Facebook Picks Up Talent Behind SproutCore With HTML5-Focused Strobe Acquisition

Facebook has announced a second mobile talent acquisition in two days as the company bought Strobe, the maker of a platform supporting mobile web apps that can work on multiple devices and operating systems like iOS and Android.

The company’s founder Charles Jolley was behind Sproutcore, an open source Javascript framework that lets developers create web-based applications that resemble native desktop experiences. He also designed the architecture behind MobileMe’s web-based applications at Apple. Facebook said Jolley will join the company’s mobile engineering team.

His company Strobe, which raised $2.5 million from O’Reilly AlphaTech Ventures and Hummer Winblad, lets developers test code for mobile web apps and manage their deployment across multiple platforms from a single interface. It also comes with analytics to track usage.

The deal to buy Strobe plays into a big push this year to get developers building HTML5-based mobile web applications instead of native ones for the iOS or Android platforms, which Facebook doesn’t have as much power to influence.

After several months of anticipation, Facebook launched an HTML5-centric platform last month that enables mobile developers to spread their applications virally — which is something the native iOS and Android app stores aren’t really designed to do because they’re directory-based and curated (especially in Apple’s case.)

>> Read more on Inside Mobile Apps.

Google Releases Google+ Pages for Marketers, Resembling Facebook’s Pages

This morning, Google announced the worldwide release of Google + Pages via blog post, establishing itself as the newest competitor to Facebook’s Pages. For consumers, this comes as a rapid advancement for the Google + network, but for marketers who tried to get an account when Google + was first released, it’s about time.

“For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face,” writes Vic Gundotra, Google senior vice president of engineering.

Earlier in the year when Google + beta was unveiled, marketers rushed to build their social branding presence. New business pages were quickly deferred and deleted by Google in effort to make Google+ user-centric at first. To disgruntled marketers, Google said there would be upcoming solutions—and now here we are. Almost. For the time being, Google + Pages are only available to select companies.

Google + Pages has launched with big brand names leading the healm and stretching the gammot of social influence. Key names include Pepsi, The New York Times, Burberry, Save the Children UK, Coldplay, and of course, it’s own Google and YouTube Pages. With the ability to create video and chat “hangouts” with a Page’s social circle, G+ Pages is creating an intruiging cool factor for personal connection.

Pepsi on Google +

Google+ Pages Profiles look somewhat like a ghost town compared to the application add ons with Facebook’s platform; however, the basics are there. Google has set up its brand Profile Pages similar to Facebook, with a main focus on the Stream. Brands can post “what’s new” via video, photo, text, attachments, and location-based check ins. With the popularity of mobile companies like food trucks, Google + decision to add check-ins could be a leveragable integration. Otherwise, Profiles are simple. There is the Stream, an About page, and tabs for Videos and Photos. In testing, we found the check-ins are not quite debugged.

While Facebook has been getting rid of internally built features for Pages, like Discussions, Google has built in a variety of extra tabs– but only related to the Stream. For Pages, there are several Stream categories: Following, Customers, VIPs and Team Members. Google and Facebook Pages can both be accessed via mobile apps. As we’ve reported, the iPhone/iPad has 52.3 million daily active users and 92.7 million monthly active users according to AppData, so marketers tapping into both Google + and Facebook pages have ample opportunity to gain consumers.

Similar to Facebook Pages geographic targeting for posting, G+ is taking a age-related route to “targeting.” Content on a G+ Page can be posted to any G+ user, or limited to 18 years or older. Soon, content visibility can be limited to 21 and older and anything alcohol-related. Similar to Facebook, Google is focusing its Pages on storytelling and connecting. Google prohibits contests or sweepstakes, and doesn’t provide any promotion-related opportunities as Facebook does.

Of all the Google + Pages hype, the most promising and differentiating feature is the ability to Direct Connect from Google search to a Google+ Page.

Remember when typing in + used to bring up more advanced Google searches? They took it away for a reason. It’s now called Direct Connect. To search for a company Google+ Page, users just indicate [+] in the search bar, and the Page will appear. Users can then option to automatically join the circle of anything they put a [+] next to. For example, users looking to join the Twilight circle before the movie comes out can just type in +Twilight to be seamlessly integrated to its social circle.

