Many page admins have been struggling with link posts lately, unable to upload an image to go along with the post. The image that goes along with the link post is just the default one that Facebook pulls from the website.
Facebook confirmed to Inside Facebook that it’s not a change in link posts, but a bug that the company is dealing with.
The National Hockey League Stanley Cup Playoffs are coming up, and Facebook mined its data to find out where fans of each team are.
The above map of the U.S. and Canada shows which NHL team has the most Facebook fans from each state or province.
If reports by the Financial Times and TechCrunch are to believed, Facebook wants your money.
The Financial Times reported this week that Facebook is looking into adding electronic money transferring to its ecosystem.
Stories say that the social network is only “weeks away,” from getting properly approved in Ireland for a service that would let user store money on Facebook and use it to exchange money with friends and pay for goods — similar to PayPal.
This process would allow Facebook to become an “e-money” institution and make it so its European users can send money throughout the continent. Financial Times notes that Facebook has discussed partnering with a few London-based startups that specialize in money transferring services via desktop and mobile: TransferWise, Moni Technologies and Azimo. It would also require Facebook to hold €350,000 and segregate funds equal to the amount of money it has earmarked for this service.
But why is Facebook reportedly getting into this market?
Facebook is rolling out a new feature that allows users to ask friends for movie, book and TV show recommendations.
Inside Facebook reader Matteo Gamba noticed that the social network asked him to ask a friend to recommend a show they’ve watched or a book they like.
A Facebook spokesperson told Inside Facebook that this is not a test, but something the site has rolled out.
One of the biggest questions in online advertising is whether search or social advertising is the best route to go.
Kenshoo, a Facebook Strategic Preferred Marketing Developer, recently compared how search advertising is performing in Q1, compared to Facebook ads. Though Facebook advertising’s cost-per-click has risen 35 percent year-over-year, it has decreased 26 percent quarter-over-quarter.
Other key findings (YoY):
- Search ad spend increased 10% and Facebook spend increased 37%
- Search advertiser revenue increased 12% and Facebook revenue increased 191%
- Search clicks increased 8% and Facebook clicks increased 1%
- Search average cost-per-click was $0.59 (up 2%) and Facebook was $0.25 (up 35%)
Learn more about the trends in search vs. Facebook advertising by reading below.
ShopIgniter, a Facebook Preferred Marketing Developer, announced this week the promotion of two employees to the role of Vice President. Clay Moore will move from Senior Director of Marketing Solutions to Vice President of Marketing Solutions.
Justin Kistner will move from Senior Director of Strategy to Vice President of Strategy.
ShopIgniter CEO Matt Compton commented on the announcement in a press release:
The employees we’re recognizing today truly are ‘A’ players in their outstanding leadership, constant pursuit of excellence and track record of consistently outperforming expectations. It’s my privilege to work alongside such creative and driven employees every day to together propel ShopIgniter’s success.
King leads the pack when it comes to the top Facebook developers. According to AppData, the social gaming company had an average of 93.5 million daily active users (DAUs), giving it over 23 percent of the market in March of 2014. Microsoft had about 26.6 million DAUs in the same time frame with nearly seven percent of the market. It was followed by Zynga (18.2 million DAUs), Spotify (12.4 million DAUs) and Supercell (11.3 million DAUs).
Wondering what pages people in your area like? Facebook is apparently testing a sidebar feature called Popular Pages in Your Area.
As brought to Inside Facebook’s attention by Samuel Edwards of Tenthwave and Danny Goodwin of Search Engine Watch, some users are seeing a sidebar module that allows users to see popular pages liked by people in their area.
Facebook’s News Feed algorithm has been the bane of many a marketer’s existence for months, but Copenhagen-based Komfo released a study last week with tips on how to make the changes work for Pages.
The bottom line of the study is that businesses must create Facebook relevant and engaging content, and move away from the idea that a large fan base will make a brand exceptional. This might seem like a no-brainer, but Komfo says its more important to have a smaller fan base that truly loves a brand and wants to engage with it.
Hans Tosti, Komfo’s Customer Development Specialist, said in a blog post:
Brands should focus on having smaller fan bases, create some local pages and actually ensure that the users who like their page really love the brand and want to engage with it. Fan engagement is a crucial factor on Facebook, and as long as you prove to Facebook that your fans really are willing to engage with you, no matter the size of your fanbase, the algorithms will automatically ensure that your brand shines through in the newsfeed.
As Facebook’s F8 conference — a developer’s haven — approaches, the social network recently identified 10 high-performing apps to Inside Facebook that are either seeing stellar return on investment through ads or are growing through Open Graph and Facebook Login.
Some, like Hotels.com and Top Eleven: Be a Football Manager, may not be new to Facebook users, but the Facebook platform has helped emerging apps such as YPlan, Cooliris and Swell Radio, as well.
The F8 conference has been a major boon to apps such as Spotify … could the 10 apps listed below be the next to make it big?