Facebook pushes recommended games, apps in top right corner of News Feed

Screen Shot 2014-10-24 at 12.12.59 PM

Facebook wants you to play more games.

In addition to a module directly in News Feed, Facebook has added recommended games and apps boxes above the right-hand sidebar and above the ticker.

(more…)

Top 25 Facebook apps: September 2014 — King rules Facebook app landscape

CandyCrush650

King still rules, in terms of Facebook apps. The maker of the highly addictive game Candy Crush Saga has three of the top five Facebook apps, sorted by daily active users (DAU).

While Candy Crush Saga is the top Facebook app, of course, Farm Heroes Saga is No. 2 in Facebook DAU, according to AppData. Pet Rescue Saga is No. 5.

Check below to see the full leaderboard of most popular Facebook apps.

(more…)

Facebook’s end goal: To be the cross-platform platform

shutterstock_197767223

Facebook is making its pitch to games developers: to survive you need to be cross-platform. To be effectively cross-platform, you need to dance with Facebook.

While Facebook celebrated another successful quarter last week, there was a little bit of troubling news about the future of the company’s games economy. Chief Financial Officer Dave Wehner summed up Facebook’s games dilemma in the quarterly earnings call:

Our current games payment revenue comes entirely from desktop usage and we are seeing declines in the number of people using Facebook on desktop, a trend that will make growing this business challenging going forward.

So at Casual Connect in San Francisco, Facebook made its sales pitch to game developers from all over the world: go mobile with us.

(more…)

New Facebook ad: In-app virtual goods purchases via News Feed

VirtualGoodsAd

Facebook announced today a new way for app developers to prompt purchases of virtual goods right from the News Feed. Developers can create News Feed (or sidebar) ads that allow users to make a purchase of virtual goods from the desktop.

In beta, Kixeye used this ad format to push virtual goods for its game battle Pirates, re-engaging active players who had made purchases before as well as those who have not paid. The developer offered discounts on virtual currency, seeing a more than 10 percent increase in click-through rate and a 50 percent conversion rate for past paid customers. For gamers who hadn’t made a purchase previously, there was a 14 percent conversion rate.

Overall, the campaign saw a return on ad spend of greater than 5,000 percent.

(more…)

Top 25 Facebook apps: June 2014 — Introducing Trivia Crack

TriviaCrack650

There’s a game rocketing up the AppData charts — and leaving Facebook users addicted. Trivia Crack, a trivia game by Argentinan developer Etermax, is also known natively as Preguntados. Facebook users are getting increasingly hooked on Trivia Crack, which had 2.7 million daily active users (DAU) a month ago, but has more than doubled it since, clocking in at 6.5 DAU today.

Last month, Trivia Crack didn’t make the top 25 leaderboard, but it has jumped all the way to No. 9, in terms of Facebook DAU, as tracked by AppData. The game is also ranked No. 14 on the Facebook MAU chart.

Wondering what other games Facebook users play regularly? Check out our leaderboard below.

(more…)

Top 25 Facebook apps: May 2014 — Candy Crush Saga melting?

CandyCrush650

Though Candy Crush Saga still has a stranglehold on the Facebook app market, new figures from AppData show that Microsoft Live and Spotify are nibbling at the King app’s lead.

Since we tracked Facebook daily active user counts for top apps in April, Candy Crush Saga has fallen by more than 2 million DAU, while Microsoft Live and Spotify have both gained DAU values.

Clash of Clans has also been a notable riser in terms of Facebook DAU, going from No. 13 in April to No. 10 now, gaining roughly 1 million DAUs.

Wondering which Facebook apps are most popular, in terms of DAU? Check it out below.

(more…)

DataPoint: Farmville 2 lost 4M DAUs in the past year

DataPoints

Poor Zynga. The once-darling of the social gaming world has been losing users for some time now, while its competitor, King, is on the upswing.

In March of 2013, Zynga’s biggest game was Farmville 2. It had over eight million daily active users (DAUs) at the time, and had 2.73 percent of the Facebook app market, according to AppData. At the same time, King’s biggest game Candy Crush Saga had about 21.5 million DAUs and 7.27 percent of the market.

(more…)

DataPoint: King surpasses 300 million Facebook MAUs

AppData-DataPoints-650-x-400

King Digital broke 300 million month active users (MAUs) on Facebook this week, according to AppData. That puts the newly-public company at over three times the MAUs of Zynga on the same platform. So far, King’s debut on the New York Stock Exchange has been rocky: At the time of this writing, shares were trading at $19.57, about 13 percent lower than the offering price.

(more…)

Facebook acquires virtual reality company Oculus VR for $2B

OculusVR650

On the heels of its acquisition of popular messaging app WhatsApp, Facebook isn’t done shopping. Mark Zuckerberg announced Tuesday that Facebook has purchased virtual reality firm Oculus VR for roughly $2 billion.

The cost includes $400 million in cash and 23.1 million shares of Facebook stock. The agreement also provides for an additional $300 million earn-out in cash and stock based on the achievement of certain milestones.

(more…)

DataPoint: FunPlus seeks to be a major player in social games

AppData-DataPoints-650-x-400

This week brought news that the social gaming company DianDian Interactive, otherwise known as FunPlus, raised $74 million in a Series B round. It’s the largest funding round for a social gaming company in nearly a decade.

FunPlus board member Richard Lim told The Wall Street Journal that the company did not want to do an IPO, choosing instead to remain private. The funds will be used to launch more games, and to expand its offices in Beijing, San Francisco and Vancouver. Although the company is based in China, most of its revenue comes from players in North America and Europe.

(more…)

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media and Digital Content Mktg. Coordinator

Multi-Media Corporation/Digital Magazine Publisher
New York (Midtown), NY

PR & Social Media Account Director

Manifest New York
New York, NY

Real-Time Desk Lead (Social Editor)

The McClatchy Company
Washington, DC

Senior Producer, Digital and Social Media (UNF)

United Nations Foundation
Washington, DC

Editor

Marketing Firm
Miami, FL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us