Twitter is a great way to share information and chat with your brand’s fans, but a new report by Facebook Preferred Marketing Developer Socialbakers shows that much more of that conversation is happening on Instagram.
Socialbakers looked at the engagement rate of the top 25 most engaging brands, finding that there’s more discussion happening on the photo-sharing platform, and by a wide margin.
While some Instagram users (on iOS) can speed up video with Hyperlapse, now all Instagram users can slow their videos down, with a slo-mo video option being added to the app.
Instagram also announced five new filters: Slumber, Crema, Ludwig, Aden and Perpetua.
Instagram announced these new features and filters in a blog post:
In December 2012, we added Mayfair and Willow to the Instagram filter family—and a lot has happened in the last two years. Photography trends have evolved, and the capabilities of the camera on your phone have vastly improved. We’ve seen tremendous creativity within the community, not only in the moments they share, but in the time spent carefully composing and editing photos and videos to bring out emotions and make them beautiful.
Inspired by the photography, art, fashion and design of the global Instagram community, we’re releasing five new filters that we believe are our best yet. You’ll see the filters at the front of your filter tray: Slumber, Crema, Ludwig, Aden and Perpetua. They soften and subtly shift colors to achieve the look and feel you want for your each photo.
Instagram announced Wednesday morning that there are now more than 300 million people using the Facebook-owned photo sharing app. The app will also include — similar to Facebook — verified badges for celebrities. Instagram has been working to make the experience better for those 300 million users, deactivating several spammy accounts.
Instagram CEO Kevin Systrom announced the milestone in a blog post:
We’re proud to announce that there are now more than 300 million Instagrammers. Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day. Instagram is home to creativity in all of its forms, a place where you can find everything from images of the Nile River to the newest look from Herschel Supply or a peek inside the mind of Taylor Swift.
We’re thrilled to watch this community thrive and witness the amazing connections people make over shared passions and journeys.
Instagram is growing worldwide, but the two biggest geotagging locations take place in Facebook’s home state of California. Three of the top 10 geotagged locations are in New York City, but several international destinations made the list of Instagram’s top 10 locations of the year.
Look below to find out where Instagram users geotagged their posts most often.
Facebook attracts more than a billion mobile users each month and 66 percent of its revenues come from this channel. In fact, mobile users spend 20 percent of their mobile time on Facebook!
Facebook’s success on mobile, whether from the point of view of the audience size or monetization, is unparalleled.
Instagram and WhatsApp (acquired respectively in April 2012 and February 2014) are two other social apps also with phenomenal audience success, although several notches below. They’re not profit centers yet and will not be discussed here.
What about the blue giant’s mobile diversification strategy beyond the main app and purchased successes?
Retailers are coming around to the power of Facebook’s targeted advertising. Facebook Marketing Partner Offerpop feels that with innovations such as the Buy button and more ways to drive direct commerce, Facebook will be a major factor in Q4, when many companies ramp up advertising for the holidays.
Offerpop is also bullish about Instagram, where brands will tap into user-generated content.
Mairead Ridge, Offerpop’s Senior Marketing Manager, talk with Inside Facebook about how the sentiments about Facebook’s ability to deliver ROI are changing in time for the holiday shopping season:
Recently, there’s been a sense from marketers that Facebook is on the decline. It’s tougher than ever to get organic reach. We’ve heard a lot of brands and marketers react to that. But what we’re seeing is that there’s still ROI out there for brands that are using Facebook’s ad platform and organic tactics out there to drive reach and site traffic and sales. I think everybody that experimented with the platform for a long time is starting to see better and better results from their efforts.
According to a recent Offerpop survey, 92 percent of marketers polled planned to spend most of their social budget on Facebook.
Instagram has reportedly hired its first Chief Operating Officer: Marne Levine, previously Facebook’s Vice President of Global Public Policy.
According to re/code, Levine will handle the day-to-day internal operations of Instagram, which Facebook acquired in 2012. Levine has been with Facebook for the past four years, leading the company’s decisions on global policy.
Instagram on Thursday announced an update to its Hyperlapse app (currently only for iOS).
Now, Hyperlapse users with the updated app can use their phone’s front-facing camera to take time-lapse videos.
An Instagram spokesperson described the update:
Creating a #selfielapse is as simple as tapping an icon on the app’s home screen, which toggles between the front- and rear-facing cameras. As before, a Hyperlapse video can be shared directly to your Instagram or Facebook account, or simply saved to your smartphone’s camera roll to access later.
By now, if you’re on iOS, you’ve no doubt fawned over Instagram’s new stand alone time lapse video app, Hyperlapse.
The app uses stabilization technology to allow the user to create videos that look cinematic versus a typical jittery movie most can make with a phone.
The increasing focus on video is hard to ignore — especially with the release of Hyperlapse and Amazon’s acquisition of Twitch happening on the heels of one another — but what does it mean for the future of marketing?
Inside Facebook caught up with James Borow, CEO of Facebook Strategic Preferred Marketing Developer SHIFT to get his take on the video trend.
Instagram announced Tuesday another standalone app — Hyperlapse. Through Hyperlapse, which is currently only available on iOS, users can create high-quality time lapse videos.
The app includes a stabilizer which allows users to create time lapse videos, even while they’re in motion. Smartphone cinematographers can then choose a playback speed between 1x and 12x, and share the video to Instagram or Facebook. You don’t need a Facebook or Instagram account to use the app.
Hyperlapse requires iOS version 7.0 or later, and is optimized for the iPhone 5.