This week’s headlines from across Inside Network

A roundup of all the news Inside Network brought you between July 2 and 7.

Inside Mobile Apps

Tracking the convergence of mobile apps, social platforms and virtual goods.

Monday, July 2

Tuesday, July 3

Thursday, July 5

Friday, July 6

Inside Social Games

Covering all the latest developments at the intersection of games and social platforms.

Monday, July 2

Tuesday, July 3

Wednesday, July 4

Thursday, July 5

Friday, July 6

Inside Facebook

Tracking Facebook and the Facebook platform for developers and marketers.

Monday, July 2

Tuesday, July 3

Thursday, July 5

Friday, July 6

 

Facebook roundup: Yahoo patent dispute resolved with new partnership; stock rises, same-sex marriage icons and more

Facebook and Yahoo have resolved their patent disputes out of court, agreeing to cross-license their patent portfolios and begin a new advertising partnership, according to a press release. All Things D, which broke the news this morning, says the settlement does not involve any payment between the companies. Facebook will license a little more than half of Yahoo’s digital patent portfolio and agree not to sue on the remaining ones, which Facebook can license or buy in the future. The companies will partner on “premium media experiences promoted and distributed across both Yahoo and Facebook,” the press release says. All Things D reports that Yahoo will be the first partner able to show users’ Likes in its display advertising.

Facebook stock up slightly this week - Facebook shares closed at $31.73 today, up 2 percent this week. The stock traded as low as $30.55 on Monday, but was back up today with news that the company ended its legal battle with Yahoo and formed a strategic partnership with the company.

Facebook could launch job board – Facebook may be planning to launch its own job board later this summer, according to Wall Street Journal sources. The job board would aggregate the job postings of third-party providers, making them available for search by Facebook users, according to the report. Facebook did not comment on the rumors. The social network announced a partnership in October with the U.S. Labor Department and other partners to provide job-hunting resources. At the time, Facebook said that the “partnership will explore and develop systems where new job postings can be delivered virally through the Facebook site at no charge.” This rumored job board could be part of that effort.

Facebook recognizes gay married couples with new icons - Facebook has created new same-sex marriage icons to provide recognition for users who are married to a person of the same sex. Users who have indicated on Timeline that they are married will now display the new same-sex marriage icons, rather than the marriage icon used for straight married couples.

Facebook invests in underwater Internet cable – Facebook has invested in the Asia Pacific Gateway, a 6,214-mile undersea cable designed to improve Internet speeds for citizens and businesses in the region, the BBC reports. The fiber-optic cable will run directly from Malaysia to South Korea and Japan, with links branching off to other countries.

Facebook launches App Center in U.K. - Facebook continues to roll out its App Center, this week bringing the new mobile and desktop experience to users in the United Kingdom, according to Journalism.co.uk.

Coke Zero, Oreo and Dunkin’ Donuts lead this week’s most talked about pages in food and beverage

Coke Zero is one page leading the list of weekly gainers for the People Talking About This metric among food and beverage merchandise pages.

The top 10 pages gaining People Talking About This saw increases between about 60,000 and over 200,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.

# Name People Talking About Daily Growth Weekly Growth 
1    BrahmaSeleção 618,994 -2,328 +204,176
2    Three Chefs 121,093 +5,041 +103,712
3    Halls Brasil 388,260 -1,999 +98,210
4    Coca-Cola Zero 118,340 -3,119 +89,138
5    Dunkin’ Donuts 212,396 +28,448 +81,340
6    BrahmaFla 405,286 +16,810 +73,906
7    Barcel Mexico 101,648 +8,559 +73,276
8    Pepsi India 109,700 -1,770 +61,306
9    Activia Brasil 80,552 +3,377 +58,849
10    Oreo 771,775 -222,258 +56,210

Popular beverage Coke Zero has seen substantial daily growth from a movie tie-in with The Amazing Spider-Man, released this week. As seen in the graph below, the page has grown steadily from an influx of new likes which can be seen in green. The growth has occurred throughout the month of June and is likely the result of ads bought before the movie’s release.

