Inside Facebook

The local review-sharing site Yelp has added Facebook Connect to allow users to easily share local business reviews with their friends on Facebook.

Yelp allows anyone to submit a review for any local business, from restaurants to shoe stores to mechanics. Once you’ve registered and written a review, you’ll now have the option of using Facebook Connect to post the review to your Facebook page so your friends will see it in their feeds. You can set up an automatic posting feature to pull every review you write over to Facebook, or choose to post only certain reviews.

Facebook Connect has also recently been integrated into other review sites, such as Urbanspoon and Citysearch, and has led to a pronounced jump in activity in the number of reviews, comments, and photos added to these sites.

Citysearch has seen a dramatic increase in registrations since implementing Facebook Connect. The number of daily registrations has tripled since the launch, and 94% of reviewers are sharing their reviews on Facebook. The average review gets 40 views, with 74% of those clicking back to the Citysearch site. Restaurant review site Urbanspoon has experienced similar success. Since adding Facebook Connect in March, 1/3 of the users signing in to the site with their popular iPhone app are doing so through Facebook.

As more review sites add Facebook Connect functinality, Facebook itself is becoming a valuable source for unsolicited, trusted information on local businesses and services. Seeing your friends’ Yelp posts is a great way to learn more about restaurants, stores, and night life around your area. The early success suggests that users are taking advantage of these reviews, and with several different sites, like Urbanspoon and Yelp, integrating with Facebook, you’ll get a larger number of reviews that will allow you to make a more informaed decision on where to spend your money.

The increased use of Facebook Connect also brings more accountability to the restaurants, stores, and shops; any one customer can now more easily spread the good (or bad) word about your business throughout their entire network of friends, so there’s more incentive to offer a good product and excellent customer service.

It’s been just under 90 days since Facebook announced it has crossed the 200 million active user mark. Today, that number is somewhere around 240 million, perhaps even close to 250 million. If Facebook were a country, it would now have the 4th largest population in the world.

While Facebook has been growing at around 300,00 to 400,000 active users per day for most of the last three quarters, its growth rate seems to have again significantly increased in recent weeks to around 700,000 to 750,000 new users per day based on data we are tracking from Facebook’s advertising tools.

If Facebook continues at this rate, it could reach 300 million active users by November. Keep in mind, however, that as has been the case for most of the last year, about 70% of that growth is happening outside the United States. Nevertheless, Facebook still grew at an 8% monthly clip in the US in May, up to nearly 70 million active users today.

In addition, Facebook has recently released updated engagement stats about the way users interact with different features on the site. Some highlights:

• 30 million users update their statuses at least once each day (13 million did per month at the beginning of the year)
• 8 million users become fans of Pages each day (up from 2.5 million per day at the beginning of the year)
• 10 million videos are uploaded each month (up from 4 million)
• 900 million photos are uploaded to the site each month (up from 700 million)
• 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week (up from 15 million per month)
• 35 million active groups exist on the site (up from 19 million)
• 2.5 million notes created each month
• 30 million users access Facebook each month through a mobile device

In other words, Facebook’s growth does not appear to be slowing down yet, and engagement is still on the rise.

We’ll of course continue tracking all the latest Facebook stats for you here on Inside Facebook. To dive deeper on how you can engage Facebook’s 240 million users through Facebook Pages, Facebook advertising solutions, Facebook Platform applications, or Facebook Connect for your website, check out Inside Facebook’s Facebook Marketing Bible.

Although Facebook is publishing some of its own Facebook Connect widgets like the Live Stream widget and the Comments Box widget to help websites be more social, major widget platforms themselves are starting to integrate Facebook Connect in their own more specialized products.

Just a few days ago, widget platform Widgetbox soft launched Facebook Connect in a compelling integration that allows users to publish widgets to the News Feed. Widgetbox’s VP Marketing & Business Development Ryan Spoon says the company’s widgets reach 100 million uniques every month, but only 1% of those come through Facebook. With the recent release of Connect, the company is making efforts to change that.

Here’s an example of what the integration looks like:

1. You can sign in to Widgetbox.com using your Facebook account.

2. When you add a widget or rate and comment on a widget, you can publish these stories to your Wall and the News Feed.

3. If the widget you share is Flash-based, it should be functional within the Facebook News Feed. Most widgets come with a play button expands and plays the widget in-line in the stream. If the widget is written in Javascript, it appears in the Feed as a regular story. Widgetbox is trying to consolidate these types of stories - a challenge with the evolving Connect API’s.

