The often overlooked reason why Facebook converts so well

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See what’s immediately above this sponsored post? It shows that Joe Chernov, Jill Rowley, Robert Scoble, and a number of my friends like this company.

Kapost is a content marketing software company, so they’ve managed to attract the industry’s top influencers as fans. It had nothing to do with ipad giveaways or buying fans to fluff their fan count. Just building real trust over time.

It had nothing to do with how they tested elements of their landing page. No amount of changing button placement, color, or size substitutes for trusted endorsements from friends.

Four years ago, we called this the “most powerful secret” in Facebook ads. And shy of making it sound like snake oil, wouldn’t you agree that the most powerful marketing is what raving fans say?

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Facebook: Video posting on the rise for SMB pages

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Video has become a growing part of Facebook’s ad strategy, and it seems like small businesses have taken note.

The social network recently released some statistics to show how prevalent video is among small business pages. In September alone, more than 800,000 small to medium sized businesses posted more than 3 million videos directly to Facebook.

Interestingly enough, 84 percent of those uploads were outside of the U.S.

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From Messenger to Slingshot to Paper to Rooms: How successful are Facebook’s new apps?

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Facebook attracts more than a billion mobile users each month and 66 percent of its revenues come from this channel. In fact, mobile users spend 20 percent of their mobile time on Facebook!

Facebook’s success on mobile, whether from the point of view of the audience size or monetization, is unparalleled.

Instagram and WhatsApp (acquired respectively in April 2012 and February 2014) are two other social apps also with phenomenal audience success, although several notches below. They’re not profit centers yet and will not be discussed here.

What about the blue giant’s mobile diversification strategy beyond the main app and purchased successes?

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Infographic: A look at Snapchat vs. Facebook

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Facebook famously tried (and failed) to acquire Snapchat, and the time-bomb messaging app has built a loyal following of younger users. However, Snapchat (like Facebook) has not been without its share of controversy and privacy concerns.

Lisa Hallgren, Managing Director, DPFOC Canada & USA, put together an interesting infographic comparing the two companies. There are some interesting similarities between them.

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Facebook adds structured status update feature to pages

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Now your business on Facebook can talk about how the office is eating tacos or feeling hopeful. Facebook introduced the structured status update feature to pages today, as many pages have the ability to share a more descriptive update.

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Using the Facebook Activity Log like a boss

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If you have strict privacy settings on Facebook, chances are you know WHAT your Facebook Activity Log is. Especially if you have the option set to approve posts before they’re allowed to your timeline, which is the most common occurrence. And which, by the way, you should definitely have turned on.

For the uninitiated wondering what this Activity Log is, it’s everything. You read that correctly. Everything you have done on Facebook is chronologically categorized and organized for your viewing pleasure or private shame. The good news? You’re the only one that can see your Activity Log.

The bad news? You’re probably not aware of the completely douchey profile you’re creating about yourself — “private” or no. So let’s see what it sees and what you might want to … modify. Hmm?

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Facebook platform news: Adobe, Nanigans

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Big news this week from two Facebook Marketing Partners, as Adobe announced new data-driven marketing features added to the Adobe Marketing Cloud, and Nanigans goes cross-channel with a partnership with MoPub.

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How likely are you to tap a Facebook mobile ad?

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Facebook, as has been said myriad times, is a mobile company. Mobile advertising is a cornerstone of the company’s revenue, so Spongecell wanted to find out how often and why people engage with mobile ads on the site.

Spongecell found that 75 percent of Americans polled who are on social media and would interact with an ad said they are most likely to do so with a mobile ad on Facebook. Additionally, 33 percent of Facebook users polled who saw advertisements relevant to them said they’d go to the brand’s website for more information or to make a purchase.

Spongecell CEO Ben Kartzman discussed the need for relevant, targeted advertising on Facebook and other social channels:

It’s clear personalized ads are effective in driving consumer engagement. Marketers need to embrace dynamic creative technology, such as the kind Spongecell offers, to give consumers what they want, when they want it. With dynamic creative, advertisers can deliver personalized content to consumers, creating a more engaging ad experience and more impactful brand campaigns.

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Study: Local pages outperforming global pages for organic, paid interactions

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For brands representing themselves on Facebook with both global and local pages, a recent study reveals that fans of a given local page are far more engaged than fans of the corresponding global page, and this extends to promoted posts as well.

Facebook Marketing Partner Socialbakers cross-analyzed 800 global pages and their accompanying 5,000 local pages and found that while global pages may have more total interactions than local pages, the interactions per 1,000 fans on local pages are significantly higher.

Furthermore, the results showed that as page size increased, so did the interaction gap between global and local pages. Socialbakers Chief Editor Zachary Peterson wrote about the study in a blog post:

The value of posting on Local Pages increased as the Fan base grew. The smallest Local Pages took on 107% more Interactions than Global Pages in the same size range. Middle-sized Local Pages outperformed their Global equivalents by 169%. For the largest Pages, Local Pages gained 346% more Interactions than Global Pages did.

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Facebook creates FB Techwire, a resource for tech journalists

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Facebook’s Storyful team announced its latest offering: FB Techwire, a resource of hot topics and important stories for tech journalists.

Facebook’s Meghan Peters wrote about the new page:

Since it launched in April, FB Newswire has made it easy for journalists and newsrooms to find, share and embed newsworthy content from Facebook.

Today we’re introducing FB Techwire, a resource for journalists to discover original content including breaking news, first-person analysis, photos and videos posted to Facebook by technology influencers and organizations. Like FB Newswire, FB Techwire is also powered by Storyful, the leader in social content discovery and verification for newsrooms.

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