As more and more brands launch cross-platform campaigns, allowing fans to get involved via Facebook, Twitter, Instagram and YouTube, Facebook Preferred Marketing Developer Friend2Friend announced today the SocialFusion Hashtag Gallery. This allows brands to easily track conversation around a hashtag on several platforms, and also showcases hashtagged fan posts in a visually appealing manner.
Friend2Friend counted a total of 38 Super Bowl commercials this year that utilized hashtags, compared to 20 in last year’s game. The company launched the SocialFusion Hashtag Gallery to give brands a way to show the conversation around a specific hashtag.
In June 2013, Facebook adopted a Twitter and Instagram staple by allowing hashtags to be clickable on the site. Reaction to the use of hashtags on Facebook has been mixed, but there are several brands who hashtag their posts.
Analysis by Quintly shows the top hashtag users on Facebook in the fields of automotive, hotel, politicians, TV shows and banks/financial institutions. TV and automotive pages were the highest hashtag utilizers among this group, with a Costa Rican television station actually using them most often.
Much like Facebook, Instagram recently released its 2013 statistics, showing that #love, Justin Bieber and Siam Paragon shopping mall were among the things that were most pictured on the photo-sharing network.
Instagram announced that #love was the most-used hashtag of 2013 and a post by Justin Bieber got the most hearts of any photo on the network.
While we know that Facebook users love to post about Black Friday, the same rings true about Small Business Saturday. Facebook tries to help small businesses however possible, and the company’s Director of Small Business, Dan Levy, previously told Inside Facebook that a good chunk of the site’s advertising base consists of non-chain stores.
Facebook recently released some statistics showing how popular Small Business Saturday — the counterpart to Black Friday — was on the site. Mentions related to Small Business Saturday were 1,200 percent higher on the day compared with the week leading up to it.
As more brands begin to adopt hashtags on Facebook and Instagram, just in time for cross-platform promotions this holiday season, Facebook Preferred Marketing Developer (Apps) Offerpop announced the launch of Hashtag Gallery. The new program ties hashtag promotions on TV and other marketing channels to social.
As summer gives way to fall, that means it’s back to school time. However, recent analysis by Expion shows that back-to-school promotional posts on Facebook tended to perform below average. The company studied the Facebook and Instagram campaigns from June 15 through Sept. 15 by three major brands: Target, Walgreens and J.C. Penney, finding that among those brands, back-to-school content performed 7 percent worse than average and 9 percent worse than non-school related posts.
We’re nearly four months into Facebook’s reluctant acceptance of hashtags and, to this point; it’s really been much ado about nothing. In fact, if you look at Edgerank Checker’s data, it’s less than nothing – posts with hashtags actually have less viral reach than those without. That’s a negative impact on Facebook page performance for those keeping score at home.
I had very modest expectations for Facebook hashtags, but complete and utter irrelevance? The more I thought about it, though, the more I realized how foolish I was to think they ever had a chance.
Many media organizations are catching on, wanting to know what people on Facebook are saying about a certain topic. While it’s easier with Twitter, where celebrities often talk about issues of the day, Facebook wants to be known in this space, as well. The site launched two new application programming interfaces (APIs) to make it easier for news organizations to show public posts and real-time conversation data around a certain topic.
For instance, Facebook points out that the NFL kickoff this weekend accumulated 20 million likes, comments, and shares on Facebook by more than 8 million people.
Facebook on Monday announced the Keyword Insights API and Public Feed API. The Keyword Insights API displays a real-time feed of public posts for a specific word (such as “Grammys” or “NFL”). Only public posts from pages and prominent users with the “follow” feature turned on will be displayable. The Keyword Insights API aggregates the total number of posts that mention a specific term in a given time frame, making it easier for news organizations to see how many people were talking about an event before, during or after an event. It can also display anonymous, aggregated data based on gender, age and location.
Planning a dinner and a movie date night? Facebook can help.
The company announced Monday two upgrades to its mobile pages product: the ability to book a table on a restaurant’s Facebook page, and view showtimes on movie and TV show pages. While the table reservation feature is available for Android and iOS users, only those on Apple devices will be able to check showtimes for TV shows and movies from their phone.
Facebook partnered with popular reservation platform OpenTable to strengthen its mobile pages product, a Facebook spokesperson noted:
OpenTable is working with Facebook to allow individuals to book a table via a restaurant’s Page on mobile. From discovery to booking (whether it’s with Nearby or going directly to a restaurant’s Page), everything is within the native Facebook app – no need to visit a mobile site or open OpenTable’s app. This feature is available on Pages of restaurants that support OpenTable in the U.S.(~20K restaurants). This integration will open up OpenTable to more people on Facebook, as you don’t need to be an OpenTable member to book a table on mobile Pages.
Another major mobile update: hashtags are now live on the iOS native app.
Shortly after Facebook borrowed from Twitter (and Instagram) by making hashtags clickable on the site, industry leaders and other Facebook marketers wondered when Facebook would import another Twitter staple: trending topics.
According to AllThingsD, Facebook is testing a trending section on its mobile website for select U.S. users. When a user taps on a topic that is trending (for instance in the above photo, Alex Rodriguez, Shark Week, Jeff Bezos or Vince Young), they’ll see posts from their friends about that topic, as well as public posts — similar to what happens when a user searches something via hashtags on the desktop version of Facebook.