By now, if you’re on iOS, you’ve no doubt fawned over Instagram’s new stand alone time lapse video app, Hyperlapse.
The app uses stabilization technology to allow the user to create videos that look cinematic versus a typical jittery movie most can make with a phone.
The increasing focus on video is hard to ignore — especially with the release of Hyperlapse and Amazon’s acquisition of Twitch happening on the heels of one another — but what does it mean for the future of marketing?
Inside Facebook caught up with James Borow, CEO of Facebook Strategic Preferred Marketing Developer SHIFT to get his take on the video trend.
Instagram announced Tuesday another standalone app — Hyperlapse. Through Hyperlapse, which is currently only available on iOS, users can create high-quality time lapse videos.
The app includes a stabilizer which allows users to create time lapse videos, even while they’re in motion. Smartphone cinematographers can then choose a playback speed between 1x and 12x, and share the video to Instagram or Facebook. You don’t need a Facebook or Instagram account to use the app.
Hyperlapse requires iOS version 7.0 or later, and is optimized for the iPhone 5.
Instagram’s clout as a marketing channel just got a little bigger. Instagram announced recently that there will be a trio of tools for advertisers and marketers: account insights, ad insights and ad staging.
Instagram announced these new tools on its blog:
The new tools will help brands monitor their posts and campaigns by providing information on reach, impressions, and engagement. For example, an advertiser will now have access to a real-time campaign summary and data showing how their target audience is responding to each of their sponsored photos. Also, brand marketers will be able to better understand the best time of day to post a photo or video.
We’ve worked closely with several of our advertising partners to make sure these tools meet their needs. We’re now making them available to all Instagram advertisers, whose feedback will help us improve the product before releasing it to additional brands later this year.
So what can these features do?
Digital marketers are used to assimilating platform updates and advancements into their ad campaigns, but there could be a sea change on the horizon.
It’s been over two years since Facebook acquired Instagram, and the social giant has finally dropped a big clue about how it might integrate the photo-sharing platform. If a recent test proves to be a precursor to a bigger strategy to come, Facebook could position itself as a marketing ecosystem that will challenge everyone – Google, Twitter, etc. – to catch up.
The newest app from Facebook/Instagram — leaked last week — Bolt, is official. The company announced Tuesday that Instagram Bolt has been launched for iOS and Android users in New Zealand, Singapore and South Africa. Bolt is a way for people to quickly share images via one-on-one messaging, somewhat similar to the most recent app Facebook launched, Slingshot.
As Instagram slowly starts to mix in some advertising, the major question for the photo-sharing app is how it will become a source of monetization for Facebook. While Facebook CEO Mark Zuckerberg or COO Sheryl Sandberg might address the early effects of Instagram advertising in its Q2 earnings call on July 23, it’s worth noting that Instagram ads are still in their infancy.
How new are Instagram ads? In a Fortune story published recently about Instagram, noting that CEO and Co-Founder Mark Systrom still personally reviews each ad the limited subset of advertisers design for the app. Instagram first allowed advertisers who already appealed to core segments of Instagram’s user base.
The feature story shed some light on newer features, such as Instagram Direct and video. In the past month, 45 million Instagram users (about 25 percent) have either sent or received a message through the app.
However, the video feature hasn’t been as successful, Fortune reports.
After a test for U.S. users, Instagram announced today that advertising will expand into Canada, the U.K. and Australia.
Instagram notes that the reaction for advertisers in the U.S. test has been “positive,” so this is the first step toward a more worldwide rollout.
Instagram blogged about the launch:
As Instagram builds its business, we’ve put our community first every step of the way. And since introducing ads last November, we’ve worked with a handful of top brands to draw creative inspiration from the community and create ads that were engaging and felt natural in people’s feeds.
We gave people the ability to provide feedback on ads so we could learn what people liked—and didn’t like—and improve over time. (If you gave feedback on an ad, thank you!)
So far, our community-focused efforts are working. The results for advertisers have been positive—and in some cases, well above the ad industry’s average for performance. We’re excited to build on this momentum, and in the coming months we will extend the same level of care and consideration as we introduce ads on Instagram to our global community.
A photo posted this week by reality TV star Kim Kardashian has broken Justin Bieber’s Instagram record for most likes, a Facebook spokesperson confirmed.
Kardashian recently wed rapper Kanye West in a private ceremony. Kardashian posted a photo May 27 of the newlyweds kissing and since then, the photo has more than 1.99 million likes. The photo has also generated more than 37,100 comments.
The kiss photo broke the old record, set by singer Justin Bieber, posted 5 months ago, where he is being hugged by singer Selena Gomez. That photo has 1.82 million likes.
Socialbakers, a Facebook Preferred Marketing Developer, took a look at the top-performing brands on Instagram, finding that Nike was the fastest-growing company in April, but an 80-year-old grandma is also a force on the photo-sharing platform.
On the brands side, Socialbakers found that Nike grew by more than 300,000 followers in April, topping the likes of Forever 21, H&M, Victoria’s Secret and Adidas.
Brands are increasingly taking to Instagram to attract new customers, deliver visually pleasing content to current fans, and give everyone an inside look at companies.
So which industries are doing this the best? According to Socialbakers’ latest Instagram performance report, fast-moving consumer goods brands (FMCG) and home & living accounts.