Developer Social Point is gaining momentum in Facebook monthly active users. In the past week, the developer has gained nearly 1 million MAUs, according to AppData Facebook MAU estimates. With one app, Dragon City, in the MAU Top 10 of Facebook apps, and three more in the MAU Top 100, Social Point could start to give other developers a run for their money.
|Developer||MAU 1/1/14||DAU 1/1/14|
|Zynga||86 million||15.7 million|
|King||254.5 million||109 million|
Are you playing Candy Crush Saga? Tell us your thoughts!
One of the fastest-growing Facebook apps isn’t made by King or Zynga. Pudding Pop, a puzzle game developed by CookApps, has an estimated 5.1 million monthly active users (according to AppData) — roughly 1 million of which have been added in the past week.
The only two Facebook apps to with a higher MAU growth in the past week are King’s headlining titles of Candy Crush Saga and Farm Heroes Saga.
Facebook has changed the way many people communicate, but the social network has also played a hand in how people gamble. At the recent Social Gambling & Gaming Summit in Las Vegas, several game developers and land-based casino executives talked about the importance Facebook has held in growing the business.
Casinos and game developers are finding more devoted gamers (and paying customers) through Facebook — and not just at poker and slots games. As a result, some casinos are even bringing popular Facebook games such as Plants vs. Zombies (an EA title) into real-life with physical games based on the apps.
Derrick Morton, a speaker at the Social Gambling & Gaming Summit, is the CEO of FlowPlay — makers of Vegas World, a total Vegas experience that goes beyond cards and slots and allows users to work their way into upgraded suites, with jazzier outfits and invites to better parties. Vegas World has roughly 350,000 monthly active users, Morton said, and 70,000 daily active users. Morton spoke with Inside Facebook about how Facebook affects social gambling.
Though Candy Crush Saga is still all the rage, AppData estimates show that one of the fastest-growing top games belongs to Zynga. FarmVille 2 has gained roughly 500,000 monthly active users (MAU) in the past month, vaulting it back into the top 10 Facebook apps list.
King still has 3 of the top 5 Facebook apps, with Candy Crush Saga, Pet Rescue Saga and Farm Heroes Saga. Pinterest was also a major gainer in the list as it makes its way up the chart.
Not long after Facebook launched mobile app action ads, reminding users to engage with apps they’ve already downloaded, a new study by game developer Arkadium shows that nearly 40 percent of gamers polled have made an in-game purchase on mobile.
These new ad units could definitely boost that number, as it would remind users to play with games or interact with apps they may have forgotten about.
So you know that King’s Candy Crush Saga is the top Facebook app (and by a wide margin), but what other apps are popular among Facebook users? King also has the No. 2 Facebook app in Pet Rescue Saga, but many of the most popular Facebook apps aren’t games at all.
Find out what the top Facebook apps are below, ranked by monthly active users (MAU).
Developers utilizing Parse can now schedule recurring tasks within the Parse dashboard, such as sending emails to users. Parse notes that this improves the speed of these tasks. Parse also launched an analytics tool that gives developers a single dashboard to measure app usage, monitor the effectiveness of push campaigns and track any data point.
Parse can now be used to develop Unity games for iOS, Android and Windows platforms. Parse also launched user and image modules to accompany its cloud modules. The user module allows app developers to create and manage a seamless login/log out experience, while the image module lets developers easily resize or crop images with a few lines of code.
1 powerful tactic allows businesses to take advantage of Facebook’s new mobile game publishing platform today
After announcing that 41 percent of its advertising revenue was due to mobile efforts, Facebook took the next logical step of mobile advertising by announcing it will now assist developers in publishing their mobile games.
I am NOT surprised by this move.
Facebook can offer its entire social network for distribution, which is already fine-tuned for advertising.
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