Facebook has added 14 new positions to its careers page this week, including a number of international-focused media solutions and Preferred Marketing Developer partner manager positions.

The company is also looking for a partner engineer to work with gaming companies to integrate Open Graph. A few developers, including Zynga, have been taking advantage of the platform that way, but there are thousands of games that have not switched to the new publishing format.

Facebook put up a new job listing for growth manager focused on Indonesia. The six- to 11-month contract position will “identify and monitor strengths, weaknesses, opportunities and threats relevant for Facebook’s adoption in Indonesia” and “influence and improve the Facebook experience of users in Indonesia by identifying product/market fit gaps.”

New listings added to Facebook’s careers page:

• Manager, Data Infrastructure (Menlo Park)
• Manager, Site Reliability Operations (Menlo Park)
• Technology Partner, HR (Menlo Park)
• Email Writer – Contractor (Menlo Park)
• Partner Engineer – Open Graph (London)
• Growth Manager, Indonesia (Singapore)
• Associate, Media Solutions (Sydney)
• Team Lead, Media Solutions – France & Benelux (Dublin)
• Team Lead, Media Solutions – Germany (Dublin)
• Client Partner – Denmark (Stockholm)
• German Partner Manager, Preferred Marketing Developer Program (Dublin)
• Spanish Partner Manager, Preferred Marketing Developer Program (Dublin)
• Nordic Partner Manager, Preferred Marketing Developer Program (Dublin)
• Manager, Custom Market Insights (Singapore)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook revealed that 102 million users accessed Facebook solely through mobile devices in June, according to a document filed with the Securities and Exchange Commission.

However, the 23 percent increase since March doesn’t necessarily mean that users are ditching desktop in favor of their iPhone or Android device. Facebook is growing rapidly in mobile-first areas like India and Indonesia, which have large bases of feature phone users. This is often overlooked when people consider Facebook’s growth and opportunity in mobile because so far the company has not offered a breakdown in the demographics of its mobile users. However, based on trends in feature phone usage and stats Facebook has previously shared, much of the social network’s mobile-only usage seems to be coming from emerging markets, though time spent on desktop is likely decreasing in favor of mobile within the U.S. and other developed markets.

Worldwide, Facebook’s mobile monthly active users increased 67 percent from 325 million in June 2011 to 543 million in June of this year. The company noted that mobile usage is growing in all regions, and it highlighted the U.S., India and Brazil as key sources of this growth, but it did not say where the mobile-only users are coming from.

However, last month Facebook Head of Mobile Partnerships Emily White shared that 30 percent of new users in India are registering for the site via mobile phones. It’s likely these users are among those who never visit Facebook on desktop. The company says it had 59 million MAUs in India in June, an increase of 84 percent compared to the same period in 2011. An analysis using the Facebook ad tool suggests that about 30 percent of India’s users are active feature phone users and about 10 percent are Android or iPhone users.

Other emerging markets are also driving the social network’s mobile-only growth. White said that 90 percent of users in Africa use mobile phones. According to the document Facebook filed Tuesday, the social network also saw a 24 percent increase in Indonesian users since June 2011. An analysis using the Facebook ad tool suggests that about 36 percent of users in Indonesia are active feature phone users and about 5 percent use iPhones or Android devices. Like in Africa and India, Indonesia is a region where many people are accessing the Internet for the first time through their phones.

In the U.S., Canada, Europe and other desktop-first areas, users are accessing Facebook from both personal computers and mobile devices. Overall, 441 million mobile MAUs accessed Facebook from both platforms in June. CEO Mark Zuckerberg said last week that mobile-connected users are more active than desktop-only users. Specifically, mobile users are 20 percent more likely to use the service on any given day. However, even though these users are still accessing Facebook on desktop, the amount of time they spend on mobile is certainly increasing. The social network experienced a 2 percent decrease in the number of ads delivered in the U.S., despite 10 percent growth in daily users and upping the number of ads per page. CFO David Ebersman attributed this decline to increasing mobile usage and said the company is seeing similar trends in other developed markets.