The next step for Widgetbox is to enhance its Connect integration by bringing Facebook’s social graph to the site and make widget recommendations to its users based on what their friends have added. While the company is focusing its Connect efforts on the News Feed, the technology is also there to add Widgetbox widgets inside applications, especially in the context of games, Spoon explained.

Conclusion

Typically, widgets are added to sites like blogs that are more static, and so users can count on the widget being there the next time they need it. With Widgetbox’s Facebook integration, there seems to be a higher risk of users publishing content that flows off the first page of the stream in a matter of hours.

Nevertheless, widget makers are still trying to get distribution wherever they can inside Facebook since Facebook more or less booted widget-like profile boxes off user profile pages with the redesign last year (however, users can still add small application boxes and tabs to their profile). We’re looking forward to watching Widgetbox iterate on its Facebook Connect integration in the months ahead.

Purchase this report The Facebook Global Monitor - Current Edition Buy PDF: $99 USD OR Buy 6 Month Subscription: $395 USD

Today, Inside Facebook has released the July 2009 edition of the Facebook Global Monitor - tracking Facebook’s growth in global markets. The Facebook Global Monitor tracks Facebook’s international growth for marketers, developers, and analysts to spot trends and opportunities. A few highlights from the June report’s findings:

• Facebook’s reach grew by 35% in Brazil during the last 30 days - Orkut’s home turf - to over 1 million monthly active users. Facebook also grew by 37% in India during June - the number of Facebook users in India has doubled in the last 90 days.
• Facebook crossed the 10 million active user mark in Italy last week. Over 17% of all people in Italy are now active on Facebook every month.
• The number of Facebook users in China grew by 60% last month. While the total number of active Facebook users in the country is still miniscule, is this a sign of growth starting to happen?

The Facebook Global Monitor is a premium service and newsletter produced by Inside Facebook that provides vital data and insight to media industry executives, global marketing and communications firms, analysts, and developers for whom Facebook’s rapid international expansion poses significant opportunities or threats.

For those interested in learning more, click the purchase link above. The price is $99 per issue, or $395 for a six month subscription. Future monthly updates will be delivered directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic. (Custom reports are also available.) You can reach us at mail AT insidefacebook DOT com with questions at any time.

Each month, the Facebook Global Monitor provides the latest comprehensive data on the expansion of Facebook’s audience in nearly 100 global markets. In addition, the Monitor provides alerts on breakout and cooling markets, as well as our latest in-house projections on Facebook’s growth in each country 30 days, 90 days, and 12 months into the future.

See the full table of contents of the first newsletter below. All reports are based on primary research by Inside Facebook using data from Facebook, and each section is designed to elucidate key actionable trends.

We believe big opportunities exist for developers and marketers to reach and engage the Facebook audience in these rapidly emerging and expanding markets. Cheers to continued growth in 2009!

