Facebook has decided to tap into the growing Hispanic market by assisting businesses with new tools to reach this demographic. In the U.S., 23 million Hispanic users are active on Facebook every month, and the company wants brands to have the strength to reach out to these people.
Facebook told Inside Facebook that Alexandre Hohagen, Vice President of Facebook Latin America, has moved to Miami to assume the additional responsibilities for the U.S. Hispanic market. Christian Martinez, previously Vice President of Network and Interactive Sales at Univision, has joined to run ad sales for the U.S. Hispanic market in Miami.
India is one of the fastest-growing regions in terms of Facebook membership. Wondering what pages Indian users like the most? PageData has the answers.
Brazil is one of Facebook’s fastest-growing countries — and a growing part of its advertising plans for the future.
Wondering what Brazilian Facebook users like the most? Thanks to PageData, we found out.
Facebook’s mission has spread far beyond Menlo Park, Calif. Mark Zuckerberg, the company’s CEO and Co-Founder, wants to connect the world. Not only is he a driving force behind Internet.org, the plan to bring Internet access to those in lesser-developed countries, but Facebook has also stepped up its translation services by acquiring startup Mobile Technologies, makers of translation app Jibbigo.
Ofer Shoshan, the CEO of One Hour Translation, applauded Facebook for the move and feels that more major brands on the site should look into translation service as the social network grows internationally.
Monday night, Facebook Co-Founder and CEO Mark Zuckerberg posted the above photo to his timeline, showing a map of Facebook friend connections around the world. One commenter pointed out that China looks quite dark.
That may change soon. According to the South China Morning Post, Beijing is lifting the Internet firewall that has prevented residents from legally accessing Facebook and Twitter — but only within the free-trade zone of Shanghai. This decision will also allow residents to view the website of The New York Times.
Previously, such websites were deemed too politically sensitive and have been banned since 2009, but now it appears that Facebook has a foothold into China — and its 1.35 billion residents (roughly 590 million of whom are online). A Facebook representative confirmed to Inside Facebook that the company is aware of this news, but declined to comment further.
Hearsay Social, a Facebook Preferred Marketing Developer in pages and apps, announced Thursday that the company has raised $30 million in Series C funding, led by existing investors Sequoia Capital and NEA. This brings the company’s funding to $51 million.
Hearsay Social plans to use this latest investment to accelerate growth within the insurance and financial industries, ramping up product development, customer success, expanding into international markets, and boost staffing.
CEO Clara Shih commented on the latest round of investments:
From day one, our mission has been to deliver success for sales organizations in the social media era. We are humbled by these recent milestones and, above all, thank our customers for their vision and partnership.
Not long after losing its advertising and growth chief for Asia, Facebook said goodbye to its director in Europe. Christian Hernandez, who headed up Facebook’s Euro and Pan-European divisions, announced that he is leaving the company to join business partner Eric Martineau-Fortin in the growth of White Star Capital.
Hernandez commented on his career change in a public Facebook post:
Some 1,350 days ago, I walked into Facebook for what has been one of the most amazing rides of my professional career. I have been able to work with and learn from some of the most amazing minds in tech, and have loved working alongside companies seeking to innovate on top of the Facebook Platform and see them scale globally.
The timing, however, is now right to put my passion for entrepreneurship and working with early-stage startups to use in a new way. In a few weeks I will leave Facebook and join my longtime friend and investment partner Eric Martineau-Fortin to scale out White Star Capital.
Facebook today announced partnerships with mobile operators around the world to provide free or discounted data access when subscribers use Facebook messaging.
The social network has arrangements with 18 mobile operators in 14 countries to provide special pricing for usage of Messenger for Android, Messenger for iOS and Facebook for Every Phone. Facebook recently updated its feature phone application to be optimized for chat and added a number of new features to Messenger, including voice messaging and the ability to create a Messenger account without a Facebook profile.
The social network is making a big global push for its messaging service this year. As the company seeks its next billion users, messaging is going to be a key feature that draws people in. With so many alternatives — from SMS and email to apps like WhatsApp or WeChat — Facebook has a lot to compete against. Now, it’s hoping that subsidizing usage by partnering with mobile providers will give it an edge in emerging markets.
“Facebook for Every Phone,” the official page for Facebook’s feature phone application has become the first page on the social network to surpass 200 million Likes, according to our PageData tracking service.
The page was created in August 2011, and back in June 2012 it was the first page to surpass the 100 million Likes mark. It’s still the only page to have done so. By comparison, the No. 2 page on the social network is its official community page, “Facebook,” with 87 million likes. YouTube holds the No. 3 spot with 70 million Likes.
Facebook for Every Phone is a native mobile app compatible with more than 3,600 different Java-enabled feature phones. The growth of the app’s fan page is an indication of how many of the social network’s mobile users are on feature phones. Facebook for Every Phone users are given the option to Like the page when they first log in to the app, a company spokesperson told us in April last year.