For developers, the feature takes an extra code that will be picked up by crawlers and approved before a Page can Direct Connect. Like the general G+ Pages feature, this ability is limited to a select number of companies at present.

[Thanks to Eti Suruzon for the tip]

Facebook Marketing Showcase: Clothing Retailers Take Facebook Pages by Storm

Facebook Marketing Bible

The fashion industry lends itself particularly well to Facebook – the platform’s most prolific (and engaged) demographic is 18 to 34 year-old females – and many of Facebook’s most popular Pages come from this sector. Fashion by definition strives to be up-to-the-minute and ‘in’, and this, plus the strong use of color and powerful visuals by brands in this field, mean that a well-managed Facebook Page can be a very powerful tool in the digital marketer’s arsenal.

In this week’s Facebook Marketing Showcase we’ll be looking at some of the most popular clothing brands on Facebook.


Established in 1975, Spanish fashion chain Zara expanded so quickly in the last decade that it overtook The Gap as the world’s largest clothing retailer. Zara’s rapid turnaround (the company claims to take just two weeks to develop a product and get it into stores) and incredible prolificacy (around 10,000 new designs are launched each year) has led to the brand being described as “possibly the most innovative and devastating retailer in the world.”

Facebook Page: http://www.facebook.com/Zara

Overview: Zara’s Facebook Page represents the brand well, with over 10 million fans and a very high level of engagement – new posts receive thousands of Likes and hundreds of comments. The landing page (“The Mood”) uses strong black and white visuals that click through to the Wall, and (fairly unique amongst Facebook Pages) top-screen navigation menu that allows visitors to move between the main custom tabs.

Customized Page Tabs: 5 – The Mood (landing page), This Week (showcases the latest fashions), People (fans can create a look using items from Zara collections and have their photos displayed on the Page, plus a chance to win cash prizes), LookBook (collections) and Mobile (downloadable iPhone and iPad apps).

Likes: 10,447,132

Like Accumulation: 50,000/week

Fan Reward/Incentive For Liking The Page? No

Does The Page Support Check-Ins? No

Update Frequency: 3-5 posts per week

Can Fans Post On The Page Wall? Yes

Is The Page Moderated? Some spam is visible in Post comments and on the Wall

This is an excerpt from the first post in a series of profiles on Facebook Pages by company and product category. For the complete profiles article, including coverage of Zara, Levi’s, Gap, Victoria’s Secret, and Old Navy, plus more strategies for Page marketing on Facebook, check out the Facebook Marketing Bible, Inside Network’s comprehensive guide to marketing, promotion, and advertising on Facebook.

Featured Facebook Campaigns: Pepsi and SavingStar, Banana Republic, Tabasco, Nokia, Honda and More

We saw an interesting new promotion on our weekly roundup of Facebook campaigns — paying customers cash to buy products. There was also a branded dress-up contest, a branded game, a Facebook customer service tool, contests, travel apps and more.

Below is an excerpt of this week’s full Featured Facebook Campaigns entry in the Facebook Marketing Bible, which also includes detailed breakdowns of over 100 other Facebook marketing campaigns by top-performing brands and other organization on Facebook.

Pepsi and SavingStar Launch Spend $15, Get $5

Goal: Product Purchase, Brand Loyalty, Network Exposure

Method: In an interesting new Facebook promotion, Pepsi Max is using SavingStar technology to ask users who buy $15 worth of Pepsi Max or Diet Pepsi products on November through participating retailers to receive $5 cash at the end of the month.

Core Mechanic: SavingStar built a network of 24,000 retailers throughout the country and by using SavingStar technology, Pepsi customers do not have to drastically alter their shopping behavior to participate. Simply registering a frequent buyer card, say at CVS, is enough to participate. At the end of the month users have several options to redeem their cash, SavingStar CEO David Rochon tells us. “The money goes in an account in your name and you can choose how to receive your money — through a PayPal account, bank account, Amazon gift certificate, or you can donate it to charity.”

The idea behind the SavingStar platform is to make it simpler for customers to receive value, and also to make that process fully digital, Rochon explains. This way, these branded offers may reach not just loyal Pepsi fans, but even people who may not normally drink this product. Such promotions are positioned to take the place of dwindling ad campaigns like the Sunday newspaper coupon, Rochon told us.

“The reason that we love Facebook is that these are the kind of promotions that are inherently social, people want to share them, that’s the reason that a national program [like SavingStar] is important,” Rochon explained.