The Facebook Global Monitor

Tracking Facebook in Global Markets

July 2009

Contents

I. Introduction: The Year That Facebook Went Global

II. Global Market Report

1. Audience Size Today

2. Fastest Growing Audience

• Last 12 months
• Last 90 days
• Last 30 days

3. Market Penetration Today

4. Largest Market Penetration Increases

• Last 12 months
• Last 90 days
• Last 30 days

III. Emerging Market Analysis

1. Growth Projections

• Next 30 days
• Next 90 days
• Next 12 months

2. Technical Alerts

• Breakout Markets: Last 90 Days
• Cooling Markets: Last 90 Days

IV. Regional Summaries

1. Africa

2. Asia / Pacific

3. Europe

4. North America

5. South America

V. Country Updates

1. Argentina

2. Australia

3. Austria

4. Bahamas

5. Bahrain

6. Bangladesh

7. Belgium

8. Bolivia

9. Bosnia & Herzegovina

10. Brazil

11. Bulgaria

12. Canada

13. Chile

14. China

15. Colombia

16. Costa Rica

17. Croatia

18. Cyprus

19. Czech Republic

20. Denmark

21. Dominican Republic

22. Ecuador

23. Egypt

24. El Salvador

25. Finland

26. France

27. Germany

28. Ghana

29. Greece

30. Guatemala

31. Honduras

32. Hong Kong

33. Hungary

34. Iceland

35. India

36. Indonesia

37. Ireland

38. Israel

39. Italy

40. Jamaica

41. Japan

42. Jordan

43. Kenya

44. Kuwait

45. Lebanon

46. Lithuania

47. Luxembourg

48. Macedonia

49. Malaysia

50. Maldives

51. Malta

52. Mauritius

53. Mexico

54. Morocco

55. Netherlands

56. New Zealand

57. Nicaragua

58. Nigeria

59. Norway

60. Oman

61. Pakistan

62. Palestine

63. Panama

64. Paraguay

65. Peru

66. Philippines

67. Poland

68. Portugal

69. Puerto Rico

70. Qatar

71. Romania

72. Russia

73. Saudi Arabia

74. Serbia

75. Singapore

76. Slovakia

77. Slovenia

Purchase this report The Facebook Global Monitor - Current Edition Buy PDF: $99 USD OR Buy 6 Month Subscription: $395 USD

78. South Africa

79. South Korea

80. Spain

81. Sri Lanka

82. Sweden

83. Switzerland

84. Taiwan

85. Thailand

86. Trinidad and Tobago

87. Tunisia

88. Turkey

89. Ukraine

90. United Arab Emirates

91. United Kingdom

92. United States

93. Uruguay

94. Venezuela

95. Vietnam

Footnotes & Methodology

Grassroots Enterprises, a communications technology firm based in Washington, DC, has developed a new application for Facebook Pages that allows fans to send letters to legislators. The “Take Action” app can be set to send communications to political officials, news agencies, or special commissions.

After using the “Take Action” feature to send a letter, users then have the option of forwarding their action to friends to display in their feeds. Once individuals find an organization they wish to support, they can contact their local or federal official without ever having to leave Facebook. When applicable, Take Action matches users to their respective local officials based on their profile information.

Organizations will be able to link to their Take Action page through a unique URL for placement in news releases, blogs, or associated sites. Once users take advantage of the service, page owners will be able to capture their registration information for future email campaigns and associated political actions.

The app is another example of how marketers are using Facebook Pages to recruit people to become more active in the causes they support. By taking out the extra steps associated with contacting a state or federal legislator, Take Action is promoting more interaction between Fans and Facebook pages.

So far, early adopters of the service are seeing positive reaction from their fans. Two pages currently using Take Action, a page promoting a seventh NHL team for Canada and a page petitioning for the confirmation of Judge Sonia Sotomayor to the Supreme court, are seeing conversion rates between 35-45%.

Last week, the “King of Pop,” Michael Jackson, died unexpectedly at age 50. Now, the Michael Jackson Facebook Page is the #1 fastest growing Page on Facebook, according to PageData. Over 1.7 million fans have joined the Page in the last week, bringing the total number of fans to nearly 2.5 million.

Fans from around the world are leaving Wall posts in honor of the legendary music icon and uploading new photos to the page. The page’s new profile picture reads: His music will live forever.

Today alone, the page added over 550,000 fans. Fans have been joining at a rate of several hundred thousand per day since Friday.

Since Michael Jackson’s passing on Thursday, other Facebook Pages have been created to commemorate his life and music, including R.I.P Michael Jackson (We Miss You) (2.1 million fans) and Michael Jackson RIP (577,172 fans), with the former aiming to make itself the biggest page in history - an interesting phenomenon to watch.

While Facebook Pages are effective and attractive tools for big brand and celebrities to reach their audiences, what happens when celebrities pass away, and there are no longer events and promotions to tell fans about? How long into the future will the administrators and fans of these popular public profiles still be generating content?

However, right now, it’s obvious that as much as Facebook Pages have been marketed and positioned as tools for official advertisers, in these last several days at least, they are being used to rally a different kind of support: one that is less commercial and more emotionally expressive.

Sponsoring established Facebook applications with large audiences continues to be a powerful way for brands to market inside Facebook. In fact, we reviewed several such campaigns from BMW, U2, and St. Martin’s Press in our recently released Best and Worst of Facebook Marketing 2009 report.

