Through Seasonal Affective Disorder, many people can become saddened or depressed over the winter months. Does this affect your Facebook activity too? That’s what Expion, a Facebook Preferred Marketing Developer, wondered.
Expion discovered that, among 50 top retail brands on Facebook, engagement does tend to dip as the days get colder.
Facebook for Business, a hub for companies large and small on the social network, is going beyond North America. The site announced recently that the Facebook for Business portal is launching in 11 more languages: Brazilian Portuguese, European Spanish, French, German, Italian, Japanese, Korean, Latin American Spanish, Simplified Chinese, Traditional Chinese and UK English.
#1. Brands will get braver on social, but will they be ready when it’s too much?
Content is king in 2014 and to break through the noise and reach “uber engagement” brands will become more daring. But, what is the right level of “edge” before brands hit a “Miley Cyrus Wrecking Ball” moment?
Taco Bell had to do some fancy footwork this year to deal with the photo of an employee licking taco shells on the brand’s Facebook page. And American Apparel must certainly regret their email campaign touting a Hurricane Sandy Sale. And, yet, in spite of these blunders, brands will continue to work harder to pioneer buzz-creating, edgy campaigns. In 2014, we can expect brands to go even more off-script and off-color in order to create content that is deemed “share-worthy” among the growing legion of youth on social media. However, one thing that will remain constant: the questions “how far is ‘far enough?’” and “how far is ‘too far?’’
ListenFirst Media, a data platform specific to brands, examined the social fanbase (total Facebook fans and Twitter followers) of the most anticipated franchise and original holiday films of 2013 (with a look back at the top franchise and original films of 2012) and dug up some interesting insights as seen in the infographic below.
ListenFirst discovered that blockbuster films with the largest social fanbases don’t always equate to the biggest box office winners.
Automotive brands are among the most dedicated companies, when it comes to Facebook. A recent study by Unmetric shows which manufacturers are leading the pack on the social network.
The page for the Chevrolet Camaro has 3.4 million Facebook fans, but the page also does very well with engagement. Unmetric CEO Lux Narayan talked with Inside Facebook about how the Camaro, as well as Audi, Porsche and the Ford Mustang, succeed on Facebook. The company also found that pages devoted to single makes of cars are usually the most successful. Six of the top 10 car pages on Facebook are about Volkswagon models.
Shortly after Thanksgiving dinner, many Americans start planning for Black Friday. As they’re in line to grab the hottest deal, they’re also on their phones, posting to Facebook.
The social network released some statistics recently, showing how users post to Facebook on Black Friday.
Flightpath, a leading creative digital agency that helps brands forge consumer connections through strategic marketing initiatives, successfully increased digital brand awareness for Goya Foods by providing counsel and execution of the brand’s integrated digital media approach.
Over the course of a year and a half, Goya saw a 188 percent increase in website traffic and expanded its reach on Facebook, where it saw a fanbase growth from 1,600 to 150,355.
London-based Facebook Strategic Preferred Marketing Developer Glow announced Tuesday that the company earned the “Standout Success” award at the Tech City News Elevator Pitch Awards event.
The award was given in recognition of the company’s growth over the past two years, as Glow now has offices in London, New York, Los Angeles and Berlin.
As retailers get into the meat of the all-important Q4, Facebook published some tips for advertisers looking to boost sales in the holiday season — go mobile.
As 2013 comes to a close, PR and marketing pros are getting geared up for 2014, and according to a recently released infographic, social media, in particular Facebook, should be on the top of their strategic planning goals.
WebDAM, a digital asset management firm, provided 20 marketing trends for the coming year, including:
- Social marketing budgets will double over the next five years.
- 52 percent of marketers have found a customer via Facebook.
- B2B companies that blog generate 67 percent more leads than those that don’t.
So let’s take a closer look at each one of these trends and how they will benefit your B2B Facebook page.