Facebook this week announced the formation of the EMEA (Europe, Middle East, Africa) Client Council to better help serve advertisers in this region.
In a post in Spanish on the Facebook for Business blog, the company announced the mission of the EMEA Client Council:
We believe that developed countries and those that have high growth rates have a lot to learn from each other, and we wanted to create a forum in which some of the best minds in the industry could hear and share ideas and inspire thinking about the future of marketing.
That future is connected and mobile Internet devices. Increasingly, users access the Internet at an astonishing rate, while devices such as mobile phones, tablets and even clothing with built-in technology are transforming our behavior and will be a factor that will drive growth in EMEA. For example, in parts of Africa and the Middle East, the mobile phone becomes a means of survival that provides authentic information on commodity prices, health care, banking, employment, entertainment and leisure.
Parse announced Thursday that the company is expanding across the pond and building a team in London. Since being acquired by Facebook last year, Parse has grown by more than 250 percent. More than 140,000 new developers started building mobile apps on Parse over the past year, with half of them coming from Europe, Middle East and Africa. The new London Parse team will support these developers.
Parse CEO Ilya Sukhar announced the news in a blog post:
The Parse London team will be based out of the Facebook London office, which is moving to a beautiful new location in central London in early June. We’re hiring engineers to help build the next big Parse products and to support products we’re building in collaboration with the Facebook Platform team.
We’re also looking for partner managers and partner engineers who will work directly with the biggest app developers in Europe, helping them to build awesome cross-platform apps using Parse. The team is already working with companies like Deezer, TopShop and Mind Candy.
We prioritize our product road map based on the feedback we get from our customers, and having a team on the ground in London allows us to cater the future of Parse products to the needs of our global community.
While Twitter might have gotten most of the social media attention during the Arab Spring, Facebook now has a greater impact in the Middle East.
According to a study by Northwestern University in Qatar and the Doha Film Institute, the use of Twitter is now coming in a far second place to Facebook. Facebook is the most popular social network in the MENA (Middle East and North Africa) region, used by nearly twice as many internet users as Twitter.
The “Entertainment Media Use in the Middle East” survey represented 6,035 face-to-face interviews in the countries of Qatar, Saudi Arabia, Lebanon, Egypt, Tunisia and the United Arab Emirates.
Kealan Lennon, CEO and Founder of Dublin-based social greeting card company Cleverbug, has been named to Facebook’s Small Business Client Council for EMEA (Europe, Middle East, Africa).
Cleverbug has grown rapidly by allowing Facebook users to create online and physical cards for friends using Facebook photos. Cleverbug has built a social graph through Facebook of more than 50 million users in the past 12 months, with customers in 150 countries.
Lennon wrote in a press release about the honor of being added to Facebook’s Small Business Client Council:
It is an honor to be recognized by the leader in social as being at the forefront of social and mobile adoption. We have experienced phenomenal growth and engagement in our business via Facebook, and have grown to become leaders in the greeting card publishing space. Over 15 million Facebook users see CleverCards in their News Feed every month, and that number is rapidly growing.
If reports by the Financial Times and TechCrunch are to believed, Facebook wants your money.
The Financial Times reported this week that Facebook is looking into adding electronic money transferring to its ecosystem.
Stories say that the social network is only “weeks away,” from getting properly approved in Ireland for a service that would let user store money on Facebook and use it to exchange money with friends and pay for goods — similar to PayPal.
This process would allow Facebook to become an “e-money” institution and make it so its European users can send money throughout the continent. Financial Times notes that Facebook has discussed partnering with a few London-based startups that specialize in money transferring services via desktop and mobile: TransferWise, Moni Technologies and Azimo. It would also require Facebook to hold €350,000 and segregate funds equal to the amount of money it has earmarked for this service.
But why is Facebook reportedly getting into this market?
Facebook has decided to tap into the growing Hispanic market by assisting businesses with new tools to reach this demographic. In the U.S., 23 million Hispanic users are active on Facebook every month, and the company wants brands to have the strength to reach out to these people.
Facebook told Inside Facebook that Alexandre Hohagen, Vice President of Facebook Latin America, has moved to Miami to assume the additional responsibilities for the U.S. Hispanic market. Christian Martinez, previously Vice President of Network and Interactive Sales at Univision, has joined to run ad sales for the U.S. Hispanic market in Miami.
India is one of the fastest-growing regions in terms of Facebook membership. Wondering what pages Indian users like the most? PageData has the answers.
Brazil is one of Facebook’s fastest-growing countries — and a growing part of its advertising plans for the future.
Wondering what Brazilian Facebook users like the most? Thanks to PageData, we found out.
Facebook’s mission has spread far beyond Menlo Park, Calif. Mark Zuckerberg, the company’s CEO and Co-Founder, wants to connect the world. Not only is he a driving force behind Internet.org, the plan to bring Internet access to those in lesser-developed countries, but Facebook has also stepped up its translation services by acquiring startup Mobile Technologies, makers of translation app Jibbigo.
Ofer Shoshan, the CEO of One Hour Translation, applauded Facebook for the move and feels that more major brands on the site should look into translation service as the social network grows internationally.
Monday night, Facebook Co-Founder and CEO Mark Zuckerberg posted the above photo to his timeline, showing a map of Facebook friend connections around the world. One commenter pointed out that China looks quite dark.
That may change soon. According to the South China Morning Post, Beijing is lifting the Internet firewall that has prevented residents from legally accessing Facebook and Twitter — but only within the free-trade zone of Shanghai. This decision will also allow residents to view the website of The New York Times.
Previously, such websites were deemed too politically sensitive and have been banned since 2009, but now it appears that Facebook has a foothold into China — and its 1.35 billion residents (roughly 590 million of whom are online). A Facebook representative confirmed to Inside Facebook that the company is aware of this news, but declined to comment further.