The latest interesting example comes from Kimberly-Clark, who has teamed up with Circle of  Moms, a large community of moms built on Facebook and Facebook Connect, to promote Huggies brand baby diapers. The integration brings Huggies’ Enjoy The Ride program to members of Circle of Moms, with special rewards codes, expert advice, polls, and mom-to-mom tips. 36,000 Moms took Huggies-branded polls, and there have been more than 61,000 forum posts to date.

According to AppData, Circle of Moms has a monthly active membership of nearly 1.5 million users, connecting Facebook moms through specialized groups, with moms sharing stories, advice, and doctor recommendations. The application was launched in October 2008, and doesn’t allow any males (or at least anyone who says they’re male on their Facebook profile) into the community.

The Enjoy the Ride rewards program targets new moms, with age-specific diaper advice, forums, a reward points program, and the chance to win free diapers for a year. You can access the program, which is also being promoted on the Huggies Facebook Page, through the Huggies Zone inside Circle of Moms.

Appssavvy and Mindshare brought Huggies and Circle of Moms together.

“We are very proud of the incredible community the millions of moms have created through Circle of Moms,” said Ephraim Luft, CEO of Circle of Moms. “Huggies is the exact type of brand our partnership with appssavvy is designed to engage with Circle of Moms. Its rewards program, added-value content and expertise simply improve the community and enable a leading brand and its tgarget audience to connect in positive ways.”

Huggies will increase its exposure on Facebook dramatically with the new partnership, injecting its brand directly into the sightline of its target demographic.

Since the Facebook Platform launched two years ago, Facebook has taken a relatively open approach to third parties interested in building advertising networks on the Platform. One of the companies that has been active on Facebook ever since the Platform launched is Washington, DC-based SocialCash, which has now entirely focused its efforts on Facebook. We recently spoke with SocialCash CEO Rob Jewell about the current state of the market, the recent Facebook policy enforcement actions that were taken against other Facebook Platform ad networks, and SocialCash’s plans going forward.

Inside Facebook: SocialCash got its start on Facebook building both an advertising network and an offer network, but now you’re focused just on your ad network. Why?

Rob Jewell: When we looked at the macro picture of all social networking inventory and all the available social information, we just saw a bigger opportunity over existing ad networks to use the social information across all inventory. We had to choose - it’s a massive opportunity, but it takes a lot of focus.

What products are working best for you right now?

Our main product is the headliners unit, which can be integrated in any Facebook app. From a technical perspective, it’s built more like a developer tool than an ad. We’re leveraging CPA advertiser relationships that we’ve had for a long time to create innovative ads, using dynamic social information to increase performance.

What are some good examples where you’ve seen performance increases?

Zoosk is a good example - it’s the biggest dating app on Facebook. We can do things like, “Tired of being a bridesmaid?” in ads, and show the person all their friends who are married, and that creates a pretty relevant and eganging ad that gets them thinking they should add Zoosk. We can also choose the best same-sex friends and put them in the ad. It really brings it home that it’s relevant and higher engagement.

We can also do stuff with education - for example, we can show you any of your friends that have jobs listed, show you what they are doing, and ask you if you want to advance in your career. We do this with the University of Phoenix. We can also see what students’ concentrations are, so for example if you recently changed your degree, we can show you what your friends are studying. It creates that sense of engagement around, “Why am I going down the path of being a lawyer?” As we get the targeting down, we can do more things like pulling in your favorite movies, and giving you the opportunity to stream now with Netflix. Some of these are in production now.

How many publishers are in your network?

We’ve got about 100 active ones across a variety of types of applications - gaming, gifting, quizzes, dating. Some of the largest are LivingSocial, FamilyLink, and Zwigglers.

How do things split out internationally?

70% of our impressions and 50% of our revenues are international. A lot of the efforts in the space now are focused on agencies and brands, but typically those dollars trickle in on a massive amount of inventory, and our efforts are to take the rest of that inventory and maximize it. We have infrastructure in all countries.

Is most banner advertising inventory CPA at this point?

I think CPA is majority of the banner advertising on the platform, but I think overall it’s probably less than the total virtual currency market. There’s still a lot of innovation happening, and things change significantly every month, especially due to regulations Facebook could put in as well.

How have Facebook’s recent suspensions of SocialReach and SocialHour affected you?

It really clears the path for innovation and for new advertisers. We’ve always been inside Facebook’s terms, and they’re really just enforcing the terms that have been around for a while.

