing or similar pages are doing. Or Fialkov of Fialkov Digital noticed that deeper data about pages tracked in this manner is now available in insights.

(more…)

Facebook rolling out new Page Insights globally

facebook-insights-filtering

The new and improved Page Insights, which have been rolling out slowly to Facebook page admins, are coming to all page owners soon. Facebook announced that all page admins should have the new insights soon, showing data such as performance by post type and deeper demographic data about the fanbase.

(more…)

UPDATED: Facebook allows page admins to monitor competition with ‘Pages to Watch’ module test

shutterstock_115187251

Facebook is apparently testing a new way for page owners to keep tabs on competing pages. Some admins are seeing a “Pages to Watch” module in the dashboard, allowing them to select five pages. Facebook will then bookmark these pages in this module, and give updates about like totals over the past week.

Facebook confirmed to Inside Facebook that this is a test.

When an admin selects pages, they can then see how many new fans those pages have added/subtracted over the past week. There are no deeper metrics available right now, beyond likes.

In the middle of the lower part of the dashboard, a prompt shows for a page admin to add pages to watch.

Screen Shot 2013-08-20 at 12.59.42 PM

(more…)

A sneak peek at Facebook’s redesigned page insights

facebook-insights-filtering

Last month, Facebook announced that it was giving its page insights product a renovation, making it simpler for page admins to figure out how their posts are performing. Social media expert Jon Loomer recently gained access to these insights and gave a detailed tour on his blog.

There is no date yet on when this will be rolled out on a wider scale.

The major change is that Facebook has made page insights much more visual and easier to read. Many page admins just want to know how well their post is doing in terms of engagement and reach, as well as figure out when their fans are online the most. Facebook has answered these questions. It also makes it easier to see which types of post do best in terms of reach and engagement, breaking out numbers for plain-text status updates, links, photos, videos, and offers.

Admins can also discover how well they are reaching not only fans, but non-fans.

(more…)

Playstation, Samsung Mobile, Intel and others among this week’s top PTAT gainers for product and service pages

Playstationbanner

Playstation is this week’s top gaining page in the People Talking About This metric for product and service pages. Highlighting its new Playstation 4 console at the Electronic Entertainment Expo last week, the page generated a large buzz from the console gaming community.

This list of top gaining product and service pages is compiled with PageData, which tracks page growth and engagement across Facebook.

(more…)

Facebook’s ad simplification continues with redesign of insights

Screenshot1

Facebook’s push to remove redundancies and confusion from advertising took another big step Wednesday, as the company announced some changes to insights to make them easier to understand.

The company has clearly defined metrics such as people talking about this (PTAT) and virality, and made it much simpler to see how a post is performing. Now, page admins can see not just likes, comments, and shares, but also specifically how many clicks a post received.

Facebook has been trying to find ways to make it easier for page admins to understand when a post is gaining popularity (through highlighting it in the admin panel), but now marketers can see how many times a post has been clicked on, as well as negative engagement such as hides and indications of spam.

Page admins also have deeper insights into the demographic makeup of their Facebook fanbase.

These improvements will start today, but will be gradually rolled out, so not everyone will have these new tools at first.

Facebook explained these changes in a blog post:

Facebook News Feed rewards quality posts with greater reach. One major consideration in gauging post quality is the relationship between positive interactions (likes, comments, shares and clicks) and negative interactions (hide post, hide all posts, report as spam, unlike page). Historically, Page Insights has reported on posts’ performance, reach, and engagement in three distinct places. In the new Page Insights, we aggregate all these metrics into a post-specific score card, so marketers can evaluate positive and negative metrics together. This will help Page admins better identify content people interact with, produce more of it, and enjoy increased reach and impact on Facebook.

(more…)

The surprising reason why Coca-Cola is not the No. 1 brand on Facebook

cocacola300-204Being Liberal has 600,000 fans on Facebook. Coca-Cola has 65 million fans — a following 100 times bigger.

