A constant Facebook storyline is the belief that teens and millennials are leaving the site for other social networks. Facebook CEO Mark Zuckerberg even confirmed this in the third quarter earnings call, noting that Facebook has seen a decline in teen users.
Those that are on Facebook and Instagram are becoming impervious to advertising, with many of them blocking out ads on these social networks. So is advertising to millennials a lost cause? Greg Shove, CEO of SocialChorus, says no — advertisers just need to get smarter.
A new report from Simply Measured has found that 71 percent of the world’s largest brands have adopted Instagram, which now rivals the brand adoption of Google+ and Pinterest, making it the fastest growing social network worldwide. The report included brand hashtag monitoring, multi-account monitoring, competitive monitoring and a complete social media snapshot.
Halloween is the official kick-off of to the holiday season and this year Nearly 158 million people will participate in Halloween activities in the U.S. alone, according to the National Retail Federation.
And they’ll spend an estimated $6.9 billion: The average celebrate will spend $75.03 on decor, costumes, candy and fun this Halloween. If you’re thinking about Facebook contests and promotions that you can use to boost engagement and grow your fanbase, we’ve got a few right ideas right here!
Photographer Meagan Cignoli has shot short video ads on Instagram and Vine for major brands such as Dolce & Gabbana, Ciroc and Lowe’s — among many others. Complex Magazine named her one of 15 non-celebrities to follow on Vine.
We’re lucky enough to have Cignoli speaking at the Inside Social Marketing conference, Dec. 3-4 in New York, where she’ll discuss the rise of video in social marketing campaigns and how brands can capture attention in 6 or 15-second chances. Register for the conference by clicking here.
In advance of the conference, Cignoli sat down for a brief Q&A with Inside Facebook about the fast-growing field of social video marketing.
Inside Facebook: What are some of the challenges that come with shooting for a 6 or 15-second final product?
Meagan Cignoli: It is hard to tell a story in a short amount of time, so it really pushes the boundaries of your creativity.
The worst-kept secret in Menlo Park finally came true Thursday: Facebook’s Instagram has launched advertising for U.S. users.
Instagram announced this in a company blog post, but rumors have been swirling for months. Facebook has pretty much confirmed Instagram advertising in recent interviews.
Mark Zuckerberg has said that different kinds of content will be available on Facebook Home. That’s coming soon, as Facebook announced Thursday that beta testers of Android will see highly visual content from Instagram, as well as Pinterest, Tumblr and Flickr on the Facebook Home cover feed.
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