How the Golden State Warriors got 2M clicks on a video in 24 hours with no ads

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Have you seen the video saturation in the News Feed recently?

Whenever Facebook rolls out new features, they give it extra weight in the News Feed. And more exposure leads to more engagement, more engagement leads to further exposure, which creates these breakout viral posts. Like this lawyer, who got 446,000 people talking about this.

The Golden State Warriors, a National Basketball Association team, posted a 15 second video with their coach Steve Kerr and star player Stephen Curry engaging in a free throw contest. More than 2 million people clicked on it.

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Adobe Q3 2014 report: Organic impressions down 50 percent YoY

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Adobe, a Facebook Strategic Preferred Marketing Developer, studied the Facebook performance of its clients in Q3, finding that the News Feed is increasingly becoming pay-to-play.

Adobe found that organic impressions are down 50 percent from last year, but paid impressions only rose 5 percent year-over-year.

Joe Martin, a Senior Analyst at Adobe Digital index, noted that these figures would likely change in Q4, as brands up their budget for the holiday shopping season:

We expect brands to invest more in social during the holiday season as well. As social becomes a bigger part of the holiday commerce experience, brands and retailers are going to want to make sure their messaging is being seen.

Adobe predicts that paid impressions for retail will grow 10 percent to 20 percent during Q4.

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Infographic: Facebook ads in Q3 — YoY increases in CPC, revenue

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Kenshoo, a Facebook Strategic Preferred Marketing Developer, released its latest quarterly figures for search and Facebook ads.

While Facebook ads are definitely getting more expensive (cost per click is up 28 percent quarter-over-quarter and 114 percent year-over-year), they are paying off. Kenshoo reports that clickthrough rate is up 86 percent Q0Q and 148 percent YoY. Revenue from Facebook ads has risen 162 percent YoY.

Here’s a look at the Facebook and social ad performance of Kenshoo clients in Q3.

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Facebook updates ad campaign structure: targeting, placement, bid settings at ad set level

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Facebook today announced changes to its ad campaign structure. Now, advertisers will be able to choose targeting, placement and bid settings at the ad set level. Inside Facebook reported these changes in August, but the company announced that the rollout is starting today.

There are three tiers in the Facebook ad campaign structure: campaign at the top, ad set in the middle, and the ads themselves as the end product.

Facebook blogged about the changes, explaining what they mean for advertisers:

This is a subtle but important change that helps businesses follow best practices for advertising on Facebook. Moving audiences, bidding and placement to the ad set level helps advertisers keep these settings consistent across all of the ads within an ad set. This makes it easier to test different ad creative (links, imagery, copy, video, etc.) against the same budget, audience and placement. That way advertisers can see which ad creative works best for each ad set they create, and make more informed decisions about the specific ads they use in their campaigns.

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Study: Marketers increasingly opting for Facebook video over YouTube

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Facebook has been doing all it can to give marketers more of a reward for posting videos to the site. According to a study published recently by Facebook Preferred Marketing Developer Socialbakers, the number of videos Facebook admins directly upload to the site could soon surpass videos linked from YouTube.

Socialbakers analyzed more than 180,000 Facebook video posts from 20,000 Facebook pages, taking into account content uploaded to Facebook, as well as links to clips from YouTube, Instagram, Vimeo and others. The results show that Facebook has been quickly gaining ground on YouTube as the dominant video format.

Evan James, Socialbakers’ Head of North American Marketing, discussed these results in a blog post:

Back in 2012, marketers were not even considering alternative options for sharing video content on Facebook. The standard process was to create a video, publish it to YouTube and share it via Facebook. However, the recent trend is clearly showing that content marketers are directly uploading video content to Facebook, meaning that Facebook is retaining the traffic at the expense of YouTube.

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Facebook offers double reward on ad coding bugs

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Through the end of the year, researchers who alert Facebook to Whitehat coding bugs in advertisements will receive double the usual bounty.

Colin Greene, a Security Engineer at Facebook, explained in a blog post:

Starting today and extending through the end of 2014, all Whitehat bugs in our ads code will receive double bounties. We recently completed a comprehensive security audit of this area ourselves. We found and fixed a number of security bugs but would like to encourage additional scrutiny from Whitehats to see what we might have missed. Also, since the vast majority of bug reports we work on with the Whitehat community are focused on the more common parts of Facebook code, we hope to encourage researchers to become more familiar with the surface area of ads to better protect the businesses that use them.

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Job seekers: 3 simple ways to make recruiters love your Facebook profile

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According to the latest Jobvite survey, released Wednesday, 66 percent of job recruiters polled use Facebook when evaluating a candidate. Additionally, 73 percent of recruiters polled said they’ve hired a candidate through social media — 26 percent of that group said they hired someone via Facebook.

Though LinkedIn remains the dominant social network for recruiting, the study shows that a growing number of recruiters are at least checking a candidate’s Facebook profile before making a hiring decision.

How can you make sure you’ve got all the information a recruiter wants to see? We talked with Jobvite Chief Marketing Officer Kimberley Kasper to find out.

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Infographic: Average Facebook page performance, Sept. 2014

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Is your Facebook page performance up to par?

Every month, Quintly (formerly AllFacebook Stats) compiles the average key performance indicator stats for Facebook pages of all sizes. While this tally doesn’t break down into verticals, it shows how Facebook pages of different sizes are doing in terms of engagement. For instance, in September, 13 percent of engagement for pages with 10,000 to 100,000 fans and 100,000 to 1 million fans were shares. Likes are still the most dominant form of engagement across the board.

The infographic also shows how often pages of different sizes post. Want to see how your page is performing, compared to these averages? Look below.

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How to: Block event and game requests on Facebook

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Are you tired of constant game requests to play Candy Crush Saga? Maybe you’ve got an overeager promoter as a Facebook friend and you’re besieged by event invitations five states away.

Here’s how to silence these notifications and live a cleaner Facebook life.

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Mark Zuckerberg, Priscilla Chan donate $25M to CDC to fight Ebola

Facebook CEO Mark Zuckerberg talks with TechCrunch Founder Michael Arrington at TechCrunch Disrupt. Photo by Courtney Rundles.

Facebook Co-Founder Mark Zuckerberg and his wife Priscilla Chan are known for their generosity, regularly donating money to charities.

Zuckerberg announced today another major donation, as he and Chan gave $25 million to the Centers for Disease Control to help fight the Ebola virus outbreak.

Zuckerberg posted on his timeline Tuesday morning about the donation:

The Ebola epidemic is at a critical turning point. It has infected 8,400 people so far, but it is spreading very quickly and projections suggest it could infect 1 million people or more over the next several months if not addressed.

We need to get Ebola under control in the near term so that it doesn’t spread further and become a long term global health crisis that we end up fighting for decades at large scale, like HIV or polio.

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