We wanted to align the company with Facebook from the start. It’s no surprise that they enforced what they set out to do at some point. We think it will be good both for us and the platform in the long run, by keeping the playing field equal.

Do you think Facebook has successfully enforced Platform policies?

Yes, they have done a good job. However, it can’t be a one time thing - it has to be consistent to make sure everyone is playing by the rules. They have to be committed to doing that.

I don’t want to speak for them, but I think they also see the opportunity to increase the innovation that goes into the space by doing that. They’re very clear that a good user experience is their top priority.

Did you learn anything from your recent conversations with Facebook regarding the policy enforcements?

That they meant what they said. It’s as simple as that. Some people tried to call their bluff and others actually reacted to it and made the changes that they wanted to make.

Facebook has also started testing its in-house ad network this year. What have they told you about it?

I think that Facebook will always want to have third parties innovating social advertising on Facebook. They’ve told me that they encourage third parties to help innovate on the platform. It would be a massive shift from their overall philosophy if they were to say you have to use our ad network. It would put too much burden and risk on them to deliver what developers need and would stifle innovation, and it doesn’t seem like they’d want to do that.

What’s coming up next for SocialCash?

More diverse ads, higher CPMs, improved relevancy, more and deeper social content, more ad unit sizes. We feel like we’re still pretty early on in the process.

Thanks Rob. Any final thoughts?

I think it’s interesting that there haven’t been any of the larger ad networks like Advertising.com, Specific Media, or Right Media making a play inside Facebook. It’s obviously a large opportunity, I think it makes sense that they aren’t doing it because it’s a totally unique kind of creative and set of data you’re working with.

As the inventory grows and the open movement gets bigger and bigger and Facebook Connect takes off, I would think there’s going to be a big play there at some point for one of the bigger ad networks. But even Google hasn’t cracked the code on how to monetize social network traffic - it’s a paradigm shift for almost any ad network, and that puts us and any other ad network working on this at an advantage. Besides, they’ve got hugely successful business already, and they can probably barely keep up with growth on the rest of the internet.

Purchase this report The Facebook Marketing Bible - Current Edition Buy PDF: $49 USD OR Buy PDF + 1 Year of Free Monthly Updates: $149 USD

The newly revised, expanded, and hot-off-the-press Facebook Marketing Bible: 40+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook - July 2009 Edition is now available!

The Facebook Marketing Bible has been purchased by thousands of agencies, marketers, social application developers, entrepreneurs, and educators, and is the leading resource on Facebook marketing today. It is also available in French, Spanish, and Italian. (A special edition for agencies and big brands is also available.)

The densely-packed Facebook Marketing Bible contains four detailed sections: Tools for Guerilla Marketers, Tools for Advertisers, Tools for Application Developers, and Tools for Webmasters. Each part outlines the best available channels and strategies for reaching your audience inside Facebook. Please see the full table of contents below.

In addition, Inside Facebook is happy to announce that through July 31st all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit, courtesy of Facebook (see terms).

The July 2009 edition includes updates on the following topics:

• The latest updates on Facebook Pages (public profiles), including the vanity URL landrush and rule changes for generic Facebook Pages. We’ve broken down all the new elements piece by piece and offered detailed and specific advice for marketers hoping to reach more users inside Facebook than ever before - including details on why marketers should choose Facebook Pages over Facebook Groups, new updates to Facebook’s new Insights dashboard, and new rules for administrators of generic Facebook Pages. See the table of contents below for more details.
• The latest details on Facebook’s new “Pay with Facebook” virtual currency payment program for application developers. Find out the latest on what Facebook’s new payment program means for the future of virtual currency payments on Facebook (and Facebook revenues) - including Facebook’s latest international currency efforts.
• The latest details on Facebook’s new “Open Stream” API and what it means for marketers, publishers, and developers. With the new Open Stream API, Facebook has released the power of the Facebook stream to live anywhere developers can put it - including publisher websites, desktop applications, and mobile phones. Find out exactly what you can do with the new Open Stream, and what it means for the future of the Facebook Platform.
• The latest tools for webmasters to drive more traffic to their site and build more social context through Facebook Connect and Facebook Share. With Facebook Connect and Facebook Share, publishers have new opportunities for both enriching their sites with deeply social features and leveraging Facebook’s powerful feed system for driving traffic to their site. Get new details on metrics early Facebook Connect partners are seeing, and learn how to optimize your Facebook Share integration.
• New tools for advertisers to target their Facebook Ads better than ever before. With enhanced Facebook  targeting tools, advertisers now have the ability to reach their target audiences in much more powerful ways. Learn how to use these new tools to get the most out of your performance marketing dollars. Plus, check out ways Facebook is experimenting with virtual currency gifting and branded virtual gifts.
• Plus, more updates on Facebook’s “Live Stream” widget for live events on your website or Facebook Page, recent rule changes for Facebook Platform ad networks, and more.

