According to CNBC, Facebook is in the process of acquiring a drone maker.
Facebook is reportedly buying Titan Aerospace, which builds solar atmospheric satellite platforms, for $60 million. This comes just a couple weeks after Facebook purchased mobile SMS-replacement app WhatsApp for $19 billion.
Facebook has not yet responded to an email asking for confirmation.
Facebook began allowing page administrators to add a call-to-action button to the lower-right-hand corner of page post ads in February. Ever since reports of this feature first surfaced, we were excited about its potential impact and looking forward to testing.
Our digital team at Electronic Merchant Systems has been successful with paid social campaigns in the past. Facebook ads, in particular, have generated approximately 65 percent of online signups for our mobile credit card processing solution, EMS+.
When the call-to-action buttons became available, we believed it would help drive our conversion prices down on a per-ad basis. After running a series of initial tests, however, that hasn’t been the result.
It’s understood that King’s addictive game Candy Crush Saga is the most popular Facebook game, but by looking at daily active user counts (DAU), it shows just how much of a force it is.
With more than 57 million Facebook DAU, Candy Crush Saga has more DAU than the next four Facebook apps — Farm Heroes Saga, Microsoft Live, Spotify and Pet Rescue Saga — according to AppData.
From now on, the AppData monthly leaderboard on Inside Facebook will reflect DAU values. Click below to see which Facebook apps are the most used.
Singer Shakira has been growing in Facebook influence, as she has now surpassed rapper Eminem to become the 4th-most popular page on Facebook. Shakira has gained more than 800,000 Facebook fans in the past week, according to PageData.
Want to find out which Facebook pages have the most likes? Check out PageData’s monthly leaderboard below.
London-based Facebook Preferred Marketing Developer Upcast Social has announced global expansion, opening an office in Singapore to help the company establish a better presence in the Asia/Pacific region.
Upcast Social also plans to open two more offices in the APAC region later this year.
The most iconic brand in whiskey, Jack Daniel’s, drives amazing engagement worldwide.
In Brazil, they show different content than they do in the United States.
And it rocks (no pun intended).
As more and more small businesses and major brands get into the Facebook advertising fold, competition for News Feed and sidebar space is increasing. As competition rises, bids go up and the total cost of advertising on Facebook rises.
For many companies, that’s enough to look elsewhere. Ted Dhanik, President and CEO of online marketing firm Engage:BDR, says that many of the company’s clients have started increasing their spend elsewhere on the web while shifting focus away from Facebook. Engage:BDR’s ad ecosystem encompasses 253 million unique users per month in 25 countries.
While Facebook ads do still deliver solid results, Dhanik told Inside Facebook that the price is starting to get too high for many businesses, who are looking for the most bang for their buck.
Beyond Diet, a certified nutritionist’s diet solution, has a healthy Facebook following, but the page really took off financially when it teamed up with online advertising agency Quality Score for a Facebook ad campaign using Partner Categories.
Through Partner Categories on the platform of Facebook Preferred Marketing Developer Adquant, Beyond Diet experienced a 224 percent higher return on investment, compared to standard targeting options. Beyond Diet also scored a 36 percent lower CPA than standard targeting options, a 134 percent higher conversion rate and a 176 percent higher clickthrough rate than standard targeting options.
How did it happen?
The term native advertising gets bandied around every now and then. Its popularity has been spurred on by the ad format’s appropriate fit in the appropriate setting and context.
I’ve seen native advertising defined as: “Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” — Share Through. That’s a pretty good definition.
What we at Reqvu have experienced on Facebook by helping our customers harness social word of mouth, however, is that while most brands and businesses can easily copy the form and function part of the definition, where they fall down is in their ability to mimic the user experience of social.
On March 4, Facebook will rework its ad campaign structure. Previously, the levels of advertising on Facebook were ad and campaign.
But soon, Facebook will break this up into campaign, ad set, and ads.
Facebook explained this in a Facebook for Business blog post:
Campaigns correspond to each of your advertising objectives, like building brand awareness or driving web traffic. They’re designed to help you optimize and measure your results for each objective across multiple ad sets and ads.
Each campaign can feature multiple ad sets, each of which has its own budget and schedule. You can also organize each ad set to represent audience segments, like people who live near your store. This will help you control the amount you spend on each audience, decide when they will see your ads, and measure their response. The ad delivery system will optimize delivery for the best-performing ad in an ad set.
Within each ad set, you can have multiple ads, each of which can feature different images, links, video or text. You’ll still control the creative, targeting and bidding at the ad level.
Click below to learn more.