Oreo has seen a huge increase in weekly growth thanks to publicity received for a post featuring a rainbow Oreo. The post has gone viral with many users praising Oreo for their support of gay pride. Coinciding with San Francisco’s Pride Parade weekend, the company has strategically engaged with a very responsive audience – gay rights activists.

Visit PageData to see more about the top talked about pages among retail and consumer merchandise, as well as other categories.

Facebook updates page insights to make reach metric more accurate, include mobile

Facebook today made two changes that will help page owners understand the true reach of their posts. The reach metric in page insights will now include mobile data and the desktop News Feed will no longer count reach until a user scrolls and loads the page’s story, the company tells us.

Reach is the total number of people who have seen a page post within the first 28 days since it was made. Reach is counted when a post is loaded and shown in News Feed. Beginning today, mobile distribution will count toward a page’s total reach. It was previously unclear that reach data was limited to desktop only, so many pages might have been reaching more users than they had thought. However, it seems Facebook will report reach as a combined total, rather than distinguishing between desktop and mobile. Last year the social network temporarily reported whether post Likes and comments came from mobile, but that doesn’t seem to be available from the Insights API anymore.

Facebook made another change this week that will affect reach total. To improve the efficiency of News Feed, Facebook will load fewer stories at a time. When a user scrolls down the feed, more stories will load. Because reach and impressions are counted upon load, the metric previously included impressions that users might not have actually seen. Now insights should more accurately reflect what users have viewed, though it should not affect how many fans will see a page’s post in their feed.

With these changes made at the same time, it is difficult to know whether reach is likely to be higher, lower or the same as it has been in the past. The addition of mobile would make the number higher, but the News Feed change could make it lower. Whether or not these differences will balance each other out is unclear.

 

Facebook says bug caused wrong contact syncing on some users’ phones

A contact synchronization bug, combined with Facebook’s latest changes to users’ email visibility settings, led some mobile phones to update with users’ Facebook.com addresses rather than their primary email account, Facebook Director of Engineering Andrew Bosworth told The Verge.

The social network is working on a fix following a public debacle over a change to users’ settings that hid all non-Facebook.com email addresses from Timeline. This was the result of a new “visibility setting” introduced last month. The “visibility setting” is an additional option next to the existing “privacy setting.” Facebook representatives have been trying to distinguish the difference between these settings to the press for the past week, but the company continues to receive criticism for the change and the lack of communication about it to users.

When we learned about the confusing new setting last week, we wondered whether it was meant to promote the social network’s own messaging feature over third-party email services, or if it was a move to prevent users’ contact information from being misused. Facebook still hasn’t said why it made the change.

Nonetheless, the decision affected mobile contact syncing for some users because the API was pulling users’ most recently added account rather than their primary email address. This meant that some email addresses were replaced with facebook.com addresses, and users were missing messages that were routed to their Facebook “other” folder rather than getting emails where they initially indicated they wanted them sent. Facebook says this will be resolved soon.

Readers might want to check their “other” folder by visiting Facebook on the web or their phone and going to “messages.” On the web, the “other” folder is accessible from the left-hand menu. On mobile devices, it is at the bottom of the screen. Users can change their settings to show or hide particular email addresses by visiting their Timeline, clicking “about,” going to the “contact” info section and clicking “edit.”

TripAdvisor applies lessons from its other popular apps to new Local Picks restaurant review app

TripAdvisor’s revamped restaurant ratings app Local Picks helps users share where they’ve eaten and find new spots to try. The Facebook app also feeds TripAdvisor valuable data for its social travel site.

TripAdvisor is the No. 10 Facebook app developer according to our AppData tracking service. Five years since launch, its Cities I’ve Visited app still has 330,000 monthly active users — more than eight times as many users as its competitor Where I’ve Been. TripAdvisor’s biggest app, however, is its website integration with 33.2 million MAU. Now we’ll see if the company can find success in the crowded restaurant search and ratings space.

