One of the many innovations Facebook announced at f8 was App Links — a deep linking system that allowed publishers such as Endomondo, Goodreads and Spotify to take users from a Facebook News Feed post into their app, bypassing a mobile browser.
John Milinovich, CEO of URX, understands just how important App Links can be to the greater mobile ecosystem. URX helps app developers with deep linking, creating a better user experience for push notifications, email campaigns, SMS and social media. By taking advantage of App Links, Milinovich feels that developers will start seriously thinking about improving deep linking and removing the friction that a mobile browser creates.
Milinovich sat down with Inside Facebook for a talk about the impact of App Links and where app developers will go from here.
Inside Facebook: What was your first reaction when Facebook announced App Links?
John Milinovich: It was exciting because a couple members of our team were in the audience. It was exciting to hear Ilya (Sukhar, Parse CEO) use some of the same words that we would to describe what we’re working with, to make it clear that this was a big opportunity that Facebook sees and acknowledges. It was great to talk shop with him after the fact, too. For us, what’s really exciting is it’s very clear that there’s a need for the big players to all make concerted pushes to make deep linking adoption become commonplace.
It has been 3 years since Facebook last organized the f8, the large conference dedicated to developers. If the 2014 edition had not revealed any developments as significant as the implementation of timeline in 2011, a few announcements made this year were nevertheless noteworthy for advertisers and developers using the platform.
Here is a summary of 7 takeaways to for Facebook marketers:
1. Publishers can allow anonymous access to attract internet users that are concerned about sharing their personal information
To attract users concerned about the security of their personal information, Facebook now offers anonymous access. This capability is still in beta and not yet available to everyone. Users can access your application without sharing anything else than an anonymous ID, which enables you to recognise them on desktop, tablet or mobile devices, as long as they’re connected to Facebook in another browser tab on the same device.
Users now have a simple way to try out an app through a seamless registration process. Later on, publishers can ask for users’ email address and other information, when user interest has peaked. This new feature will make it much easier to entice users to create accounts on sites where necessary.
Facebook finally made the big announcement that marketers and app developers have been anxiously awaiting: it’s launching its own mobile ad network, called Audience Network.
Why is this a big deal? It’s simple: Facebook’s mobile ad network will deliver more Facebook-powered ads to more users, across more devices, both within and outside of the social network. That equates to a lot more ad revenue for a company that generated $2.36 billion in ad revenue in Q1 — 59 percent of which came from mobile ads.
Facebook’s mobile ad network has the potential to reshape the digital advertising landscape.
Facebook recently released some interesting stats about the attendance and social activity surrounding its f8 conference last week in San Francisco.
At this conference, Facebook announced new features such as anonymous login, AppLinks and a mobile ad network.
Facebook has completed its 2014 f8 conference, and it will be back next year, CEO Mark Zuckerberg confirmed.
Aside from the keynotes from major Facebook executives and managers, f8 offered developers a chance to learn more about Facebook, Parse and the latest in technology the two companies are offering.
Inside Facebook captured many of the sights from f8, compiled in a slideshow below.
Facebook was aflurry with announcements Wednesday, with the company holding its first f8 since 2011. Facebook announced its mobile ad network and gave more ways for users to have control over what information they share.
Inside Facebook was on the scene at f8, and here’s a recap of our coverage:
Facebook also put together a list of rollouts and announcements, big and small.
Another one of the innovations launched Wednesday at f8 takes frustration out of mobile links and app-to-app browsing. Through Facebook AppLinks, a user can go from a link in one Facebook mobile-integrated app to another without the conduit of a mobile browser and login friction.
Parse CEO Ilya Sukhar announced AppLinks in the keynote:
This gives you everything you need to publish, discover and navigate to deep links on mobile on any platform. … I hope this is the direction that mobile takes for the future. This is how the web works, and it’s awesome. Let’s keep it awesome.
Facebook CEO Mark Zuckerberg’s new mantra of “Move fast with stable infra,” might not be as sexy as “Move fast and break things,” but it reflects Facebook’s shift in ideology. Now that Facebook is 10 years old and a publicly traded company, it is past the risky startup stage and is in a position to give developers, advertisers and users more stability and security.
Moving away from breaking things, Facebook is putting more control over app permissions and login into the users’ hands. Zuckerberg announced at f8 that users will have more granular controls over what data is shared with apps. Additionally, users afraid of the “Login with Facebook,” button now have a way to sign into an app without sharing any Facebook information at all.
As Zuckerberg emphasized that Facebook is putting people first, he described the new controls:
Over the years, one of the things we’ve heard just over and over again is that people want more control over how they share their information, especially with apps, and they want more say and control over how apps use their data. … We take this really seriously. If people don’t have the tools they need to feel comfortable using your apps, then that’s bad for them and it’s bad for you. It will prevent people from having good personalized experiences and trying out new things, but it also might hurt you and prevent you from getting some new potential customers.
The new Facebook Login flow should be available in the coming weeks, while anonymous login is in beta with a few developers with a wider rollout planned in the next few months.
As rumored, Facebook officially announced Wednesday at f8 a mobile ad network — Audience Network — that takes the power of Facebook data and allows advertisers to use that outside of “the big blue app.”
Sriram Krishnan, Facebook Product Manager, talked with Inside Facebook about what Audience Network can do for mobile advertisers:
The idea behind the Audience Network is now they can use all the targeting they were used to on Facebook, but now extend the reach of those campaigns to other apps, as well. For example, we’ve talked with Hipmunk, where Hipmunk wanted to find people who were searching on their website and show them an ad for the Hipmunk app. So they can do that using the Audience Network. Previously, we could do that only inside Facebook. For advertisers, it’s just a great way for them to reach the audience they really care about and show them ads that the people want to see.