What drives engagement on Instagram?

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Brands are increasingly taking to Instagram to attract new customers, deliver visually pleasing content to current fans, and give everyone an inside look at companies.

So which industries are doing this the best? According to Socialbakers’ latest Instagram performance report, fast-moving consumer goods brands (FMCG) and home & living accounts.

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See the Sochi Winter Olympics through the Instagram feeds of U.S. athletes

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The U.S. Olympic team recently announced its roster for the upcoming 2014 Winter Olympic Games in Sochi, Russia. Many of these athletes also love using Instagram, so Facebook compiled a list of all teams, venues and athletes that utilize the popular photo-sharing app.

Want an inside look at life as an Olympic or Paralympic athlete? Check out the list below to follow American athletes and teams as they go for the gold.

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Do you remember Instagram’s top #TBT posts?

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Instagram is already nostalgic about 2013. Facebook’s photo- and video-sharing network released its list of top celebrity #TBTs (Throwback Thursdays) of 2013.

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The top 13 Instagram moments of 2013

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While Instagram recently touched on the top places to check in and the most hotly-posted about topics of 2013, the photo sharing network recently released its list of the top moments of the year, including Pope Francis, same-sex marriage triumphs and the Royal Baby.

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The top Instagram hashtag of 2013? #love

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Much like Facebook, Instagram recently released its 2013 statistics, showing that #love, Justin Bieber and Siam Paragon shopping mall were among the things that were most pictured on the photo-sharing network.

Instagram announced that #love was the most-used hashtag of 2013 and a post by Justin Bieber got the most hearts of any photo on the network.

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Is Instagram Direct Facebook’s attempt at Snapchat?

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Instagram Co-Founder Kevin Systrom validated a rumor Thursday morning, confirming that Instagram is adding direct messaging. Through a feature called Instagram Direct, users can send photos and have private chats with one or more friends.

Many people felt that this was Facebook’s way of integrating a key feature of Snapchat, which reportedly rejected a $3 billion offer from the social network. However, there’s still a major thing that sets Snapchat apart from Instagram, even with this messaging ability.

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Report: Instagram to add messaging?

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One of the features Instagram has been lacking is a messaging platform. According to GigaOm, that could come by Christmas. The site’s sources tell them that Facebook could integrate messaging into its popular photo and video sharing app, possibly by the end of the year.

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Instagram lands on Windows Phone

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Instagram started out as an iOS app, then migrated to Android. Now, it has a home on the Windows Phone.

The company announced Wednesday that there is now an app for Windows Phone 8 users.

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Is advertising to millennials on Facebook, Instagram a lost cause?

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A constant Facebook storyline is the belief that teens and millennials are leaving the site for other social networks. Facebook CEO Mark Zuckerberg even confirmed this in the third quarter earnings call, noting that Facebook has seen a decline in teen users.

Those that are on Facebook and Instagram are becoming impervious to advertising, with many of them blocking out ads on these social networks. So is advertising to millennials a lost cause? Greg Shove, CEO of SocialChorus, says no — advertisers just need to get smarter.

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Study: Instagram is the fastest growing social network among marketers worldwide

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A new report from Simply Measured has found that 71 percent of the world’s largest brands have adopted Instagram, which now rivals the brand adoption of Google+ and Pinterest, making it the fastest growing social network worldwide. The report included brand hashtag monitoring, multi-account monitoring, competitive monitoring and a complete social media snapshot.

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