Back to school = back on Facebook?

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As the school year begins, are parents (and students) spending more time on Facebook?

According to Facebook Preferred Marketing Developer Marin Software, around this time of year, clicks on Facebook ads tend to have a huge spike. Looking back at 59 million Facebook ad clicks throughout 2013, the company found that activity takes off as summer gives way to fall. Marin also examined ad clicks for Google and Bing in the same time frame, finding that Facebook really charges ahead around the time of back to school.

In July 2013, Facebook experienced its second lowest volume of ad clicks at a level 25 percent below the baseline (January). But after that, Facebook ads are much more active. From July to August, there’s a 38 percent upswing.

Marin Software feels that this spike is due to parents having more time once their kids are back in school. Additionally, college students could be using the site more around that time too.

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Glassdoor: Facebook ranks No. 3 behind Google, Costco in pay, benefits ratings

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Facebook and Google are doing battle, not only for users and ad impressions, but for employee happiness. Glassdoor released its annual list of the top 25 companies, in terms of how highly employees rated pay and benefits, with Facebook coming in third overall behind Google and Costco.

Of the 25 companies on Glassdoor’s list, 12 are tech companies — more than any other industry. The parent companies of two Facebook Strategic Preferred Marketing Developers — Adobe and Salesforce — are also on the list, at No. 4 and No. 9, respectively.

Glassdoor Senior Vice President of People, Allyson Willoughby, explained to Inside Facebook what sets Facebook apart from the others:

This report shows that employees at Facebook, No. 3 on the list overall and No. 2 tech company, are very satisfied with their compensation & benefits packages. Specifically, Facebook employees report enjoying high salary, excellent healthcare, and fantastic perks like free food, a beautiful Menlo Park campus, free massages, on-site chiropractic care, stock options and even the famous vending machines that dispense computer accessories, among many, many other fringe benefits.

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How can Facebook page optimization help your business on Google?

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More businesses are looking for a way to not only grow their influence on Facebook, but to get a more favorable ranking in Google search. We talked with Chris Boggs, the Chairperson of SEMPO and CMO of Internet Marketing Ninjas, to get a better idea of how the two networks complement each other.

It’s as important as ever for you to grow your Facebook page properly, since search engines like Google are now considering how your brand looks based on what content it picks up:

  • People tend to focus on non-brand related search terms.
  • Brands that are exact matches to Google will return 7 results in SERPS instead of  10.
  • Brand managers should tailor properties so that all 7 results is content you control.
  • Youtube and G+ profiles rank high, but Facebook is seeing higher ranking lately.
  • Google uses Google+ to display knowledge graph information on your brand.

A lot of people focus on the non-branded search terms. I think you can learn a lot about what Google thinks of a brand by the way they return the results.

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Facebook Q4 social logins: up in retail, down in music

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Competition — namely Google+ — is growing in the social login space, but Facebook is still the social login leader in Q4, according to a study released recently by Janrain. While Facebook is still the  No. 1 choice for users connecting with sites overall, the social network is downwardly trending with music apps and B2B sites.

However, Facebook is seeing increasing social logins through retail sites and media sites. Overall, 45 percent of social logins throughout the Web in Q4 happened via Facebook, but Google+ isn’t far behind at 35 percent.

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Google rejoins Facebook Exchange

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Google has decided to rejoin Facebook Exchange, the company announced in a blog post Friday. Google’s DoubleClick Bid Manager will become part of the FBX network, allowing its ad partners to deliver retargeted ads on the social network based on web browsing history.

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Hacking Facebook ads using Google+ Circles

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Too often, marketers get caught in the social network wars that users do, neglecting that while a certain social network may not be their favorite to use, there is definitely a marketing advantage to using it.

It’s way too easy to focus on Facebook, and forget that Google+ and Twitter are out there with hundreds of millions of users waiting to hear about your product. As a result, I really try to avoid these biases to ensure I’m taking the best that each network has to offer in my marketing campaigns.

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Facebook builds photo sharing app for Google Glass

glass-photosGoogle today announced a number of new partners, including Facebook, with apps for its wearable computing device Google Glass.

Facebook developed its own app Facebook for Glass, which will allow users to post photos from Google Glass to their Facebook Timeline and friends’ News Feeds. Users can share photos they’ve just taken or upload past photos. To include a caption, users can speak their description aloud. The app includes options to share with the public, friends only or privately with the “only me” setting.