Facebook reported that 58 million users were mobile-only in December 2011, and 83 million were mobile only in March 2012. The 102 million mobile-only users Facebook reported for June make up little over 10 percent of the social network’s total 955 million monthly active users. In December 2011, 13 percent of total users at the time were mobile-only.

Facebook’s earned an average $1.28 revenue per user in the second quarter of 2012, a nearly 6 percent increase over last quarter, but not even a 2 percent gain year over year. The company’s highest ARPU was in Q4 2011 when it brought in $1.38 per user.

U.S. and Canada revenue per user was back up to its Q4 2011 average of $3.20, but Europe and Asia are still below where they had been. Facebook attributes this to poor economic conditions in Europe and rapid growth in Asia where it hasn’t begun to monetize as well.

As expected, revenue cannot keep pace with user growth as the social network expands in developing countries and other areas where the company’s advertising and payments business is still weak. Facebook experienced 29 percent year-over-year growth in monthly active users, bringing its total to 955 million MAU. Executives noted that Brazil and Japan were among some of the fastest growing regions. These could be much more profitable in the future, as Facebook is actively working to improve its sales and business relations there. For instance, the company is hiring a SMB growth specialist, Japan and a director of online sales and operations, South and Latin America. Facebook also held a version of its fMC marketing conference in Tokyo in March.

However, in India, Indonesia and many African countries, where a larger percentage of users are on feature phones — and sometimes not on desktop at all — monetization will happen more slowly.

Facebook today announced that App Center has been rolled out to all users in the U.S., Australia, Canada, India, Ireland, New Zealand, South Africa and the United Kingdom.

In coming weeks, App Center — a personalized site for users to discover mobile, canvas and web apps connected with Facebook — will be available to users in Brazil, France, Germany, Russia, Spain, Taiwan and Turkey. Developers are asked to submit translated app detail pages for these countries by using the “localize” tab within their app dashboard. The company says submissions that are turned in before Friday will be prioritized for review.

Facebook says App Center has already driven millions of app installs since it launched to users in the U.S. last month. The social network emphasizes that App Center is a place for “high-quality” apps. The dashboard is personalized for each user, sorting apps by category and user ratings, as well as by what a user’s friends have added. If a user has blocked an app in the past, it will not appear in App Center. In some cases, the dashboard will also hide an app if a user has already connected with it.

From an app’s detail page, users can see an app’s star rating, top in-app purchases, screenshots and what permissions the app needs, among other information. If users discover a mobile app from the desktop App Center, they can choose “send to phone,” which will send a push notification that includes a link to Apple’s App Store or Google Play.

In order for an app to appear in App Center, developers must follow a set of submission guidelines and wait for review from Facebook. The company says uses a variety of signals — including user feedback and engagement within apps — to determine whether or not an app will be listed in App Center. Details about how to submit an app to be listed are available here.

Facebook appears to be testing a way for pages to customize their presence for different regions while maintaining a unified total Like count across all pages.

It seems users who visit a page will be automatically directed to the version specific to their region, but they can access any regional or global page through a drop-down menu. Many pages have amassed large global fan bases, but any given post reaches a small subset of those people. Sharing region-specific content with the right audience can have a big impact on reach and engagement. This latest test allows each page to display the same total fan count, which could encourage brands and organizations to expand their regional efforts without worrying about the perception of having pages with a low number of Likes.

Earlier this year a study found that posts from local branches of a business generate reach five times the percentage of fans as a post from a corporate page. The study also found that local posts see engagement from eight times as many of the fans reached compared to corporate posts. NPR conducted an experiment that used Facebook’s geotargeting feature to post local stories to a smaller, more relevant subset of its fan base, and found that local stories outperformed global stories six-to-one in terms of engagement rate.

