Report: Facebook to add Graph Search to iOS app, update Messenger

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Facebook is reportedly planning on bringing Graph Search to mobile, starting with iOS, according to 9to5Mac.com. The site reported Wednesday that Facebook will soon release a major update to both its native iOS app and Messenger.

The report suggests that Facebook is testing two versions of Messenger for iOS — one which looks similar to Apple’s native messages feature and another one (which will more likely be released) heavy on white space and fitting with the iOS 7 design.

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Facebook allows advertisers to target iOS IDs in Custom Audiences

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Included in the newest round of Facebook updates for developers is a new software development kit (SDK) for iOS in line with iOS 7 and an official announcement about the new image specs in links. Facebook also announced that advertisers can reach mobile customers by leveraging iOS identifier for advertising (iOS IDFAs).

Facebook notes that advertisers can upload a list of existing customers’ iOS iDFAs and reach them with relevant content. This will be possible for any user on iOS 6 or 7 who has not disabled advertising tracking. Lookalike Audiences will also be able to target similar users. In May, Facebook announced App User IDs, allowing advertisers to define and reach people that have engaged with their Facebook-connected mobile app.

Advertisers can upload mobile advertiser IDs (either the iOS IDFAs or App User IDs) within the Power Editor and the ads application programming interface. Facebook noted that this has been one of the most-requested features from mobile advertisers, many of whom already leverage the iOS IDFA as a standard advertising ID for Apple users.

Facebook does not yet offer this capability for Android users.

Readers: Are you excited about this new feature?

Image courtesy of Shutterstock.

Fueled by iOS 7, Facebook redesigns mobile app

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Not long after Apple released iOS 7 to the public, Facebook announced a major upgrade to its popular app for the iPhone and iPad. Facebook has improved the aesthetics and maneuverability of the iOS app, making it intuitive for Apple users.

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Facebook mobile update: table reservations, movie and TV showtimes, hashtags on iOS

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Planning a dinner and a movie date night? Facebook can help.

The company announced Monday two upgrades to its mobile pages product: the ability to book a table on a restaurant’s Facebook page, and view showtimes on movie and TV show pages. While the table reservation feature is available for Android and iOS users, only those on Apple devices will be able to check showtimes for TV shows and movies from their phone.

Facebook partnered with popular reservation platform OpenTable to strengthen its mobile pages product, a Facebook spokesperson noted:

OpenTable is working with Facebook to allow individuals to book a table via a restaurant’s Page on mobile. From discovery to booking (whether it’s with Nearby or going directly to a restaurant’s Page), everything is within the native Facebook app – no need to visit a mobile site or open OpenTable’s app. This feature is available on Pages of restaurants that support OpenTable in the U.S.(~20K restaurants). This integration will open up OpenTable to more people on Facebook, as you don’t need to be an OpenTable member to book a table on mobile Pages.

Another major mobile update: hashtags are now live on the iOS native app.

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Facebook adds verified profiles to iOS app

VerifiediOSEarlier this year, Facebook took a page from Twitter’s book and launched verified profiles, so users can know that they’re really getting updates from a celebrity or prominent person.

With the newest iOS app update, launched Wednesday, Facebook brings that verification to mobile. Now when a Facebook user on their iPhone or iPad sees the timeline of a celebrity (or searches their name), they’ll see the blue verified checkmark. Public figures and major brands also get the verification stamp.

Other fixes in version 6.3 of the iOS app:

  • Improved places editing to fix categories, phone numbers and other info on iPad.
  • Implemented a fix for a problem that was causing News Feed to load slowly for some people.

Apple’s iOS 7 impact on Facebook: image sharing capabilities, multitasking

appleAt its annual developer’s conference, Apple has announced iOS 7, a complete revamp of its mobile operating system. Sporting a new, flatter look, the company has made significant updates to all facets of the operating system, including more robust image sharing capabilities and upgraded multitasking support.

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Facebook roundup: iOS apps, media, Windows Phone, Dublin HQ and more

mobile ipadFacebook is No. 1 most downloaded iPhone app of all time – Celebrating 50 billion total downloads across the App Store this week, Apple released new all-time most downloaded apps with Facebook at No. 1 of the free iPhone downloads list. Instagram is No. 3 and Messenger is No. 16. Compared to Facebook’s three, Google has four apps in the top 25: YouTube, Google, Google Earth and Google Maps.

Among free iPad downloads, Facebook is No. 6, with Skype at No. 1.

writingFacebook courts media with new portal – Facebook has launched a new section of its developer site to focus on how media and journalists can best use the platform for distribution. It gives an overview of possible website integrations, such as the Like button, Facebook Comments and Open Graph optimization. It also offers best practices for managing Facebook pages, along with related research reports and case studies. Slate, for example, doubled its referral traffic from Facebook between the second quarter of 2012 and the first quarter of 2013 by adding a new share button to its stories, optimizing its Open Graph tags and focusing on its page strategy.

windows phoneMicrosoft to redesign Facebook for Windows Phone – Microsoft announced this week that it would open the Windows Phone Beta app program to give users an opportunity to test the latest redesign of its Facebook app. Unlike Facebook for iOS and Android, which are developed internally by Facebook, the app for Windows Phone is created by Microsoft. The beta app will get Timeline,  the share button and more high resolution photos. fb_wp_beta-730x405 facebook logo

Facebook looks to expand Dublin operation with new office – Facebook has agreed to rent office space with room for at least 800 people in a building in Grand Canal Square in Dublin, according to Independent.ie. The company recently said it would be adding 100 employees to its Dublin headquarters, which is currently around 400 people. The new office would give the company room to grow. The Daniel Libeskind building where the new office will be is in an area sometimes referred to as Dublin’s ”Silicon Square Mile.” Google has an office nearby.      

Facebook updates iPhone app with stickers and Chat Heads; iPad gets new design

facebookappsFacebook today announced updates for its iOS apps, which bring new messaging features to iPhone and the new News Feed design to both the iPad and iPhone.

Facebook will begin offering “stickers,” which are larger emoji that are popular in Asian messaging apps like Line, KakaoTalk and WeChat. Stickers are a key source of revenue for these and other third-party apps. Facebook announced a “sticker store,” but for now, the stickers are free to download.

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Facebook updates iOS SDK to help developers track conversions

developer-iosFacebook today launched an update for the Facebook SDK for iOS, which seeks to make it easier and faster to develop socially integrated mobile apps and provide developers with better app analytics.

With Facebook SDK version 3.2, developers will be able to track conversions beyond installs. This means that developers will be able to see whether their mobile app install ads resulted in additional in-app purchases, engagement or other important events. Developers can install mobile pixels on the app pages they want to measure, such as a level completion, shopping cart or checkout page. With this in place, developers can optimize their ads for these conversions so that they don’t just get installs, but high quality users.
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Facebook enables mobile app installs direct from News Feed, offers developers more customization and reporting

Facebook today announced changes to its mobile app install ad unit, including a way for iOS 6 users to download apps without leaving the social network. Developers also gained new tools for customizing their ad creative and seeing the results of their campaign.

Mobile app install ads, launched in October after beginning in beta in August, are feed-based ads to drive downloads of third-party iOS and Android applications. Developers can use the same demographic and interest-based targeting options as they can for other ads on the Facebook platform, including being able to target users who have not already connected with an app.

Typically these ads lead to the Apple App Store or Google Play, but now Facebook has created a way for iOS 6 users to see an App Store overlay within the Facebook app. These users can download a developer’s app without losing their place in News Feed. For now, Android users will still be taken out of the app and into Google Play.

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