Impact: The offer launched last Tuesday and Rochon told us that thousands of folks had taken advantage of the offer just a few days later. The Diet Pepsi Page and the Pepsi Max Page are both getting some bumps in Likes, according to our PageData tool. But, this campaign’s success is better measured in brand awareness and sales than Likes, since the feature is not Like-gated.

Want to learn how top brands are designing their Facebook marketing campaigns? See the Facebook Marketing Bible for detailed breakdowns of hundreds of Featured Campaigns by top-performing brands and businesses on Facebook.

This Week’s Headlines From Across Inside Network

A roundup of all the news Inside Network brought you between October 31st and November 5th.

Inside Mobile Apps

Tracking the convergence of mobile apps, social platforms and virtual goods.

Monday, October 31st:

Tuesday, November 1st:

Wednesday, November 2nd:

Thursday, November 3rd:

Friday, November 4th:

Saturday, November 5th: 

Inside Social Games

Covering all the latest developments at the intersection of games and social platforms.

Monday, October 31st:

Tuesday, November 1st:

Wednesday, November 2nd:

Thursday, November 3rd:

Friday, November 4th:

Saturday, November 5th:

Inside Facebook

Tracking Facebook and the Facebook platform for developers and marketers.

Monday, October 31st:

Tuesday, November 1st:

Wednesday, November 2nd:

Thursday, November 3rd:

Friday, November 4th:

Saturday, November 5th: 

Facebook Roundup: Swedish Data Center, Solar Energy, Politics, Messages, Seattle and Ceglia

Swedish Govt May See All Data in New Servers – Sweden’s 2008 law, FRA, allows the government to see any Internet data passing its borders without a warrant. Since the company is set to build a data center there, this potentially means Facebook users’ data could become a target of this law, according to a report.

Cogenra Solar to be Installed at Facebook’s CA HQ – Cogenra Solar is set to install a renewable energy project at Facebook’s new headquarters in Menlo Park, California. According to a statement, the project will provide on site electricity production, hot water, and be integrated into the top of the building’s fitness center to power gym equipment, light and water for the showers.

Most Expect Candidates to be on Social Media – Digitas released a study this week noting that 61% of social media users expect to see candidates on social media platforms like Facebook.

Facebook Seattle Changes Offices - Facebook Seattle is changing office location. There are currently 60 employees but room for up to 200.

Facebook Not Worried About Messages Threat – CDW consultant Nathan Power found a way to send a malicious attachment to other Facebook users. Facebook responded that this threat is no different than the ones faced by other email providers, and requires “an additional layer of social engineering.“ Plus, there are easier ways to get malware to users.

Ceglia Ordered to Return to the U.S. – Paul Ceglia, who claims to own half of Facebook, had fled to Ireland but was ordered by a federal judge to return to New York in order to search for a missing flash drive which may contain pertinent evidence. Ceglia claims the flash drive was lost.

Instant Message, Music Services Are Now Among the Most Engaging Facebook Apps

When it first launched its developer platform back in 2007, Facebook had meant every company in the world to somehow use it. Instead, most of the hits have turned out to be social games and lightweight quiz and dating apps.

But the original vision is still alive and growing, mostly in the form of established web services — from Microsoft and Yahoo to Scribd and Yelp — plugging in some type of Facebook integration as a social layer on top of whatever they already offer.

Here’s our latest look at the largest apps of this type, based on AppData, our tracking service for Facebook apps, and following up on an article we did a couple months ago on the trend. For the most part, we’ll look at apps based on daily active users in order to illustrate just how engaging they are to Facebook users.

By the DAU measure, the largest app on the platform now is Windows Live Messenger. It has been reaching nearly 18 million people a day for the past few weeks, after seeing a slight drop that may have been due to recent methodology changes by Facebook to the data that we track.

The overall trend is that Messenger has been steadily gaining Facebook users since the integration launched in 2010, and we expect that to continue given that Messenger has hundreds of millions of total users. However, Microsoft will need to see if Facebook ends up helping its massive, aging instant message service grow (or at least maintain users), and make money.

