Facebook improves event ads, launches insights

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Facebook has made the event much more powerful for page admins.

In the next few weeks, Facebook is rolling out the ability to make it easier to promote events (not just boost a post about an event), as well as insights showing how many people have seen the event.

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Get $50 OFF Social Media Strategy Boot Camp!

Get $50 OFF Social Media Strategy Boot Camp

Take an extra $50 OFF registration for MediabistroEDU’s brand new online boot camp, Social Media Strategy Boot Camp, with code STRAT50! Early bird pricing ends May 16, so register now to get a total of $100 OFF this online event before pricing goes back up.

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A look into Facebook’s f8

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On Wednesday, Facebook’s f8 — a developer’s haven — will return to San Francisco after a three-year absence, this time powered by Parse.

In the past, Facebook has used this conference to announce features such as the Open Graph, Facebook Connect (now Facebook Login) and Timeline. Facebook notes that this year’s f8 will be different (though reports show that Facebook will announce a mobile ad network Wednesday), with a strong focus on the developer community.

A Facebook spokesperson discussed this year’s conference with Inside Facebook:

We’re getting back to our roots and reinventing f8 as a conference purely for developers to learn how to use Facebook and Parse to build, grow, and monetize their apps.

Let’s take a look back at Facebook has launched or announced at past events.

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Facebook redesigns event pages on desktop, mobile

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While Facebook’s News Feed and pages have gone through renovations recently, the company has silently rolled out a new look for event pages, as seen above. Hat tip to Inside Facebook reader Matteo Gamba for pointing this out.

That’s what it looks like for desktop, but the redesign has also extended to mobile.

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Social media experts lead interactive online event

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Beginning February 18th, experts in the social media space will share their insight through a series of webcasts and interactive online sessions. Taking place over the course of six weeks, Social Media 201 will help those who are familiar with social media boost their personal or business-related online presence with easy-to-follow sessions.

Each week registrants will be invited to tune into a live webcast, taught by experienced marketing professionals including Geoffrey Colon, Group Marketing Manager, Social Media at Microsoft/Bing Ads, and Kayla Green, Digital Strategy Director at Saatchi & Saatchi. Webcast topics include “10 Habits of Highly Successful Twitter Users”, “Harnessing the Power of Image Driven Platforms” and “Social Media and Mobile”.

For a limited time, Mediabistro is offering 25% OFF the online event with code LOVEMB. Register before 2/14/14 to redeem this offer!

Case study: How Hugecity grew through Facebook events

Hugh Malkin is Co-Founder and CEO of Hugecity, a website and app that helps people discover Facebook events in their area.

Screen Shot 2013-12-27 at 8.29.50 AM

In the past 3 months our Facebook posts were clicked on 1.25 million times without setting up a single promotion. We were able to target our audience for free by posting to Facebook event walls.

Facebook is a great way to get a message out to a lot of people, but the costs can add up quickly. With the right message you can get a lot more engagement by posting to Facebook event walls.

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Parse launches analytics tool, background jobs feature at first Developer Day conference

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Parse, the Facebook-owned app development platform, held its first Developer Day conference in San Francisco Thursday, and the company launched some key new products at the event.

Developers utilizing Parse can now schedule recurring tasks within the Parse dashboard, such as sending emails to users. Parse notes that this improves the speed of these tasks. Parse also launched an analytics tool that gives developers a single dashboard to measure app usage, monitor the effectiveness of push campaigns and track any data point.

Parse can now be used to develop Unity games for iOS, Android and Windows platforms. Parse also launched user and image modules to accompany its cloud modules. The user module allows app developers to create and manage a seamless login/log out experience, while the image module lets developers easily resize or crop images with a few lines of code.

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Facebook allows targeting on page-created events

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Facebook has added an interesting tweak to the event creation process for pages. Now, page admins can create events targeted with certain demographics, so only people within these subsets will see the event. For instance, if a restaurant wants to have a ladies’ night event, they could properly target so only women could see the event page. This capability is only for events created by a Facebook page — not a user.

A Facebook spokesperson commented on this new feature to Inside Facebook:

Pages can now target their events so that only people in the target group are eligible to see a story about the event’s creation in their News Feed. This will ensure that the people connected to a Page will only see the most relevant events in their News Feeds.

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Facebook’s Dan Morris to talk mobile games at Casual Connect

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The Facebook gaming ecosystem is changing rapidly, as King has taken the throne of the app market. While Zynga is still a major player, other contenders, such as Kixeye, Wooga and Pretty Simple (among others) are playing for bigger slices of the pie — leading to more competition and higher revenue for Facebook.

Most of the game developers responsible for the growth on Facebook will be at the Casual Connect conference this week in San Francisco. Facebook’s Dan Morris, the company’s lead for mobile games partnerships, will speak at Casual Connect Tuesday about mobile gaming.

Here’s the info on Morris’ discussion:

One of the biggest problems for games on any platform is getting discovered by the right people. With unique reach across mobile and desktop and users who play a diversity of games, Facebook can help your mobile game find and engage its audience. In this session, you will learn how Facebook provides multiple paths to success for developers by connecting the game experience across platforms, bringing more valuable users to your game, and partnering with smaller game studios.

Inside Facebook will provide coverage of Morris’ discussion, while Inside Social Games will cover other aspects of Casual Connect.

Readers: What do you want to know about gaming on Facebook?

Image courtesy of Pet Rescue Saga’s Facebook page.

Top 10 tips for creating a Facebook event

Hugh Malkin 07.11.20131. Use a Facebook page to create your event and add your personal profile as a host.

  • Invitees have a link to see all of the other events you have created.
  • Invitees have a link to like your page.
  • Your personal profile can directly message all of the invitees (however, abuse of this feature can be seen as spam.)

2. Don’t make someone search for information on your event.

Make sure the important stuff is at the top of the details section and can be seen without hitting “See More.”

  • If there is a separate registration website, put that first!
  • At the end of the details section, list all of the links someone would be interested in: main event link, tickets, audio, video, Facebook page, Twitter, Instagram, and all other event links.
  • Third party Facebook event aggregators such as HUGECITY recognize these links and highlight them for their audience.

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