Local Picks brings TripAdvisor user’s ratings and reviews to the Facebook canvas with an algorithm that favors ratings from locals. The app also includes photos, check-ins and quick tips from Foursquare. Users can rate a restaurant, mark it as a favorite, indicate that they want to go there, or add the restaurant to a custom list, for example “Places to take a date.” These Open Graph actions will appear on Timeline and in News Feed.

Since its launch about a week and a half ago, Local Picks has reached about 70,000 monthly active users, according to AppData. The app had highs of 10,000 daily active users on Friday and Saturday. TripAdvisor Director of Product Jamie Conroy did not share details about how the app got this initial wave of users, though he says it wasn’t from an ad campaign.

TripAdvisor has some advantages over competitors like Yelp, in that it already has international scale and is making more use of social data. The app has 850,000 restaurants from more than 200 countries, and it will release translated versions later this month. Local Picks also pulls in ratings and reviews made on TripAdvisor.com, and displays friends’ Facebook check-ins, as seen in the image to the right. When users take action within Local Picks, that information can ultimately be used back on TripAdvisor. Not only will it provide more social context for a user’s friends who visit the site, but it could begin to give the company a better idea of a user’s tastes so that it can provide better recommendations to them in the future.

One problem Local Picks could face is that except for some power users, most users don’t continue to rate and review restaurants after the first time they use an app. Conroy says the Local Picks’ Open Graph integration will help draw users back into the app because they will see their friends’ activity in News Feed. There’s also a bit of gamification with users able to achieve higher “foodie levels” the more they interact with the app. However, with Local Picks unavailable for mobile, it might be difficult for users to remember to go home and rate the places they’ve tried.

Conroy says a Local Picks mobile app is something TripAdvisor is considering, but building the app within the Facebook canvas was first priority. He says having the app on Facebook is more familiar for users than if the app lived off-site. TripAdvisor has found this with its Cities I’ve Visited app. Conroy says Local Picks applies many of the learnings the company gained from its other app, including how it publishes to users’ Timelines and asks users to invite their friends, as well as the overall emphasis on lightweight interactions. Local Picks, like Cities I’ve Visited, gives users lists of other users’ top spots, and makes it easy for them to add their ratings.

Although TripAdvisor positions Local Picks as something people might use on a daily or weekly basis, this will be a challenge for the company. But even if users visit Local Picks once and add ratings for a few restaurants nearby, TripAdvisor can significantly expand its database of social travel recommendations. The Open Graph integration might prompt some users to rate more places down the line, and TripAdvisor could also run re-engagement campaigns, as it has for its other apps. Overall, though, the company and users will benefit even from one-time use, as long as the app achieves the same scale Cities I’ve Visited did over time.

This week’s headlines from across Inside Network

A roundup of all the news Inside Network brought you between June 24 and July 1.

Inside Mobile Apps

Tracking the convergence of mobile apps, social platforms and virtual goods.

Monday, June 25

Tuesday, June 26

Wednesday, June 27

Thursday, June 28

Friday, June 29

Saturday, June 30

Inside Social Games

Covering all the latest developments at the intersection of games and social platforms.

Monday, June 25

Tuesday, June 26

Wednesday, June 27

Thursday, June 28

Friday, June 29

Saturday, June 30

Inside Facebook

Tracking Facebook and the Facebook platform for developers and marketers.

Monday, June 25

Tuesday, June 26

Wednesday, June 27

Thursday, June 28

Friday, June 29

 

Facebook roundup: stock price slips, Chill raises $8M, new currency API and more

Facebook shares back down to $31 – Facebook stock is down 5 percent from last Friday, closing at $31.09 today. The stock slipped after a number of analysts suggested that the company might report underwhelming earnings this quarter. Six of Facebook’s 11 IPO underwriters initiated coverage with a Hold rating or the equivalent. Lead underwriter, Morgan Stanley, and Goldman Sachs and JP Morgan all have the equivalent of a Buy recommendation. Facebook announced today that it will hold its Q2 earnings call on July 26.

Chill raises $8M – Social video site Chill, which integrates Facebook Open Graph, announced that it raised a $8-million round led by Kleiner Perkins Caufield & Byers and William Morris Endeavor. The app has more than 10 million monthly active Facebook-connected users, according to AppData.