The third-largest app on the Facebook platform is Yahoo’s integration of Facebook into its homepage (Zynga’s CityVille game is at second). The homepage has been fluctuating between 11.3 million and 12.5 million DAUs in the past few weeks, in what could be a reflection of Yahoo’s overall traffic patterns. As the social layer on Yahoo’s content and services portal, Facebook helps users see things like articles that friends like, thereby helping engagement — and Yahoo’s ad business.

Bing, with 4.2 million daily active users, gets an especially obvious win from Facebook. First of all, Facebook has provided its strategic investor with special access to user data for social search results, and also features Bing as the web search results page within Facebook.com. The result is that users who want a social experience can’t get the equivalent social results — such as your Facebook friend Liking an article on the topic you searched for — from market leader Google. That differentiation in turn can help Bing increase engagement, and search-related revenue streams like ads. The result is the steady weekly patterns of engagement that you can see in the graph above, that make Bing the app with the 12th-highest number of DAUs on Facebook.

Streaming music startup Spotify‘s special business relationship with Facebook landed it a dominant spot in the launch of a new Facebook profile at Facebook’s f8 conference in September. Millions of users Facebook suddenly started seeing every single song that their Spotify-using friends were listening to through the service, and the result has been some viral growth. Over October, the app has been surging up in DAU, and for some reason shot up yesterday from less than 2 million DAU to nearly 4 million. Clearly this is an app to keep watching.

European instant message service eBuddy hasn’t gotten a lot of press out of its Facebook integration, but it has gotten results: 2.5 million daily active users, and growing, and the 21st spot on our top 50 DAU list. Like Messenger, eBuddy makes it easy to sync and chat with Facebook friends through its service.

Not to be outdone, new Microsoft property Skype has been climbing up the charts especially fast. It has grown by half a million DAU in the past month, to reach around 2 million today. The Skype-Facebook tie-up has been coming for some time, and the results so far are not surprising when you consider how well some of the other chat services have done with integrating Facebook.


It might not have been included in Facebook’s Spotify-focused music launch, but internet radio service Pandora has been adding more and more daily active users on Facebook. Today it is near 1.4 million at the peak of the traffic waves you see above, following a good couple of months.

YouTube‘s dominant position in online video has translated to Facebook a little bit, with some 1.5 million DAU these days.

Twitter has also seen more and more Facebook usage — presumably through some of the Facebook-Twitter integrations that Facebook has not blocked in past years.

Deal United’s Facebook “Credits Rewards” Lets Clients Incentivize Signups and Purchases With Virtual Currency

German offer provider Deal United today announced it is entering the virtual currency incentives industry with the launch of “Credits Rewards”. The new service allows brands to reward to users with Facebook Credits when they make purchases, registrations, signup for newsletters, enter contests, fill out surveys and more. Because virtual currency is so cheap to distribute and Facebook users may value Credits higher than their actual cost in dollars, they can be a cost effective way for businesses to reward users for following their call actions.

Deal United will be competing with industry pioneer ifeelgoods, a Credits microincentive startup that launched a year ago. The space has plenty of runway, though. As users gain the ability to pay Credits for digital media and content as well as virtual goods, demand for Facebook’s virtual currency will rise and Deal United incentives will become more appealing to users and businesses.

Founded in 2007, Deal United aggregates offers directly from advertisers to provide game developers the ability to let their users pay for virtual goods by shopping. In June 2011, Facebook chose Deal United as one of two European partners that can contribute offers to its official offer walls that are run by TrialPay. The reduced margin associated with having to deliver offers through an intermediary may have pushed Deal United to branch out into virtual currency incentives.

With Credits Rewards, businesses can create a value exchange where they previously had to nag users to follow their calls to action. They can set their own reward value, for example providing two Credits for signing up for their email list, five for following them on Twitter, 10 for filling out a survey, or 50 for making a purchase. These actions don’t cost a user anything, so it’s easy to justify taking a few seconds or receiving some marketing messages in exchange for Credits that help them play their favorite social game, rent a movie, or gain access to a pay-per-view experience.

If the current trend continues, Facebook Credits will be accepted as payment by more and more online companies, and one day they might let users buy physical goods. Social gaming is a booming industry in Germany, with companies like Wooga processing huge volumes Facebook Credits payments. The Munich-based Deal United will be well positioned to attract European brands looking to capitalize on the demand for Credits.

