As director of social advertising at Matomy Media Group, a global performance marketing company, David Serfaty oversees the company’s agency-based social media marketing practice. He advises clients on best practices and strategies for ensuring performance across all of their social advertising campaigns and works with the company’s social media strategists and technology teams to deliver performance-based solutions to the company’s clients.
Serfaty will speak Dec. 4 at the Inside Social Marketing conference in New York, leading the session, “Don’t get left behind. How to get the most out of Facebook Mobile.” Passes are still available, so you should register now. Inside Social Marketing has brought together speakers from Poo-pourri, the NHL and Virgin America, among many others.
Serfaty — previously COO of Facebook PMD Adquant — spoke with Inside Facebook recently, offering tips for marketers looking for more success through Facebook’s mobile platform.
Kevin Mullett — the Director of Visibility and Social Media at Cirrus ABS, an award winning CMS, and MarketSnare, a product to help brands capture local opportunity via SEO for dealer networks— is one of the most in-demand social marketing speakers in the country.
He will discuss how marketers can utilize audio, video and image tools for success through social media at the Inside Social Marketing conference, Dec. 3-4 in New York City. Register today by clicking here!
Mullett recently sat down with Inside Facebook for a Q & A about his upcoming presentation.
Dennis Yu is the CEO of BlitzMetrics and will speak at the Inside Social Marketing conference in New York City, Dec. 3-4. Yu will moderate an expert panel, “Social Media Metrics: What Does it All Mean?” Register for the conference by clicking here.
The Coffee Bean & Tea Leaf has been stirring up Facebook engagement. Local fans have grown by 136 percent and they drove a 560 percent return on investment. How did they do it?
Jeff Ferguson — CEO of Fang Digital Marketing — has led online marketing efforts for some major companies, such as Hilton Hotels, Kimberly-Clark and Experian. He’s also lent his expertise to companies such as American Airlines, Farmers Insurance and Toyota.
Furguson will speak at the Inside Social Marketing conference in New York City, Dec. 3-4. He will lead a solo session, “Boosting Your Social Marketing: The True Impact of Paying for Extra Social Exposure,” and participate in a panel, “Turning Twitter Followers Into Your Best Customers: How To Attract, Engage And Convert On Twitter.” Register today by clicking here!
Ferguson spoke with Inside Facebook about how Facebook marketers should approach paid media.
Photographer Meagan Cignoli has shot short video ads on Instagram and Vine for major brands such as Dolce & Gabbana, Ciroc and Lowe’s — among many others. Complex Magazine named her one of 15 non-celebrities to follow on Vine.
We’re lucky enough to have Cignoli speaking at the Inside Social Marketing conference, Dec. 3-4 in New York, where she’ll discuss the rise of video in social marketing campaigns and how brands can capture attention in 6 or 15-second chances. Register for the conference by clicking here.
In advance of the conference, Cignoli sat down for a brief Q&A with Inside Facebook about the fast-growing field of social video marketing.
Inside Facebook: What are some of the challenges that come with shooting for a 6 or 15-second final product?
Meagan Cignoli: It is hard to tell a story in a short amount of time, so it really pushes the boundaries of your creativity.
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