Purchase this report The Facebook Marketing Bible - Current Edition Buy PDF: $49 USD OR Buy PDF + 1 Year of Free Monthly Updates: $149 USD

For those interested in learning more, click the purchase link above. The price is $49, or $149 with 12 months of free updates emailed directly to your inbox. As always, please make suggestions if you’d like to see more attention paid to any topic!

Table of Contents

Introduction

I. Tools for Guerilla Marketers

1. Profile Page

2. Pages / Public Profiles

• “Facebook Pages 2.0″
  • The New Wall Tab - Making Pages More Dynamic and Viral
  • Status Updates - Now for Pages, Too
  • Application Boxes - Changing Places
  • Tab Management - Choosing a Landing Page
  • Conclusion - Facebook Learning from Twitter, Pages Getting Better
• The Future of Sharing on Facebook: A Hybrid Public/Private Model
• Branded Virtual Gifts on Facebook Pages Opening New Doors for Viral Advertising
  
• Adding Custom Modules to Your Page
• Strategy: 4 Reasons Why Marketers Should Choose Facebook Pages Over Facebook Groups
• Strategy: I’ve just created a Page. How do I promote it?
• Group to Page Migration
• Guidelines for Promoting Pages Outside Facebook
• Official vs Unofficial Pages
• Pages and SEO
• Vanity URLs for Facebook Pages
• Which Celebrities are the Most Engaging on Facebook?
  
• Ways Page Owners Can Restrict Content for Underage Users
• How to Import Your Blog into Your Public Profile
• Page Invitations
• SMS Subscription Service for Pages
• Updating Facebook Page Status Via Text
• Getting Page Status Updates Via Text
  
• More Features Coming Soon
• Interesting Conversion Rate Metrics from Adobe Students Facebook Campaign
• Marketers Actively Bidding for Generic Facebook Pages
• Facebook Upgrades “Insights” Metrics Dashboard for Page Managers
• Facebook Disabling Stream Publishing for Generic Pages

3. Groups

• Strategy: What about spamming existing groups?
• SEO
  

4. Events

• Events API
• Events SEO
  

5. Notes and Photos

• Events API
• Events SEO
  

6. Messages

7. Status Updates

• Public Timeline Search

8. Share / Posted Items

9. Mini Feed and News Feed

10. Feed Importing

> Data: Latest US Facebook Age and Gender Demographics

> Recommended Strategies for Guerilla Marketers

II. Tools for Advertisers

11. Social Ads

• How Specialty Brands are Driving Sales on Facebook
  

12. Engagement Ads

• Summary of ad units available to Facebook advertisers
  1. Sponsorship Units on the New Facebook Home Page
     • Social Video Ads
     • Sponsored Virtual Gifts
     • Events Ads
     • Pages Ads
     • Polling Ads

  2. Advertising in the New Facebook News Feed
  3. Advertising on the Profile Page (and other pages)
     

13. Virtual Gifts

• The Future of Virtual Gifts on Facebook
• Scheduled & Holiday Virtual Gifts
• Facebook Testing Virtual Currency Gifting Program with Branded Virtual Gifts
  

14. Performance Ads

• Radius and Language Targeting
• Multiple Currency Support

15. Localization Opportunities

16. Integrated Opportunities

17. Facebook Platform Ad Networks

• List of Leading Facebook Platform Ad Networks
• What eCPMs do apps charge? Data from Facebook application developers
• Facebook Bans Platform Ad Networks for Deceptive Ads

18. Facebook Platform Application Sponsorships

• List of Leading Facebook Platform Sponsorship Resellers/Rep Firms
• Strategy: Why sponsor applications when I can sponsor Facebook itself?