By becoming one of the three companies licensed to dispense Facebook Credits, Deal United has partially tied its fate to the success of Facebook’s virtual currency. If demand continues to rise, and especially if Credits for Websites and HTML5 mobile apps take off, Deal United’s Credit Rewards could become a crucial customer acquisition method.

How to Use Facebook Open Graph Apps for Marketing Through the Ticker and Timeline

Facebook Marketing Bible

At f8 in September 2011, Facebook introduced three major changes to the site: Open Graph applications, the home page Ticker, and the profile Timeline. These changes significantly impact marketers because they create new opportunities for gaining brand exposure and driving traffic to Facebook Pages, applications, and websites.

Here we’ll examine how Open Graph apps, the Ticker, and Timeline function and explain how marketers need to alter their strategies to take advantage of these apps and distribution channels.

The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains more complete explanations of how Open Graph apps, the Ticker, and the Timeline work. It also contains more strategies and examples for how to gain traffic and users by integrating the Open Graph into Page tab apps, canvas apps, and websites. 

Overview of Ticker, Timeline, and Open Graph Apps

Facebook has created two new viral channels to the site to which special kinds of Facebook applications and Facebook-integrated websites can publish content — the home page Ticker and the profile Timeline. A new priority for you as a marketer will be getting your brand’s content into these channels. We’ll now summarize the functionality of the Ticker, Timeline, and Open Graph apps but outlining strategies for using them to aid your business.

Open Graph Apps

Facebook allows developers to create “Open Graph applications” — Facebook.com apps and Facebook-integrated websites that can ask users for permission to publish activity to Facebook whenever they take an in-app action without having to prompt the user to share each time.

Once users grant and app or website persistent publishing permission, their activity is published to the Tickers of friends and their own Timeline. Developers choose a verb and a noun which are used in the published activity stories.

For example:

  • Spotify publishes whenever a user listens to a song, “Josh listened to [song] on Spotify”.
  • Dojo, a personal goal tracking website, publishes whenever a user visits the site and checks off that they’ve completed part of a goal such as doing 50 pushups or cleaning their kitchen, “Josh practiced [goal] with Dojo”.
  • A hypothetical branded photo contest app could publish when users submit a photo to a competition “Josh submitted a photo with Brand X’s Contest App”.

Along with publishing individual activity stories, Open Graph apps can publish “Reports” or summaries of a user’s activity. Developers can choose between different Report layouts and define what activity will be aggregated and how it will be sorted. Marketers can use Open Graph apps to gain more users for their apps by publishing user activity stories and compelling Reports that the friends of their users will want to click through.


Ticker is a secondary news feed shown in the Facebook home page’s right sidebar that displays to users short, simple text activity stories about the people they’re friends with and the Pages they Like.

The Ticker’s main impact on marketers is that by creating applications with Open Graph functionality and getting users to interact with them, they gain exposure in the Ticker for activity stories that contain links to their applications. This helps their applications gain more users.


Facebook has redesigned the profile into what it calls Timeline. Timeline lets users “feature” specific activity stories, expanding them to appear larger on their profile. Timeline also automatically displays “Recent Activity” sections for music apps, news reader apps, and video apps, as well as a general section of activity in other apps. By getting users to use your apps, you can gain viral exposure in these sections.

Getting your app into a user’s Timeline Views, Recent Activity, and Reports can give your application exposure that will help it gain new users.

Strategies for Marketing Through Open Graph Apps

The key to marketing through Open Graph Apps is getting users to complete actions you can publish to the Ticker and Timeline, rather than explicitly completing a Share dialog. People visiting your Facebook Page or website are probably already taking actions that you could publish. Your goal now should be to figure out what these actions are and build Open Graphs that let structure them into activity stories.

Turn Wall Posts into Activity Stories

What do people do when they visit your Facebook Page? A popular action is to write on your wall with messages of thanks, questions about your product, or customer service inquiries. You can turn these actions into activity stories by creating Page tab applications with Open Graph functionality.

Your app could provide different entry fields for the different common types of wall posts, and ask users for permission to publish an activity story whenever they enter text in one of these fields. For example, if a user entered “How much does your product cost?” you could publish an activity story that says “Josh asked a question with Brand X’s Feedback App”. ‘Asked’ is your verb and ‘a question’ is your noun.

Fundamentally, the introduction of Open Graph apps mean marketers need to get their users to give them persistent publishing permission and complete actions that can be automatically shared, rather than explicitly asking them to share individual actions.

