PageData Launches New Comparative Dashboard Tool

PageData LogoInside Network is excited to announce the release of the Comparative Dashboard Tool in PageData, our Facebook analytics service. The Dashboard allows users to create a personalized list of Facebook Pages and easily compare them for deeper insights into competitive performance.

“Our subscribers use PageData to refine their Facebook marketing strategy and demonstrate success to their companies. The Comparative Dashboard gives them an easy way to benchmark trends and progress,” says Scott Bialous, General Manager of Inside Network.

The Dashboard is latest addition to PageData’s suite of analytical tools designed to help Facebook Page administrators and marketers understand how users are engaging with content and which competing Facebook campaigns are gaining the most traction.

Visit PageData today to explore the Dashboard tool and learn more about other product features.

Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience Is Here

As adoption of smartphones and tablets continues to increase, mobile is becoming an essential platform for games companies. For social games companies, mobile is an ideal cross over platform. Both platforms capture a casual gaming audience and both audiences enjoy similar genres of games. For traditional console and PC games companies, mobile is a platform that allows them to reach a different audience and a possible gateway to introduce them to existing and new game franchises.

That’s why we’re excited to announce the release of Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience – US. The report presents an in-depth view of player behavior, motivations and spending patterns in the mobile games market. The report delves into patterns by age, gender and operating system (iOS or Android), allowing gaming companies to formulate successful strategies for their key audiences.

Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience – US focuses on the following areas:

  • Mobile Gaming Usage: What types of games are they playing? Where are they gaming? Who do they play with? Why do they play?
  • Path-to-Purchase: How are new games discovered? What considerations do they make when downloading a game? How are mobile gamers monetizing?

Table of Contents:

 

If you’re interested in obtaining a copy of this report, please contact Kieran Barr, our VP of Sales, or get more information here.

Inside Network Research Report: 27% of Facebook Audience In India Are Female; Ad Rates Only 1% Higher Than Males


Last week, we announced the launch of Inside Network Research, our new subscription service dedicated to providing monthly research reports. What follows is data excerpted from Trends in Facebook Audience and Ad Market, the first report in our new service.

An area of particular focus in this report is nuances in the value of a demographic segment, particularly in emerging markets such India where Facebook’s audience is experiencing 84% growth year-over-year to make it the platform’s third-largest audience in 2012. Despite the U.S. audience being more than three times the size of India, India’s Facebook ad rates are 63% lower than the U.S.

The general Facebook advertising rule of thumb is that ad rates for females are higher than for males, especially in the western market. There is more demand for the female consumer, especially on the Facebook platform, which drives up rates. In most top markets, this holds true; female ad rates are 8% higher in the U.S. India, however, tells a different story: Its female audience makes up 27% of the country’s Facebook audience, yet female ad rates are only 1% higher than for males.


We also see differences in how India’s age demographics impact Facebook ad rates. In the U.S., ad rates for older age groups are higher due to the size of audience and demand of older age groups. In India, we do see an increase in ad rates for older age groups, but we find it to be inconsistent with the increase found in older age groups in the U.S. audience. This despite the fact that India skews younger, with 87% of the country’s audience under 34 years old.

The above chart compares ad rate differences in the 13- to 17-year-old age group in each market.

The still early adoption of Facebook in India is likely a top factor in demographic ad rate shifts. We also expect to see a ceiling to what advertisers are willing to pay in the market.  Volume will be a key factor with 84% year-over-year growth; India is definitely a market to keep an eye on in the coming months and years as Facebook reconciles ad value and demand for the region.

If you have any comments about this topic, we’d be interested in your thoughts. Feel free to email us at mail (at) insidenetwork.com

To read more of Trends in Facebook Audience & Ad Market, download an excerpt of the report here. If you’re interested in obtaining a full copy, a particular report in the Inside Network Research series, or subscribing to Inside Network Research, contact Kieran Barr, our VP of Sales and Social Media Research, at kieran.barr (at) insidenetwork.com.

Want More Data and Analysis? Introducing Inside Network Research

We know you’re always looking for more data and insights, and we know how quickly the social and mobile ecosystem can change. That’s why we’re thrilled to announce the launch of Inside Network Research. Inside Network Research is an extension of our current research offerings with new monthly reports based on quantitative analysis, in-house player surveys, and market research.

Our goal is to provide more timely insights at a higher frequency, allowing you to receive more data and analysis to make key decisions in this fast-paced industry. Our current research series, Inside Virtual Goods, will be integrated with Inside Network Research.

The first Inside Network Research report will be Trends in Facebook Audience and Ad Market. Find more information here.

If you’re interested in subscribing to Inside Network Research or a particular report in the Inside Network Research series, contact Kieran Barr, our VP of Sales and Social Media Research, at kieran.barr (at) insidenetwork.com.

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