19. Specialized Facebook Platform Advertising Service Providers

> Recommended Strategies for Advertisers

III. Tools for Application Developers

• Strategy: What is the Right Way to Market Through Facebook Applications?
• Strategy: Where do most new application users come from?

20. Profile Box

• 5 Things Developers May Not Know About the Facebook Redesign
• Profile Integration: Tour of New Facebook App Settings

21. Application Tabs

22. Application Info Sections

23. Designing Feed Stories

• Strategy: Designing High Performance Feed Items
• News Feed Optimization: Strategies and Techniques

24. Feeds 2.0

• Feed Forms
• Feed Clustering
• Action Links
• Policy Update: All Feed Story Calls to Action Must Now be Action Links
  

25. Feed Publisher

• Publishing in the Feed with Feed Comments

26. Requests / Invitations

• Policy Updates: Requiring Invites to Access Hidden Features, Offering Incentives for Invites, Ads on Profile Page Prohibited
• Strategy: Facebook’s Evolving Approach to Platform Governance
• Sending Application Invitations to Non-Facebook-Members

27. Chat Invitations

28. Facebook Notifications

• Chat Integration: Facebook Wants More Synchronous Notifications
• Policy Update: Bulk Pre-Selection Prohibited
• Facebook Turns On Instant Notifcation Popup Alerts
  
• Spammy Affiliate Marketers Sure to be Shut Down
  

29. Email Notifications

• Updates: Email’s Status as Core Application Marketing Channel in Doubt

30. Application Bookmarks

31. Application Directory & About Pages

• The Publisher Comes to Application About Pages
  

32. Status Updates & Donations

33. Demographic Restrictions

34. Verification and Certification

• Great Apps Program
• Application Verification

35. Translations

• Data: Stats on Facebook Apps Built for International Markets
• Tutorial: Translating Your Applications Using Facebook’s Crowd-sourced Translation Service

Purchase this report The Facebook Marketing Bible - Current Edition Buy PDF: $49 USD OR Buy PDF + 1 Year of Free Monthly Updates: $149 USD

36. Analytics Tools

• List of Leading Third-Party Facebook Platform Analytics Providers
• New Metrics for Developers with Facebook Profile Redesign

37. Search Engine Optimization

38. Mobile

• Facebook for iPhone and Connect for iPhone

39. Customer Service

40. Custom Tags

41. Open Stream

• What Does Facebook’s “Open Stream” Mean for Marketers?
  

42. Pay with Facebook

> Poll: Which viral channels do Facebook users hate most about apps?

> Recommended Strategies for Application Developers

IV. Tools for Webmasters

43. Facebook Connect

• Overview: Integrating Facebook Connect with Your Website
• Related: Google Friend Connect
• Examples: 40 Sites Live with Facebook Connect Today
• Variety of Facebook Connect Plugins Now Available for Blogs and Wikis
• Citysearch: Each Item Shared Through Facebook Connect Generates 30 Clicks
  

44. Comments Box Widget

45. Live Feed Widget

46. Facebook Share

Conclusion

Recommended Partners

Check out the top headlines and insights this week from Inside Social Games - tracking all the latest developments at the intersection of games and social platforms.

Monday, June 22

• Zynga Sues Playdom Over Mobsters Ads
• Bringing Wholesome Social Games to Facebook and MySpace: Q&A With WonderHill CEO James Currier
• iPhone OS 3.0 Brings New Legal Terms on Microtransactions, Age Rating for Apps

Tuesday, June 23

• Expert Metrics for Social Games by Siqi Chen and David King - Slides from #SGS09
• Live Notes from #SGS09 - Building Social Games at Scale
• Slides from Presentation at Social Gaming Summit

Wednesday, June 24

• iPhone App Ad Manager AdWhirl Closes $1 Million Seed Round
• Pincus: iPhone Not Easy to Monetize, Needs Better Facebook Connect Support
• Virtual Currency Monetization Comes to Twitter with 140 Mafia and Super Rewards

Thursday, June 25

• Hive7 Partners with Susan G. Komen in New Facebook Game Zen Garden
• Are You Making Your Social Games Wide or Deep?

Friday, June 26

• Ex-Facebooker Net Jacobsson Joins OpenFeint Advisory Board