How to get attention through Facebook’s mobile ads — blue hair?

shutterstock_98089421As more Facebook users check their News Feed from their phone, the mobile app install advertisement is becoming the hottest trend for developers. But it takes more than just a screenshot of the app to get a user to download it.

Leah Na’aman, the marketing manager for SocialClicks, talked at the Inside Social Apps conference recently in San Francisco to share some best practices for really reaching customers and potential app users through the News Feed.

The one fail-proof tip? Blue hair.

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Facebook Roundup: Nasdaq, Waze, Activity social plugin and more

Nasdaq fined for Facebook IPO - Nasdaq has been fined $10 million by the Securities Exchange Commission for alleged securities laws violations related to its mishandling of the Facebook IPO. The $10 million fine is the largest ever imposed against a stock exchange and comes into addition to the $62 million Nasdaq owes trading firms due to sustained losses during the botched IPO. Facebook’s IPO took place on May 18th, 2012 and was overrun with glitches preventing trades and orders from going through. Nasdaq has agreed to pay both fines without admitting or denying the accusations.

wazeWaze integrates Facebook Events - Waze announced integration with Facebook Events. If a user has connected to the app with their Facebook account, the app will now provide directions to the event with a single click. Users do not need to know the address before hand to be directed there. The crowd-sourced traffic and navigation app also provides users with the ability to see the location and ETA of friends who have RSVP’d to the event. Facebook has been in talks of purchasing the app, but has talks have since broken down.

Sandberg speaks at D11 - Facebook COO, Sheryl Sandberg spoke at AllThingsD conference, D11, this past Wednesday. Her first return to the conference since 2008, Sandberg discussed Facebook Home, dropoffs in teen demographic, search and ad placement. She also discussed temporary sharing apps like Snapchat and the lack of trust in Facebook. Sandberg explained, “We need to be transparent about what’s happening on the site. We have always given you lots of options, when it comes to sharing, but it was too confusing. We are trying to simplify that, and make it more visual.” She added, “We don’t need you to share more to make our ad model work better.”

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Facebook updates iOS app with faster events, option to save photos, emphasis on group messages, more

facebookappsFacebook released an update for its iOS app today with a number of small changes and improvements, including faster loading for events and a way for users to easily save photos from Facebook to their phone.

Events was one of the sections that hadn’t yet been completely rebuilt for speed like the News Feed, photos, messages and other areas have. Now, the main events page and individual events themselves seem to load much quicker. This could lead to more RSVPs and interactions on the event page from mobile now that the product is not so slow.

Now when viewing a photo fullscreen, there’s a new ellipsis icon with options to save the photo, share it or report it. This makes these functions more accessible for users. Previously, a user had to take a screenshot of their phone to save an image, or leave fullscreen view to share or report it.

photo-options
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Facebook puts limits on event invites

eventsFacebook has established new restrictions for how many event invites a user can send at one time and how many pending invites an event can have, according to users who are seeing a notification preventing them from inviting more friends.

The Facebook Help Center confirms that users cannot send more than 100 event invites at a time and an event can only have 300 pending invites at once. This could hinder the efforts of some event planners or promoters, but also help users avoid getting too many invitations they aren’t relevant to them. As a result, event organizers might experiment with Facebook’s paid options for promoting events to users who are most likely to be interested in them.

The social network has long had different mechanisms in place to limit spam and unwanted invitations, but this latest cap seems to be a development from some time in March or before. Social media author Mari Smith pointed out these rules last week, and user Cory Wijnhamer provided a screenshot of the notification he saw to AllFacebook:

event-notification

HTC reveals HTC First, an Android smartphone pre-installed with Facebook Home

HTC-LogoHTC today revealed the HTC First, the first Android smartphone that comes with Facebook Home pre-installed on the device.

With Facebook Home pre-installed on the HTC First, users can get all the experiences from the new Facebook Home app, such as cover feed and chat heads. But the HTC First packs some exclusive Facebook Home functionality that the app won’t have like the ability to feed in email and calendar notifications to the home screen.

“It’s a great opportunity to bring mobile and social together,” said HTC CEO Peter Chou at the event today held at Facebook’s headquarters.

