It’s likely that many of you created a “Look Back” video during Facebook’s 10th anniversary extravaganza. But did you know that the feature was created by Facebook engineers in less than a month?
According to a blog post on the site, Facebook anticipated only 10 percent of people who saw their video would share it. Ultimately, more than 40 percent shared their videos just hours after launching. Facebook’s total outgoing traffic was about 20 percent higher than the normal peak. They also found:
- More than 720 million Look Back videos were created, with 9 million videos created per hour;
- More than 11 petabytes of storage were used;
- More than 450 Gbps outgoing bandwidth at peak and 4 PB egress within days; and
- Over 200 million people watched their Look Back movie in the first two days, and more than 50 percent have shared their movie.
Facebook on Monday released data showing how many requests for data the company has received from the National Security Agency — at least, the range of these requests. From January through June 2013, Facebook received fewer than 1,000 requests for user content data from the NSA, regarding 5,000 to 5,999 accounts.
Version 2.0 beta of App Insights is now ready for developers, Facebook announced Thursday. All Facebook app developers can opt into this new version of App Insights starting today. It provides developers with a better dashboard to manage apps, as well as more actionable data, a clearer interface and improved warnings when outages occur.
Facebook will announce how the company did financially in Q4 on Wednesday, Jan. 29. Facebook will host a conference call at 5 p.m. ET / 2 p.m. PT that day, with Facebook executives detailing economic and advertising performance in the fourth quarter, as well as metrics such as users and mobile users.
Spredfast, a Facebook Preferred Marketing Developer in pages and apps, announced Friday a $32.5 million round of funding, led by Lead Edge Capital. Lead Edge Capital has funded software, e-commerce and internet companies such as Alibaba Group, Marketo, Bazaarvoice and Monetate.
Spredfast will use this latest round of funding to accelerate the company’s growth through talent acquisition, product development and global expansion. Spredfast manages social programs for top brands such as General Mills, AT&T and REI.
The world’s second-most popular social network — Twitter — goes public today. For months, experts and investors have been comparing the Twitter IPO with Facebook, using Mark Zuckerberg’s social network as the basis for what Twitter can do for success.
Already, Twitter appears to have had a much more successful first day than Facebook, but how will the first year go?
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