Facebook to mobile users: Get the facts about Messenger

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Facebook is addressing the fear associated with its Messenger application. Some mobile users are seeing a prompt atop News Feed, titled Messenger: Myths vs. Facts, according to a story in TheNextWeb.

Much of the unease over Facebook’s Messenger app — which is now the only way, other than mobile browser, that Facebook users can check and respond to messages — comes from a fear-mongering Huffington Post article and a story from a radio station, both of which have been widely circulated around the social network.

Facebook is now answering these rumors. When a user who sees the prompt taps “Learn More,” it leads them to a post explaining the truths about Facebook Messenger and privacy.

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Do you trust Facebook with your personal information?

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Facebook users love announcing to the world that they’ve checked in at Disneyland, uploading hashtag-filled selfies and writing public posts with a little too much information. On more than any other social platform, it seems that Facebook users are most willing to hand Mark Zuckerberg and company their intimate details, such as hometown, college, employer, who they’re dating and birthdate.

But when 4,000 U.S. users were asked if they trust Facebook with their personal data, the answer was a resounding, “No.”

A new study by online identity manager MyLife shows that 82.9 percent of those polled said they did not trust Facebook with their personal information.

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Facebook announces ad targeting based on bandwidth connection

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Facebook on Wednesday introduced a new way to target ads: based on bandwidth connection. This will help advertisers reach users whose mobile connection may not be best for video ads or other data-hungry methods.

This new feature allows advertisers to target based on mobile connection: 2G, 3G or 4G.

Facebook Product Marketing Manager Brendan Sullivan announced this in a blog post:

Targeting by mobile network type helps advertisers choose creative that will run smoothly on any given device and connection speed. For example, serving a video ad to people in Indonesia with 2G connections may mean wasted impressions if people are unable to load the video or it buffers for minutes when clicked. Optimizing the creative — for instance, targeting a video campaign to people with high-speed connections, and swapping in an image or link ad for people with slower connections — means ads can perform more efficiently for the people seeing them.

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Back to school = back on Facebook?

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As the school year begins, are parents (and students) spending more time on Facebook?

According to Facebook Preferred Marketing Developer Marin Software, around this time of year, clicks on Facebook ads tend to have a huge spike. Looking back at 59 million Facebook ad clicks throughout 2013, the company found that activity takes off as summer gives way to fall. Marin also examined ad clicks for Google and Bing in the same time frame, finding that Facebook really charges ahead around the time of back to school.

In July 2013, Facebook experienced its second lowest volume of ad clicks at a level 25 percent below the baseline (January). But after that, Facebook ads are much more active. From July to August, there’s a 38 percent upswing.

Marin Software feels that this spike is due to parents having more time once their kids are back in school. Additionally, college students could be using the site more around that time too.

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Instagram launches Hyperlapse, an iOS time lapse video app

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Instagram announced Tuesday another standalone app — Hyperlapse. Through Hyperlapse, which is currently only available on iOS, users can create high-quality time lapse videos.

The app includes a stabilizer which allows users to create time lapse videos, even while they’re in motion. Smartphone cinematographers can then choose a playback speed between 1x and 12x, and share the video to Instagram or Facebook. You don’t need a Facebook or Instagram account to use the app.

Hyperlapse requires iOS version 7.0 or later, and is optimized for the iPhone 5.

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Facebook is sucking out our brains one satire tag at a time

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In the latest sign that the movie “Idiocracy” was a work of prophetic genius, the big-brains behind Facebook are testing out new [Satire] tags, so that unsuspecting ideologues the world over will stop sharing fake news articles as the real thing. Because we’re all too stupid to know the difference and because we obviously care less that Facebook is sucking out our brains.

Currently in a very limited testing stage, the tags appear only in the “Related Articles” section and only after a user has clicked on a satire article. When the user comes back to the page, the tag prefaces the titles of a similar nature. So it’s subtle in a “here’s some hindsight for you, dummy” kind of way.

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Facebook’s newest PMD: AdEspresso

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Big news is brewing at AdEspresso, which was recently named a Facebook Preferred Marketing Developer. The San Francisco-based company (also with offices in Milan and the Netherlands) is a SaaS platform for Facebook advertising optimization, aimed at helping small businesses advertise on the social network.

Massimo Chieruzzi, the CEO and Co-Founder of AdEspresso, commented on the designation in a press release:

Facebook Advertising is a huge opportunity for SMB’s around the world and AdEspresso helps them succeed. There’s no need for Excel reports with hundreds of rows and columns of cryptic metrics and numbers. What advertisers want are the few and actionable pieces of information they really need to get real world results from their social advertising dollars. We’re committed to surfacing this information and helping our customers to do well.

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Facebook cracks down on click-baiting, promotes native link format

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Tired of shady techniques used by publishers to get you to click? So is Facebook. The company announced Monday that it is battling this tactic (click-baiting) by punishing pages who use this technique to get traffic to the website.

In a Newsroom blog post, Facebook explained how the site will determine a click-bait headline:

One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.

Facebook cited a survey where 80 percent of participants preferred headlines that helped them decide if they wanted to read the full article before clicking through.

The site also made another change for publishers who rely on links.

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The harmony of search + Facebook: a Q&A with BrightEdge CEO Jim Yu

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It’s becoming more evident that search and social are not exactly separate silos.

As customers use both search and Facebook in their purchasing decisions, it’s important for companies to make sure those presences are optimized. Jim Yu, the CEO of search and social optimization firm BrightEdge, spoke with Inside Facebook at the company’s Share14 conference in San Francisco about the relationship between the two platforms.

Inside Facebook: Can you talk about the way that the relationship between search and Facebook is evolving?

Jim Yu: What we’re starting to see is that you really have to think about the content that you’re creating and then you have to think about the integrated strategies across the different channels. Here’s what’s happening: I’m creating this piece of content. How am I going to drive engagement to this? A big part of it starts with understanding the demand. What do people care about? Once you figure that out, then you can create the content. Then you can drive that into different channels.

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How can B2B companies take advantage of Facebook retargeting?

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Facebook’s retargeting offerings, such as Custom Audiences and mobile app ads, have given a huge boost to the gaming and retail advertising sectors. Through retargeting, game developers have been able to gain installs and re-engage lapsed players, while retailers have been able to target users who stopped somewhere along the conversion funnel.

So what’s the next frontier for this kind of advertising? According to AdRoll, a Facebook Exchange partner, it’s the B2B sector.

AdRoll’s President and CMO, Adam Berke, talked with Inside Facebook about how B2B is the next big vertical for retargeting:

Generally, retargeting is known to be focused around retail, travel and classifieds, but one of our biggest verticals is actually B2B and technology. Those businesses use us because it’s very hard to find B2B decision makers and CIO types and people who are making those types of buying decisions for their companies. Once they find it, that data is really valuable. Once they identify their audience, whether it’s a SAAS product or a free trial or a freemium model, that has been a really big growth area for us. They’re starting to figure out ways to use mobile, also.

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