As Facebook prepares to release how the company performed financially in Q4 2013, Socialbakers took a look at how industries on Facebook did in a new infographic.
Airlines, finance and telecom pages were the most responsive to fans, each delivering a response rate of more than 75 percent in Q4. Airlines were actually the most responsive brand on both Facebook and Twitter, Socialbakers found. The company also discovered the brands respond more often to customers and fans on Facebook than they do on Twitter.
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A new comScore study shows that automotive campaigns on Facebook are not only driving more brand awareness, but decreasing interest in competitors. The study of five major campaigns between May and August 2013 shows that Facebook advertising led to a 37 percent hike in brand site visits, a 17 percent increase in brand page visits on automotive-endemic sites and an 11 percent uptick in brand search activity.
Interestingly enough, these Facebook campaigns also meant that less attention was being paid to competitors, as there were 3 percent fewer competitive brand searches and 14 percent fewer competitive model searches.
2013 was a whirlwind year for Facebook marketers, as the new News Feed was launched and the maligned algorithm was tweaked a few times. What did you learn from it all?
Social marketing firm ShortStack compiled all of the important Facebook marketing lessons of 2013 into a handy infographic, allowing marketers to draw on what they learned in the past for success in the future.
There has been much uproar over Facebook’s December 2 tweak to its EdgeRank algorithm and how it negatively affects the News Feed reach of business brand page updates. Nicholas Carlson over at Business Insider has infact claimed that “Facebook screwed lots of online retailers just in time for the holidays,” and in a way he’s right of course:
It has been a less profitable holiday season for many online retailers thanks to a small change Facebook made to how the site works.
After several admins reported a large decrease in organic reach for many Facebook pages, a new study of 1,000 pages by social media analytics tool Locowise shows that on the average, organic reach went up by 6 percent in December (compared to the previous month). But in terms of gross numbers, only 38 percent of the pages reported an increase in organic reach in December.
Locowise founder Ian Mullane said the pages were randomly selected, with fanbases as small as 257 fans and the largest at more than 50 million fans, and including the verticals of consumer packaged goods, car manufacturers, sports and music personalities, B2B, B2C and small businesses.
However, the use of paid reach rose in December, with 25 percent more pages choosing to advertise posts. Of the 1,000 pages tracked, 41 percent used some kind of paid media in December. Viral reach was down 3 percent in December. 53 percent of the pages showing increases in organic reach also boosted some posts.
Facebook has roughly 1.26 billion users, making the site increasingly attractive to marketers looking to reach a target demographic. A detailed infographic by TopMarketingSchools.net shows how the information generated by those 1.26 billion users (and growing) is useful to marketers.
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Earlier this month, Facebook noted that pages could see a decrease in organic reach as a result of News Feed algorithm tweaks that favor newsworthy posts. However, many marketers and Facebook page admins are reporting that they’re seeing an extreme drop in organic reach — as much as 44 percent in some cases — and it has been going on for months.
Through Seasonal Affective Disorder, many people can become saddened or depressed over the winter months. Does this affect your Facebook activity too? That’s what Expion, a Facebook Preferred Marketing Developer, wondered.
Expion discovered that, among 50 top retail brands on Facebook, engagement does tend to dip as the days get colder.