The world’s second-most popular social network — Twitter — goes public today. For months, experts and investors have been comparing the Twitter IPO with Facebook, using Mark Zuckerberg’s social network as the basis for what Twitter can do for success.
Already, Twitter appears to have had a much more successful first day than Facebook, but how will the first year go?
Facebook’s Q3 was its most successful quarter to date, according to documents posted Wednesday. The social network took in $2.016 billion dollars in the most recent quarter and mobile advertising revenue accounted for 49 percent of all accounting intake.
Facebook now has 1.19 billion monthly active users (MAUs), 728 million daily active users (DAUs), 874 million mobile MAUs and 507 million mobile DAUs.
In a wide-ranging interview with TechCrunch founder Michael Arrington Wednesday at Disrupt in San Francisco, Facebook CEO and Co-Founder Mark Zuckerberg talked about how going public made the company stronger, how Facebook is still focused on Home, and criticized the U.S. government for its handling of the National Security Agency leaks.
Hearsay Social, a Facebook Preferred Marketing Developer in pages and apps, announced Thursday that the company has raised $30 million in Series C funding, led by existing investors Sequoia Capital and NEA. This brings the company’s funding to $51 million.
Hearsay Social plans to use this latest investment to accelerate growth within the insurance and financial industries, ramping up product development, customer success, expanding into international markets, and boost staffing.
CEO Clara Shih commented on the latest round of investments:
From day one, our mission has been to deliver success for sales organizations in the social media era. We are humbled by these recent milestones and, above all, thank our customers for their vision and partnership.
Projections through 2013 show that Google holds 53.17 percent of the web’s mobile ad share, but Facebook has grown from 5.35 percent in 2012 to 15.80 percent in the current year. These numbers include display and search ads, excluding SMS and MMS-message based advertising.
Earlier this year, investment goliath Goldman Sachs announced a job opportunity for a social media strategist. While the B2B banking and securities firm acknowledged the risks of becoming active on social media, it also recognized that remaining silent was doing more harm than good. People were still talking about Goldman Sachs online even if the company wasn’t. In turn, the company knew it needed to take a proactive approach to social media and begin managing those online conversations. In order to do this effectively, it needed to make the investment to hire a full-time social media strategist.
Like any business operation, in order for your B2B Facebook page to be successful you need to learn from Goldman Sachs and make the proper investments in the page.
In what AllThingsD calls a potential PayPal competitor, the site reported that Facebook is testing a mobile payment platform that would allow users to make purchases on mobile apps, using Facebook as their login mechanism.
If you’ve already provided Facebook with your credit card information, such as through a Facebook Gifts purchase or games payment, that would be stored and used during a purchase on a separate mobile app. Facebook confirmed the test to AllThingsD, noting that it should arrive in the next month or so.
Facebook Chief Operating Officer Sheryl Sandberg cashed in big before the weekend, selling 2,365,595 shares of Facebook stock, pocketing a cool $90,858,084.33.
This is one of the biggest paydays a Facebook executive has made selling company stock, but Sandberg still has a large stake in the company. After her most recent transactions, Sandberg owns 12,632,775 shares of Facebook stock now.
She also sold shares on behalf of the Sheryl K. Sandberg 2008 Annuity Trust — offloading 6,496 shares at $38.3826 each and 200 more at $38.925. The trust account now has 1,698,022 shares of Facebook stock.
Image courtesy of Sheryl Sandberg’s Facebook page.
Looking at charts of Facebook stock value can look more like the diagram of a rollercoaster. For the first time since its initial public offering value of $38, Facebook hit a high of $38.24 Wednesday morning, then quickly dropped back down.
Facebook opened Thursday at $37.29.
Facebook’s positive outlook on Wall St. has been influenced by a strong second quarter earnings report, which showed growing advertising revenue.
Another Facebook executive took this opportunity to offload shares, as Chief Accounting Officer Jas Athwal sold 25,500 shares recently, netting $891,820, according to documents filed with the Securities and Exchange Commission. He still owns 152,029 shares of Facebook.
Image courtesy of Google.
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