Facebook creates API to show pricing in user’s local currency – Facebook launched an API on Thursday that gives developers access to a user’s preferred currency and the conversion rate to Credits. This lets developers show prices in a user’s preferred currency in their in-game stores.

Springpad now lets users import Likes – Note-taking app Springpad announced new Facebook integration features that allow users to import and organize their Facebook Likes so that they can search them. The app also layers on information from Rotten Tomatoes, Open Table, Foursquare and other services to provide more context and recommendations around a user’s existing interests.

Timeline app leads to 150 percent increase in traffic for Endomondo - Workout tracking app Endomondo, released new stats on the success of their app for Facebook Timeline. In addition to passing 10 million downloads, Endomondo announced that its users share 50,000 workouts per day on Facebook, and it has seen a 150 percent increase in traffic from Facebook since the launch of its Open Graph integration.

Ad tool shows advertisers if their images are the right size – Facebook added a widget to its self-serve ad tool this week to show advertisers what the exact dimensions should be for their ad images. The feature will show users if the image they uploaded is too large or small.

 

Facebook career postings: mobile, platform, recruiting, client management, more

 Facebook added 17 new positions to its careers page this week, including jobs for a mobile growth partner engineer, marketing and platform designer, a pan-Euro client partner and a procurement buyer, among others.

Posts added this week on Facebook’s Careers Page:

  • Mobile Growth, Partner Engineer
  • Platform Program Manager
  • Platform Program Manager
  • Procurement Buyer
  • Corporate Communications Manager, India (Hyderabad)
  • Recruiter – London
  • Recruiting Coordinator – Engineering- Contract
  • Recruiting Manager – London
  • Technical Program Manager 120603
  • Marketing & Platform Designer
  • Analyst, Platform Operations, Spanish/Portuguese (Dublin)
  • Associate, Platform Operations
  • Account Manager, Financial Services (New York)
  • Pan Euro Client Partner (London)
  • Client Partner, Retail
  • Client Partner, Retail (Austin)
  • Operational Data Analyst (Austin)

Facebook hires: head of policy, analysts, client partners, engineers, more

Facebook appears to have hired a head of policy, France, and about two dozen other employees according to listings removed from its careers page, as well as LinkedIn updates.

New hires, according to LinkedIn:

  • Aravind Anbudurai, Software Engineer - former Software Development Engineer, IC-1 at Yahoo
  • Edward Ohrns, Sales/Advertising - former Cust Svc II Rep at PSCU
  • Mark Uyeda, Recruiting Coordinator - former Recruiter Compliance Administrator at Facebook
  • Shireesh Asthana, Platform Engineer - former Directed Research Student at Integrated Media System Center
  • Vasiliy Kuznetsov, Product Analyst - former associate at ZS Associates
  • David Stone, Client Partner - former Product Manager at WaytoStay
  • Kasey Sykes, Team Lead, Strategic Client Services - promoted from Account Manager at Facebook
Positions removed from the Facebook Careers page:
  • Head of Policy, France
  • Network Engineer, SW
  •  Data Center Business Operations Manager
  •  Manager, Business Operations
  •  Operations Analyst
  •  Public Policy Manager (Sao Paulo)
  •  HR Specialist – Contract (Austin)
  •  Data Center Business Operations Manager
  •  Datacenter Optimization Engineer
  •  Lead Data Center Technician (Forest City)
  •  Network Engineer, SW
  •  SCO Procurement Coordinator, Site Operations
  •  Sourcing Manager, Data Center Infrastructure Services
  •  Head of CPG/Beverage, Global Vertical Marketing
  •  Platform Developer Marketing Manager
  •  Analyst, Ad Review Operations – Contractor (Austin)
  •  Analyst, Platform Operations (Dublin)
  •  Analyst, Platform Operations (Dublin)
  •  Manager, Platform Operations
  •  Account Manager (Sao Paulo)
  •  Team Lead, Media Solutions, Southern Europe (Dublin)
  •  Operations Analyst
  •  Client Partner, Mobile (Chicago)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

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