Facebook launches Mentions: a new app for public figures

introducingmentions_2Facebook has been trying to make it easier for celebrities and other public figures to talk with fans. The company’s Creative Labs team today announced Mentions, a new app available for verified users and public figures. The app allows for more seamless communication between celebrities and Facebook fans and gives public figures a better way to see the discussion about them happening on the social networks.

Facebook introduced the new app (only available for public figures and verified pages) in a blog post:

Nearly 800 million people are connected to public figures on Facebook, and interacting with athletes, musicians, actors and other influencers is an important part of their experience. From cheering on World Cup players to checking out updates from favorite celebrities, there are more than a billion interactions between public figures and their fans on Facebook every week.

We want to make these interactions even better.

It appears that this may be the VIP app Facebook was testing last year.

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Kenshoo Q2 report: Facebook ad spend up 21 percent

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The amount of money spent on Facebook ads continues to grow, according to a Q2 report by Strategic Preferred Marketing Developer Kenshoo. The company monitored the evolution of money spent on search ads vs. Facebook advertising, finding that there was a 21 percent quarter-over-quarter rise in Facebook ad spend in Q2 (51 percent year over year).

Search advertising grew too, but not quite as quickly as Facebook. Kenshoo’s report shows that search ad spend has grown 2 percent QoQ and 25 percent YoY.

Aaron Goldman, Chief Marketing Officer at Kenshoo, talked about Q2 results:

The power of paid search and social has never been more evident than it was in Q2. Marketers running search and social advertising through Kenshoo increased their ad spend consistently across both channels and saw revenue rise at faster rates, leading to tangible profit and ROI.

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Facebook launches Ads Manager for mobile

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Now Facebook advertisers have a more reliable way to monitor ad performance on mobile devices. Facebook announced today that it is introducing Ads Manager to mobile.

Through the iOS or Android apps (or the mobile website), advertisers can use Ads Manager to:

  • Pause or resume campaigns
  • Edit budgets and schedules
  • View insights
  • Respond to alerts

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Infographic: Is your Facebook contest legal?

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You’ve probably seen this on your Facebook News Feed: posts prompting you and your friends to share a post to win a prize. Maybe you’ve seen friends tagged in a brand’s image, hopeful that they’ll be the lucky winner.

Both of those are breaking Facebook contest laws.

So what is legal? ShortStack put together a straight-forward infographic showing what pages and brands can and can’t do when they want to run a Facebook contest.

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Facebook opens up PMD information groups

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Want to know more about what’s going on with Facebook’s Preferred Marketing Developer program? Now you can.

Facebook opened up two groups previously only available to PMD members: PMD News and FB Marketing Technology Dev Community. The privacy has gone from closed to open, but with an application process. This is for those who work with or are somehow affiliated with Facebook PMD.

When Facebook announces changes to PMDs, the announcements will also be posted to the group.

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STUDY: Facebook ads sequenced like stories lead to increased view-throughs

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A new study by Facebook Strategic Preferred Marketing Developer Adaptly, in partnership with Facebook and Refinery29, shows that advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates.

Adaptly worked with lifestyle website Refinery29, testing ads that were sequenced like stories, receiving an 87 percent rise in overall view-throughs and a 56 percent conversion lift.

Adaptly CEO Nikhil Sethi commented on the study:

As fundamental as this question is, it’s amazing that so little has been published on the topic of sequencing vs. sustained messaging. And although the research findings might sound like an obvious outcome, some advertisers may find it counterintuitive to elongate a campaign as a way to more gradually bring their audience through the purchase funnel, rather than more immediately delivering a call-to-action. But we have proven that this classic brand-building approach it is both effective and efficient, even for direct response advertising.

Here’s how Adaptly and Refinery29 helped consumers down the conversion funnel.

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Facebook wants to bridge the information gap for advertisers

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One of the most common desires for Facebook marketers is the ability to actually talk with someone from the company when they’re looking for help or inspiration. Now it looks like Facebook is bridging that gap.

By promoting the company’s Start to Success program — which a Facebook spokesperson said has been around for 3 years — and going around the country with Facebook Fit events, Facebook wants to offer face-to-face engagement.

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How to refine your audience when boosting a Facebook post

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The Boost option on Facebook has come a long way since launch. With recent changes addressing concerns about targeting and low quality engagement, it’s now a viable option to quickly promote content.

However, some effort is still required if you want performance, so careful with simply clicking and forgetting.

Here’s how to customize your audience when using Boost Post:

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World Cup on Facebook: 350M people talking, 3B interactions

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Facebook has a little more than 1 billion users around the world. More than 350 million of them posted something about the World Cup, according to statistics released today by the social network.

The World Cup marked the highest level of conversation of any event in Facebook’s history. The most talked about event was Sunday’s final between Germany and Argentina, which generated 280 million interactions by 88 million people — the most popular sporting event in Facebook history.

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Facebook promotes ‘Start to Success’ program, offering a dedicated account manager

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Something advertisers and marketers have craved from Facebook is here: a direct line to a Facebook representative, through the Start to Success program.

The catch? You’ve got to devote $50 per day to Facebook advertising for a month (at least $1,400 total over the four-week period).

Many admins saw a prompt atop their page dashboard, asking if they want help with growing their page through Facebook. The link leads page owners to a form where they can sign up for Start to Success. A Facebook spokesperson said this program has been around, but now Facebook is making more of an effort to promote it.

Look below for the description of the program, which offers a dedicated Facebook account manager.

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