Facebook testing video discovery feature in iOS app

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Facebook is testing a new way for users to discover more videos from their friends.

According to TechCrunch and sister site AllFacebook, Facebook for iOS users are seeing a prompt to watch more videos when the click on a friend’s movie. Facebook confirmed to TechCrunch that it’s something the site is testing:

This is a new feature we are testing on mobile to help people find more videos they might be interested in.

This does not appear on ads, only on videos that users have uploaded directly to Facebook, and not other sites such as YouTube.

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Facebook’s latest messaging app: Slingshot

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Facebook recognized that Poke was a dud, but it apparently isn’t ready to give up on new messaging apps. Facebook has released a new app in the iTunes Store — Slingshot.

Through Slingshot, users can take a photo, add images and text and other creative accoutrements, then “sling” it to a friend, who must do the same to see the image they received.

The app is listed in the iTunes store now, but it shows a launch date of Tuesday.

A Facebook spokesperson told Inside Facebook that it was mistakenly released early:

Earlier today, we accidentally released a version of Slingshot, a new app we’re working on. With Slingshot, you’ll be able to share everyday moments with lots of people at once. It’ll be ready soon and we’re excited for you to try it out.

The iTunes Store entry offers some more interesting details about Slingshot.

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Facebook testing Foursquare-like details on iOS app

FacebookiOSContextAn update Wednesday to Facebook’s iOS app borrows from Foursquare, showing detailed information — context cards — over the News Feed after a user checks in or after they link to something like a movie or song in a status update.

Facebook notes that this is a test that will roll out to iOS users starting today.

For instance, if you check in at a local park or restaurant, Facebook will show which friends have also checked in there and how recently, as well as photos from their experiences. If you post a structured status update saying that you’re listening to a certain artist or watching a movie, it will show friend who have done the same.

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Paper update: Share via Facebook message, text or email

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Facebook released an update to its news reader iPhone app Paper Tuesday, allowing users to more easily share the stories via Facebook messages, text or email.

The app has been well-liked among those who use it, earning an overall rating of 4.5 stars (out of 5). However, AppData download estimates show that Paper has fallen flat.

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Facebook announces Paper — iPhone app available Feb. 3

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Facebook’s rumored reader app, Paper, is coming to iPhones on Feb. 3, the company announced early Thursday morning. Paper is somewhat comparable to Flipboard, in that it’s a way for Facebook users to discover news and share it with friends on the social network. Facebook CEO Mark Zuckerberg said in Wednesday’s Q4 earnings call that more standalone apps from Facebook are in the pipeline, and then the company launched one less than 24 hours later.

In a highly visual manner, users can scroll through the top stories of the day and see what stories their friends are sharing and talking about. These will include news stories from sources such as CNN and Huffington Post, as well as news from friends, relatives and other connections.

Developed by a team of about 15 people, Facebook is launching Paper first for the iPhone, and then will see what kind of feedback the app gets before considering rolling it out to Android or other devices.

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Report: Facebook to add Graph Search to iOS app, update Messenger

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Facebook is reportedly planning on bringing Graph Search to mobile, starting with iOS, according to 9to5Mac.com. The site reported Wednesday that Facebook will soon release a major update to both its native iOS app and Messenger.

The report suggests that Facebook is testing two versions of Messenger for iOS — one which looks similar to Apple’s native messages feature and another one (which will more likely be released) heavy on white space and fitting with the iOS 7 design.

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Facebook allows advertisers to target iOS IDs in Custom Audiences

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Included in the newest round of Facebook updates for developers is a new software development kit (SDK) for iOS in line with iOS 7 and an official announcement about the new image specs in links. Facebook also announced that advertisers can reach mobile customers by leveraging iOS identifier for advertising (iOS IDFAs).

Facebook notes that advertisers can upload a list of existing customers’ iOS iDFAs and reach them with relevant content. This will be possible for any user on iOS 6 or 7 who has not disabled advertising tracking. Lookalike Audiences will also be able to target similar users. In May, Facebook announced App User IDs, allowing advertisers to define and reach people that have engaged with their Facebook-connected mobile app.

Advertisers can upload mobile advertiser IDs (either the iOS IDFAs or App User IDs) within the Power Editor and the ads application programming interface. Facebook noted that this has been one of the most-requested features from mobile advertisers, many of whom already leverage the iOS IDFA as a standard advertising ID for Apple users.

Facebook does not yet offer this capability for Android users.

Readers: Are you excited about this new feature?

Image courtesy of Shutterstock.

Fueled by iOS 7, Facebook redesigns mobile app

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Not long after Apple released iOS 7 to the public, Facebook announced a major upgrade to its popular app for the iPhone and iPad. Facebook has improved the aesthetics and maneuverability of the iOS app, making it intuitive for Apple users.

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Facebook mobile update: table reservations, movie and TV showtimes, hashtags on iOS

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Planning a dinner and a movie date night? Facebook can help.

The company announced Monday two upgrades to its mobile pages product: the ability to book a table on a restaurant’s Facebook page, and view showtimes on movie and TV show pages. While the table reservation feature is available for Android and iOS users, only those on Apple devices will be able to check showtimes for TV shows and movies from their phone.

Facebook partnered with popular reservation platform OpenTable to strengthen its mobile pages product, a Facebook spokesperson noted:

OpenTable is working with Facebook to allow individuals to book a table via a restaurant’s Page on mobile. From discovery to booking (whether it’s with Nearby or going directly to a restaurant’s Page), everything is within the native Facebook app – no need to visit a mobile site or open OpenTable’s app. This feature is available on Pages of restaurants that support OpenTable in the U.S.(~20K restaurants). This integration will open up OpenTable to more people on Facebook, as you don’t need to be an OpenTable member to book a table on mobile Pages.

Another major mobile update: hashtags are now live on the iOS native app.

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Instagram 4.1: more video capabilities, import video from phone library

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In the first major update for Instagram since the company added video capabilities, Instagram is bringing video to more devices and allowing users to upload videos from their phone and post them.

Just like how users can take photos taken with their phone and import them to Instagram, while cropping and adding filters, they can now do the same thing with video. The newest upgrade for Instagram will allow users to import video already on the phone, cut out the 15-second snippet they want posted, and add specialized filters.

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