Facebook has apparently improved the process by which a page owner schedules a post, as first noticed by Jon Loomer. Previously, to schedule a post from a Facebook page, the admin had to drop down to select day, month, hour and minute. Now, page owners can just select date on a calendar and a time — much like booking a flight.
One of the biggest topics of contention among Facebook marketers is whether or not customers can be found or made through Facebook. Though more businesses are coming around to discover that Facebook can be used for customer acquisition.
Below, courtesy of Facebook app Post Planner, is an infographic that explains the art of angling for customers on Facebook.
Kevin Mullett — the Director of Visibility and Social Media at Cirrus ABS, an award winning CMS, and MarketSnare, a product to help brands capture local opportunity via SEO for dealer networks— is one of the most in-demand social marketing speakers in the country.
He will discuss how marketers can utilize audio, video and image tools for success through social media at the Inside Social Marketing conference, Dec. 3-4 in New York City. Register today by clicking here!
Mullett recently sat down with Inside Facebook for a Q & A about his upcoming presentation.
Facebook has been hard at work, making it easier for brands and advertisers to find what they need on the site via Facebook for Business, now it’s doing the same for those seeking third-party help. The Facebook Preferred Marketing Developing Center recently went through a substantial change, allowing users to more easily find a PMD that suits their needs, as well as learn more about what PMDs have to offer.
The biggest problem faced by many Facebook page admins is how to get more engagement. You can try posting more photos, more status updates, inviting fans to submit content … and still not move the needle. It really comes down to discovering what your fans respond to (and when).
SIM Partners recently published an infographic showing some ways that Facebook page owners can stir up some more engagement.
Millennials love fashion, but they aren’t getting their fix (or inspiration) from Facebook, according to a new study by social intelligence company NetBase & Edison Research.
The survey sampled 1,005 women who were social media users, 17 percent of which were between the ages of 18 and 24, the core of the millennial generation. Millenials are “social shoppers.” They talk to their friends about their fashion purchases and are influenced by the input they receive. The percentage of social shoppers in the Millennial age group —28 percent — is almost double the percentage of social shoppers among female social media users of all ages.
As more brands begin to adopt hashtags on Facebook and Instagram, just in time for cross-platform promotions this holiday season, Facebook Preferred Marketing Developer (Apps) Offerpop announced the launch of Hashtag Gallery. The new program ties hashtag promotions on TV and other marketing channels to social.
You may not be able to afford to hire household name musicians as spokespeople for your Facebook page, but you can definitely tap into customers’ interest in certain performers for your marketing strategy.
A report just released by ePrize, a digital engagement agency, gives marketers and company decision makers plenty of fodder to establish commonality with their clients. Some of the Facebook-relevant data includes:
- Those under 18 who liked an artist preferred Eminem (35.5%), followed by Katy Perry (34.9%) and Taylor Swift (33.9%).
- Taylor Swift was liked by 18.7% of those ages 33-44 who preferred an artist, followed by Maroon 5 (15.5%) and Adele (14.9%)
- The 55 and over crowd also preferred Swift (17%) followed by Lady Antebellum (11.7%) and Maroon 5 (11.3%).
Customer service is a key component for success for any business. From phones to Facebook, today’s customer is turning to a variety of communication vehicles to converse with companies, but according to a recent report they are struggling with successfully integrating these different support channels.
However, many customers don’t look to Facebook for customer service. Zendesk surveyed more than 30,000 companies and their customers about customer service behavior, finding that the satisfaction rate through Facebook came in dead last. Phone calls and chatting are still the preferred methods when customers have questions.
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