We do not yet have details on how regional pages might be created or managed through Facebook, but it seems that these pages can be completely customized with different cover photos, posts, about sections and apps. Although the total Likes will be the same across global and regional pages, each will have its own Talking About This count. We will share more information as it becomes available, but so far this test seems to be limited to Facebook’s own marketing pages, based on what we can tell from our PageData tracking service. See some examples below.

Hat tip to AllFacebook.de, which first wrote about the feature.

Facebook made an average $1.21 per user between Jan.1 and March 31 — a 6 percent increase from the first quarter of 2011– according to an updated filing with the Securities and Exchange commission.

The social network today reported revenues of $1.058 billion for the first quarter of the calendar year. That’s a 45 percent increase from the first quarter last year, but 6 percent less than the previous quarter. It also revealed it had 901 million monthly active users and 526 million daily active users as of March 31 — a 33 percent increase in MAUs and 41 percent increase in DAUs year over year.

Facebook reported that average revenue per user increased across all geographies, but it is also beginning to better monetize outside the U.S. In this most recent quarter, 50 percent of the company’s revenue was generated by users in the U.S. and Canada. That’s down from 2 percent from 2011 and 8 percent from 2010. Facebook notes that revenue growth particularly picked up in Germany, Brazil, Australia and India.

Facebook attributes the slight decline in revenue this quarter over last to seasonal trends. Advertising spending is typically highest in Q4 as a result of the holidays and companies using up their remaining budgets. At the end of February, Facebook introduced a number of new premium advertising options, including logout page ads, Reach Generator and Sponsored Stories that appear in the mobile News Feed. The effects of those products on revenue likely won’t be seen until next quarter, if not the end of the year.

The social network also updated its daily engagement statistic to 3.2 billion Likes and comments per day. In Q4 2011, the social network was generating 2.7 billion Likes and comments per day. It noted that there were 488 million users engaged with Facebook mobile products in March 2012. This is up about 13 percent since three months ago.

Facebook is expected to make its initial public offering on the NASDAQ in mid-May.

For the first time, Facebook is getting more visits in Brazil than Google and all other sites on the Internet, according to data from Experian Hitwise.

Facebook initially surpassed Google Brazil on April 1, and has had the lead four other days since then. On Sunday, the social network accounted for 10.98 percent of visits across the Internet in Brazil. The search engine dipped to 10.55 percent that day. The stats represent major growth on Facebook’s part. In six months, the site has experienced a 5.3 percentage point increase in share of visits in Brazil — a nearly 87 percent relative increase, as shown in the graph below.

Facebook officially passed Orkut as the most popular social networking site in Brazil in January, according to Hitwise. Facebook says it had 37 million monthly active users in Brazil as of Dec. 31, 2011, an increase of 268 percent from the prior year, according to a filing with the Securities and Exchange Commission. Because of Brazil’s size — it is the fifth most populous country in the world– it remains a large source of future growth. Facebook estimates that it has only 20 to 30 percent penetration in the country.

Facebook is 10 million monthly active users strong in Japan, the company announced today at a marketing conference in Tokyo.

This figure indicates Facebook has about 10 percent penetration among Japanese Internet users and is quickly gaining on Mixi, Japan’s most popular social network. Mixi reported in February that it has 15.2 million monthly active users.

Japan is one of the few countries where Facebook has lower than 20 percent penetration. Russia and South Korea are others, as well as China where Facebook is banned. But Facebook is growing rapidly in Japan. The latest MAU figures are double the 5 million the social network reported in September 2011.

Facebook got serious about Japan in 2010, and developed a number of initiatives to increase usage there. The social network began to let users syndicate their Facebook posts on Mixi. It created a job search app for university students. And it prompted users to complete “missions” to fill out their profiles. Judging from a graph shown at fMC Tokyo, Facebook had about 1 million MAU at the start of 2010 and 2 million in 2011.