By following these strategies for integrating Open Graph functionality into your Facebook Page tab apps, Facebook.com apps, and Facebook-integrated websites, you can turn user actions into activity stories that drive traffic to you Page, app, or site. Experiment to see what actions produce the most interesting activity stories and Reports, and redesign your apps and sites to encourage these types of actions.

Access the rest of our strategies and examples for integrating the Open Graph into Facebook Pages, apps, and websites in the full version of this article available in the Facebook Marketing Bible, Inside Network’s comprehensive guide to how all of Facebook’s features can be employed for marketing.

The Facebook Marketing Bible November 2011 Edition Is Now Available

Facebook Marketing Bible

The November 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available.

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

Now that Facebook is nearing the 800 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

The November 2011 edition includes updated coverage of the following topics:

  • Minimizing Your Facebook Ad CPC Bid Prices by Avoiding Bid Competition. When running ads on Facebook, advertisers must consider more than just creative and targeting to achieve optimal performance at the lowest cost. This guide shows you how to get the most from your Facebook advertising budget.
  • How to Use Facebook Hidden Wall and Other Page Moderation Tools to Protect Brand Reputation. Highly engaging Pages can quickly blossom into a valuable community that will raise awareness of the brand through positive word-of-mouth. This is our guide to managing your brand’s reputation on Facebook using the “Hidden Wall” and other Page moderation tools.
  • Increasing Virality of your Page’s News Feed Posts Via the Share Button. Making the posts you publish stand out in the Facebook news feed is crucial to maximizing primary key performance metrics such as brand lift, clicks, impressions, Likes, comments, and reposts. This guide provides a walk-through how the View Shares link works, and provide strategies for how you can attain Shares and the benefits they bring for your business.
  • Improving Your Facebook Page With Customized Tab Applications. We present a detailed breakdown of ten examples of brands doing innovative work with customized tab apps, and highlight what your business can learn from these top campaigns.
  • Gaining Fans with new Facebook features, “Merge Duplicate Pages” and “Invite Friends” to Gain Fans. Facebook has released new features that marketers should know about. These guides detail how to engage your Page’s most dedicated fans while growing your overall fan base.
  • How to Manage Critics, “Trolls,” and Spammers on your Facebook Page. How does Facebook change the rules of community management, and how can brands turn critics into positive opportunities for dialogue? We look at real examples and provide a step-by-step guide for Page admins.
  • How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t. How do Facebook and Twitter differ, and when is customization needed? This guide compares and contrasts the unique strengths of each platform and shows you how to get the most from both.
  • Commenting for Facebook marketers, a guide that shows you how to make the most out of public, and highly visible, conversations with your fans on Facebook.
  • Bringing the storefront to your Facebook Page, a breakdown of key features for storefront applications that bring sales transactions directly to your Page.
  • Our guide to the Facebook Send button that details Facebook’s latest addition to its social plugins.
  • Facebook applications versus offsite integrations and what works best for marketing your business or brand.
  • Our detailed style and strategy guide to Facebook’s Like button that helps you identify the right design for your off-Facebook content site.
  • An overview of Graph API meta tags and how they enable you to maximize the value of your implemented Like buttons.
  • Facebook Applications, Social Plugins, Connect and Instant Personalization – details on how to use the wide variety of options available for engaging Facebook users.
  • Updates to Facebook Questions, and how recent changes to this user-facing feature will affect your approach to brand marketing through this ‘no-cost’ channel.
  • Strategies to help you navigate Facebook’s recent major Page redesign, whether you’re representing a major brand, small business, or public figure.
  • Facebook’s expanding options for advertisers, and how any advertiser can get more from new features like Sponsored Stories, self-specified landing tabs, and more.
  • The latest featured Facebook’s campaigns that show you how other brands are testing Facebook’s evolving marketing opportunities.
  • New frontiers in brand and performance marketing on Facebook, including opportunities within social games.
  • Facebook Places and Deals, the company’s evolving location-based feature that presents new marketing opportunities for businesses both on and offline.
  • Facebook Groups, a new way for users to connect and collaborate with others who share their interests and affiliations, and new ideas for marketing with Groups on Facebook.
  • Facebook’s latest advertising guidelines updates and what they mean for advertisers throughout the ecosystem.
  • Audience growth and engagement, including best practices for holding on to fans, keeping marketing channels open, and re-engaging your audience on Facebook.
  • Plus, comprehensive walk-throughs of Facebook’s tools for advertisers, web content publishers, and Page administrators.