Instead of building the mythical Facebook phone or its own mobile operating system, Facebook decided to partner with mobile device manufacturer HTC, and build an Android app that functions as a home screen replacement, without the need to fork or modify the Android OS.HTC First

“Android was designed from the ground up to support these deep integrations,” said Mark Zuckerberg, CEO of Facebook. Zuckerberg also revealed the Facebook Home Program for all original equipment manufacturers of Android devices, so in the future, more and more Android manufacturers could potentially design devices like the HTC First, with Facebook Home pre-loaded as the default home screen.

The HTC First will be available exclusively from AT&T on April 12 for $99.99, with four color choices including red, light blue, white and black. Pre-ordering for the HTC First begins today.HTC First colors

Facebook profile bug prevents users from seeing Events on Timeline

eventsAs Facebook rolls out its new Timeline design, some users have noticed that there’s no longer a way to display events they’re attending or view the events their friends have RSVP’d to. A Facebook engineer says this is a bug and the company is working on a fix.

In the old layout, users could access an events tab similar to what is currently available on business and fan pages. With the redesign, which only applies to user profiles, tabs have a new look and several new ones have been added for movies, books, fitness and apps. Events were part of this when the company initially launched the new design, but at some point in the past two weeks it stopped working.

Facebook product engineer Bob Baldwin answered a question on Reddit today about the issue. He said there is a bug that events lead Ed Maia is working to fix before re-enabling the module.

[Update: Privacy advocacy group Europe-v-Facebook.org explains that when the events module first rolled out, it revealed a user's past public events, which had not been previously available to a user's friends or other users from Timeline. The group says it notified Facebook of this issue. It is unclear whether the events bug Baldwin mentioned is related.]

events-about-module

Screenshot from Matt Navarra.

Facebook adds weather info to event pages and locations

eventsFacebook today began adding weather forecasts to upcoming events and current weather conditions to place pages such as parks, cities and neighborhoods, a spokesperson tells us.

Events that have a designated location, and which will occur within 10 days, will now offer a general forecast and estimates for high and low temperatures. Users can click to visit Weather Underground for full conditions and other information. This will be available for event pages on the web and mobile.

Event Pages (web)
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Facebook continues to test ways to increase event RSVPs

eventsFacebook continues to implement tests that seek to make its events product more useful for event organizers and increase attendance. The latest test involves changing the RSVP option “maybe” to “interested.” There are also larger “join” buttons on some mobile stories about events.

Users in the test group can indicate that they are interested in an event or select existing options of “join” and “decline.” It’s likely that many users do not respond to event invitations at all. This change could increase response rates and encourage more users to connect to an event, even if they don’t commit to attend right away. This would allow event promoters to reach more people with details ahead of an event.

events
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Agenda and speakers announced for Inside Social Apps San Francisco

Inside Social Apps San FranciscoWant to network with like-minded peers while learning about key market trends and best practices from leading industry professionals? Join us at the Inside Social Apps Conference & Expo, June 6-7 in San Francisco. Register early and save.

The two-day event will consist of panels, presentations, and workshops led by the brightest minds in the social and mobile app arena.

Topics include:
- The Challenge of Mobile App Discovery
- Maximizing Audience Engagement with Real World Incentives
- Monetization and Payments in Games
- Trends in Social and Mobile Advertising
- International Opportunities: Asia, Europe, and the Middle East

View the full agenda.

We’re bringing together an incredible lineup of speakers, including: Brandon Barber of KIXEYE, Giordano Contestabile of PopCap, Jussi Laakkonen of Applifier, Tommy Palm of King.com, Josh Williams of Kontagent, and Andy Yang of PlayHaven. Check out our full list of speakers.

Want to know more about Inside Social Apps? Take an inside look at our recent New York City event on YouTube.

Save more than $400 off onsite pricing when you register before March 14.

Facebook events get cover photos

eventsFacebook event pages now have the option for admins to add custom cover photos. These banner photos replace the small thumbnail photos that event pages had previously.

The change, which was first written about by AllFacebook, brings the design of event pages more in line with business pages, profiles and groups. It also gives event promoters more options for getting people interested in their events through an eye-catching photo or an image that shares more information about the event.

event-cover-photo
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