While the amount of traffic referred from social networks took a dip in Q3 2014, Shareaholic still finds that Facebook is by far the leader, generating 4 times as much traffic as Pinterest.
Shareaholic monitors data from more than 300,000 websites, totaling more than 400 million monthly unique visitors.
Facebook has increasingly referred more traffic than any other social channel. In Sept. 2013, Facebook drove 10.37 percent of the traffic to the sites studied; now, that figure is 22.36 percent.
Shareaholic’s Danny Wong discussed in a blog post Facebook’s power to drive traffic, as well as the threat of Pinterest:
For businesses, Facebook is a gold mine of audience data and content distribution. For users, it is a highly personalized window into the things/topics/news they care about. In sum, Facebook is everything. Driving 22.36% of overall traffic to sites, Facebook’s share of traffic has exploded in the last year. Since September 2013, its share has increased 115.63% (11.99 percentage points) from 10.37%.
Retailers are coming around to the power of Facebook’s targeted advertising. Facebook Marketing Partner Offerpop feels that with innovations such as the Buy button and more ways to drive direct commerce, Facebook will be a major factor in Q4, when many companies ramp up advertising for the holidays.
Offerpop is also bullish about Instagram, where brands will tap into user-generated content.
Mairead Ridge, Offerpop’s Senior Marketing Manager, talk with Inside Facebook about how the sentiments about Facebook’s ability to deliver ROI are changing in time for the holiday shopping season:
Recently, there’s been a sense from marketers that Facebook is on the decline. It’s tougher than ever to get organic reach. We’ve heard a lot of brands and marketers react to that. But what we’re seeing is that there’s still ROI out there for brands that are using Facebook’s ad platform and organic tactics out there to drive reach and site traffic and sales. I think everybody that experimented with the platform for a long time is starting to see better and better results from their efforts.
According to a recent Offerpop survey, 92 percent of marketers polled planned to spend most of their social budget on Facebook.
Facebook wants you to play more games.
In addition to a module directly in News Feed, Facebook has added recommended games and apps boxes above the right-hand sidebar and above the ticker.
The auto industry has seen amazing growth on Facebook in terms of clickthrough rate, but also with CPM.
SHIFT, a Facebook Strategic Preferred Marketing Developer, recently published its Q3 global Facebook advertising insights report, outlining the Facebook ad performance for the automotive, consumer packaged goods, entertainment, financial services and telecommunications verticals.
Learn more by reading the infographic below.
Nanigans, a Strategic Preferred Marketing Developer, released its latest Global Facebook Advertising Benchmark Report recently, which features insight on marketplace trends seen by Nanigans customers in Q3 2014.
The report found that CTRs for Facebook ads continued to climb in Q3, a sign that Facebook users are engaging with advertisers’ messages at increasing rates.
Facebook’s Creative Labs team announced Thursday the newest app — Rooms, available for iOS.
Through Rooms, users can create spaces for content about whatever they want and invite friends. It’s also a great way to foster discussion about topics.
Facebook’s Josh Miller described Rooms as a throwback to the early web:
Inspired by both the ethos of these early web communities and the capabilities of modern smartphones, today we’re announcing Rooms, the latest app from Facebook Creative Labs. Rooms lets you create places for the things you’re into, and invite others who are into them too.
A room is a feed of photos, videos, and text – not too different from the one you have on Instagram or Facebook – with a topic determined by whoever created the room. Early users have already created rooms for everything from beat boxing videos to parkour to photos of home- cooked meals. There’s even a room called “Kicks From Above” that showcases photographs of cool shoes in cool places.
Dan Levy, Facebook’s Director of Small Business, knows that you want more direct help and response from Facebook. The small business department has been reaching out to frustrated page owners, guiding them through advertising features such as Custom Audiences, and helping out small business owners attending events.
Levy spoke to a capacity crowd Wednesday at Intuit’s QuickBooks Connect in San Jose, Calif., a conference aimed at helping small business owners reach their goals. Levy talked about how intelligent targeting, the conversion pixel and a mobile approach can help busy small business owners find success through the site. But what if you actually want to talk with someone from Facebook about your business? That’s one of the things Facebook has been investing in, Levy recently told Inside Facebook in an interview.
Inside Facebook: Can we talk about the way that video is being utilized by small businesses on Facebook?
Dan Levy: We’ve seen small businesses using video on Facebook for a long time. There’s been a lot of organic activity already. What we’re really excited about and what we’re seeing use from is our new video views objective. If you’re a small business owner, you can click for views, which is great because it helps us get it to more people who are going to see your video. So we’ve got examples from all over the world — Grant’s Whisky from Scotland takes stuff that they were running on small TV budgets, running it on Facebook and they were really excited about the results.
Facebook recently gave many page admins a powerful feature: the ability to save drafts of posts.
Edit: Page admins have had the ability to backdate a post, but the feature of drafting a post is new.
Through this feature, page admins can now compose a draft of a post, save it for later, and post it when it’s ready.
Facebook’s Preferred Marketing Developer program may be getting a new look.
Earlier today, Facebook announced on the Facebook for Business page that the PMD program will be renamed Facebook Marketing Partners.
According to sister site AllFacebook, the PMD program will switch over to Facebook Marketing Partners early 2015. Facebook Marketing Partners will be split into several different categories, which could be a welcome change from the Strategic PMD/regular PMD system.
If you saw the Tom Cruise movie “Minority Report,” you probably remember the scene when he walks by The Gap and a retinal scan triggers a series of advertisements that also include a history of his past purchases. If you’re also a passionate digital marketer, you probably saw that and thought, “Whoa, that’s creepy and cool at the same time!”
While personal physiological identification with businesses is headed in that direction already, especially with Apple’s recent launch of Apple Pay, it’ll be some time before society overcomes privacy concerns to allow this type of authentication to be used for advertising purposes. I say “some,” not “long,” because Facebook has already pushed the envelope here quite a bit.