Coke has an astronomical annual ad budget and marketing machine.

Being Liberal is just one guy posting content — zero ad budget.

But one of these pages has 800,000 active users. And the other has more than 900,000 active users. Which is which, and how come?

(more…)

Facebook adds Atlas view tag support for custom audiences and partner categories

friends 2Atlas view tags can now be used to measure Facebook ads targeted to custom audiences, partner categories and lookalike audiences, the social network informed its largest advertisers this week.

Those targeting types are relatively new to Facebook and weren’t previously supported in the Atlas platform, which advertisers and agencies use to plan, manage, track and optimize their digital marketing. Facebook recently bought Atlas from Microsoft. Now, the tool will enable advertisers to track Facebook’s new ad types the same as any other. This gives advertisers better view-through measurement on their campaigns that take advantage of the social network’s latest capabilities.

Custom audiences allows advertisers to retarget consumers by email addresses, phone numbers or user IDs they already have from previous marketing or sales interactions. “Lookalike audiences” helps advertisers target users similar to those in their custom audience databases, using algorithms to identify audience segments with the same customer profiles. Partner categories are audience segments created by third-party data providers that U.S. advertisers can use for targeting via Power Editor or the API. These categories are informed with transactional data, survey information and other online or offline behaviors. Collectively, these represent tremendous new opportunities for advertisers to target Facebook users by first-party or third-party data.

The social network agreed to acquire Atlas from Microsoft in February. The deal closed at the end of April, and the Atlas team in Seattle is now officially part of Facebook. The company says it bought Atlas to improve measurement capabilities for advertising both on Facebook and across other digital platforms. Atlas says it is working to update its user interface to be more intuitive and effective, as well as create “unique differentiators under Facebook.”

Facebook platform industry update: SocialWire joins PMD program, Compass Labs launches conversion tracking tool

socialwireFacebook ads provider SocialWire today announced that it has been accepted into the Preferred Marketing Developer program and awarded the Apps badge.

SocialWire provides a platform for advertisers to run self-serve or managed campaigns. It also offers an SDK to help companies integrate with Facebook Open Graph so that their websites are optimized for Facebook and more Sponsored Stories and targeting options are available to them. It’s for this that SocialWire received the Apps badge and gained entry to the PMD program. SocialWire CRO Bob Buch tells us the company is building a few more ads-related features and will be applying for the Ads badge soon.

 

compass-labsSocial marketing platform Compass Labs today announced a new conversion tracking and measurement tool for businesses to better understand how their Facebook ads are contributing to sales and other important metrics.

Similar Facebook’s conversion tracking tools, Compass Labs’ solution measures conversions based on both impressions and clicks after advertisers attach pixel tags to their ads and pages on their website. The new tracking and measurement system is available to CLIQ Ads Manager customers.

Compass Labs is a PMD with badges in Ads and more recently Insights with the launch of its CLIQ Social Intelligence platform. Last week the company announced that Devavrat Shah, a professor with the department of electrical engineering and computer science at MIT, joined its Advisory Board.

 

Facebook temporarily reveals ‘returned value’ metric for ads

dataSome Facebook advertisers temporarily saw a new metric called “returned value” in their Ads Manager dashboard. Facebook says the metric was accidentally displayed, and it has since been removed.

Marketing consultant Jon Loomer got a screenshot of the “returned value” metric along with Facebook’s description for the feature. Facebook defined the metric as “all returned value taken by people within 24 hours of viewing and ad or Sponsored Story in this campaign, or within 28 days of clicking on it. You’ll only see data here if you’re promoting a Page, event or app.”

This is likely a feature that will be rolling out to advertisers soon, but was not meant to go live for all users this week.

returned-value
(more…)

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Opportunities in Digital Publishing

Pew Research Center
Washington, DC

Vice President of Technology

Emerald Media Group
Eugene, OR

Social Media Strategist

ISACA
Rolling Meadows, IL

Social Media Specialist

California Academy of Sciences
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us