Learn more about the November 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.

Table of Contents excerpted from the full November 2011 Edition

Recent Featured Facebook Campaigns

  • Food Network, Pizza Hut, Coca-Cola and Cost Plus
  • Alamo Rent A Car, National Geographic Channel and Fox
  • Craftsman, Unilever and FarmVille Chinese, American Express and El Pollo Loco
  • Bucca di Beppo, Bissell, Bank of the West and the NBA
  • Coca-Cola, Qatar Ariways, Clearasil and Esurance
  • Marriott Resorts, The National Guard, Discover Boating, Bravo, and Nike

Building Your Brand through Facebook Pages

  • Facebook vs Twitter – What’s Different, What’s The Same And Why Smart Marketers Use Both
  • Page Destination Tab Ad Campaign Strategies
  • Facebook Pages and Public Profiles
  • The Profile Page – A Walk-Through

Designing Your Facebook Page

  • Improving Your Facebook Page With Customized Tab Applications: 10 Examples
  • Facebook Page Redesign 2011: Marketing Stategies and Best Practices
  • The Wall Tab for Making Pages Dynamic and Viral
  • How to Choose a Landing ‘Tab’ for your Facebook Page
  • Adding Custom Modules to Your Page

Communicating Through Your Facebook Page

  • How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t
  • How to Get Facebook Users to Like Your Page: The First Step to Engagement
  • How Your Business Should Reply To Facebook Comments
  • Demographic Targeting for Status Updates
  • How to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

Growing Your Fan Base and More Ways to Promote Your Facebook Page

  • Gaining More Fans With Facebook’s New “Merge Duplicate Pages” Feature
  • How Facebook Pages Can Use “Invite Friends” to Gain Fans
  • How Brands Can Advertise within Social Games
  • The Basics of Status Updates for Pages
  • Increase Engagement and Insight through Status Tagging
  • How to Grow Your Page’s Audience through Page Invitations
  • SMS Subscription Service for Pages
  • Branded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

  • How Top Brands Conduct Ecommerce on Facebook: Best Practices
  • Facebook Ecommerce: What Features Are Important in a Page Storefront Application
  • The Best Facebook Page Strategies and the Pages That Use Them
  • Strategy: How to Promote Your Page in 6 Steps
  • Marketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups
  • 10 Key SEO Strategies Every Facebook Page Owner Should Know
  • 8 Best Practices for Retailers on Facebook
  • Marketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

  • The Like Button Style Guide: How to Pick the Design That’s Right for Your Website
  • How to Choose Open Graph Tags That Maximize the Value of Your Like Buttons
  • Facebook Connect Integration Best Practices from the Platform Showcase
  • Implementation Options: Like Button
  • Facebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

  • How Pages Can Use the Relaunched Facebook Questions Product
  • How to Create a Deal with Facebook Deals
  • The Places We’ll Go: How marketers can use Facebook’s new location features
  • Facebook Questions – A Walk-Through
  • How Marketers Can Get The Most Out Of Facebook Questions
  • Groups and SEO – a Quick Overview

Advertising on Facebook

  • Page Destination Tab Ad Campaign Strategies
  • Sponsored Stories Ads: Walk-Through and Marketing Campaign Strategies
  • Facebook Ads: Read Before You Get Started
  • Facebook Ads – A Walk-Through
  • The Facebook Ads Manager
  • Facebook Self-Serve Ad Types: Page Ads
  • Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

  • 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
  • Friends of Connections Targeting
  • Facebook Ads: Language Targeting
  • 4 Connection Targeting Tests Every Advertiser Should Run
  • From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
  • Time Scheduling

Tools and How-Tos for Marketers

  • Facebook “Insights” Metrics Dashboard for Page Managers
  • Using Third Party Tools to Manage Your Facebook Page
  • How Page Owners Can Restrict Content for Underage Users
  • How to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

  • Promotional/Sweepstakes Policies for Facebook Pages
  • The Future of Sharing on Facebook: A Hybrid Public/Private Model
  • Facebook’s Guidelines for Promoting Pages Outside Facebook

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