Also at the conference, Facebook introduced Timeline for pages and new premium ad products as it did in New York last month. The company has a final fMC planned for London at the end of March.

Image credit: TechCrunch Japan

Facebook announces 2012 fellows - Facebook announced 12 picks for its Fellowship Program this week. The company had about 300 applicants for the positions which include a year’s worth of tuition, a $30,000 stipend, $5,000 for travel and $2,500 for a computer.

Fellows have specialties including mobile computing, computer networking and cloud computing, machine learning, storage systems, search, distributed systems, programming language technology, computer security, programming languages, computer security, distributed data storage and programming languages and computer security.

Mobile coverage in Africa could mean growth for Facebook – French mobile carrier Orange announced a new service for low-end mobile phones in Africa, meaning that about 70 million subscribers may now be able to access Facebook.

ISS criticizes Facebook’s shareholder rights – Institutional Shareholder Services analysts wrote this week that Facebook’s dual-class share structure may cause problems if the structure ever changes. Analysts wrote that this dual structure potentially divides owners into opposing groups, creating potential for future conflict.

Microsoft’s Windows phone Facebook app upgraded - A new version the Facebook app for Microsoft’s Windows Phone, was introduced this week and includes a new profile design, banner images, access to pages, groups, the ability to view Likes and more.

Australian film simultaneously released in theaters, Facebook - “Tomorrow, When the War Began” is an Australian film that is set to be released into U.S. theaters, Facebook and VOD at the same time, on Feb. 24. The film is being distributed by Milyoni’s Social Cinema technology. [Image via Facebook]

Paul Ceglia owes Facebook $76K – The man who claims to own part of Facebook, Paul Ceglia, owes the company a hefty sum of legal fees, according to U.S. Magistrate Judges Leslie Foschio. The judge ordered Ceglia to pay about $76,000 in legal fees to the company.

Vitrue’s SRM livestreams Coldplay across 240 pages – iHeartRadio used Vitrue’s SRM technology to livestream a Coldplay concert across 240 Clear Channel-affiliated pages last week.

Facebook announced new usage milestones in its S-1 filing today: 845 million monthly active users including 425 million users who access the service on mobile devices.

The company had last claimed 800 million monthly active users  and 350 million mobile monthly active users at its f8 developer conference in September.

Overall, that means the social network has seen a 39 percent increase in monthly active users since December 2010. It saw particularly strong growth in Brazil with a 268 percent increase year-over-year and India with a 132 percent increase. Notably, both of these markets were strongholds for Orkut, an early rival social networking service from Google.

In the U.S., Facebook is starting to hit its saturation point with 161 million monthly active users, a 16 percent increase from the previous year.

It comes as little surprise that a large percentage of users return regularly. Facebook has long said that half of its users access the site daily. The social network had 483 million daily active users in December 2011, an 48 percent increase since December 2010. According to the company’s IPO filing today, 360 million users were active on at least six days a week in December 2011.

Of course, the larger Facebook gets, the harder it may be for it to grow. “We anticipate that our active user growth rate will decline over time as the size of our active user base increases, and as we achieve higher market penetration rates,” the company said in its filing today. “To the extent our active user growth rate slows, our business performance will become increasingly dependent on our ability to increase levels of user engagement in current and new markets.”

One of the last bastions where Facebook might find an additional 500 million or more users is in China — a country it has explored but never formally entered. In addition to government censorship, it would find many mature rivals there including Sina and Tencent. Prospects there do not look promising, especially considering that Google lost substantial search market share there after a disagreement with the Chinese government. “We do not know if we will be able to find an approach to managing content and information that will be acceptable to us and to the Chinese government,” the company’s statement said.

The company defines active user as a registered user who has logged in and visited Facebook through a website or mobile device in the last 30 days. Facebook also shared stats about activity on its platform. As of December 31, 2011, there were more than 37 million pages with ten or more Likes. More than seven million apps and websites have integrated with Facebook.