For now, the app enables photo sharing but not other types of status updates or posts. If Google Glass eventually comes into wide use, Facebook is likely to develop other ways for people to share, browse content or connect with friends through the device. The social network aims to let people access Facebook from any platform, whether it’s web, mobile, smart TVs or emerging categories like wearable computers. Generally, though, it focuses its own development on the top platforms like web, Android and iOS, whereas apps for less popular platforms like Windows Phone and Blackberry are done by those companies themselves.

“We look forward to exploring Facebook experiences across new types of mobile devices; this is only a first step,” Facebook Mobile Product Manager Erick Tseng wrote in a post on Facebook.

More information about Facebook for Glass is available from the social network’s Help Center. Other partners with apps for Glass announced today are Twitter, Tumblr, Path, Evernote, CNN, New York Times and Elle.

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HTC reveals HTC First, an Android smartphone pre-installed with Facebook Home

HTC-LogoHTC today revealed the HTC First, the first Android smartphone that comes with Facebook Home pre-installed on the device.

With Facebook Home pre-installed on the HTC First, users can get all the experiences from the new Facebook Home app, such as cover feed and chat heads. But the HTC First packs some exclusive Facebook Home functionality that the app won’t have like the ability to feed in email and calendar notifications to the home screen.

“It’s a great opportunity to bring mobile and social together,” said HTC CEO Peter Chou at the event today held at Facebook’s headquarters.

Instead of building the mythical Facebook phone or its own mobile operating system, Facebook decided to partner with mobile device manufacturer HTC, and build an Android app that functions as a home screen replacement, without the need to fork or modify the Android OS.HTC First

“Android was designed from the ground up to support these deep integrations,” said Mark Zuckerberg, CEO of Facebook. Zuckerberg also revealed the Facebook Home Program for all original equipment manufacturers of Android devices, so in the future, more and more Android manufacturers could potentially design devices like the HTC First, with Facebook Home pre-loaded as the default home screen.

The HTC First will be available exclusively from AT&T on April 12 for $99.99, with four color choices including red, light blue, white and black. Pre-ordering for the HTC First begins today.HTC First colors

Facebook roundup: mobile app, lobbying, HQ expansion, mental health and more

fb iconFacebook finishes 2012 as No. 1 mobile app in U.S. – Facebook edged Google Maps as the top mobile app in the U.S. at the end of 2012, according to ComScore. Google’s app had been No. 1 until October when Apple implemented its own maps product as the default in iOS 6. However, Google put out a new version of its maps app, which has been very popular. Google Maps has been within the top 5 free apps in the Apple App Store since it launched in December, according to AppData.

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legalFacebook lobbying surges in Q4 - Facebook spent $1.4 million on lobbying efforts in the fourth quarter of 2012, according to disclosure forms filed with the clerk of House of Representatives this week. This is the first time Facebook has spent more than $1 million on lobbying in a single period. During Q4 2011, Facebook only spent $444,000. Facebook’s yearly spending for lobbying increased 196 percent from $1.335 million to $3.99 million. Comparatively, Google spent $16.48 million on lobbying in 2012, up from $9.68 million the previous year.
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Guest Post: Deeper Metrics, Advertising Everywhere and a Showdown with Google, 2013 is the Year Facebook Grows Up

This is a guest post by Alex Peiniger, CEO and cofounder of social media analytics web service quintly.

It’s been an exciting year for Facebook, from the introduction of its new ad formats, to its expansion into social gifting, to being the most watched IPO of the sector. The social networking giant now counts over 1 billion users on its platform, but the question remains — especially following its IPO and initial stock market performance — how does Facebook monetize its sizable consumer base? 2013 is the year Facebook grows up: brands are shifting toward deeper KPIs to measure fan engagement, while Facebook itself has either just launched or is set to release new features that will help advertisers make the most out of the platform.

Here are predictions for 2013 on what will matter to brands on Facebook in the coming year.

1. Facebook Metrics Will Shift To Interaction-Driven KPIs

Facebook metrics are growing up. In the past, size mattered — that is the size of your Facebook fan count. But what we’re seeing is more and more of our clients are shifting their focus away from superficial metrics like fan counts to more interaction driven KPIs such as People Talking About This, interaction rates and response times. As Facebook continuously improves the ways for page administrators to reach the right audience for their content, it’s far more important to reach fans via News Feed and to engage with them, than to simply count that someone Liked your brand. From discussions with our clients, we are also seeing these KPIs going into internal reporting with C-level management, who are demanding more from social media campaigns. We expect that 2013 will finally be the breakthrough year where we stop talking about fan numbers and brands really start dissecting metrics that delve into a fan’s interaction with a brand.
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