AppData announced recently that, according to its figures, King looks like it’s here to stay on Facebook. Although we called into question the sustainability of the developer and its most popular game, the data indicates that King is not a one-hit wonder.
According to the announcement, the company now has the top three Facebook apps ranked by Monthly Active Users (MAUs): “King has been the most successful developer to leverage the Facebook app ecosystem to build its business across all platforms.”
Zynga is introducing some of its most-popular games to iOS and Android in a few select markets before officially launching them at the end of June. The social gaming developer is playing catch up with competitor King, which got into the mobile space sooner.
“Did the company miss a beat with the transition to mobile? Absolutely. Are we fixing that? Yes, we are,” CEO of Zynga Don Mattrick told Reuters.
The company’s acquisition of NaturalMotion earlier this year also signals a new focus for the company on mobile.
Bored and looking for something to do with your Facebook friends? Now (for some users, at least) the site suggests games to play within the Facebook chat module.
As noticed by Inside Facebook reader Matteo Gamba, users who have the chat bar can click “Show Games,” when they click the settings button. This will then show games the user plays, as well as suggested games.
King’s Farm Heroes Saga had a great week, up nearly 250 percent in Facebook monthly active users. It had a huge spike on Valentine’s Day, which could mean singles everywhere logged in for the night — and possibly stayed hooked on the game throughout the week.
Developer Social Point is gaining momentum in Facebook monthly active users. In the past week, the developer has gained nearly 1 million MAUs, according to AppData Facebook MAU estimates. With one app, Dragon City, in the MAU Top 10 of Facebook apps, and three more in the MAU Top 100, Social Point could start to give other developers a run for their money.
DataPoint: Did you know that King has more DAUs than Zynga has MAUs?
According to AppData, King has taking the crown.
A new King reigns the app world…
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One of the fastest-growing Facebook apps isn’t made by King or Zynga. Pudding Pop, a puzzle game developed by CookApps, has an estimated 5.1 million monthly active users (according to AppData) — roughly 1 million of which have been added in the past week.
The only two Facebook apps to with a higher MAU growth in the past week are King’s headlining titles of Candy Crush Saga and Farm Heroes Saga.
Facebook has changed the way many people communicate, but the social network has also played a hand in how people gamble. At the recent Social Gambling & Gaming Summit in Las Vegas, several game developers and land-based casino executives talked about the importance Facebook has held in growing the business.
Casinos and game developers are finding more devoted gamers (and paying customers) through Facebook — and not just at poker and slots games. As a result, some casinos are even bringing popular Facebook games such as Plants vs. Zombies (an EA title) into real-life with physical games based on the apps.
Derrick Morton, a speaker at the Social Gambling & Gaming Summit, is the CEO of FlowPlay — makers of Vegas World, a total Vegas experience that goes beyond cards and slots and allows users to work their way into upgraded suites, with jazzier outfits and invites to better parties. Vegas World has roughly 350,000 monthly active users, Morton said, and 70,000 daily active users. Morton spoke with Inside Facebook about how Facebook affects social gambling.
Though Candy Crush Saga is still all the rage, AppData estimates show that one of the fastest-growing top games belongs to Zynga. FarmVille 2 has gained roughly 500,000 monthly active users (MAU) in the past month, vaulting it back into the top 10 Facebook apps list.
King still has 3 of the top 5 Facebook apps, with Candy Crush Saga, Pet Rescue Saga and Farm Heroes Saga. Pinterest was also a major gainer in the list as it makes its way up the chart.
Here’s the full list of the top 25 Facebook apps, ranked by AppData MAU estimate:
Not long after Facebook launched mobile app action ads, reminding users to engage with apps they’ve already downloaded, a new study by game developer Arkadium shows that nearly 40 percent of gamers polled have made an in-game purchase on mobile.
These new ad units could definitely boost that number, as it would remind users to play with games or interact with apps they may have forgotten about.