Study: How can a brand survive with Facebook’s algorithm?

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Facebook’s News Feed algorithm has been the bane of many a marketer’s existence for months, but Copenhagen-based Komfo released a study last week with tips on how to make the changes work for Pages.

The bottom line of the study is that businesses must create Facebook relevant and engaging content, and move away from the idea that a large fan base will make a brand exceptional. This might seem like a no-brainer, but Komfo says its more important to have a smaller fan base that truly loves a brand and wants to engage with it.

Hans Tosti, Komfo’s Customer Development Specialist, said in a blog post:

Brands should focus on having smaller fan bases, create some local pages and actually ensure that the users who like their page really love the brand and want to engage with it. Fan engagement is a crucial factor on Facebook, and as long as you prove to Facebook that your fans really are willing to engage with you, no matter the size of your fanbase, the algorithms will automatically ensure that your brand shines through in the newsfeed.

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Study: Brands still overwhelmingly prefer photos on Facebook

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Though Facebook has tried to make its link share post format more visual, with bigger images, many marketers still prefer to simply post photos (usually with a link) to their Facebook pages.

A new study by Socialbakers, a Facebook Preferred Marketing Developer, of Facebook posts in a month by more than 30,000 brands shows that 75 percent of the content posted were photos. Links were the next biggest group, with 10 percent. The reason why? 87 percent of the engagement happens on photos, Socialbakers found among the top 10 percent of posts.

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What drives engagement on Instagram?

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Brands are increasingly taking to Instagram to attract new customers, deliver visually pleasing content to current fans, and give everyone an inside look at companies.

So which industries are doing this the best? According to Socialbakers’ latest Instagram performance report, fast-moving consumer goods brands (FMCG) and home & living accounts.

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Infographic: How to reach travelers on Facebook

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Travel-related pages are some of the most popular on Facebook and major airlines such as Southwest and Virgin utilize Facebook to entice travelers with deals and timely posts.

How can advertisers utilize the social network to attract those with wanderlust? That’s what Facebook Strategic Preferred Marketing Developer Ampush wanted to find out.

The company put together a comprehensive infographic, showing how advertisers can cater to travelers on Facebook. Click below to check it out.

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Break.com is off the charts on Facebook

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Previously, Break.com’s Facebook page had 273k fans, but 339k active users. You don’t have to be a fan to interact with the page, so being a “fan” is not as important as it once was.

Likely, the fans are first to consume the content, who then activate others to like, comment, and share.  These secondary interactions are key to the high engagement. The fact that people can “like” the content and also “like” the page is an intentional confusion on Facebook’s part.

The unique reach of these 273k fans is 82,797,695 users worldwide. This is 303 friends per fan. Facebook has said that the average number of friends per user is 130. We know the average fan has 320 friends (since not all users are fans of pages).

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How to constantly improve your Facebook content strategy

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I tend to judge businesses’ social media efforts based on how much content optimization they are doing based on data. A lot of Facebook marketers simply post content and hope for the best – safe to say this isn’t the best way to run your page, and definitely won’t lead to constant improvement in your efforts.

We all have to report to someone, be it clients, our marketing director, or the business owner. Naturally, everyone wants to show improvements in what they’re doing.  The first step in achieving improvement is to start tracking your key metrics if you aren’t already. You can do this using Facebook Insights, or more detailed analytics platforms like Socialbakers.

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Infographic: Make your next Facebook contest explode

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One of the best way to gain new fans and find out who your biggest brand advocates are is through a Facebook contest.

However, contests aren’t for everyone.

How can you determine that your fanbase is ripe for a contest — and then how can you pull it off right? Shortstack created an infographic to guide Facebook marketers and page admins through this process.

Click below to see the infographic.

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Infographic: How to double your Facebook likes

Trying to find some way to build your Facebook fanbase, but don’t have a bunch of money for page like ads?

Here are some tips and tricks to get more likes, courtesy of Who Is Hosting This?

Click below for the infographic.

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Facebook pages redesign puts focus back on News Feed content

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Facebook on Monday introduced a new design for Facebook pages, making things such as key performance indicators more easily visible for managers, and location info easier to find for fans.

However, this move also signals that Facebook is moving away from tabs — which have been a popular tool for many Facebook marketers to draw attention to contests as well as get users to visit other entities such as an Instagram feed or website. Page admins can still draw users to the company website, a contest, or anything else, but it’s becoming clear that this will have to be done through News Feed posts and not direct visits to a page’s timeline.

When many page admins and marketers saw the new design, they wondered, “Where did the tabs go?”

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Facebook launches Public Content Solutions to help media partners with trend data

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As more and more people talk about current events on Facebook, developers within the media industry are looking for some way to join the conversation. So to offer companies a solution into the data behind trending topics on the social network, Facebook announced Friday the launch of Public Content Solutions.

Public Content Solutions (PCS) offers support and resources to partners using Facebook’s Public Feed API and Keyword Insights API. Partners who take part in PCS will receive a badge to display, as well as support from the PCS team and access to Facebook’s Media Partnerships team. Initial partners in the PCS program include Arktan, telescope, never.no, Timeline Labs, Tagboard, Vizrt, Reality Check and SnappyTV.

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