Socialbakers, a Facebook Preferred Marketing Developer in pages, apps and insights, announced Monday that it has appointed Neil Weston as the company’s first Chief Operating Officer. Previously, Weston was the Senior Vice President of Nuance Communications. He has also led creation and expansion at Omniture, building an international business that generated more than $100 million in revenue before the company’s acquisition by Adobe.
Facebook is making its pitch to auto manufacturers, showing that the social network can be an effective tool for generating sales. The company announced Monday the hiring of Michelle Morris, most recently the Managing Director of Automotive at Google. Morris is now Facebook’s Vertical Lead for Auto in the U.S., reporting to Dan Creekmore, U.S. Group Lead, Auto.
She’ll work out of Facebook’s Detroit office, coordinating with auto manufacturers and helping them use Facebook to build their brands as well as generate sales.
Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced Monday that the company has hired Rob Coyne to be the Managing Director of Europe, Middle East and Africa regions.
Coyne has previously been the Director of Database & Technology and Business Analytics at SAP UK and Regional Sales Director at Oracle.
Newly-minted Identified Chief Data Officer Mohammad Sabah will direct and develop the company’s patent-pending intelligence technology for recruiters, dubbed SYMAN, which culls unstructured data to create organized, searchable profiles. SYMAN was designed to spot professional data posted in virtually any social media platform. Competing technologies rely solely on user-generated information.
Facebook on Tuesday announced a key hire to its U.S. marketing team, as David Lawenda will join Facebook as the Vice President of Global Sales, U.S.
Previously, Lawenda led sales and marketing at Univision, and also launched SpikeTV and UPN while with Viacom. He will report directly to Carolyn Everson and lead the U.S. sales team at Facebook, overseeing sales and marketing with top American brands and agencies.
Facebook recently sustained another departure, as the company’s Vice President of Global Marketing Solutions, Grady Burnett, has joined San Francisco-based app management and advertising platform Flurry as Chief Operating Officer.
Flurry announced Monday that Burnett will join the company to lead sales, marketing and business development. He spend 4 1/2 years at Facebook, working on the Facebook Preferred Marketing Development program and helping fuel international advertising growth.
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